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Coca Globalization
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Download or read book Coca-Globalization written by R. Foster and published by Springer. This book was released on 2008-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Download or read book Coca-Globalization written by R. Foster and published by Palgrave Macmillan. This book was released on 2008-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Download or read book Andean Cocaine written by Paul Gootenberg and published by Univ of North Carolina Press. This book was released on 2009-06-01 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illuminating a hidden and fascinating chapter in the history of globalization, Paul Gootenberg chronicles the rise of one of the most spectacular and now illegal Latin American exports: cocaine. Gootenberg traces cocaine's history from its origins as a medical commodity in the nineteenth century to its repression during the early twentieth century and its dramatic reemergence as an illicit good after World War II. Connecting the story of the drug's transformations is a host of people, products, and processes: Sigmund Freud, Coca-Cola, and Pablo Escobar all make appearances, exemplifying the global influences that have shaped the history of cocaine. But Gootenberg decenters the familiar story to uncover the roles played by hitherto obscure but vital Andean actors as well--for example, the Peruvian pharmacist who developed the techniques for refining cocaine on an industrial scale and the creators of the original drug-smuggling networks that decades later would be taken over by Colombian traffickers. Andean Cocaine proves indispensable to understanding one of the most vexing social dilemmas of the late twentieth-century Americas: the American cocaine epidemic of the 1980s and, in its wake, the seemingly endless U.S. drug war in the Andes.
Download or read book Coca-Globalization written by R. Foster and published by Palgrave Macmillan. This book was released on 2008-04-09 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
Download or read book Counter-Cola written by Amanda Ciafone and published by Univ of California Press. This book was released on 2019-05-28 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.
Book Synopsis De-Coca-Colonization by : Steven Flusty
Download or read book De-Coca-Colonization written by Steven Flusty and published by Routledge. This book was released on 2004-03-01 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel theoretical account of globalization, De-Coca-Colonization argues that we must move away from top-down visions of the processes at work and concentrate on how ordinary people who are locked out of power structures create "globalities" of their own.
Book Synopsis From Silver to Cocaine by : Steven Topik
Download or read book From Silver to Cocaine written by Steven Topik and published by Duke University Press. This book was released on 2006-07-18 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVClaims that the history of commodities in Latin America (or anywhere) cannot be understood without considering their global context, often from a long-term perspective./div
Book Synopsis Can Globalization Succeed? (The Big Idea Series) (The Big Idea Series) by : Dena Freeman
Download or read book Can Globalization Succeed? (The Big Idea Series) (The Big Idea Series) written by Dena Freeman and published by Thames & Hudson. This book was released on 2020-10-20 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively examination of the effects of neoliberal globalization, its ability to adapt, and its potential to survive the antiglobalization and nationalist backlash. The expansion of capitalism and neoliberal ideologies have delivered economic integration between countries and brought global inter-connectedness to individuals. So why do so many people now feel that they are citizens of nowhere, disparaged by the cosmopolitan elites? Has democracy and the power of nation states been irredeemably weakened by unfettered global finance, opaque forms of global governance, and the power of transnational corporations? Can the huge rise in social and economic inequality be reversed? Can diverse cultural expression be maintained in a globalizing world? In the context of the current nationalist backlash and the momentous impacts of the COVID-19 pandemic, this thought-provoking volume considers whether globalization is dead or whether it will survive, and perhaps transform. Written in a clear and engaging style, the volume traces the development of economic globalization starting from the first wave of colonialization in the 15th century, through the first period of globalization at the end of the 19th century, and up to the contemporary period of globalization that started in the 1980s and appears today to be teetering on the brink of collapse. It explores the impacts of globalization on today’s world, from global supply chains and tax havens to rising economic inequality, climate change and pandemics, and assesses the different impacts on rich and poor countries, and on the rich and poor within countries. It then reviews the growing anti-globalization sentiment, starting from the anti-IMF protests that raged through developing countries in the 1980s and 1990s, to the emergence of the transnational anti-globalization movement of the 2000s, to more recent uprisings such as the Arab Spring, The Occupy Movement, the Gilets Jaunes, and to the current populist nationalist backlash led by President Trump and embodied in the 2016 Brexit vote. Sensing that globalization has reached a tipping point, the book considers a range of possible scenarios for the future world order, including nationalism, authoritarianism and democratic globalism. Finally, it explores whether globalization can be democratized in a world in which effective and inclusive global governance is crucial to solving global problems, such as tackling climate change, controlling global pandemics and upholding universal human rights.
Book Synopsis Pink Globalization by : Christine R. Yano
Download or read book Pink Globalization written by Christine R. Yano and published by Duke University Press. This book was released on 2013-04-29 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Pink Globalization, Christine R. Yano examines the creation and rise of Hello Kitty as a part of Japanese Cute-Cool culture. Yano argues that the international popularity of Hello Kitty is one aspect of what she calls pink globalization—the spread of goods and images labeled cute (kawaii) from Japan to other parts of the industrial world. The concept of pink globalization connects the expansion of Japanese companies to overseas markets, the enhanced distribution of Japanese products, and the rise of Japan's national cool as suggested by the spread of manga and anime. Yano analyzes the changing complex of relations and identities surrounding the global reach of Hello Kitty's cute culture, discussing the responses of both ardent fans and virulent detractors. Through interviews, Yano shows how consumers use this iconic cat to negotiate gender, nostalgia, and national identity. She demonstrates that pink globalization allows the foreign to become familiar as it brings together the intimacy of cute and the distance of cool. Hello Kitty and her entourage of marketers and consumers wink, giddily suggesting innocence, sexuality, irony, sophistication, and even sheer happiness. Yano reveals the edgy power in this wink and the ways it can overturn, or at least challenge, power structures.
Download or read book Runaway World written by Anthony Giddens and published by Profile Books. This book was released on 2011-05-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Before the current global era it is impossible to imagine that comparable events [like September 11] could have occurred, reflecting as they do our new-found interdependence. The rise of global terrorism, like world-wide networks involving in money-laundering, drug-running and other forums of organised crime, are all parts of the dark side of globalisation.' From the new Preface This book is based on the highly influential BBC Reith lecture series on globalisation delivered in 1999 by Anthony Giddens. Now updated with a new chapter addressing the post-September 11th global landscape, this book remains the intellectual benchmark on how globalisation is reshaping our lives. The changes are explored in five main chapters: * Globalisation * Risk * Tradition * Family * Democracy.
Download or read book Crazy Like Us written by Ethan Watters and published by Simon and Schuster. This book was released on 2010-01-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is well known that American culture is a dominant force at home and abroad; our exportation of everything from movies to junk food is a well-documented phenomenon. But is it possible America's most troubling impact on the globalizing world has yet to be accounted for? In Crazy Like Us, Ethan Watters reveals that the most devastating consequence of the spread of American culture has not been our golden arches or our bomb craters but our bulldozing of the human psyche itself: We are in the process of homogenizing the way the world goes mad. America has been the world leader in generating new mental health treatments and modern theories of the human psyche. We export our psychopharmaceuticals packaged with the certainty that our biomedical knowledge will relieve the suffering and stigma of mental illness. We categorize disorders, thereby defining mental illness and health, and then parade these seemingly scientific certainties in front of the world. The blowback from these efforts is just now coming to light: It turns out that we have not only been changing the way the world talks about and treats mental illness -- we have been changing the mental illnesses themselves. For millennia, local beliefs in different cultures have shaped the experience of mental illness into endless varieties. Crazy Like Us documents how American interventions have discounted and worked to change those indigenous beliefs, often at a dizzying rate. Over the last decades, mental illnesses popularized in America have been spreading across the globe with the speed of contagious diseases. Watters travels from China to Tanzania to bring home the unsettling conclusion that the virus is us: As we introduce Americanized ways of treating mental illnesses, we are in fact spreading the diseases. In post-tsunami Sri Lanka, Watters reports on the Western trauma counselors who, in their rush to help, inadvertently trampled local expressions of grief, suffering, and healing. In Hong Kong, he retraces the last steps of the teenager whose death sparked an epidemic of the American version of anorexia nervosa. Watters reveals the truth about a multi-million-dollar campaign by one of the world's biggest drug companies to change the Japanese experience of depression -- literally marketing the disease along with the drug. But this book is not just about the damage we've caused in faraway places. Looking at our impact on the psyches of people in other cultures is a gut check, a way of forcing ourselves to take a fresh look at our own beliefs about mental health and healing. When we examine our assumptions from a farther shore, we begin to understand how our own culture constantly shapes and sometimes creates the mental illnesses of our time. By setting aside our role as the world's therapist, we may come to accept that we have as much to learn from other cultures' beliefs about the mind as we have to teach.
Book Synopsis A History of the World in 6 Glasses by : Tom Standage
Download or read book A History of the World in 6 Glasses written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.
Book Synopsis Decoding Coca-Cola by : Robert Crawford
Download or read book Decoding Coca-Cola written by Robert Crawford and published by Routledge. This book was released on 2020-12-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.
Book Synopsis Critical Globalization Studies by : Richard P. Appelbaum
Download or read book Critical Globalization Studies written by Richard P. Appelbaum and published by Psychology Press. This book was released on 2005 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2005. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Open World written by Philippe Legrain and published by Time Warner Books UK. This book was released on 2003 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spirited and incisive work of socioeconomic analysis.
Book Synopsis Making Globalization Work by : Joseph E. Stiglitz
Download or read book Making Globalization Work written by Joseph E. Stiglitz and published by W. W. Norton & Company. This book was released on 2007-09-17 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A damning denunciation of things as they are, and a platform for how we can do better."—Andrew Leonard, Salon Building on the international bestseller Globalization and Its Discontents, Joseph E. Stiglitz offers here an agenda of inventive solutions to our most pressing economic, social, and environmental challenges, with each proposal guided by the fundamental insight that economic globalization continues to outpace both the political structures and the moral sensitivity required to ensure a just and sustainable world. As economic interdependence continues to gather the peoples of the world into a single community, it brings with it the need to think and act globally. This trenchant, intellectually powerful, and inspiring book is an invaluable step in that process.
Download or read book Globalization written by George Ritzer and published by John Wiley & Sons. This book was released on 2015-01-27 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect recent global developments, the second edition of Globalization: A Basic Text presents an up-to-date introduction to major trends and topics relating to globalization studies. Features updates and revisions in its accessible introduction to key theories and major topics in globalization Includes an enhanced emphasis on issues relating to global governance, emerging technology, global flows of people, human trafficking, global justice movements, and global environmental sustainability Utilizes a unique set of metaphors to introduce and explain the highly complex nature of globalization in an engaging and understandable manner Offers an interdisciplinary approach to globalization by drawing from fields that include sociology, global political economy, political science, international relations, geography, and anthropology Written by an internationally recognized and experienced author team
