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Author : John L. Swasy
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.0/5 ( download)
Download or read book Cognitive Response Mediators of Source Credibility Effects in a Sales Presentation written by John L. Swasy and published by . This book was released on 1981 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Larry Swasy
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4.:/5 ( download)
Download or read book Conceptual and Modeling Issues in a Cognitive Response Perspective on Persuasion Processes written by John Larry Swasy and published by . This book was released on 1980 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (97 download)
Download or read book Marketing Doctoral Dissertation Abstracts written by and published by . This book was released on 1980 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.3/5 (91 download)
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard P. Bagozzi
Publisher :
ISBN 13 :
Total Pages : 760 pages
Book Rating : 4.3/5 (97 download)
Download or read book Principles of Marketing Management written by Richard P. Bagozzi and published by . This book was released on 1986 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Author : Sik H. Ng
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (91 download)
Download or read book Power in Language written by Sik H. Ng and published by SAGE Publications, Incorporated. This book was released on 1993 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a comprehensive analysis of research and theory on verbal communication and social influence. It examines a variety of empirical studies, theoretical positions, methodological matters and substantive issues pertaining to the use of language for generating influence and control. It moves from the basic concept of monological speech and the achievement of power to the increasingly complex and subtle cases of conversational control and linguistic depoliticization. Topics such as linguistic signs of power, language as a resource for creating power and social causes of verbal power are examined in contexts ranging from informal conversations to newspaper headlines. The research scrutinized ranges from qualitative
Author : Miriam J. Metzger
Publisher : MIT Press
ISBN 13 : 0262562324
Total Pages : 212 pages
Book Rating : 4.2/5 (625 download)
Download or read book Digital Media, Youth, and Credibility written by Miriam J. Metzger and published by MIT Press. This book was released on 2008 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difficulties in determining the quality of information on the Internet--in particular, the implications of wide access and questionable credibility for youth and learning. Today we have access to an almost inconceivably vast amount of information, from sources that are increasingly portable, accessible, and interactive. The Internet and the explosion of digital media content have made more information available from more sources to more people than at any other time in human history. This brings an infinite number of opportunities for learning, social connection, and entertainment. But at the same time, the origin of information, its quality, and its veracity are often difficult to assess. This volume addresses the issue of credibility--the objective and subjective components that make information believable--in the contemporary media environment. The contributors look particularly at youth audiences and experiences, considering the implications of wide access and the questionable credibility of information for youth and learning. They discuss such topics as the credibility of health information online, how to teach credibility assessment, and public policy solutions. Much research has been done on credibility and new media, but little of it focuses on users younger than college students. Digital Media, Youth, and Credibility fills this gap in the literature. Contributors Matthew S. Eastin, Gunther Eysenbach, Brian Hilligoss, Frances Jacobson Harris, R. David Lankes, Soo Young Rieh, S. Shyam Sundar, Fred W. Weingarten
Author : Richard Petty
Publisher : Psychology Press
ISBN 13 : 1317770269
Total Pages : 490 pages
Book Rating : 4.3/5 (177 download)
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.
Author : Richard Jackson Harris
Publisher : Routledge
ISBN 13 : 1135850372
Total Pages : 559 pages
Book Rating : 4.1/5 (358 download)
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Author : Valerie Lynn Manusov
Publisher : Psychology Press
ISBN 13 : 113570421X
Total Pages : 606 pages
Book Rating : 4.1/5 (357 download)
Download or read book The Sourcebook of Nonverbal Measures written by Valerie Lynn Manusov and published by Psychology Press. This book was released on 2014-04-04 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sourcebook of Nonverbal Measures provides a comprehensive discussion of research choices for investigating nonverbal phenomena. The volume presents many of the primary means by which researchers assess nonverbal cues. Editor Valerie Manusov has collected both well-established and new measures used in researching nonverbal behaviors, illustrating the broad spectrum of measures appropriate for use in research, and providing a critical resource for future studies. With chapters written by the creators of the research measures, this volume represents work across disciplines, and provides first-hand experience and thoughtful guidance on the use of nonverbal measures. It also offers research strategies researchers can use to answer their research questions; discussions of larger research paradigms into which a measure may be placed; and analysis tools to help researchers think through the research choices available to them. With its thorough and pragmatic approach, this Sourcebook will be an invaluable resource for studying nonverbal behavior. Researchers in interpersonal communication, psychology, personal relationships, and related areas will find it to be an essential research tool.
