Commercial Aesthetics

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The Business of Beauty

Author : Jessica P. Clark
Publisher : Bloomsbury Publishing
ISBN 13 : 1350098523
Total Pages : 377 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis The Business of Beauty by : Jessica P. Clark

Download or read book The Business of Beauty written by Jessica P. Clark and published by Bloomsbury Publishing. This book was released on 2020-04-30 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Beauty is a unique exploration of the history of beauty, consumption, and business in Victorian and Edwardian London. Illuminating national and cultural contingencies specific to London as a global metropolis, it makes an important intervention by challenging the view of those who-like their historical contemporaries-perceive the 19th and early 20th centuries as devoid of beauty praxis, let alone a commercial beauty culture. Contrary to this perception, The Business of Beauty reveals that Victorian and Edwardian women and men developed a number of tacit strategies to transform their looks including the purchase of new goods and services from a heterogeneous group of urban entrepreneurs: hairdressers, barbers, perfumers, wigmakers, complexion specialists, hair-restorers, manicurists, and beauty “culturists.” Mining trade journals, census data, periodical print, and advice literature, Jessica P. Clark takes us on a journey through Victorian and Edwardian London's beauty businesses, from the shady back parlors of Sarah “Madame Rachel” Leverson to the elegant showrooms of Eugène Rimmel into the first Mayfair salon of Mrs. Helena Titus, aka Helena Rubinstein. By revealing these stories, Jessica P. Clark revises traditional chronologies of British beauty consumption and provides the historical background to 20th-century developments led by Rubinstein and others. Weaving together histories of gender, fashion, and business to investigate the ways that Victorian critiques of self-fashioning and beautification defined both the buying and selling of beauty goods, this is a revealing resource for scholars, students, fashion followers, and beauty enthusiasts alike.

Aesthetic Intelligence

Author : Pauline Brown
Publisher : HarperCollins
ISBN 13 : 0062883313
Total Pages : 223 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Aesthetic Intelligence by : Pauline Brown

Download or read book Aesthetic Intelligence written by Pauline Brown and published by HarperCollins. This book was released on 2019-11-26 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence. In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world’s top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The power is rooted in Aesthetic Intelligence—or “the other AI,” as Brown refers to it. Aesthetic Intelligence can be learned. Indeed, people are born with far more capacity than they use, but even those that are naturally gifted must continue to refine their skills, lest their aesthetic advantage atrophy. Through a combination of storytelling and practical advice, the author shows how aesthetic intelligence creates business value and how executives, entrepreneurs and others can boost their own AI and successfully apply it to business. Brown offers research, strategies and practical exercises focused on four essential AI skills. Aesthetic Intelligence provides a crucial roadmap to help business leaders build their businesses in their own authentic and distinctive way. Aesthetic Intelligence is about creating delight, lifting the human spirit, and rousing the imagination through sensorial experiences.

Sport and National Identities

Author : Paddy Dolan
Publisher : Routledge
ISBN 13 : 1315519119
Total Pages : 402 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Sport and National Identities by : Paddy Dolan

Download or read book Sport and National Identities written by Paddy Dolan and published by Routledge. This book was released on 2017-09-13 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: While globalisation has undoubtedly occurred in many social fields, in sport the importance of ‘the nation’ has remained. This book examines the continuing but contested relevance of national identities in sport within the context of globalising forces. Including case studies from around the world, it considers the significance of sport in divided societies, former global empires and aspirational nations within federal states. Each chapter looks at sport not only as a reflection of national rivalries but also as a changing cultural tradition that facilitates the reimagining of borders, boundaries and identities. The book questions how these national, state and global identifications are invoked through sporting structures and practices, both in the past and the present. Truly international in perspective, it features case studies from across Europe, the UK, the USA and China and touches on the topics of race, religion, terrorism, separatism, nationalism and militarism. Sport and National Identities: Globalisation and Conflict is fascinating reading for anyone with an interest in the sociology of sport or the relationship between sport, politics, geography and history. Chapter 8 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

The Rise of Mass Advertising

Author : Anat Rosenberg
Publisher : Oxford University Press
ISBN 13 : 0192674773
Total Pages : 427 pages
Book Rating : 4.1/5 (926 download)

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Book Synopsis The Rise of Mass Advertising by : Anat Rosenberg

