College Students Use Of Digital And Traditional Media

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Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Communication in History

Author : David Crowley
Publisher : Routledge
ISBN 13 : 1317349393
Total Pages : 649 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Communication in History by : David Crowley

Download or read book Communication in History written by David Crowley and published by Routledge. This book was released on 2015-09-30 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in a new 6th edition, Communication in History reveals how media has been influential in both maintaining social order and as powerful agents of change. With revised new readings, this anthology continues to be, as one reviewer wrote, "the only book in the sea of History of Mass Communication books that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history". From print to the Internet, this book encompasses a wide-range of topics, that introduces readers to a more expansive, intellectually enlivening study of the relationship between human history and communication history.

Human Behavior, Psychology, and Social Interaction in the Digital Era

Author : Mesquita, Anabela
Publisher : IGI Global
ISBN 13 : 1466684518
Total Pages : 397 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Human Behavior, Psychology, and Social Interaction in the Digital Era by : Mesquita, Anabela

Download or read book Human Behavior, Psychology, and Social Interaction in the Digital Era written by Mesquita, Anabela and published by IGI Global. This book was released on 2015-06-29 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advancement of new technologies has greatly increased the impact of information systems on daily human life. As technology continues to rapidly progress, human-computer interaction is quickly becoming a topic of interest. Human Behavior, Psychology, and Social Interaction in the Digital Era combines best practices and empirical research on social networking and other related technologies. Emphasizing creative and innovative implementation across various disciplines, this publication is a critical reference source for researchers, educators, students, IT managers, and government healthcare agencies concerned with the latest research in the fields of information systems and networks, mobile technology, cybercrime, and multitasking.

Digital Media, Youth, and Credibility

Author : Miriam J. Metzger
Publisher : MIT Press
ISBN 13 : 0262562324
Total Pages : 212 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Digital Media, Youth, and Credibility by : Miriam J. Metzger

Download or read book Digital Media, Youth, and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten

Education and Social Media

Author : Christine Greenhow
Publisher : MIT Press
ISBN 13 : 0262034476
Total Pages : 267 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Education and Social Media by : Christine Greenhow

Download or read book Education and Social Media written by Christine Greenhow and published by MIT Press. This book was released on 2016-05-13 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this, new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K-12 schools and at universities; tuition-free, open education powered by social media, as practiced by University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens' participatory play.

Digital and Media Literacy

Author : Renee Hobbs
Publisher : Corwin Press
ISBN 13 : 1412981581
Total Pages : 233 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Digital and Media Literacy by : Renee Hobbs

Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

College Students' Perceptions of Credibility of Blogs and Traditional Media as a Function of Their Blog Usage

Author : Jih-Hsuan Lin
Publisher :
ISBN 13 :
Total Pages : 276 pages
Book Rating : 4.3/5 (129 download)

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Book Synopsis College Students' Perceptions of Credibility of Blogs and Traditional Media as a Function of Their Blog Usage by : Jih-Hsuan Lin

Download or read book College Students' Perceptions of Credibility of Blogs and Traditional Media as a Function of Their Blog Usage written by Jih-Hsuan Lin and published by . This book was released on 2007 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Innovations in Non-Traditional Educational Practices

Author : Keengwe, Jared
Publisher : IGI Global
ISBN 13 : 1799843610
Total Pages : 462 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Innovations in Non-Traditional Educational Practices by : Keengwe, Jared

Download or read book Handbook of Research on Innovations in Non-Traditional Educational Practices written by Keengwe, Jared and published by IGI Global. This book was released on 2020-12-11 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many school districts and institutions of higher education still cling to the traditional agrarian school year with a factory model delivery of education and Carnegie units based on seat time when most people are no longer farmers, factory workers, or reliant on learning in a classroom, there are bursts of promising practices that buck the norm by questioning the educational value of these traditions. Though researchers have investigated the potential of students learning in their own homes via personalized instruction delivered by computers rather than attending traditional institutions, the status quo in education has remained stubbornly resistant to change. Mixed-reality simulations, year-round schooling, grouping students by competencies instead of age, and game-based teaching are just a few of the educational innovations that seek to maximize learning by recognizing that innovation is essential for successfully teaching students in the modern era. The Handbook of Research on Innovations in Non-Traditional Educational Practices is a comprehensive reference source that examines various educational innovations, how they have developed workarounds to navigate traditional systems, and their potential to radically transform teaching and learning. With each chapter highlighting a different educational innovation such as experiential learning, game-based learning, online learning, and inquiry-based learning and their applications in all levels of education, this book explores the issues and challenges these educational innovations face as well as their impact. It is intended for academicians, professionals, administrators, and researchers in education and specifically benefits academic deans, vice presidents of academic affairs, graduate students, faculty technology leaders, directors of teaching and learning centers, curriculum and instructional designers, policymakers, principals and superintendents, and teachers interested in educational change.

