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Author : Alejo Sterman
Publisher :
ISBN 13 : 9789875844933
Total Pages : 151 pages
Book Rating : 4.8/5 (449 download)
Download or read book Cómo crear marcas que funcionen written by Alejo Sterman and published by . This book was released on 2012 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejo Sterman
Publisher :
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4.:/5 (891 download)
Download or read book Cómo crear marcas que funcionen written by Alejo Sterman and published by . This book was released on 2012 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejo Sterman
Publisher : Nobuko
ISBN 13 : 9875845043
Total Pages : 154 pages
Book Rating : 4.8/5 (758 download)
Download or read book CÓMO CREAR MARCAS QUE FUNCIONEN written by Alejo Sterman and published by Nobuko. This book was released on 2021-08-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: La interacción constante con todos sus públicos, internos y externos, obliga a los gerentes y a los mandos medios de las empresas a tomar decisiones diarias sobre la creación, el uso y la implementación de su marca, tanto en la comunicación, como en el entorno corporativo. Ocurre algo parecido con los emprendedores que tienen un proyecto entre manos, y se encuentran ante la necesidad de crear y gestionar su marca. Obtener una noción general del Branding, brinda las herramientas necesarias para poder comprender y liderar en equipo, cualquier proceso de cambio o gestión de la marca, dentro de una empresa u organización. Este libro está pensado como material de apoyo y capacitación para emprendedores, pequeñas y medianas empresas. Una manera práctica de aprender y entender el enfoque y pensamiento de las consultoras internacionales de Branding, para poder encarar o liderar profesionalmente un proyecto de marca; o guiar el trabajo de los proveedores de diseño, comunicación y publicidad, con los que una empresa convive diariamente.
Author : Carolina Kairos
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (52 download)
Download or read book The branding method written by Carolina Kairos and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emilio Llopis Sancho
Publisher : ESIC Editorial
ISBN 13 : 8415986734
Total Pages : 298 pages
Book Rating : 4.4/5 (159 download)
Download or read book Crear la Marca Global written by Emilio Llopis Sancho and published by ESIC Editorial. This book was released on 2015-04-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Una marca es la socialización de un prestigio. El prestigio dura lo que dura. Por eso las empresas que quieran tener marcas valiosas no pueden dejar de innovar y de sumar la genialidad de sus artistas con el olfato de sus emprendedores. Y en un mundo globalizado, como nos recuerda Emilio Llopis, las marcas han de saber emigrar fuera de sus fronteras de origen. (Del prólogo de Luis Huete) Crear la Marca Global propone un método práctico para la creación de una marca poderosa y su internacionalización. El libro propone un modelo de branding fruto de una investigación real con más de 250 empresas y que se está aplicando con éxito en diferentes compañías. Las diferentes etapas del modelo de branding se ilustran con múltiples ejemplos, tanto de marcas internacionales, como de las marcas españolas que han sido entrevistadas para este libro: BBVA, Freixenet, Tous, Neck & Neck, Imaginarium, González Byass, Licor 43, Real Madrid, Natura Bissé, Pronovias, Telefónica, Pikolinos, Fermax, Meliá Hotels International, El Corte Inglés, Hispanitas, y Gin Mare. Todas ellas han abierto sus puertas para que conozcamos sus aciertos y errores en la gestión de la marca. Crear la Marca Global es la guía práctica para la creación de una marca global relevante y notoria. Índice El reto de la marca global.- El dilema: marca local vs. marca global.- Global Branding.- Los cimientos de la marca.- El corazón de la estrategia de marca.- La Identidad Formal de la marca.- Branding Interno y Cultura Corporativa.- Marca y Marketing: la entrega de valor de marca al cliente y la experiencia de marca.- Anexo. La protección legal de la marca.- Bibliografía.