Download or read book The Rise of Mass Advertising written by Anat Rosenberg and published by Oxford University Press. This book was released on 2022-08-25 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access title available under the terms of a CC BY-NC-ND 4.0 International licence. It is free to read at Oxford Scholarship Online and offered as a free PDF download from OUP and selected open access locations. The Rise of Mass Advertising is a first cultural legal history of advertising in Britain, tracing the rise of mass advertising c.1840-1914 and its legal shaping. The emergence of this new system disrupted the perceived foundations of modernity. The idea that culture was organized by identifiable fields of knowledge, experience, and authority came under strain as advertisers claimed to share values with the era's most prominent fields, including news, art, science, and religiously inflected morality. While cultural boundaries grew blurry, the assumption that the world was becoming progressively disenchanted was undermined, as enchanted experiences multiplied with the transformation of everyday environments by advertising. Magical thinking, a dwelling in mysteries, searches for transfiguration, affective connection between humans and things, and powerful fantasy disrupted assumptions that the capitalist economy was a victory of reason. The Rise of Mass Advertising examines how contemporaries came to terms with the disruptive impact by mobilizing legal processes, powers, and concepts. Law was implicated in performing boundary work that preserved the modern sense of field distinctions. Advertising's cultural meanings and its organization were shaped dialectically vis-à-vis other fields in a process that mainstreamed and legitimized it with legal means, but also construed it as an inferior simulation of the values of a progressive modernity, exhibiting epistemological shortfalls and aesthetic compromises that marked it apart from adjacent fields. The dual treatment meanwhile disavowed the central role of enchantment, in what amounted to a normative enterprise of disenchantment. One of the ironies of this enterprise was that it ultimately drove professional advertisers to embrace enchantment as their peculiar expertise. The analysis draws on an extensive archive that bridges disciplinary divides. It offers a novel methodological approach to the study of advertising, which brings together the history of capitalism, the history of knowledge, and the history of modern disenchantment, and yields a new account of advertising's significance for modernity.

Art/Commerce

Author : Maria A. Slowinska
Publisher : transcript Verlag
ISBN 13 : 3839426197
Total Pages : 289 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Art/Commerce by : Maria A. Slowinska

Download or read book Art/Commerce written by Maria A. Slowinska and published by transcript Verlag. This book was released on 2014-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Beauty and Business

Author : Philip Scranton
Publisher : Routledge
ISBN 13 : 1136692576
Total Pages : 345 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Beauty and Business by : Philip Scranton

Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.

The Force of Beauty

Author : Holly Grout
Publisher : LSU Press
ISBN 13 : 0807159891
Total Pages : 256 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis The Force of Beauty by : Holly Grout

Download or read book The Force of Beauty written by Holly Grout and published by LSU Press. This book was released on 2015-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market for commercial beauty products exploded in Third Republic France, with a proliferation of goods promising to erase female imperfections and perpetuate an aesthetic of femininity that conveyed health and respectability. While the industry's meteoric growth helped to codify conventional standards of womanhood, The Force of Beauty goes beyond the narrative of beauty culture as a tool for sociopolitical subjugation to show how it also targeted women as important consumers in major markets and created new avenues by which they could express their identities and challenge or reinforce gender norms. As cosmetics companies and cultural media, from magazines to novels to cinema, urged women to aspire to commercial standards of female perfection, beauty evolved as a goal to be pursued rather than a biological inheritance. The products and techniques that enabled women to embody society's feminine ideal also taught them how to fashion their bodies into objects of desire and thus offered a subversive tool of self-expression. Holly Grout explores attempts by commercial beauty culture to reconcile a standard of respectability with female sexuality, as well as its efforts to position French women within the global phenomenon of changing views on modern womanhood. Grout draws on a wide range of primary sources-hygiene manuals, professional and legal debates about the right to fabricate and distribute "medicines," advertisements for beauty products, and contemporary fiction and works of art-to explore how French women navigated changing views on femininity. Her seamless integration of gender studies with business history, aesthetics, and the history of medicine results in a textured and complex study of the relationship between the politics of womanhood and the politics of beauty.

