Clicks That Stick

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Clicks That Stick

Author : Penelope Foster
Publisher : Mainstreet Marketers, Inc
ISBN 13 : 1304723798
Total Pages : 172 pages
Book Rating : 4.3/5 (47 download)

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Book Synopsis Clicks That Stick by : Penelope Foster

Download or read book Clicks That Stick written by Penelope Foster and published by Mainstreet Marketers, Inc. This book was released on 2024-03-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small business owner struggling to attract and retain customers online? Look no further, because Clicks That Stick is here to revolutionize your digital marketing game! Did you know that 92% of consumers now look for local businesses online? If you're not optimizing your online presence, you're missing out on a massive pool of potential customers. Imagine the feeling of confidently navigating the digital marketing landscape, effortlessly attracting and retaining customers online. With Clicks That Stick, you can finally unlock the secrets to digital marketing success, no tech wizardry required. Enter Clicks That Stick Clicks That Stick is the ultimate guide for small service-based business owners, such as salon owners, aesthetician, barbers, local artists, caterers, fitness coaches, and makers. This book provides practical, actionable advice to help you conquer digital marketing and effectively promote your services in the online space. Clicks That Stick is ideal for passionate small business owners who lack marketing knowledge but are eager to grow their client base and retain customers. If you're looking for clear action steps to improve your online presence and customer relationships, this book is tailored just for you. What you will gain… By the end of Clicks That Stick, you'll - Establish a strong digital presence for your service-based business - Learn to navigate digital marketing tools and platforms without technical expertise - Develop a comprehensive digital marketing strategy that integrates various elements - Effectively manage customer relationships using CRM systems - Build a captivating website that converts visitors into clients - Craft authentic social media content that resonates with your audience - Stretch your advertising budget and optimize ad performance - Make data-driven decisions through AB testing - Evaluate in-house vs. outsourced marketing options for your business - Implement a 90-day digital marketing transformation plan to achieve rapid growth and a significant online presence Clicks That Stick equips you with the knowledge to apply digital marketing strategies to your specific service-based business. Whether you're a salon owner, aesthetician, barber, local artist, caterer, fitness coach, or maker, you'll find practical applications tailored to your industry. Are you ready to take your small business to new heights? Grab your copy of Clicks That Stick now and embark on your digital marketing journey today!

Quick Clicks

Author : Mandy Book
Publisher : Dogwise Publishing
ISBN 13 : 192924276X
Total Pages : 315 pages
Book Rating : 4.9/5 (292 download)

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Book Synopsis Quick Clicks by : Mandy Book

Download or read book Quick Clicks written by Mandy Book and published by Dogwise Publishing. This book was released on 2010-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clicker training for dogs is becoming more popular with both dog trainers and pet dog owners. But sometimes the science behind this very effective training method gets in the way of what the owner really wants to teach their dogs lots of fun and useful behaviors. Authors Cheryl Smith and Mandy Book have a written step-by-step training manual to help you apply clicker training to a wide range of basic and fun dog behaviors no matter what your experience level. The focus is on getting results to get you and your dog clicking!

Hypothetical Learning Trajectories

Author : Douglas H. Clements
Publisher : Routledge
ISBN 13 : 1136506942
Total Pages : 188 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Hypothetical Learning Trajectories by : Douglas H. Clements

Download or read book Hypothetical Learning Trajectories written by Douglas H. Clements and published by Routledge. This book was released on 2012-12-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this special issue is to present several research perspectives on learning trajectories with the intention of encouraging the broader community to reflect on, better define, adopt, adapt, or challenge the concept. The issue begins by briefly introducing learning trajectories. The remaining articles provide elaboration, examples, and discussion of the construct. They purposefully are intended to be illustrative, exploratory, and provocative with regard to learning trajectories construct; they are not a set of verification studies.

180 Days of Spelling and Word Study for Second Grade

Author : Shireen Pesez Rhoades
Publisher : Teacher Created Materials
ISBN 13 : 1425833101
Total Pages : 242 pages
Book Rating : 4.4/5 (258 download)

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Book Synopsis 180 Days of Spelling and Word Study for Second Grade by : Shireen Pesez Rhoades

Download or read book 180 Days of Spelling and Word Study for Second Grade written by Shireen Pesez Rhoades and published by Teacher Created Materials. This book was released on 2019-01-02 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: 180 Days of Spelling and Word Study is a fun and effective daily practice workbook designed to help students improve their spelling skills. This easy-to-use second grade workbook is great for at-home learning or in the classroom. The engaging standards-based activities cover grade-level skills with easy to follow instructions and an answer key to quickly assess student understanding. Each week students learn 10 words, focusing on spelling rules, patterns, and vocabulary. Watch students become better spellers with these quick independent learning activities.Parents appreciate the teacher-approved activity books that keep their child engaged and learning. Great for homeschooling, to reinforce learning at school, or prevent learning loss over summer.Teachers rely on the daily practice workbooks to save them valuable time. The ready to implement activities are perfect for daily morning review or homework. The activities can also be used for intervention skill building to address learning gaps.

Children's Fractional Knowledge

Author : Leslie P. Steffe
Publisher : Springer Science & Business Media
ISBN 13 : 144190591X
Total Pages : 379 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Children's Fractional Knowledge by : Leslie P. Steffe

Download or read book Children's Fractional Knowledge written by Leslie P. Steffe and published by Springer Science & Business Media. This book was released on 2009-12-02 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children’s Fractional Knowledge elegantly tracks the construction of knowledge, both by children learning new methods of reasoning and by the researchers studying their methods. The book challenges the widely held belief that children’s whole number knowledge is a distraction from their learning of fractions by positing that their fractional learning involves reorganizing—not simply using or building upon—their whole number knowledge. This hypothesis is explained in detail using examples of actual grade-schoolers approaching problems in fractions including the schemes they construct to relate parts to a whole, to produce a fraction as a multiple of a unit part, to transform a fraction into a commensurate fraction, or to combine two fractions multiplicatively or additively. These case studies provide a singular journey into children’s mathematics experience, which often varies greatly from that of adults. Moreover, the authors’ descriptive terms reflect children’s quantitative operations, as opposed to adult mathematical phrases rooted in concepts that do not reflect—and which in the classroom may even suppress—youngsters’ learning experiences. Highlights of the coverage: Toward a formulation of a mathematics of living instead of being Operations that produce numerical counting schemes Case studies: children’s part-whole, partitive, iterative, and other fraction schemes Using the generalized number sequence to produce fraction schemes Redefining school mathematics This fresh perspective is of immediate importance to researchers in mathematics education. With the up-close lens onto mathematical development found in Children’s Fractional Knowledge, readers can work toward creating more effective methods for improving young learners’ quantitative reasoning skills.

The Moment It Clicks

Author : Joe McNally
Publisher : Pearson Education
ISBN 13 : 032171959X
Total Pages : 638 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis The Moment It Clicks by : Joe McNally

Download or read book The Moment It Clicks written by Joe McNally and published by Pearson Education. This book was released on 2008-01-23 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE FIRST BOOK WITH ONE FOOT ON THE COFFEE TABLE, AND ONE FOOT IN THE CLASSROOM Joe McNally, one of the world’s top pro digital photographers, whose celebrated work has graced the pages of Sports Illustrated, Time, and National Geographic (to name a few), breaks new ground by doing something no photography book has ever done—blending the rich, stunning images and elegant layout of a coffee-table book with the invaluable training, no-nonsense insights, and photography secrets usually found only in those rare, best-of-breed educational books. When Joe’s not on assignment for the biggest-name magazines and Fortune 500 clients, he’s in the classroom teaching location lighting, environmental portraiture, and how to “get the shot” at workshops around the world. These on-location workshops are usually reserved for a handful of photographers each year, but now you can learn the same techniques that Joe shares in his seminars and lectures in a book that brings Joe’s sessions to life. What makes the book so unique is the “triangle of learning” where (1) Joe distills the concept down to one brief sentence. It usually starts with something like, “An editor at National Geographic once told me...” and then he shares one of those hard-earned tricks of the trade that you only get from spending a lifetime behind the lens. Then, (2) on the facing page is one of Joe’s brilliant images that perfectly illustrates the technique (you’ll recognize many of his photos from magazine covers). And (3) you get the inside story of how that shot was taken, including which equipment he used (lens, f/stop, lighting, accessories, etc.), along with the challenges that type of project brings, and how to set up a shot like that of your own. This book also gives you something more. It inspires. It challenges. It informs. But perhaps most importantly, it will help you understand photography and the art of making great photos at a level you never thought possible. This book is packed with those “Ah ha!” moments—those clever insights that make it all come together for you. It brings you that wonderful moment when it suddenly all makes sense—that “moment it clicks.”

