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Cognitive Effects Of Advertising Repetition
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Book Synopsis Cognitive Effects of Advertising Repetition by : Andrew A. Mitchell
Download or read book Cognitive Effects of Advertising Repetition written by Andrew A. Mitchell and published by . This book was released on 1976 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Cognitive Effects of Advertising Repetition: a Review of Two-factor Model and Its Moderators by : Inge Geyskens
Download or read book The Cognitive Effects of Advertising Repetition: a Review of Two-factor Model and Its Moderators written by Inge Geyskens and published by . This book was released on 1994* with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effects of Advertising Content and Levels of Advertising Repetition on Brand Cognitive Structure by :
Download or read book Effects of Advertising Content and Levels of Advertising Repetition on Brand Cognitive Structure written by and published by . This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Investigation of the Effects of Advertising Message Structure and Repetition Upon Cognitive Processes Mediating Message Acceptance by : George E. Belch
Download or read book An Investigation of the Effects of Advertising Message Structure and Repetition Upon Cognitive Processes Mediating Message Acceptance written by George E. Belch and published by . This book was released on 1980 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Exposure, Memory and Choice by : Andrew A. Mitchell
Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.
Book Synopsis An Investigation of the Effects of Advertising Message Structure and Repetition Upon Cognitive Processes Mediating Message Acceptance by : George Edward Belch
Download or read book An Investigation of the Effects of Advertising Message Structure and Repetition Upon Cognitive Processes Mediating Message Acceptance written by George Edward Belch and published by . This book was released on 1982 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Psychological Processes and Advertising Effects by : Linda F. Alwitt
Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.
Book Synopsis Measuring Advertising Effectiveness by : William D. Wells
Download or read book Measuring Advertising Effectiveness written by William D. Wells and published by Psychology Press. This book was released on 2014-03-05 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey methodology, and practical experience, while simultaneously addressing the problems and limitations of advertising. Acknowledging that advertisements are subtle, diverse, complex phenomena that require detailed investigation, this compilation explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. Updates on theories and methods -- along with expert commentaries -- help to make this a valuable collection that will be of interest to advertising and marketing specialists and communications experts alike.
Book Synopsis Effective Advertising by : Gerard J. Tellis
Download or read book Effective Advertising written by Gerard J. Tellis and published by SAGE Publications. This book was released on 2003-11-20 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Book Synopsis Explaining Advertising Repetition Effects on Attitudes by : David Wallace Schumann
Download or read book Explaining Advertising Repetition Effects on Attitudes written by David Wallace Schumann and published by . This book was released on 1984 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cognitive and Affective Responses to Advertising by : Patricia Cafferata
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Book Synopsis A Dual-process of Advertising Repetition Effects by : Christie L. Nordhielm
Download or read book A Dual-process of Advertising Repetition Effects written by Christie L. Nordhielm and published by . This book was released on 1998 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure? by : Jerry C. Olson
Download or read book Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure? written by Jerry C. Olson and published by . This book was released on 1979 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Attitudinal Effects of Advertising by : Peter L. Wright
Download or read book Attitudinal Effects of Advertising written by Peter L. Wright and published by . This book was released on 1972 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length by : Arno J. Rethans
Download or read book The Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length written by Arno J. Rethans and published by . This book was released on 1984 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Psychology of Advertising by : Bob M Fennis
Download or read book The Psychology of Advertising written by Bob M Fennis and published by Taylor & Francis. This book was released on 2020-10-07 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates and changing our health-related lifestyles for better or worse. This revised and fully updated third edition of The Psychology of Advertising offers a comprehensive and state-of-the art overview of psychological theorizing and research on the impact of online and offline advertising and discusses how the traces consumers leave on the Internet (their digital footprint) guides marketers in micro-targeting their advertisements. The new edition also includes new coverage of big data, privacy, personalization and materialism, and engages with the issue of the replication crisis in psychology, and what that means in relation to studies in the book. Including a glossary of key concepts, updated examples and illustrations, this is a unique and invaluable resource for advanced undergraduate and graduate students and instructors. Suitable for psychology, advertising, marketing and media courses. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Book Synopsis Cognitive Responses in Persuasion by : Richard Petty
Download or read book Cognitive Responses in Persuasion written by Richard Petty and published by Psychology Press. This book was released on 2014-06-17 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1982. This collaborative product of leading contributors seeks to update information on the psychology of attitudes, attitude change, and persuasion. Social psychologists have invested almost exclusively in the strategies of theory-testing in the laboratory in contrast with qualitative or clinical observation, and the present book both exemplifies and reaps the products of this mainstream tradition of experimental social psychology. It represents experimental social psychology at its best. It does not try to establish contact with the content-oriented strategies of survey research, which have developed in regrettable independence of the laboratory study of persuasion processes.