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Clickbait No Thanks Creating Authentic Facebook Ads That Convert
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Book Synopsis Clickbait? No, Thanks: Creating Authentic Facebook Ads That Convert by : Shu Chen Hou
Download or read book Clickbait? No, Thanks: Creating Authentic Facebook Ads That Convert written by Shu Chen Hou and published by KOKOSHUNGSAN®. This book was released on with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of using clickbait-style Facebook ads that fail to deliver results? Do you want to create ads that are both authentic and effective at converting leads into sales? Then, you've come to the right place. We believe in creating Facebook ads that not only look great but are also authentic and trustworthy. We understand that your target audience is looking for more than just a flashy headline. They want to know that they can trust your brand and that your products or services can truly deliver what they promise. That's why we focus on creating Facebook ads that are tailored to your target audience. By understanding their needs and desires, we can create ads that truly resonate with them and inspire action. Our approach to creating authentic Facebook ads that convert is simple but effective: We start by getting to know your target audience. We use market research, customer feedback, and social listening tools to understand what matters most to them. Next, we craft a compelling message that speaks directly to your audience's pain points and desires. We avoid using sensational or misleading language and focus on being clear and concise. We use high-quality visuals that are relevant and engaging. Whether it's a product image, a video ad, or a carousel, we make sure that the visuals are eye-catching and communicate the benefits of your product or service. We test and optimize our Facebook ads to ensure maximum ROI. We analyze data and make adjustments to our targeting, messaging, and visuals to ensure that we're reaching the right audience and driving conversions. We believe that authenticity is key to creating effective Facebook ads that convert. By focusing on your target audience, crafting a compelling message, using high-quality visuals, and testing and optimizing our ads, we can help you achieve your business goals and grow your brand. Say goodbye to clickbait and hello to authentic Facebook ads that deliver results.
Book Synopsis Facebook Advertising by : Carmine Rea
Download or read book Facebook Advertising written by Carmine Rea and published by . This book was released on 2018-10-25 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to convert people into customers with Facebook Ads : nbsp; This book contains the necessary, non-optional steps that you absolutely must follow if you want to get paying customers for your business.The book does not talk about tricks, because they do not exist. nbsp; The book explains how to structure Ads that convert people into customers. What does this mean? nbsp; What you will learn can be used not only for Facebook Ads (which is currently the best advertising system) but for any other platform in the future because the basic principles of marketing have never changed and will never change. nbsp; What will you learn from this book? nbsp; *How to Move Audiences Towards Action nbsp; *Identifying Your Target Audience nbsp; *Crafting Ads to Reach Niche Targets nbsp; *Geotargeting nbsp; *Device Targeting nbsp; *The differences about setting up Ads per Conversions, Engagement, Lead Generation nbsp; *Which type of Ads you have to set up to get paying customers nbsp; *Which type of Ads you should absolutely avoid if you want paying customers
Book Synopsis The Millionaire Real Estate Agent by : Gary Keller
Download or read book The Millionaire Real Estate Agent written by Gary Keller and published by McGraw Hill Professional. This book was released on 2004-04-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Book Synopsis Broken News: Journalism in Crisis by : Roy Santoro
Download or read book Broken News: Journalism in Crisis written by Roy Santoro and published by . This book was released on 2018-08-27 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken News will take a look at the crisis facing journalism in America today. It takes an in depth look at fake news, political bias, racism, social media and much more. You will see how layoffs, a failing money model and consolidation are having a major impact on the news you get every day. It is based on my 40 years in local TV news as a producer, writer and investigative journalist.I will take you inside the newsroom to show readers how stories are selected, how video is edited and how the news they see can be manipulated and distorted. You will learn how you can hold your TV station, radio station and newspaper accountable when they make errors or distort the news. Broken News is the result of an 18 month investigation of the news business. I talked with news managers, reporters, anchors, writers, critics, academics and the journalism students who will become the next generation of journalists. Broken News not only looks at the problems facing the industry, but some of the possible solutions. Broken News takes a look at the important issues facing the industry, like the Fairness Doctrine, Equal Time and Net Neutrality. It also takes you inside a working newsroom to see how the long hours, low pay and stress are forcing many of the best and brightest out of the industry. You will learn why news outlets slap breaking news all over every story, how your daily weather forecast is put together and what really happens inside a news control room when a real story happens. Broken News takes a disturbing look at sexual harassment and abuse in the news business, how crime is covered, racism and what life is like on the street for the live crews sent out every day to cover the news. It also takes a serious look at how Facebook, Twitter and other forms of social media are contributing the growing culture war in America. Readers will learn how to spot fake news stories, how to avoid websites that are promoting false narratives and how to become better news consumers. Broken News also looks at the changing economics of the news industry and how consumers need to learn that good journalism is not free.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis The Small Army Strategy by : Srinivas Rao
Download or read book The Small Army Strategy written by Srinivas Rao and published by . This book was released on 2013-03-30 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've entered a fierce battle for attention. You won't be the next Tim Ferriss, Seth Godin or Chris Brogan. The world doesn't need more copycats. It needs you to be you. The only way you've got a shot at winning this war for attention is to give all yours to the few that matter. The most important people in the world are the ones who show up for you. Take such good care of them that they have no choice, but to recruit a small army. That's what this is about. It's about building an army, no matter how small that will show up and fight with you every single day to win whatever battles your fighting. You could be battling the demons of depression, career catastrophes, or the loss of love. This is about about building an army that will help you fight those battles and much more.This book isn't about how to get more traffic or increase the number of subscribers to your blog. Those things are potential byproducts , but not the goal. The goal is to treasure and nurture the attention you already have.
