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Author : The Chartered Institute of Marketing
Publisher :
ISBN 13 : 9780902130869
Total Pages : pages
Book Rating : 4.1/5 (38 download)
Download or read book CIM companion: marketing management in practice written by The Chartered Institute of Marketing and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Williams
Publisher :
ISBN 13 : 9781136005497
Total Pages : 350 pages
Book Rating : 4.0/5 (54 download)
Download or read book Marketing Management in Practice written by John Williams and published by . This book was released on 2003 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Williams
Publisher : Routledge
ISBN 13 : 0750680113
Total Pages : 388 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Management in Practice, 2006-2007 written by John Williams and published by Routledge. This book was released on 2006 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings * Written specially for the Marketing Management in Practice module by leading experts in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Author : John Williams
Publisher : Routledge
ISBN 13 : 1136421467
Total Pages : 387 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 05/06 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2007-07-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Author : Chartered Institute of Marketing
Publisher : Twayne Publishers
ISBN 13 : 9780902130876
Total Pages : 315 pages
Book Rating : 4.1/5 (38 download)
Download or read book CIM Companion written by Chartered Institute of Marketing and published by Twayne Publishers. This book was released on 2002-01-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Williams
Publisher : Routledge
ISBN 13 : 1136421459
Total Pages : 388 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 05/06 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2007-07-11 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
Author :
Publisher :
ISBN 13 : 9780902130869
Total Pages : pages
Book Rating : 4.1/5 (38 download)
Download or read book Marketing Management in Practice written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tony Curtis
Publisher : Routledge
ISBN 13 : 1136442731
Total Pages : 314 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 08/09 Marketing Management in Practice written by Tony Curtis and published by Routledge. This book was released on 2012-05-31 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. •Extensive online materials support students and tutors at every stage. Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann. INTERACTIVE, FLEXIBLE, ACCESSIBLE ANY TIME, ANY PLACE www.marketingonline.co.uk
Author : Bpp Learning Media Staff
Publisher :
ISBN 13 : 9780751748697
Total Pages : 284 pages
Book Rating : 4.7/5 (486 download)
Download or read book Cim - 8 Marketing Management in Practice written by Bpp Learning Media Staff and published by . This book was released on 2008-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Williams
Publisher : Routledge
ISBN 13 : 0750659602
Total Pages : 286 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Management in Practice 2003-2004 written by John Williams and published by Routledge. This book was released on 2003 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www.marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Author : John Williams
Publisher : Routledge
ISBN 13 : 1136420126
Total Pages : 388 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 07/08 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2012-05-23 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Author : Claire Wright
Publisher :
ISBN 13 : 9780751741872
Total Pages : pages
Book Rating : 4.7/5 (418 download)
Download or read book Marketing Management in Practice written by Claire Wright and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Hyde
Publisher : Routledge
ISBN 13 : 1136005781
Total Pages : 241 pages
Book Rating : 4.1/5 (36 download)
Download or read book CIM Coursebook 03/04 Marketing in Practice written by Mike Hyde and published by Routledge. This book was released on 2012-10-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Author : John Williams
Publisher : Routledge
ISBN 13 : 1136420762
Total Pages : 387 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Coursebook 06/07 Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2007-07-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings
Author : Michael John Baker
Publisher : Cengage Learning Emea
ISBN 13 : 9780415093958
Total Pages : 1061 pages
Book Rating : 4.0/5 (939 download)
Download or read book Companion Encyclopedia of Marketing written by Michael John Baker and published by Cengage Learning Emea. This book was released on 1995 with total page 1061 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the origins, scope and practice of marketing, from its earliest history, through its rediscovery in the mid-20th century, to the discipline that it is today. Over 50 articles provide an overview of and introduction to the practice of marketing. Each article provides a clear definition of the scope and nature of the topic, and an explanation of where the topic fits into the body of marketing knowledge. Key concepts and ideas are identified, defined and described, and current issues and potential future developments are examined.
Author : Marketing Knowledge
Publisher : Routledge
ISBN 13 : 0750662883
Total Pages : 125 pages
Book Rating : 4.7/5 (56 download)
Download or read book Marketing Management in Practice 04/05 written by Marketing Knowledge and published by Routledge. This book was released on 2005-02-18 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised. * Written specifically for revision purposes therefore only featuring the key concepts that need to be learned * Carefully designed to enable points to be easily extracted and memorised without clouding them in additional information * Accompanies the CIM Coursebook and MarketingOnline website to provide a complete suite of products to support the CIM qualifications
Author : John Williams
Publisher : Routledge
ISBN 13 : 113641830X
Total Pages : 148 pages
Book Rating : 4.1/5 (364 download)
Download or read book CIM Revision Cards Marketing Management in Practice written by John Williams and published by Routledge. This book was released on 2012-05-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised
