Communicating Or Just Making Pretty Shapes

Download Communicating Or Just Making Pretty Shapes full books in PDF, epub, and Kindle. Read online Communicating Or Just Making Pretty Shapes ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

The Legibility of Serif and Sans Serif Typefaces

Author : John T. E. Richardson
Publisher : Springer Nature
ISBN 13 : 3030909840
Total Pages : 159 pages
Book Rating : 4.0/5 (39 download)

DOWNLOAD NOW!

Book Synopsis The Legibility of Serif and Sans Serif Typefaces by : John T. E. Richardson

Download or read book The Legibility of Serif and Sans Serif Typefaces written by John T. E. Richardson and published by Springer Nature. This book was released on 2022 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book provides a detailed and up-to-date account of the relevant literature on the legibility of different kinds of typefaces, which goes back over 140 years in the case of reading from paper and more than 50 years in the case of reading from screens. It describes the origins of serif and sans serif styles in ancient inscriptions, their adoption in modern printing techniques, and their legibility in different situations and in different populations of readers. It also examines recent research on the legibility of serif and sans serif typefaces when used with internet browsers, smartphones and other hand-held devices. The book investigates the difference in the legibility of serif typefaces and sans serif typefaces when they are used to produce printed material or when they are used to present material on computer monitors or other screens and it explores the differences in readers’ preferences among typefaces. The book’s main focus is on the psychology of reading, but there are clear implications for education and publishing. Indeed, the book can be read with benefit by anyone concerned with communicating with others through written text, whether it is printed on paper or displayed on computer screens.

Presenting Data Effectively

Author : Stephanie D. H. Evergreen
Publisher : SAGE Publications
ISBN 13 : 1506353142
Total Pages : 326 pages
Book Rating : 4.5/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Presenting Data Effectively by : Stephanie D. H. Evergreen

Download or read book Presenting Data Effectively written by Stephanie D. H. Evergreen and published by SAGE Publications. This book was released on 2017-04-29 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in striking full color, Presenting Data Effectively, Second Edition by Stephanie D. H. Evergreen shows readers how to make the research results presented in reports, slideshows, dashboards, posters, and data visualizations more interesting, engaging, and impactful. The book guides students, researchers, evaluators, and non-profit workers—anyone reporting data to an outside audience—through design choices in four primary areas: graphics, text, color, and arrangement. The Second Edition features an improved layout with larger screenshots, a review of the recent literature on data visualization, and input from a panel of graphic design experts.

Type & Layout

Author : Colin Wheildon
Publisher :
ISBN 13 : 9781875750221
Total Pages : 0 pages
Book Rating : 4.7/5 (52 download)

DOWNLOAD NOW!

Book Synopsis Type & Layout by : Colin Wheildon

Download or read book Type & Layout written by Colin Wheildon and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who has a say in what appears in print and need to know whether, as well as looking good, it will do its job by being read. It gives practical answers on choosing the right typeface, on colour, tints, and many basic aspects of layout.

Modern Legal Drafting

Author : Peter Butt
Publisher : Cambridge University Press
ISBN 13 : 1107292689
Total Pages : 383 pages
Book Rating : 4.1/5 (72 download)

DOWNLOAD NOW!

Book Synopsis Modern Legal Drafting by : Peter Butt

Download or read book Modern Legal Drafting written by Peter Butt and published by Cambridge University Press. This book was released on 2013-05-31 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Legal Drafting provides a comprehensive, authoritative guide to drafting legal documents in effective, plain English. Peter Butt, a leading expert in the field, has fully revised and updated the text for this new edition. It combines a practical focus with the legal principles that underpin the use of plain language in law. This dual practical and academic approach distinguishes it from other books in the field. It includes expanded material on the techniques for achieving a style that is both clear and legally sound. It also includes new material on the challenges and merits of drafting in plain language, and provides many before-and-after examples to help both practising lawyers and students develop their skills. It takes an international approach, drawing upon case law and statutes from England, Australia, New Zealand, the United States, Canada, Ireland, India, Malaysia, Singapore and Hong Kong.

So You Want To Be A Journalist?

Author : Bruce Grundy
Publisher : Cambridge University Press
ISBN 13 : 1139461400
Total Pages : 369 pages
Book Rating : 4.1/5 (394 download)

DOWNLOAD NOW!