Information, Computer and Application Engineering

Author : Hsiang-Chuan Liu
Publisher : CRC Press
ISBN 13 : 0429785526
Total Pages : 1146 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis Information, Computer and Application Engineering by : Hsiang-Chuan Liu

Download or read book Information, Computer and Application Engineering written by Hsiang-Chuan Liu and published by CRC Press. This book was released on 2018-06-12 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume brings together peer-reviewed papers presented at the International Conference on Information Technology and Computer Application Engineering, held 10-11 December 2014, in Hong Kong, China. Specific topics under consideration include Computational Intelligence, Computer Science and its Applications, Intelligent Information Processing and Knowledge Engineering, Intelligent Networks and Instruments, Multimedia Signal Processing and Analysis, Intelligent Computer-Aided Design Systems and other related topics. This book provides readers a state-of-the-art survey of recent innovations and research worldwide in Information Technology and Computer Application Engineering, in so-doing furthering the development and growth of these research fields, strengthening international academic cooperation and communication, and promoting the fruitful exchange of research ideas. This volume will be of interest to professionals and academics alike, serving as a broad overview of the latest advances in the dynamic field of Information Technology and Computer Application Engineering.

The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Author : Lon Safko
Publisher : McGraw Hill Professional
ISBN 13 : 0071801138
Total Pages : 290 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by : Lon Safko

Download or read book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing written by Lon Safko and published by McGraw Hill Professional. This book was released on 2012-09-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes

Handbook of Research on the Societal Impact of Digital Media

Author : Guzzetti, Barbara
Publisher : IGI Global
ISBN 13 : 1466683112
Total Pages : 823 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on the Societal Impact of Digital Media by : Guzzetti, Barbara

Download or read book Handbook of Research on the Societal Impact of Digital Media written by Guzzetti, Barbara and published by IGI Global. This book was released on 2015-08-27 with total page 823 pages. Available in PDF, EPUB and Kindle. Book excerpt: The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.

Current Debates in Media Studies

Author : Evin Doğan
Publisher : IJOPEC
ISBN 13 : 1912503379
Total Pages : 216 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis Current Debates in Media Studies by : Evin Doğan

Download or read book Current Debates in Media Studies written by Evin Doğan and published by IJOPEC. This book was released on 2018 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the outcome of the seventh international congress, the papers in this volume related to basically focus on media studies. In this book, which is an integrated of writings about digital technologies and new media, media contents and cinema in the axis of different disciplines is intended to provide a contribution to the literature on media studies, both theoretically and practically. Media studies consist of analyzed in an interdisciplinary approach covering a wide range of fields such as politics, society, economics, philosophy, psychology and economics. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.

Living and Learning with New Media

Author : Mizuko Ito
Publisher : MIT Press
ISBN 13 : 0262258277
Total Pages : 121 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Living and Learning with New Media by : Mizuko Ito

Download or read book Living and Learning with New Media written by Mizuko Ito and published by MIT Press. This book was released on 2009-06-05 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report summarizes the results of an ambitious three-year ethnographic study, funded by the John D. and Catherine T. MacArthur Foundation, into how young people are living and learning with new media in varied settings—at home, in after school programs, and in online spaces. It offers a condensed version of a longer treatment provided in the book Hanging Out, Messing Around, and Geeking Out (MIT Press, 2009). The authors present empirical data on new media in the lives of American youth in order to reflect upon the relationship between new media and learning. In one of the largest qualitative and ethnographic studies of American youth culture, the authors view the relationship of youth and new media not simply in terms of technology trends but situated within the broader structural conditions of childhood and the negotiations with adults that frame the experience of youth in the United States. The book that this report summarizes was written as a collaborative effort by members of the Digital Youth Project, a three-year research effort funded by the John D. and Catherine T. MacArthur Foundation and conducted at the University of California, Berkeley, and the University of Southern California. John D. and Catherine T. MacArthur Reports on Digital Media and Learning