Download or read book Think. Do. Say. written by Ron Tite and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Think. Do. Say. is your guide to making good things happen for you and your organization, filled with down-to-earth insight and indispensable humor. Ron Tite didn't just think about writing the most refreshing business book. He did it. You'll be the one to talk about it."--
Book Synopsis Click Millionaires by : Scott C. Fox
Download or read book Click Millionaires written by Scott C. Fox and published by Amacom. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because its time to upgrade your life.
Book Synopsis Your Post Has Been Removed by : Frederik Stjernfelt
Download or read book Your Post Has Been Removed written by Frederik Stjernfelt and published by Springer Nature. This book was released on 2019-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access monograph argues established democratic norms for freedom of expression should be implemented on the internet. Moderating policies of tech companies as Facebook, Twitter and Google have resulted in posts being removed on an industrial scale. While this moderation is often encouraged by governments - on the pretext that terrorism, bullying, pornography, "hate speech" and "fake news" will slowly disappear from the internet - it enables tech companies to censure our society. It is the social media companies who define what is blacklisted in their community standards. And given the dominance of social media in our information society, we run the risk of outsourcing the definition of our principles for discussion in the public domain to private companies. Instead of leaving it to social media companies only to take action, the authors argue democratic institutions should take an active role in moderating criminal content on the internet. To make this possible, tech companies should be analyzed whether they are approaching a monopoly. Antitrust legislation should be applied to bring those monopolies within democratic governmental oversight. Despite being in different stages in their lives, Anne Mette is in the startup phase of her research career, while Frederik is one of the most prolific philosophers in Denmark, the authors found each other in their concern about Free Speech on the internet. The book was originally published in Danish as Dit opslag er blevet fjernet - techgiganter & ytringsfrihed. Praise for 'Your Post has been Removed' "From my perspective both as a politician and as private book collector, this is the most important non-fiction book of the 21st Century. It should be disseminated to all European citizens. The learnings of this book and the use we make of them today are crucial for every man, woman and child on earth. Now and in the future." Jens Rohde, member of the European Parliament for the Alliance of Liberals and Democrats for Europe "This timely book compellingly presents an impressive array of information and analysis about the urgent threats the tech giants pose to the robust freedom of speech and access to information that are essential for individual liberty and democratic self-government. It constructively explores potential strategies for restoring individual control over information flows to and about us. Policymakers worldwide should take heed!" Nadine Strossen, Professor, New York Law School. Author, HATE: Why We Should Resist It with Free Speech, Not Censorship.
Book Synopsis The Hungry Brain by : Stephan J. Guyenet, Ph.D.
Download or read book The Hungry Brain written by Stephan J. Guyenet, Ph.D. and published by Flatiron Books. This book was released on 2017-02-07 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Publishers Weekly Best Book of the Year From an obesity and neuroscience researcher with a knack for engaging, humorous storytelling, The Hungry Brain uses cutting-edge science to answer the questions: why do we overeat, and what can we do about it? No one wants to overeat. And certainly no one wants to overeat for years, become overweight, and end up with a high risk of diabetes or heart disease--yet two thirds of Americans do precisely that. Even though we know better, we often eat too much. Why does our behavior betray our own intentions to be lean and healthy? The problem, argues obesity and neuroscience researcher Stephan J. Guyenet, is not necessarily a lack of willpower or an incorrect understanding of what to eat. Rather, our appetites and food choices are led astray by ancient, instinctive brain circuits that play by the rules of a survival game that no longer exists. And these circuits don’t care about how you look in a bathing suit next summer. To make the case, The Hungry Brain takes readers on an eye-opening journey through cutting-edge neuroscience that has never before been available to a general audience. The Hungry Brain delivers profound insights into why the brain undermines our weight goals and transforms these insights into practical guidelines for eating well and staying slim. Along the way, it explores how the human brain works, revealing how this mysterious organ makes us who we are.
