Author : Christopher Simmons
Publisher : Rockport Publishers
ISBN 13 : 1610601653
Total Pages : 160 pages
Book Rating : 4.6/5 (16 download)
Book Synopsis Color Harmony: Logos by : Christopher Simmons
Download or read book Color Harmony: Logos written by Christopher Simmons and published by Rockport Publishers. This book was released on 2006-06-01 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVSelecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message. /div