How People Learn II

Author : National Academies of Sciences, Engineering, and Medicine
Publisher : National Academies Press
ISBN 13 : 0309459672
Total Pages : 347 pages
Book Rating : 4.3/5 (94 download)

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Book Synopsis How People Learn II by : National Academies of Sciences, Engineering, and Medicine

Download or read book How People Learn II written by National Academies of Sciences, Engineering, and Medicine and published by National Academies Press. This book was released on 2018-09-27 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many reasons to be curious about the way people learn, and the past several decades have seen an explosion of research that has important implications for individual learning, schooling, workforce training, and policy. In 2000, How People Learn: Brain, Mind, Experience, and School: Expanded Edition was published and its influence has been wide and deep. The report summarized insights on the nature of learning in school-aged children; described principles for the design of effective learning environments; and provided examples of how that could be implemented in the classroom. Since then, researchers have continued to investigate the nature of learning and have generated new findings related to the neurological processes involved in learning, individual and cultural variability related to learning, and educational technologies. In addition to expanding scientific understanding of the mechanisms of learning and how the brain adapts throughout the lifespan, there have been important discoveries about influences on learning, particularly sociocultural factors and the structure of learning environments. How People Learn II: Learners, Contexts, and Cultures provides a much-needed update incorporating insights gained from this research over the past decade. The book expands on the foundation laid out in the 2000 report and takes an in-depth look at the constellation of influences that affect individual learning. How People Learn II will become an indispensable resource to understand learning throughout the lifespan for educators of students and adults.

Challenges for Digital Citizenship and Ethics: Social Media, Deep Fakes, and Virtual Communities

Author : Pucelj, Maja
Publisher : IGI Global
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Challenges for Digital Citizenship and Ethics: Social Media, Deep Fakes, and Virtual Communities by : Pucelj, Maja

Download or read book Challenges for Digital Citizenship and Ethics: Social Media, Deep Fakes, and Virtual Communities written by Pucelj, Maja and published by IGI Global. This book was released on 2024-10-23 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The integration of human rights, social responsibility, and technical innovation acquires significant importance in the current era of digital transformation. As technology rapidly evolves, it profoundly influences societal structures, economic systems, and individual lives. It is essential to examine the impact of digital transformation on human rights and social responsibility, and emphasize the importance of striking a balance that upholds individual rights while leveraging technological advances for the benefit of society as a whole. Challenges for Digital Citizenship and Ethics: Social Media, Deep Fakes, and Virtual Communities analyzes the implications of digitalization on human rights and social responsibility. By adopting a multidisciplinary approach, this research combines perspectives from the fields of digital ethics, information technology, law, and social sciences. It examines the impact of digital technologies on privacy and data rights, assess the strategies utilized by corporations in the digital age to uphold human rights, and explore the policy and legal frameworks required to assure the ethical adoption of technology. Covering topics such as cybercrimes, digital literacy, and societal dynamics, this book is an excellent resource for policymakers, sociologists, researchers, academicians, educators, students, and more.

Writing and Editing for Digital Media

Author : Brian Carroll
Publisher : Taylor & Francis
ISBN 13 : 1000858731
Total Pages : 377 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Writing and Editing for Digital Media by : Brian Carroll

Download or read book Writing and Editing for Digital Media written by Brian Carroll and published by Taylor & Francis. This book was released on 2023-05-23 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition, Brian Carroll explores writing and editing for digital media with essential information about voice, style, media formats, ideation, story planning, and storytelling. Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on, practical exercises with new material on podcasting, multi-modal storytelling, misinformation and disinformation, and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope, this new edition also speaks to writers, editors, public relations practitioners, social media managers, marketers, as well as to students aspiring to these roles. Updated with contemporary examples and new pedagogy throughout, this is the ideal handbook for students seeking careers in digital media, particularly in content development and digital storytelling. It is an essential text for students of media, communication, public relations, marketing, and journalism who are looking to develop their writing and editing skills for these ever-evolving fields and professions. This book also has an accompanying eResource that provides additional weekly activities, exercises, and assignments that give students more opportunity to put theory into practice.

Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522579109
Total Pages : 1801 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1801 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.