Poodle Training Vol 2

Author : Claudia Kaiser
Publisher : Expertengruppe Verlag
ISBN 13 : 3968971035
Total Pages : 178 pages
Book Rating : 4.9/5 (689 download)

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Book Synopsis Poodle Training Vol 2 by : Claudia Kaiser

Download or read book Poodle Training Vol 2 written by Claudia Kaiser and published by Expertengruppe Verlag. This book was released on 2020-07-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poodle Training Vol 2 – Dog Training for your grown-up Poodle How to build up a unique relationship with your Poodle, using training methods which are tailor-made for your Poodle Dog training is often ... ... Confused with classic basic training of puppies ... Considered only suitable for particularly gifted dogs ... Considered too difficult to achieve without experience What constitutes dog training and why is it helpful? And how can you and your Poodle profit from the training, completely without experience? Do you sometimes have the feeling that your dog has too much energy and does not feel fully stimulated, no matter how often you walk with him? Then dog training is the right thing for you. The simple but very effective methods of physical and mental training that you will read about in this guide will help you to stimulate your Poodle, in an appropriate way for his species, while at the same time having fun. This is volume two of the Poodle training guides. Volume 1 for your Poodle puppy is also available with the title "Poodle Training: Dog Training for your Poodle puppy". The author Claudia Kaiser says about her book: "I love my dog and know how important it is to keep her occupied, even after she completed her basic training. Most dogs are not satisfied with their life as a family dog and can develop destructive characteristics. If owners would take the time to spend a few minutes every day, carrying out physical and mental training with their dogs, their situations would change dramatically. Many underestimate the potential of dog training and how it can positively change life with their dogs." Read about background information, read experience reports and obtain step-by-step instructions and secret tips which are tailor-made for your Poodle. Get your copy of this book and discover... ... How to build up a unique relationship with your Poodle ... How you can stimulate him physically and mentally in an appropriate way for his species ... And all that without previous experience in this area. In addition, you will receive an extra chapter "Fun training" free of charge! Content of this book: About the Author Preface What is dog training? Why is dog training useful for your adult Poodle? What should you pay particular attention to? What is particularly important for your Poodle? What to watch out for? What does your Poodle need to know already? Physical Training What is physical training? What are the advantages? Introduction of the training methods Intelligence Training What is intelligence training? What are the advantages? Is your dog intelligent? Introduction of the training methods Special Chapter: Fun Training What is fun training? What are the advantages? Introducing the training methods Excursus: Clicker Training What is Clicker Training? What are the advantages? Frequently asked questions Introduction of the training methods Summary of training methods Types of Dog Sports Things to avoid at all costs The next steps Conclusion

Miniature Schnauzer Training Vol 2

Author : Claudia Kaiser
Publisher : Expertengruppe Verlag
ISBN 13 : 3968970780
Total Pages : 177 pages
Book Rating : 4.9/5 (689 download)

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Book Synopsis Miniature Schnauzer Training Vol 2 by : Claudia Kaiser

Download or read book Miniature Schnauzer Training Vol 2 written by Claudia Kaiser and published by Expertengruppe Verlag. This book was released on 2020-06-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miniature Schnauzer Training Vol 2 – Dog Training for your grown-up Miniature Schnauzer How to build up a unique relationship with your Miniature Schnauzer, using training methods which are tailor-made for your Miniature Schnauzer Dog training is often ... ... Confused with classic basic training of puppies ... Considered only suitable for particularly gifted dogs ... Considered too difficult to achieve without experience What constitutes dog training and why is it helpful? And how can you and your Miniature Schnauzer profit from the training, completely without experience? Do you sometimes have the feeling that your dog has too much energy and does not feel fully stimulated, no matter how often you walk with him? Then dog training is the right thing for you. The simple but very effective methods of physical and mental training that you will read about in this guide will help you to stimulate your Miniature Schnauzer, in an appropriate way for his species, while at the same time having fun. This is volume two of the Miniature Schnauzer training guides. Volume 1 for your Miniature Schnauzer puppy is also available with the title "Miniature Schnauzer Training: Dog Training for your Miniature Schnauzer puppy". The author Claudia Kaiser says about her book: "I love my dog and know how important it is to keep her occupied, even after she completed her basic training. Most dogs are not satisfied with their life as a family dog and can develop destructive characteristics. If owners would take the time to spend a few minutes every day, carrying out physical and mental training with their dogs, their situations would change dramatically. Many underestimate the potential of dog training and how it can positively change life with their dogs." Read about background information, read experience reports and obtain step-by-step instructions and secret tips which are tailor-made for your Miniature Schnauzer. Get your copy of this book and discover... ... How to build up a unique relationship with your Miniature Schnauzer ... How you can stimulate him physically and mentally in an appropriate way for his species ... And all that without previous experience in this area. In addition, you will receive an extra chapter "Fun training" free of charge! Content of this book: About the Author Preface What is dog training? Why is dog training useful for your adult Miniature Schnauzer? What should you pay particular attention to? What is particularly important for your Miniature Schnauzer? What to watch out for? What does your Miniature Schnauzer need to know already? Physical Training What is physical training? What are the advantages? Introduction of the training methods Intelligence Training What is intelligence training? What are the advantages? Is your dog intelligent? Introduction of the training methods Special Chapter: Fun Training What is fun training? What are the advantages? Introducing the training methods Excursus: Clicker Training What is Clicker Training? What are the advantages? Frequently asked questions Introduction of the training methods Summary of training methods Types of Dog Sports Things to avoid at all costs The next steps Conclusion