Author : Kate Kenski
Publisher : Oxford University Press
ISBN 13 : 0199793484
Total Pages : 977 pages
Book Rating : 4.1/5 (997 download)
Download or read book The Oxford Handbook of Political Communication written by Kate Kenski and published by Oxford University Press. This book was released on 2017-06-23 with total page 977 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.
Author : Eric S. Knowles
Publisher : Psychology Press
ISBN 13 : 1135626383
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)
Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author : David Grant
Publisher : SAGE
ISBN 13 : 1446206939
Total Pages : 448 pages
Book Rating : 4.4/5 (462 download)
Download or read book The SAGE Handbook of Organizational Discourse written by David Grant and published by SAGE. This book was released on 2004-07-18 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Organizational Discourse has received the 2004 Outstanding Book Award from the Organizational Communication Division of the National Communication Association `Organizational discourse is not a new topic but is one that has grown in significance and citations in recent years. Thanks to the new The SAGE Handbook of Organizational Discourse there is now a definitive set of up-to-the-minute resources available, by distinguished as well as emergent researchers. It should have a prominent place on all organization researchers bookshelves′ - Professor Stewart Clegg, University of Technology, Sydney `Organizational researchers interested in discursive philosophies, methods and practices will be grateful for the much-needed background and guidance this handbook provides′ - Mary Jo Hatch, Professor, McIntire School of Commerce, University of Virginia. Co-author The Three Faces of Leadership: Manager, Artist, Priest (Blackwell) `Discourse analysis has become increasingly popular in organizational studies over the past decade or two. The SAGE Handbook of Organizational Discourse will make it even more popular by helping scholars of organizations understand the range of domains, methodologies, perspectives and focal organizational phenomena available to them within this analytic approach. Beyond classifying and describing current literature in the various areas, the chapters in this important new handbook suggest new directions for research using discourse analysis, a valuable service that should help novice and experienced researchers alike′ - JoAnne Yates, Sloan School of Management An increasingly significant body of management literature is applying discursive forms of analysis to a range of organizational issues. This emerging arena of research is not only important in providing new insights into processes of organizing, it has also informed and influenced the broader fields of organizational and management studies. The SAGE Handbook of Organizational Discourse is the definitive text for those with research and teaching interests in the field of organizational discourse. It provides an important overview of the domains of study, methodologies and perspectives used in research on organizational discourse. It shows how discourse analysis has moved beyond its roots in literary theory to become an important approach in the study of organizations. The editors of the Handbook, all renowned authors and experts in this field, have provided an invaluable resource on the application, importance and relevance of discourse to organizational issues for use by tutors and researchers working in the field, as well as providing important reference material for newcomers to this area. Each chapter, written by a leading author on their subject, covers an overview of the existing literature and also frames the future of the field in ways which challenge existing preconceptions. The SAGE Handbook of Organizational Discourse is indispensable to the teaching, study and research of organizational discourse and will enable readers to develop a level of understanding of organizations commensurate with the most recent, state of the art, theoretical developments in the broader field of organization studies.
Author : Linda F. Alwitt
Publisher : Taylor & Francis
ISBN 13 : 1000549127
Total Pages : 318 pages
Book Rating : 4.0/5 (5 download)
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Taylor & Francis. This book was released on 2022-02-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Author : Dan Nimmo
Publisher : Transaction Publishers
ISBN 13 : 9781412844840
Total Pages : 730 pages
Book Rating : 4.8/5 (448 download)
Download or read book Communication Yearbook 3 written by Dan Nimmo and published by Transaction Publishers. This book was released on 1979-01-01 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
