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Comment Lalliance Strategique De Deux Laboratoires Permet Elle Doptimiser La Commercialisation Dun Produit En Lancement
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Book Synopsis Comment l’alliance stratégique de deux laboratoires permet-elle d’optimiser la commercialisation d’un produit en lancement ? by : Loïc Antoine
Download or read book Comment l’alliance stratégique de deux laboratoires permet-elle d’optimiser la commercialisation d’un produit en lancement ? written by Loïc Antoine and published by . This book was released on 2014 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’industrie pharmaceutique évolue dans un environnement en pleine mutation. Elle fait face à une diminution de sa capacité à innover et une pression accrue des pouvoir publics pour diminuer les dépenses de santé. Elle cherche donc de nouveaux relais de croissance comme l’externalisation de sa R&D, les fusions-acquisitions et maintenant les alliances stratégiques avec le secteur public (INSERM, CNRS, CHU) ou le secteur privé, créant un véritable réseau d’alliance ...
Book Synopsis Quels outils digitaux, utilisés à l'externe et en interne, peuvent optimiser le lancement d'un produit pharmaceutique à l'international ? Cas du vaccin Hexaxim® by : Carole Gamon
Download or read book Quels outils digitaux, utilisés à l'externe et en interne, peuvent optimiser le lancement d'un produit pharmaceutique à l'international ? Cas du vaccin Hexaxim® written by Carole Gamon and published by . This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contexte : Le marché des vaccins est un moteur de croissance pour l'industrie pharmaceutique dont les défis restent cependant importants puisque ce secteur doit faire face aux politiques de réduction des coûts, aux pressions réglementaires et à l'évolution des besoins des professionnels de santé. Ces éléments touchent directement l'organisation des laboratoires et les stratégies marketing qui doivent évoluer afin que les entreprises restent compétitives et affrontent la perte de vitesse de la visite médicale traditionnelle. Nous prendrons l'exemple du nouveau vaccin Hexaxim® de Sanofi Pasteur et c'est dans ce contexte de lancement à l'international que nous répondrons à la problématique : « Quels outils digitaux, utilisés à l'externe et en interne, peuvent optimiser le lancement d'un produit pharmaceutique à l'international ? Cas du vaccin Hexaxim®. » Méthode : Pour optimiser la promotion du vaccin auprès des professionnels de santé il est nécessaire de coordonner les équipes pluridisciplinaires et multi localisées au sein même de l'entreprise, c'est pourquoi nous suivons une approche en deux temps pour répondre à cette problématique. Tout d'abord nous nous focalisons sur les actions marketing externes (la promotion auprès des professionnels de santé) puis nous nous concentrons sur les actions marketing internes (le développement des campagnes publicitaires et la connaissance des équipes globales et locales). Après une comparaison de différents outils puis un benchmark externe et interne nous déterminons, pour chacune de ces actions marketing, quel outil digital peut répondre aux objectifs des équipes marketing de Sanofi Pasteur. Résultats : Ainsi dans le cadre des actions marketing externes, l'e-detailing peut optimiser le lancement d'un produit pharmaceutique à l'international puisqu'il répond aux attentes des professionnels de santé et permet ainsi au laboratoire d'améliorer le retour sur investissement de sa force de vente. Concernant les actions marketing internes, une communauté de pratique basée sur un réseau social professionnel est un moyen d'optimiser le lancement d'Hexaxim® à l'international puisqu'elle permet aux équipes globales d'adapter la stratégie marketing du produit en fonction des retours des pays, de diffuser un message homogène et d'améliorer la connaissance des équipes globales et locales sur le produit et le marché. Pour chacun de ces deux outils, il est nécessaire de suivre un plan de mise en oeuvre précis afin d'assurer la réussite de ces outils et l'optimisation du lancement international. Des recommandations sont donc proposées dans cette thèse : intégration du e-detailing dans le marketing mix, définition de la structure et des responsabilités pour la communauté de pratique en ligne.