Author :
Publisher :
ISBN 13 : 9781622701070
Total Pages : pages
Book Rating : 4.7/5 (1 download)
Download or read book Cal/OSHA Pocket Guide for the Construction Industry written by and published by . This book was released on 2015-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cal/OSHA Pocket Guide for the Construction Industry is a handy guide for workers, employers, supervisors, and safety personnel. This latest 2011 edition is a quick field reference that summarizes selected safety standards from the California Code of Regulations. The major subject headings are alphabetized and cross-referenced within the text, and it has a detailed index. Spiral bound, 8.5 x 5.5"
Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251387451
Total Pages : 159 pages
Book Rating : 4.2/5 (513 download)
Download or read book written by and published by Food & Agriculture Org.. This book was released on with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Greg Wilson
Publisher : CRC Press
ISBN 13 : 1000728153
Total Pages : 250 pages
Book Rating : 4.0/5 (7 download)
Download or read book Teaching Tech Together written by Greg Wilson and published by CRC Press. This book was released on 2019-10-08 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of grassroots groups have sprung up around the world to teach programming, web design, robotics, and other skills outside traditional classrooms. These groups exist so that people don't have to learn these things on their own, but ironically, their founders and instructors are often teaching themselves how to teach. There's a better way. This book presents evidence-based practices that will help you create and deliver lessons that work and build a teaching community around them. Topics include the differences between different kinds of learners, diagnosing and correcting misunderstandings, teaching as a performance art, what motivates and demotivates adult learners, how to be a good ally, fostering a healthy community, getting the word out, and building alliances with like-minded groups. The book includes over a hundred exercises that can be done individually or in groups, over 350 references, and a glossary to help you navigate educational jargon.
Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 944 pages
Book Rating : 4.:/5 (31 download)
Download or read book Machinery Lloyd written by and published by . This book was released on 1948 with total page 944 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Author :
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (45 download)
Download or read book Fortuny written by and published by . This book was released on 1909 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carol Brunson Day
Publisher : Ingram
ISBN 13 : 9780975914007
Total Pages : 466 pages
Book Rating : 4.9/5 (14 download)
Download or read book Essentials for Child Development Associates Working with Young Children written by Carol Brunson Day and published by Ingram. This book was released on 2004-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Don Hellriegel
Publisher :
ISBN 13 : 9780324069563
Total Pages : 0 pages
Book Rating : 4.0/5 (695 download)
Download or read book Organizational Behavior written by Don Hellriegel and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Behavior is designed to help students, professionals, and managers develop the competencies and skills that are needed to effectively contribute to an organization. This proven text's strengths lie in its classic research, coverage of contemporary and emerging OB topics, and excellent case selection. Throughout the text, seven core competencies-Managing Self, Managing Diversity, Managing Ethics, Managing Across Cultures, Managing Teams, Managing Communications, and Managing Change-are emphasized and illustrated for the student.
Author : David J. Barnes
Publisher : Pearson PTR Interactive
ISBN 13 : 9780137005628
Total Pages : 516 pages
Book Rating : 4.0/5 (56 download)
Download or read book Objects First with Java written by David J. Barnes and published by Pearson PTR Interactive. This book was released on 2009 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory programming textbook integrates BlueJ with Java. It provides a thorough treatment of object-oriented principles.
Author : Matt Garrish
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449329322
Total Pages : 48 pages
Book Rating : 4.4/5 (493 download)
Download or read book Accessible EPUB 3 written by Matt Garrish and published by "O'Reilly Media, Inc.". This book was released on 2012-02-10 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the digital revolution has made content available to more people than print books ever could, ebooks are still only as accessible as the foundation they’re built on—and all too often the foundation is weak. But that’s changing. With the introduction of EPUB 3, publishers now have the means to create a single rich data source for audiences of all reading abilities. Through practical tips and examples, Accessible EPUB 3 takes you inside the EPUB 3 format and explores how you can enrich and enhance content for all readers. Author Matt Garrish demystifies the process of making content easier to access, demonstrating how accessible practices are intertwined with standard content best practices. Among many techniques, this guide will teach you how to: Add structure and meaning to your publications to make them more usable by accessible technologies Tailor EPUB Navigation Documents for readers requiring either full or reduced navigation Create media overlays to synchronize human narration with text display Improve text-to-speech playback by adding SSML, PLS lexicons, and CSS3 Speech functionality
Author : Charles S. Carver
Publisher :
ISBN 13 : 9789353067854
Total Pages : 0 pages
Book Rating : 4.0/5 (678 download)
Download or read book Perspectives on Personality written by Charles S. Carver and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Perspectives on Personality describes a range of viewpoints that are used by personality psychologists today, and helps students understand how these viewpoints can be applied to their own lives. Authors Charles Carver and Michael Scheier dedicate a chapter to each major perspective, presenting an overview on the perspective's orienting assumptions and core themes and concluding with a discussion of problems within that theoretical viewpoint and predictions about its future prospects. The Eighth edition incorporates several important recent developments in the field, including genetics and genomics and the biological underpinnings of impulsiveness"--Back cover