The Aesthetics and Affects of Cuteness

Author : Joshua Paul Dale
Publisher : Routledge
ISBN 13 : 1317331311
Total Pages : 311 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Aesthetics and Affects of Cuteness by : Joshua Paul Dale

Download or read book The Aesthetics and Affects of Cuteness written by Joshua Paul Dale and published by Routledge. This book was released on 2016-12-08 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuteness is one of the most culturally pervasive aesthetics of the new millennium and its rapid social proliferation suggests that the affective responses it provokes find particular purchase in a contemporary era marked by intensive media saturation and spreading economic precarity. Rejecting superficial assessments that would deem the ever-expanding plethora of cute texts trivial, The Aesthetics and Affects of Cuteness directs serious scholarly attention from a variety of academic disciplines to this ubiquitous phenomenon. The sheer plasticity of this minor aesthetic is vividly on display in this collection which draws together analyses from around the world examining cuteness’s fundamental role in cultural expressions stemming from such diverse sources as military cultures, high-end contemporary art worlds, and animal shelters. Pushing beyond prevailing understandings that associate cuteness solely with childhood or which posit an interpolated parental bond as its primary affective attachment, the essays in this collection variously draw connections between cuteness and the social, political, economic, and technological conditions of the early twenty-first century and in doing so generate fresh understandings of the central role cuteness plays in the recalibration of contemporary subjectivities.

Hollywood Cinema

Author : Richard Maltby
Publisher : Wiley-Blackwell
ISBN 13 : 9780631216155
Total Pages : 712 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Hollywood Cinema by : Richard Maltby

Download or read book Hollywood Cinema written by Richard Maltby and published by Wiley-Blackwell. This book was released on 2003-03-21 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This extensively revised second edition offers a comprehensive introduction to Hollywood cinema, providing a fascinating account of the cultural and aesthetic significance of the world’s most powerful film industry. Provides a fascinating account of Hollywood history. Examines the cultural and aesthetic significance of the world's most powerful film industry. Explores and interprets Hollywood cinema in history and in the present, in theory and in practice. Extensively revised and updated with new chapter features including box sections, further reading lists, Notes and Queries, and chapter summaries.

Advertising, Commercial Spaces and the Urban

Author : Anne M. Cronin
Publisher : Springer
ISBN 13 : 0230283012
Total Pages : 222 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Advertising, Commercial Spaces and the Urban by : Anne M. Cronin

Download or read book Advertising, Commercial Spaces and the Urban written by Anne M. Cronin and published by Springer. This book was released on 2010-07-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a detailed account of contemporary outdoor advertising and its relationship with urban space, this book examines what the outdoor advertising industry tells us about the commercial production of urban space, what industry practices reveal about contemporary capitalism, and how ads and billboard structures interface with spaces of the city

Conflict, Commerce, and an Aesthetic of Appropriation in the Italian Maritime Cities, 1000-1150

Author : Karen Rose Mathews
Publisher : BRILL
ISBN 13 : 9004360808
Total Pages : 246 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Conflict, Commerce, and an Aesthetic of Appropriation in the Italian Maritime Cities, 1000-1150 by : Karen Rose Mathews

Download or read book Conflict, Commerce, and an Aesthetic of Appropriation in the Italian Maritime Cities, 1000-1150 written by Karen Rose Mathews and published by BRILL. This book was released on 2018-01-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Conflict, Commerce, and an Aesthetic of Appropriation in the Italian Maritime Cities, 1000-1150, Karen Rose Mathews analyzes the relationship between war, trade, and the use of spolia (appropriated objects from past and foreign cultures) as architectural decoration in the public monuments of the Italian maritime republics in the eleventh and twelfth centuries. This comparative study addressing five urban centers argues that the multivalence of spolia and their openness to new interpretations made them the ideal visual form to define a distinct Mediterranean identity for the inhabitants of these cities, celebrating the wealth and prestige that resulted from the paired endeavors of war and commerce while referencing the cultures across the sea that inspired the greatest hostility, fear, or admiration.

The Art of Environmental Law

Author : Benjamin J Richardson
Publisher : Bloomsbury Publishing
ISBN 13 : 1509924612
Total Pages : 407 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis The Art of Environmental Law by : Benjamin J Richardson

Download or read book The Art of Environmental Law written by Benjamin J Richardson and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental law has aesthetic dimensions. Aesthetic values have shaped the making of environmental law, and in turn such law governs many of our nature-based sensory experiences. Aesthetics is also integral to understanding the very fabric of environmental law, in its institutions, procedures and discourses. The Art of Environmental Law, the first book of its kind, brings new insights into the importance of aesthetic issues in a variety of domains of environmental governance around the world, from climate change to biodiversity conservation. It also argues for aesthetics, and relatedly the arts, to be taken more seriously in the practice of environmental law so as to improve our emotional and ethical capacities to address the upheavals of the Anthropocene.

