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Author : Comme des Garçons (Firm)
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Comme des garçons promotional materials written by Comme des Garçons (Firm) and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Findig aid available.
Author : Andrew Bolton
Publisher : Metropolitan Museum of Art
ISBN 13 : 1588396207
Total Pages : 250 pages
Book Rating : 4.5/5 (883 download)
Download or read book Rei Kawakubo Comme des Garçons written by Andrew Bolton and published by Metropolitan Museum of Art. This book was released on 2017-05-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Widely recognized as among the most important and influential designers of the past forty years, Rei Kawakubo of Comme des Garçons has defined and transformed the visual language of our time. Since her Paris debut in 1981, she has blurred the divide between art and fashion and transformed customary notions of the body, beauty and identity. This lavishly illustrated publication weaves an illuminating narrative around Kawakubo's revolutionary experiments in interstitiality—the space between boundaries. Brilliant new photographs of more than 120 examples of Kawakubo's womenswear for Comme des Garçons, accompanied by Kawakubo's commentary on her designs and creative process, reveal her conceptual and challenging aesthetic as never before. A chronology of Kawakubo's career provides additional context, and an insightful conversation with the author offers a fascinating glimpse into the mind of this fashion visionary.
Author : Deyan Sudjic
Publisher : Rizzoli International Publications
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.3/5 (91 download)
Download or read book Rei Kawakubo and Comme Des Garçons written by Deyan Sudjic and published by Rizzoli International Publications. This book was released on 1990 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marco Pecorari
Publisher : Bloomsbury Publishing
ISBN 13 : 1350074772
Total Pages : 257 pages
Book Rating : 4.3/5 (5 download)
Download or read book Fashion Remains written by Marco Pecorari and published by Bloomsbury Publishing. This book was released on 2021-01-28 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system. Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies.
Author : Juliet Ash
Publisher : Univ of California Press
ISBN 13 : 9780520083394
Total Pages : 276 pages
Book Rating : 4.0/5 (833 download)
Download or read book Chic Thrills written by Juliet Ash and published by Univ of California Press. This book was released on 1992-01-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to be as internationally relevant as the fashion it discusses, Chic Thrills extends fashion theory beyond the interpretation of style, and shows how it relates to the economic realities and motivations of those who create the clothing we buy and wear. Among the issues the contributors address are: Feminism and the politics of fashion * The relationship of non-European cultures to Western fashion * Fashion and the negotiation of identity * Recent trends in fashion photography and the media representation of fashion * Industrial conditions, production constraints and the relationship of garment workers to the clothes they make * Playing with a different sex: fashion and the lesbian couple * Fascism and fashion: Paris haute couture under Nazi occupation * Fashion and the postmodern body.
Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1136474382
Total Pages : 257 pages
Book Rating : 4.1/5 (364 download)
Download or read book Promotional Culture and Convergence written by Helen Powell and published by Routledge. This book was released on 2013-04-17 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including: promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions how industries are adapting in the digital age to attract both audiences and advertising revenue the evolving dialogues between ‘new consumers’ and producers and promotional industries. Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.
Author : Tony Kent
Publisher : Routledge
ISBN 13 : 1134076681
Total Pages : 288 pages
Book Rating : 4.1/5 (34 download)
Download or read book Flagship Marketing written by Tony Kent and published by Routledge. This book was released on 2009-03-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Author : Collier Schorr
Publisher : Steidl
ISBN 13 : 9783865211569
Total Pages : 0 pages
Book Rating : 4.2/5 (115 download)
Download or read book Collier Schorr: Jens F. written by Collier Schorr and published by Steidl. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay by Collier Schorr. Interview with Jens. F.
Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 194 pages
Book Rating : 4.9/5 (619 download)
Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
Author : Tony Hines
Publisher : Routledge
ISBN 13 : 0750668970
Total Pages : 350 pages
Book Rating : 4.7/5 (56 download)
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book of key chapter contributions from renowned academics and practitioners that addresses many of the contemporary issues facing one of the largest and most global of industries.
Author : Rex Butler
Publisher : Bloomsbury Publishing
ISBN 13 : 1350118230
Total Pages : 273 pages
Book Rating : 4.3/5 (51 download)
Download or read book Rei Kawakubo written by Rex Butler and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Japanese fashion designer Rei Kawakubo of Comme des Garçons is undoubtedly one of the world's major fashion designers. In 2017 she was the second living designer to ever be given a retrospective at the renowned Costume Institute of the Metropolitan Museum of Art in New York. Her work exerts an extraordinary influence over succeeding generations of designers and is a major point of reference for all those wishing to explore the place of fashion in contemporary culture. The 14 essays in this collection, written by eminent fashion theorists from around the world, ask what is the relationship of Kawakubo's work to art, philosophy and architecture, and ultimately illustrate how Kawakubo's creative output allows us to understand the very notion of fashion itself.
Author : Mike Saren
Publisher : Routledge
ISBN 13 : 1317747100
Total Pages : 382 pages
Book Rating : 4.3/5 (177 download)
Download or read book Marketing Graffiti written by Mike Saren and published by Routledge. This book was released on 2017-12-01 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions
Author : Mosca, Fabrizio
Publisher : IGI Global
ISBN 13 : 1466699590
Total Pages : 354 pages
Book Rating : 4.4/5 (666 download)
Download or read book Global Marketing Strategies for the Promotion of Luxury Goods written by Mosca, Fabrizio and published by IGI Global. This book was released on 2016-03-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Author : Alice Dallabona
Publisher : Taylor & Francis
ISBN 13 : 1040100929
Total Pages : 223 pages
Book Rating : 4.0/5 (41 download)
Download or read book Luxury Fashion Marketing and Branding written by Alice Dallabona and published by Taylor & Francis. This book was released on 2024-08-22 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies, consumer behaviour and PR. The textbook also offers a focused discussion of the challenges faced by luxury fashion brands to meet growing customer demand for ethical and sustainable practice, including concerns related to diversity, inclusivity, and cultural sensitivity. This textbook is grounded in business practices, featuring real-world examples and international case studies from both established and modern brands. Chapter objectives and summaries aid comprehension, whilst end-of-chapter questions and activities enable further research and discussion. Luxury Fashion Marketing and Branding is ideal for advanced undergraduate and postgraduate students of fashion marketing and communications, luxury fashion business and luxury brand management. Its applied approach will also make it suitable for those studying for an Executive MBA in Fashion and Luxury Management. Online resources include an instructor’s manual, lecture slides and a test bank.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1838 pages
Book Rating : 4.5/5 (225 download)
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Author : Michael R. Solomon
Publisher : SAGE
ISBN 13 : 1529765404
Total Pages : 517 pages
Book Rating : 4.5/5 (297 download)
Download or read book Fashion & Luxury Marketing written by Michael R. Solomon and published by SAGE. This book was released on 2022-04-14 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Author : Clare Harris
Publisher : Bloomsbury Publishing
ISBN 13 : 135019378X
Total Pages : 217 pages
Book Rating : 4.3/5 (51 download)
Download or read book The Fundamentals of Digital Fashion Marketing written by Clare Harris and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.
