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Author : Wesley J. Johnston
Publisher :
ISBN 13 :
Total Pages : 704 pages
Book Rating : 4.:/5 (858 download)
Download or read book Communication Networks and Influence Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by . This book was released on 1979 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wesley J. Johnston
Publisher : Greenwood
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)
Download or read book Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by Greenwood. This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard E Plank
Publisher : Routledge
ISBN 13 : 1000156826
Total Pages : 314 pages
Book Rating : 4.0/5 (1 download)
Download or read book Fundamentals of Business Marketing Research written by Richard E Plank and published by Routledge. This book was released on 2020-07-24 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get a thorough review of vital research issues! Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on “Business Marketing: A Twenty Year Review,” a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of B2B marketing into a future that's anything but business as usual. Through an unusual format that gives you access to critical academic analysis, Fundamentals of Business Marketing Research presents a comprehensive review of vital research areas, including marketing to businesses/institutions/governments; buyer-seller relationships; computer use for business marketing; industrial segmentation; channel management and development; physical distribution; advertising; and public relations. The book’s give-and-take is equally focused on areas that have traditionally received a larger share of the research effort (organizational buyer behavior, business marketing strategy and planning, industrial selling and sales management) and those that have taken a back seat in terms of research attention (computers and ethical business marketing). The original study, its criticisms, and the authors’ subsequent assessment spotlight major themes, individual contributions, and future trends in major topic areas, including: business marketing strategy organizational buying behavior and purchasing management business marketing research methodology products/services pricing management issues distribution/logistics and supply chain management promotion Fundamentals of Business Marketing Research is equally effective as a practical guide for professionals and researchers, and as an academic text for doctoral studies.
Author : Wesley J. Johnston
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (759 download)
Download or read book Dyadic Communication Patterns in Industrial Buying Behavior written by Wesley J. Johnston and published by . This book was released on 1980 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Kleinaltenkamp
Publisher : Springer
ISBN 13 : 3319124633
Total Pages : 319 pages
Book Rating : 4.3/5 (191 download)
Download or read book Fundamentals of Business-to-Business Marketing written by Michael Kleinaltenkamp and published by Springer. This book was released on 2015-03-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
Author : Mohamed B. Mansour
Publisher : Dog Ear Publishing
ISBN 13 : 1457560178
Total Pages : 186 pages
Book Rating : 4.4/5 (575 download)
Download or read book Professional Selling written by Mohamed B. Mansour and published by Dog Ear Publishing. This book was released on 2018-06-14 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional Selling: Types, Approaches and Management is an essential guide that covers the role of professional selling as part of an organization’s integrated marketing system. It presents, in detail, the various types of professional selling functions as well as the process of presenting a product to a customer and closing a sale. It describes how a professional salesperson should follow up after a sale in order to maintain customer satisfaction and develop a long-term relationship. This professional reference goes global, too, by discussing sales and negotiation activities in different cultures. The book does more than discuss the steps of selling; it also includes comprehensive information about what it takes to manage key accounts as well as salespeople, especially recruitment, training, compensation, and evaluation. It features exercises, cases, and role-playing to achieve its objectives. Salespeople and managers alike will benefit from the knowledge and guidance provided in Professional Selling: Types, Approaches and Management.
Author :
Publisher :
ISBN 13 :
Total Pages : 592 pages
Book Rating : 4.:/5 (318 download)
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ISBN 13 :
Total Pages : 612 pages
Book Rating : 4.:/5 (318 download)
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Author : Bernard J. La Londe
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (243 download)
Download or read book Reprint Series written by Bernard J. La Londe and published by . This book was released on 1984 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 662 pages
Book Rating : 4.:/5 (49 download)
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Author : Ben M. Enis
Publisher : Marketing Classics Press
ISBN 13 : 1613113382
Total Pages : 287 pages
Book Rating : 4.6/5 (131 download)
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.X/5 (4 download)
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1993 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstracts of dissertations available on microfilm or as xerographic reproductions.
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ISBN 13 :
Total Pages : 784 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Doctoral Dissertations written by and published by . This book was released on 1998 with total page 784 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John K. Ryans
Publisher :
ISBN 13 : 9780877571469
Total Pages : 176 pages
Book Rating : 4.5/5 (714 download)
Download or read book Marketing Doctoral Dissertation Abstracts, 1979 written by John K. Ryans and published by . This book was released on 1980 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.3/5 (91 download)
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Doctoral Dissertation Abstracts written by and published by . This book was released on 1979 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.3/5 (512 download)
Download or read book AMA Winter Educators' Conference written by and published by . This book was released on 1984 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
