Communicating Your Way To Success

Author : Phd Mba Mpalyenkana, Dr.
Publisher : CreateSpace
ISBN 13 : 9781515179085
Total Pages : 128 pages
Book Rating : 4.1/5 (79 download)

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Download or read book Communicating Your Way to Success written by Phd Mba Mpalyenkana, Dr. and published by CreateSpace. This book was released on 2015-09-11 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small business owners are so swamped with work that they never take the time to step into the shoes of their customers to see, and experience their business from another vantage point. More still, most businesspeople focus on operations and ignore lead generation, and especially sales strategies such as communication and the art of persuasion. For some weird reason, they think that by just opening up their businesses, some sort of magic will bring in customers. Worse still, most don't even have a marketing or promotional plan. They operate from their heads. And also, because they normally operate on small budgets, they ignore the most important asset of their businesses...their customers. They don't invest in customer management or reward systems to keep their customers interested and/or engaged. They lack the communication skills required to captivate and persuade their prospects to turn them into customers. Communicating Your Way to Success is a book written after doing intensive research on the major problems of small business owners, and what they can do to become successful--especially in terms of a go-getter enthused mindset, the art of persuasion, and sales success strategies. Whether one is selling products, services, or ideas, the detailed explanations and exercises in this book will teach him or her how to maximize his or her persuasive power. Since the book is designed as a self-paced learning program, one will be able to understand the shared techniques and make them his or her own. One will also know beyond the shadow of a doubt that communication is the foundation of influence, persuasion, relationships, and most importantly, success. Some of the key points in the book include: -The 10 most common misdemeanors of business communication -A simplified step-by-step process of achieving superior communication and influence -19 exercises that you can use to develop an elevator speech, sales page, pitch letter, and marketing campaign for your product, service, or idea. -Mental triggers and how to use them to influence leads and customers -How to turn leads into loyal customers -The 12 proven steps to becoming persuasive and hence standing out from a crowd -How to deal with customer objections -And more This book will teach one some of the good things that happen in a world where businesspeople understand the basic tricks of persuasion and enjoy using and perfecting them. One will learn how to engage with his or her customers out of respect and genuine interest. The techniques in the book will show one how to communicate to captivate and influence your audience, which will thereby increase his or her sales.