Canine Bootcamp

Author : Rick Caran
Publisher : Simon and Schuster
ISBN 13 : 1440517207
Total Pages : 135 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Canine Bootcamp by : Rick Caran

Download or read book Canine Bootcamp written by Rick Caran and published by Simon and Schuster. This book was released on 2006-12-14 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your pup do an “about face” from doggie delinquent to model soldier! As a dog owner, you want your furry friend “to be all he can be”! And training your dog is no easy task—that’s why you need to sign your doggie recruit up for Canine Boot Camp. This engaging yet practical guide allows you to teach your pet simple commands and tricks while remaining firm and rewarding positive behavior. Learn how to become your pup’s drill sergeant, with techniques such as: —Basics: Sit, stay, and heel —Manners: Curb jumping and territorial behavior before it starts —Puppy problems: Separation anxiety and housebreaking —Gnawing issues: Chewing and destroying everything but toys Filled with tips, tricks and more, Canine Boot Camp is your dog’s basic training for becoming a properly trained pup!

Stuff! Good Drummers Should Know

Author : Ed Roscetti
Publisher : Hal Leonard Corporation
ISBN 13 : 9781423428480
Total Pages : 132 pages
Book Rating : 4.4/5 (284 download)

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Book Synopsis Stuff! Good Drummers Should Know by : Ed Roscetti

Download or read book Stuff! Good Drummers Should Know written by Ed Roscetti and published by Hal Leonard Corporation. This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...Valuable tips on performing, recording, the music business, instruments and equipment (including electronics), beats, fills, soloing techniques, care and maintenance and more. Styles such as rock, jazz, hip-hop and Latin are represented through demonstrations of authentic grooves and instruments appropriate for each genre"--P. [4] of cover.

The Thinking Dog

Author : Gail Fisher
Publisher : Dogwise Publishing
ISBN 13 : 1617810045
Total Pages : 461 pages
Book Rating : 4.6/5 (178 download)

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Book Synopsis The Thinking Dog by : Gail Fisher

Download or read book The Thinking Dog written by Gail Fisher and published by Dogwise Publishing. This book was released on 2009 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is such a joy to work with a dog who proactively engages in behaviors while you build a relationship that will surprise you in its depth and versatility. Clicker training has proven to be the most effective means of developing a "Thinking Dog," one who offers behaviors in anticipation of a reward rather than a dog who has been trained only to wait for his owner's commands. One of the biggest obstacles the new clicker trainer faces, however, is his or her own history of training and habits of working with a dog. But you can make the transition once you understand how dogs learn and the mechanisms of operant conditioning. Learn from author Gail Fisher's crossover experiences as well as those of the hundreds of students she has helped make the change over the past thirteen years. You will learn: * How dog training has evolved over the past 100 years, the strengths and weaknesses of various training styles, and to what extent you can intergrate your previous methods with clicker training. * The particular challenges you will face as you crossover from whatever style of training you have used in the past (compulsion, luring, etc.) to clicker training. * The detailed nuts and bolts of clicker training - from getting a behavior started, to methods of rewarding, to reducing the need to click and treat over time while still getting the results you want. * How to work with dogs trained with force or harsh methods and change them into behavior-offering dynamos.