Book Synopsis Comment réussir une alliance en recherche et développement by : Caroline Mothe
Download or read book Comment réussir une alliance en recherche et développement written by Caroline Mothe and published by Editions L'Harmattan. This book was released on 1997-01-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les entreprises nouent aujourd'hui des alliances dans les domaines de la Recherche et Développement, afin de combiner des ressources et des compétences pour lancer des produits innovants et se positionner dans la compétition mondiale. Ce livre s'appuie sur de nombreux entretiens et études de cas qui démontrent que la " réussite " pour un partenaire d'un consortium en Recherche et Développement s'appuie sur l'appropriation des résultats produits par la recherche commune menée au sein dudit consortium. Ce livre s'adresse ainsi tant aux responsables de projets de Recherche et Développement qu'aux étudiants et chercheurs en économie et gestion.
Book Synopsis Stratégie d'optimisation des ventes d'un produit global et stratégique by : Guillaume Gaud
Download or read book Stratégie d'optimisation des ventes d'un produit global et stratégique written by Guillaume Gaud and published by . This book was released on 2004 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dans un marché pharmaceutique mondial de plus en plus concentré tant en laboratoires qu'en produits, une stratégie de focalisation des ressources et des investissements s'avère indispensable pour imposer durablement ses produits. La concurrence très vive nécessite de plus en plus de repenser les approches marketing à travers des stratégies d'optimisation des ventes sur les produits et de les appliquer à une échelle internationale d'emblée. A court terme, une telle stratégie a pour objectif d'établir ou de revisiter la performance potentielle de certains médicaments et de définir les moyens les plus sûrs parfois les plus audacieux pour les atteindre. A moyen terme , ce type de stratégie doit permettre de rendre lisible la réelle performance de l'entreprise aux investisseurs sur des produits clés. Cette stratégie a été mise en application sur le ramipril, TRIATEC®, 1er IEC du marché français avec réallocation des ressources médicales, marketing et de ventes afin d'exploiter au mieux le potentiel d'utilisation du produit notamment après l'obtention de résultats cliniques majeurs à travers l'essai HOPE (ASMR1). En 3 ans, TRIATEC® a doublé ses ventes.
Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Book Synopsis Market Assessment Study of New Media Learning Materials by : Canada. Industry Canada
Download or read book Market Assessment Study of New Media Learning Materials written by Canada. Industry Canada and published by . This book was released on 1996 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 2nd Pan-African Symposium on the Sustainable Use of Natural Resources in Africa by : Bihini won wa Musiti
Download or read book 2nd Pan-African Symposium on the Sustainable Use of Natural Resources in Africa written by Bihini won wa Musiti and published by IUCN. This book was released on 2003 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bilingual publication results from a four-day symposium aimed at capturing the general directions and analytical issues that characterize approaches to sustainable use in Africa. The papers included in this work are organized under four major headings: modes of use, devolution, scale issues and external issues. Authors explore these themes through the use of case studies and the description of specific regional experiences. External issues are further explored in a series of commissioned policy papers which have also been included.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251045411 Total Pages :20 pages Book Rating :4.0/5 (454 download)
Book Synopsis What is the Code of Conduct for Responsible Fisheries? by : Food and Agriculture Organization of the United Nations
Download or read book What is the Code of Conduct for Responsible Fisheries? written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2001 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: The actual Code of conduct is also available (1996) (ISBN 9251038341).
Book Synopsis Building with Reclaimed Components and Materials by : Bill Addis
Download or read book Building with Reclaimed Components and Materials written by Bill Addis and published by Routledge. This book was released on 2012-05-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in green and sustainable design is growing throughout the world. Both national and local governments are active in promoting reuse and recycling in order to reduce the amount of waste going to landfill. This guide identifies how building designers and constructors can minimize the generation of waste at the design stage of a building project by using reclaimed components and materials. Authoritative, accessible and much-needed, this book highlights the opportunities for using reclaimed components and materials and recycled-content building products for each element of a building, from structure and foundations to building services and external works. Current experience is illustrated with international case studies and practical advice. It discusses different approaches to designing with recycling in mind, and identifies the key issues to address when specifying reclaimed components and recycled materials in construction work. This book will be invaluable for building professionals including architects, specifiers, structural and service engineers, quantity surveyors, contractors and facilities managers as well as students of architecture and civil engineering. Published with NEF
Book Synopsis Comprehensive Cervical Cancer Control by : World Health Organization
Download or read book Comprehensive Cervical Cancer Control written by World Health Organization and published by World Health Organization. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most women who die from cervical cancer, particularly in developing countries, are in the prime of their life. They may be raising children, caring for their family, and contributing to the social and economic life of their town or village. Their death is both a personal tragedy, and a sad and unnecessary loss to their family and their community. Unnecessary, because there is compelling evidence, as this Guide makes clear, that cervical cancer is one of the most preventable and treatable forms of cancer, as long as it is detected early and managed effectively. Unfortunately, the majority of women in developing countries still do not have access to cervical cancer prevention programmes. The consequence is that, often, cervical cancer is not detected until it is too late to be cured. An urgent effort is required if this situation is to be corrected. This Guide is intended to help those responsible for providing services aimed at reducing the burden posed by cervical cancer for women, communities and health systems. It focuses on the knowledge and skills needed by health care providers, at different levels of care.