Book Synopsis Journalism, fake news & disinformation by : Ireton, Cherilyn
Download or read book Journalism, fake news & disinformation written by Ireton, Cherilyn and published by UNESCO Publishing. This book was released on 2018-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Antisocial written by Andrew Marantz and published by VIKING. This book was released on 2019 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a rising star at The New Yorker comes a deeply immersive chronicle of how the optimistic entrepreneurs of Silicon Valley set out to create a free and democratic internet--and how the cynical propagandists of the alt-right exploited that freedom to propel the extreme into the mainstream.ream.
Book Synopsis Groundswell, Expanded and Revised Edition by : Charlene Li
Download or read book Groundswell, Expanded and Revised Edition written by Charlene Li and published by Harvard Business Press. This book was released on 2011-06-07 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Book Synopsis Postjournalism and the Death of Newspapers. The Media After Trump by : Andrey Mir
Download or read book Postjournalism and the Death of Newspapers. The Media After Trump written by Andrey Mir and published by Independently Published. This book was released on 2020-10-05 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media business that mostly relies on ad revenue requires an audience that consists of happy and economically able consumers. Media business that mostly relies on reader revenue requires an audience that consists of frustrated and politically strangulated citizens. The media not only address these audiences; they create and reproduce them.All we knew about journalism was related to a news business funded by advertising. Advertising has fled to the internet. The entire media environment is shifting. The media are forced to switch to another source of funding - selling content to readers. However, they cannot sell news, because news is already known to people whose media consumption is increasingly centered on social media newsfeeds. Instead, the media offers the validation of already-known news within a certain value system and the delivery of the "right" news to others. The business necessity forces the media to relocate the gravity of their operation from news to values.Media outlets are increasingly soliciting subscriptions as donations to a cause. To attract donations, they have to focus on 'pressing social issues'. However, for better soliciting, they must also support and amplify readers' irritation and frustration with those issues. Thus, the media are incentivized to amplify and dramatize issues whose coverage is most likely to be paid for. Ideally, the media should not just exaggerate but induce the public's concerns.The ad-driven media manufactured consent. The reader-driven media manufactures anger. The former served consumerism. The latter serves polarization.Because the largest mainstream media outlets in the US, both liberal and conservative, performed incredibly well in commodifying Trump in the form of soliciting subscriptions as donations to the cause, the rest of the media market has started moving in the same direction.The need to pursue reader revenue, with the news no longer being a commodity, is pushing journalism to mutate into postjournalism. Journalism wants its picture to match the world; postjournalism wants the world to match its picture. The media are turning into crowdsourced Ministries of post-truth not because of some underlying conspiracies but due to their business needs and the settings of a broader media environment. This book is about the origins and propelling forces of this mutation. The book explores polarization as a media effect, seeing polarization studies as media studies.Andrey Mir (Andrey Miroshnichenko) is a media scholar and journalist with twenty years in the print media. He is the author of "Human as Media. The Emancipation of Authorship" (2014) and a number of books on media and politics. His dissertation in journalism and linguistics (1996) focused on the linguistics of the Soviet media and propaganda. He lives in Toronto, Canada. His blog: Human as Media (human-as-media.com). Twitter: @Andrey4Mir
Book Synopsis The Politics of Social Media Manipulation by : Richard Rogers
Download or read book The Politics of Social Media Manipulation written by Richard Rogers and published by Amsterdam University Press. This book was released on 2020-10-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disinformation and so-called fake news are contemporary phenomena with rich histories. Disinformation, or the willful introduction of false information for the purposes of causing harm, recalls infamous foreign interference operations in national media systems. Outcries over fake news, or dubious stories with the trappings of news, have coincided with the introduction of new media technologies that disrupt the publication, distribution and consumption of news -- from the so-called rumour-mongering broadsheets centuries ago to the blogosphere recently. Designating a news organization as fake, or der Lügenpresse, has a darker history, associated with authoritarian regimes or populist bombast diminishing the reputation of 'elite media' and the value of inconvenient truths. In a series of empirical studies, using digital methods and data journalism, we inquire into the extent to which social media have enabled the penetration of foreign disinformation operations, the widespread publication and spread of dubious content as well as extreme commentators with considerable followings attacking mainstream media as fake.
Book Synopsis The Surprise Restaurant Manager by : Ken McGarrie
Download or read book The Surprise Restaurant Manager written by Ken McGarrie and published by . This book was released on 2021-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success as a restaurant manager is a constant quest to level up your game and your team-without sacrificing your sanity along the way.
Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