Ultimate Guide to Pay-Per-Click Advertising

Author : Richard Stokes
Publisher : Entrepreneur Press
ISBN 13 : 161308272X
Total Pages : 314 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Ultimate Guide to Pay-Per-Click Advertising by : Richard Stokes

Download or read book Ultimate Guide to Pay-Per-Click Advertising written by Richard Stokes and published by Entrepreneur Press. This book was released on 2014-03-17 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions compete for exposure on Google but 99% of them fail to get results. As the founder of leading digital intelligence firm AdGooroo, search advertising authority Richard Stokes is in a unique position to reveal what’s going wrong and provide solutions to fix it. Using proven strategies from today’s search advertising elite, discover how to drive significantly more traffic to your site, dramatically increase click-through rates, steal impressions from competitors, boost your conversions, and increase your sales by unbelievable amounts. Since the previous edition, there have been a number of revolutionary changes in paid search. First, we are increasingly searching from our cell phones rather than desktop computers. Second, Google is no longer the only game in town. For example, Bing, relatively ignored by marketers, once accounted for 30 percent of all U.S. searches and remains a stealth marketing tool. Finally, "search extensions" have become a powerful new technique you can use to collect phone numbers and email addresses with your ads, limit your ads to certain times of day, deliver coupons to nearby customers, and even provide handy "call me" buttons that are displayed only on cell phones. In this new edition, Stokes details all this and more.

The Reputation Economy

Author : Michael Fertik
Publisher : Crown Currency
ISBN 13 : 038534760X
Total Pages : 218 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis The Reputation Economy by : Michael Fertik

Download or read book The Reputation Economy written by Michael Fertik and published by Crown Currency. This book was released on 2015-01-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

Clicks, Their Form, Function, and Their Transformation

Author : Roman Stopa
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Clicks, Their Form, Function, and Their Transformation by : Roman Stopa

Download or read book Clicks, Their Form, Function, and Their Transformation written by Roman Stopa and published by . This book was released on 1979 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Click Consonants

Author : Bonny Sands
Publisher : BRILL
ISBN 13 : 9004424350
Total Pages : 483 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Click Consonants by : Bonny Sands

Download or read book Click Consonants written by Bonny Sands and published by BRILL. This book was released on 2020-09-25 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click Consonants is an indispensable volume for those who want to explore cutting-edge research on the linguistics of this remarkable yet oft-overlooked class of consonants.

Stupid

Author : Kim Firmston
Publisher : James Lorimer & Company
ISBN 13 : 1459406117
Total Pages : 210 pages
Book Rating : 4.4/5 (594 download)

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Book Synopsis Stupid by : Kim Firmston

Download or read book Stupid written by Kim Firmston and published by James Lorimer & Company. This book was released on 2014-03-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Martin's been diagnosed with ADHD, but he feels something about his diagnosis isn't right. The Ritalin he's prescribed doesn't seem to make a difference. When Martin's grades continue to sink no matter how hard he tries, his father writes him off as lazy and just plain stupid. His dad is convinced that Martin just needs to focus more on his studies and less on making movies. One night while out pursuing his passion on the city streets with his camera, Martin meets Stick and is introduced to the energetic and exciting pastime of parkour -- free-running. While filming Stick's flips and tricks, Martin begins to see a connection between how his brain interprets the world, all jumbled and fast-moving and out of order, and what the free-runners see. Camera in hand, Martin sets out to make a video that will show his dad what he sees, and hopefully get him to understand that Martin's real learning disability, dyslexia, has never been properly diagnosed. [Fry reading level - 3.0]

INFORMATION TECHNOLOGY : THEORY AND PRACTICE

Author : SINHA, PRADEEP K.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120352246
Total Pages : 450 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis INFORMATION TECHNOLOGY : THEORY AND PRACTICE by : SINHA, PRADEEP K.

Download or read book INFORMATION TECHNOLOGY : THEORY AND PRACTICE written by SINHA, PRADEEP K. and published by PHI Learning Pvt. Ltd.. This book was released on 2016-03-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the premise that knowledge of Information Technology (IT) is essential today for people in every walk of life and all types of profession. It is designed to impart a unified body of knowledge and practice in IT to its readers. Readers can apply this knowledge in innovative ways for various strategic advantages such as increasing productivity, improving quality of products and services, problem solving, decision making, and improving their own and others living standards. The textbook takes a practical approach to introduce the various components of IT to its readers. While doing so, it demonstrates how IT is being used in modern enterprises by various departments to carry out their activities with greater ease, speed, and accuracy than before. It also introduces several new business models and practices made possible due to IT that enterprises are now using for better profitability. In the process, the book provides to its readers a sound foundation of various components and aspects of IT. It also introduces to its readers several latest concepts and technologies in IT such as Wearable computers, Green computing, Cloud computing, Speech recognition and voice response systems, 4G and 5G networks, Big data analytics, Data science, Web 3.0, IPv6, 3D printing, Enterprise 2.0 organization, etc.