Aesthetics beyond the Arts

Author : Arnold Berleant
Publisher : Routledge
ISBN 13 : 131718484X
Total Pages : 234 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Aesthetics beyond the Arts by : Arnold Berleant

Download or read book Aesthetics beyond the Arts written by Arnold Berleant and published by Routledge. This book was released on 2016-03-23 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the view that aesthetics is a study grounded in perception, the essays in this volume exhibit many sides of the perceptual complex that is the aesthetic field and develop them in different ways. They reinvigorate our understanding of such arts as music and architecture; they range across the natural landscape to the urban one; they reassess the place of beauty in the modern environment and reassess the significance of the contributions to aesthetic theory of Kant and Dewey; and they broach the kinds of meanings and larger understanding that aesthetic engagement with the human environment can offer. Written over the past decade, these original and innovative essays lead to a fresh encounter with the possibilities of aesthetic experience, one which has constantly evolved, moving in recent years in the direction of what Berleant terms 'social aesthetics', which enhances human-environmental integration and sociality.

Work!

Author : Elspeth H. Brown
Publisher : Duke University Press
ISBN 13 : 147800214X
Total Pages : 259 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Work! by : Elspeth H. Brown

Download or read book Work! written by Elspeth H. Brown and published by Duke University Press. This book was released on 2019-04-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the haute couture runways of Paris and New York and editorial photo shoots for glossy fashion magazines to reality television, models have been a ubiquitous staple of twentieth- and twenty-first-century American consumer culture. In Work! Elspeth H. Brown traces the history of modeling from the advent of photographic modeling in the early twentieth century to the rise of the supermodel in the 1980s. Brown outlines how the modeling industry sanitized and commercialized models' sex appeal in order to elicit and channel desire into buying goods. She shows how this new form of sexuality—whether exhibited in the Ziegfeld Follies girls' performance of Anglo-Saxon femininity or in African American models' portrayal of black glamour in the 1960s—became a central element in consumer capitalism and a practice that has always been shaped by queer sensibilities. By outlining the paradox that queerness lies at the center of capitalist heteronormativity and telling the largely unknown story of queer models and photographers, Brown offers an out of the ordinary history of twentieth-century American culture and capitalism.

Pragmatist Aesthetics

Author : Richard Shusterman
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461641179
Total Pages : 367 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis Pragmatist Aesthetics by : Richard Shusterman

Download or read book Pragmatist Aesthetics written by Richard Shusterman and published by Rowman & Littlefield Publishers. This book was released on 2000-02-22 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This much acclaimed book has emerged as neo-pragmatism's most significant contribution to contemporary aesthetics. By articulating a deeply embodied notion of aesthetic experience and the art of living, and by providing a compellingly rigorous defense of popular art—crowned by a pioneer study of hip hop—Richard Shusterman reorients aesthetics towards a fresher, more relevant, and socially progressive agenda. The second edition contains an introduction where Shusterman responds to his critics, and it concludes with an added chapter that formulates his novel notion of somaesthetics.

The Oxford Handbook of Aesthetics

Author : Jerrold Levinson
Publisher : Oxford University Press
ISBN 13 : 9780199279456
Total Pages : 844 pages
Book Rating : 4.2/5 (794 download)

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Book Synopsis The Oxford Handbook of Aesthetics by : Jerrold Levinson

Download or read book The Oxford Handbook of Aesthetics written by Jerrold Levinson and published by Oxford University Press. This book was released on 2005-01-27 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Oxford Handbook of Aesthetics' has assembled 48 brand-new essays, making this a comprehensive guide available to the theory, application, history, and future of the field.

Lasting Impressions

Author : Jesse Matz
Publisher : Columbia University Press
ISBN 13 : 0231543050
Total Pages : 357 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Lasting Impressions by : Jesse Matz

Download or read book Lasting Impressions written by Jesse Matz and published by Columbia University Press. This book was released on 2017-01-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impressionism captured the world's imagination in the late nineteenth century and remains with us today. Portraying the dynamic effects of modernity, impressionist artists revolutionized the arts and the wider culture. Impressionism transformed the very pattern of reality, introducing new ways to look at and think about the world and our experience of it. Its legacy has been felt in many major contributions to popular and high culture, from cubism and early cinema to the works of Zadie Smith and W. G. Sebald, from advertisements for Pepsi to the observations of Oliver Sacks and Malcolm Gladwell. Yet impressionism's persistence has also been a problem, a matter of inauthenticity, superficiality, and complicity in what is merely "impressionistic" about culture today. Jesse Matz considers these two legacies—the positive and the negative—to explain impressionism's true contemporary significance. As Lasting Impressions moves through contemporary literature, painting, and popular culture, Matz explains how the perceptual role, cultural effects, and social implications of impressionism continue to generate meaning and foster new forms of creativity, understanding, and public engagement.