Book Synopsis Traditional Mediterranean Architecture by : Amin Maalouf
Download or read book Traditional Mediterranean Architecture written by Amin Maalouf and published by . This book was released on 2002 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Disappearing Computer by : Norbert Streitz
Download or read book The Disappearing Computer written by Norbert Streitz and published by Springer. This book was released on 2007-07-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the computer, as we currently know it, will be replaced by a new generation of technologies, moving computing off the desktop and ultimately integrating it with real world objects and everyday environments. It provides a unique combination of concepts, methods and prototypes of ubiquitous and pervasive computing reflecting the current interest in smart environments and ambient intelligence.
Book Synopsis Digital Advertising by : Shelly Rodgers
Download or read book Digital Advertising written by Shelly Rodgers and published by Taylor & Francis. This book was released on 2017-02-17 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Book Synopsis The Issues and Challenges of Reducing Non-Revenue Water by : Rudolf Frauendorfer
Download or read book The Issues and Challenges of Reducing Non-Revenue Water written by Rudolf Frauendorfer and published by Asian Development Bank. This book was released on 2010-12-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improving the efficiency of water utilities and reducing water losses are becoming top priorities in Asia, with its often-limited water resources and rapidly increasing urban population. This publication provides an up-to-date introduction to the subject matter, highlights the complexity of managing non-revenue water (NRW), offers guidance on NRW assessment, and recommends appropriate performance indicators. It is, to a large extent, based on the work of the Water Loss Specialist Group of the International Water Association in the last decade, and is amply complemented by the authors' practical experiences in Asia and in other countries around the world.
Book Synopsis Revisiting Moroccan Migrations by : Mohammed Berriane
Download or read book Revisiting Moroccan Migrations written by Mohammed Berriane and published by Routledge. This book was released on 2018-02-02 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the 20th century, Morocco has become one of the world’s major emigration countries. But since 2000, growing immigration and settlement of migrants from sub-Saharan Africa, the Middle East, and Europe confronts Morocco with an entirely new set of social, cultural, political and legal issues. This book explores how continued emigration and increasing immigration is transforming contemporary Moroccan society, with a particular emphasis on the way the Moroccan state is dealing with shifting migratory realities. The authors of this collective volume embark on a dialogue between theory and empirical research, showcasing how contemporary migration theories help understanding recent trends in Moroccan migration, and, vice-versa, how the specific Moroccan case enriches migration theory. This perspective helps to overcome the still predominant Western-centric research view that artificially divide the world into ‘receiving’ and ‘sending’ countries and largely disregards the dynamics of and experiences with migration in countries in the Global South. This book was previously published as a special issue of The Journal of North African Studies.
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9789251039717 Total Pages :52 pages Book Rating :4.0/5 (397 download)
Book Synopsis Aquaculture Development by : Food and Agriculture Organization of the United Nations
Download or read book Aquaculture Development written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides annotations to the Principles of Article 9 of the Code of Conduct for Responsible Fisheries. These annotations are meant to serve as general guidance, and should be taken as suggestions or observations intended to assist those interested in identifying their own criteria and options for actions, as well as partners for collaboration, in support of sustainable aquaculture development.
Book Synopsis Smart About Cities by : Netexplo (France)
Download or read book Smart About Cities written by Netexplo (France) and published by UNESCO Publishing. This book was released on 2020-09-23 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