Book Synopsis So You Want To Be A Journalist? by : Bruce Grundy

Download or read book So You Want To Be A Journalist? written by Bruce Grundy and published by Cambridge University Press. This book was released on 2007-02-19 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical, hands-on guide to the world of journalism, particularly for the beginner. It contains step-by-step instructions on writing for the news media, and practical advice and suggestions on all facets of reporting. It covers the basic skills involved in finding information, interviewing, writing news and feature material, research and investigation, basic subbing, layout and design, the essentials of grammar, the law, and ethical and professional behaviour. The book uses numerous examples to demonstrate its points. It relies almost exclusively on the excellent work of student reporters to show what young people can achieve, despite not having the resources of large news organisations behind them. The book also highlights the efforts of some of the hundreds of students who have worked with the author over many years to produce fine examples of writing and reporting in the very best traditions of journalism.

The Lawyer’s Style Guide

Author : Peter Butt
Publisher : Bloomsbury Publishing
ISBN 13 : 1509936254
Total Pages : 965 pages
Book Rating : 4.5/5 (99 download)

DOWNLOAD NOW!

Book Synopsis The Lawyer’s Style Guide by : Peter Butt

Download or read book The Lawyer’s Style Guide written by Peter Butt and published by Bloomsbury Publishing. This book was released on 2021-02-25 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clarity and precision in legal writing are essential skills in the practice and study of law. This book offers a straightforward, practical guide to effective legal style from a world-leading expert. The book is thoughtfully structured to explain the elements of good legal writing and its most effective use. It catalogues all aspects of legal style, topic by topic, phrase by phrase, usage by usage. It scrutinises them all, suggesting improvements. Its 'dictionary' arrangement makes it easy to navigate. Entries cover matters such as abbreviations, acronyms, active and passive voice, brackets, bullet points, citation methods, cross-referencing, fonts, document design, footnotes, gender-neutral language, numbering systems, plain legal language, punctuation, the use of Latin in law, structures for legal advices and documents, and techniques for editing and proofreading. Also covered are many words and phrases that non-lawyers find opaque and obscure-the aim being to show that lawyers can usually substitute a plain-English equivalent that captures the legal nuances of the 'legalese'. Other topics include ambiguity, deeds, definitions, provisos, recitals, simplified outlines, terms of art, tone, and the various principles of legal interpretation. With an emphasis on technical effectiveness and understanding, the book is required reading for all those engaged in the practice and study of law.

Data Visualization, Part 2

Author : Tarek Azzam
Publisher : John Wiley & Sons
ISBN 13 : 1118833570
Total Pages : 98 pages
Book Rating : 4.1/5 (188 download)

DOWNLOAD NOW!

Book Synopsis Data Visualization, Part 2 by : Tarek Azzam

Download or read book Data Visualization, Part 2 written by Tarek Azzam and published by John Wiley & Sons. This book was released on 2013-12-13 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This issue delivers concrete suggestions for optimally using data visualization in evaluation, as well as suggestions for best practices in data visualization design. It focuses on specific quantitative and qualitative data visualization approaches that include data dashboards, graphic recording, and geographic information systems (GIS). Readers will get a step-by-step process for designing an effective data dashboard system for programs and organizations, and various suggestions to improve their utility. The next section illustrates the role that graphic recording can play in helping programs and evaluators understand and communicate the mission and impact that an intervention is having in a democratic and culturally competent way. The GIS section provides specific examples of how mapped data can be used to understand program implementation and effectiveness, and the influence that the environment has on these outcomes. Discusses best practices that inform and shape our data visualization design choices Highlights the best use of each tool/approach Provides suggestions for effective practice Discuss the strengths and limitations of each approach in evaluation practice This is the 140th volume of the Jossey-Bass quarterly report series New Directions for Evaluation, an official publication of the American Evaluation Association.

100 Great Copywriting Ideas

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814312029
Total Pages : 226 pages
Book Rating : 4.8/5 (143 download)

DOWNLOAD NOW!

Book Synopsis 100 Great Copywriting Ideas by : Andy Maslen

Download or read book 100 Great Copywriting Ideas written by Andy Maslen and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2009-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

Cashvertising

Author : Drew Eric Whitman
Publisher : Red Wheel/Weiser
ISBN 13 : 1601638876
Total Pages : 286 pages
Book Rating : 4.6/5 (16 download)

DOWNLOAD NOW!

Book Synopsis Cashvertising by : Drew Eric Whitman

Download or read book Cashvertising written by Drew Eric Whitman and published by Red Wheel/Weiser. This book was released on 2008-11-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT! Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads. FACT! Four-color ads are up to 45 percent more effective than black and white. New York's biggest ad agencies use dozens of these little-known secrets every day to influence people to buy. And now--thanks to Cashvertising--you can, too. And it won't matter one bit whether you're a corporate giant or a mom-and-pop pizza shop. These techniques are based on human psychology. They work no matter where you're located, no matter what kind of product or service you sell, and no matter where you advertise. In fact, most don't cost a penny to use. Like a wild roller-coaster ride through the streets of Madison Avenue, Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell--or how you sell it, this practical, fast-paced book will teach you: How to create powerful ads, brochures, sales letters, Websites, and more How to make people believe what you say "Sneaky" ways to persuade people to respond Effective tricks for writing "magnetic" headlines What mistakes to avoid...at all costs! What you should always/never do in your ads Expert formulas, guidance, tips and strategies

Design for Business

Author : Doctor Gjoko Muratovski
Publisher : Intellect Books
ISBN 13 : 1783203773
Total Pages : 216 pages
Book Rating : 4.7/5 (832 download)

DOWNLOAD NOW!

Book Synopsis Design for Business by : Doctor Gjoko Muratovski

Download or read book Design for Business written by Doctor Gjoko Muratovski and published by Intellect Books. This book was released on 2014-06-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of very few books to bring together business and design, this collection features essays on topics ranging from branding and sustainability to business-driven design education. The centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike’s design and marketing strategies for the Olympic Games. Other features include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of colour and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionized a health care sector.

Fundraising Principles and Practice

Author : Adrian Sargeant
Publisher : John Wiley & Sons
ISBN 13 : 0470609362
Total Pages : 688 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!

Book Synopsis Fundraising Principles and Practice by : Adrian Sargeant

Download or read book Fundraising Principles and Practice written by Adrian Sargeant and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University "This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." ?Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent "Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." ?Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto "Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." ?SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc. "Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." ?Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising

Return on Engagement

Author : Tim Frick
Publisher : Taylor & Francis
ISBN 13 : 1136030263
Total Pages : 338 pages
Book Rating : 4.1/5 (36 download)

DOWNLOAD NOW!

Book Synopsis Return on Engagement by : Tim Frick

Download or read book Return on Engagement written by Tim Frick and published by Taylor & Francis. This book was released on 2013-04-26 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagementalso gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagementincludes: * Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits * Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book * Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more

How To Write Better Copy

Author : Steve Harrison
Publisher : Pan Macmillan
ISBN 13 : 1509814582
Total Pages : 187 pages
Book Rating : 4.5/5 (98 download)

DOWNLOAD NOW!

Book Synopsis How To Write Better Copy by : Steve Harrison

Download or read book How To Write Better Copy written by Steve Harrison and published by Pan Macmillan. This book was released on 2016-09-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

An Idea A Day

Author :
Publisher : Marshall Cavendish International Asia Pte Ltd
ISBN 13 : 9814346993
Total Pages : 546 pages
Book Rating : 4.8/5 (143 download)

DOWNLOAD NOW!

Book Synopsis An Idea A Day by :

Download or read book An Idea A Day written by and published by Marshall Cavendish International Asia Pte Ltd. This book was released on 2011-04-15 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Keep Your Donors

Author : Tom Ahern
Publisher : Wiley + ORM
ISBN 13 : 111804486X
Total Pages : 429 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!

Book Synopsis Keep Your Donors by : Tom Ahern

Download or read book Keep Your Donors written by Tom Ahern and published by Wiley + ORM. This book was released on 2011-01-04 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Evil by Design

Author : Chris Nodder
Publisher : John Wiley & Sons
ISBN 13 : 1118654811
Total Pages : 322 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!

Book Synopsis Evil by Design by : Chris Nodder

Download or read book Evil by Design written by Chris Nodder and published by John Wiley & Sons. This book was released on 2013-06-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.

Book Design and Production

Author : Pete Masterson
Publisher : Aeonix Publishing Group
ISBN 13 : 0966981901
Total Pages : 322 pages
Book Rating : 4.9/5 (669 download)

DOWNLOAD NOW!

Book Synopsis Book Design and Production by : Pete Masterson

Download or read book Book Design and Production written by Pete Masterson and published by Aeonix Publishing Group. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a writer working with a publisher (large or small) or if you are a small or first time publisher, BOOK DESIGN AND PRODUCTION will help you understand the book production process and the principles of good cover and interior book design. It will allow you to look at a book design and immediately see the common errors and to see that a book is following the traditions of good book design that gives credibility to your message. Whether you do the work yourself of hire it done, BOOK DESIGN AND PRODUCTION will help you get your book done right. Use this book to guide you through the book design and production process.