Church Advertising, Public Relations and Marketing in Twentieth-Century America

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Publisher :
ISBN 13 : 9783031130465
Total Pages : 0 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Church Advertising, Public Relations and Marketing in Twentieth-Century America by : John C. Hardin

Download or read book Church Advertising, Public Relations and Marketing in Twentieth-Century America written by John C. Hardin and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity's most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century. John C. Hardin holds a PhD in U.S. History from the University of Maryland, USA. He works at the intersection of culture and social change, drawing on his experience as a scholar, philanthropic leader, musician, and former pastor. .

Church Advertising, Public Relations and Marketing in Twentieth-Century America

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Author :
Publisher : Springer Nature
ISBN 13 : 3031130448
Total Pages : 395 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Church Advertising, Public Relations and Marketing in Twentieth-Century America by : John C. Hardin

Download or read book Church Advertising, Public Relations and Marketing in Twentieth-Century America written by John C. Hardin and published by Springer Nature. This book was released on 2022-12-14 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the complex relationship between religion and business in twentieth-century America. It is the story of how Christianity’s most basic institution, the local church, wrestled with the challenges and compromises of competing in the modern marketplace through adopting the advertising, public relations, and marketing methods of business. It follows these sacred promoters, and their critics, as they navigated between divinely inspired and consumer demanded. Amid an animated and contentious battleground for principles, practices and parishioners, John C. Hardin explores the landscape of selling religion in America and its evolution over the twentieth century.

Publicity and Progress

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Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Publicity and Progress by : Herbert Heebner Smith

Download or read book Publicity and Progress written by Herbert Heebner Smith and published by . This book was released on 1915 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Getting the Word Out: How to Market Your Ministry

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Publisher : Xulon Press
ISBN 13 : 9781498403344
Total Pages : 220 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis Getting the Word Out: How to Market Your Ministry by : Bunnie Jackson-Ransom

Download or read book Getting the Word Out: How to Market Your Ministry written by Bunnie Jackson-Ransom and published by Xulon Press. This book was released on 2014-06-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing people to Christ is the underlying purpose of this book. This is why we constantly search for techniques and ideas to win souls for the Lord. Let us look to the Bible; Romans 10:14 gives the following guidance. How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? (NIV) This book was written for the primary purpose of assisting those small-to-moderate size churches "get the word out" telling the story about the good works they are doing within their congregations and their communities to bring people closer to God. I choose the tools of marketing and public relations - my chosen profession - and applied the principles of evangelism. I believe this to be my personal ministry. If your church budget will not accommodate a staff member dedicated to the tasks of marketing and public relations, this book will show the Public Relations Committee Chairperson how to handle just about every marketing task needed. If your church has assigned the task of marketing and/or public relations to an associate minister who has no hands-on experience in this field, this book is the answer. If you are a seasoned public relations or media specialist working within your church, this book will provide you with a strategy for directing your skills to work with a church and its ministries. Of course, it does not hurt the pastor to learn more about how marketing and public relations tools and tactics can assist in the growth of the church and simultaneously help people to create a relationship with God. Ambassador Michael Battle, U. S. Representative to the African Union, Addis Ababa, Ethiopia; former President of The Interdenominational Theological Center (Atlanta, GA) Ms. Jackson-Ransom is to be commended for developing this exceptional public relations and marketing resource for the Church. Her years of success, representing clients and managing the reputations and activities of individuals and organizations in the public and private sector, have produced a savvy handbook that appropriates that same professional media and marketing know-how to pastors and lay leaders. Clear and concise, the instruction should empower readers to better understand the requisite approach, timing and professional response that today's competitiveness requires to effectively represent ministry through media. It is truly "First Class!" Reverend Dr. William A. Flippin, Senior Pastor, Greater Piney Grove Baptist Church (DeKalb Co, GA) - This book is a must read for every pastor and church leader. The whole idea of "marketing our church and ministry" is relatively new in our culture. Bunnie Jackson-Ransom has this matter of fact style when she speaks and writes. Her advice and experience are sound. The world is changing at a rapid pace. Yet, the church continues to lag behind with outdated methods that will not reach future generations. Her passion is evident when she spoke to our church staff and leaders. Her work and guidance with our public relations team, church trustees, and ministry staff has already yielded positive results. Not only read this book, but allow Bunnie to speak personally and coach your team on these principles. We are proud she came our way.

Handbook of Church Advertising (Classic Reprint)

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Author :
Publisher : Forgotten Books
ISBN 13 : 9780260619938
Total Pages : 198 pages
Book Rating : 4.6/5 (199 download)

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Book Synopsis Handbook of Church Advertising (Classic Reprint) by : Francis Higbee Case

Download or read book Handbook of Church Advertising (Classic Reprint) written by Francis Higbee Case and published by Forgotten Books. This book was released on 2017-11-09 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Handbook of Church Advertising The science of advertising, applied to the problems of church publicity, is not only a legitimate and fasci nating subject; it has come to be a practical necessity. The task of bringing the work of the church to the attention of all the people of the community is an essential factor in the success of the church. Other and competing institutions have been quick to take advantage of the technique of advertising as perfected by experts. Such institutions are getting the crowds. Their increased patronage is due not to superior service always, but to shrewd adoptions of the principles and methods of advertising. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Publicity and Progress: Twentieth Century Methods in Religious, Educational and Social Activities

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Author :
Publisher : Legare Street Press
ISBN 13 : 9781020289415
Total Pages : 0 pages
Book Rating : 4.2/5 (894 download)

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Book Synopsis Publicity and Progress: Twentieth Century Methods in Religious, Educational and Social Activities by : Herbert Heebner Smith

Download or read book Publicity and Progress: Twentieth Century Methods in Religious, Educational and Social Activities written by Herbert Heebner Smith and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of modern methods for promoting and advancing religious, educational, and social causes. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Church Advertising

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Author :
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Church Advertising by :

Download or read book Church Advertising written by and published by . This book was released on 1917 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Church Advertising

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Author :
Publisher : Palala Press
ISBN 13 : 9781359053855
Total Pages : pages
Book Rating : 4.0/5 (538 download)

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Book Synopsis Church Advertising by : W B Ashley

Download or read book Church Advertising written by W B Ashley and published by Palala Press. This book was released on 2016-05-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Confessional Crises and Cultural Politics in Twentieth-Century America

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Publisher : Penn State Press
ISBN 13 : 0271060255
Total Pages : 250 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Confessional Crises and Cultural Politics in Twentieth-Century America by : Dave Tell

Download or read book Confessional Crises and Cultural Politics in Twentieth-Century America written by Dave Tell and published by Penn State Press. This book was released on 2012-09-25 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessional Crises and Cultural Politics in Twentieth-Century America revolutionizes how we think about confession and its ubiquitous place in American culture. It argues that the sheer act of labeling a text a confession has become one of the most powerful, and most overlooked, forms of intervening in American cultural politics. In the twentieth century alone, the genre of confession has profoundly shaped (and been shaped by) six of America’s most intractable cultural issues: sexuality, class, race, violence, religion, and democracy.

Publicity and Progress. Twentieth Century Methods in Religious, Educational and Social Activities

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Author :
Publisher : Palala Press
ISBN 13 : 9781354394670
Total Pages : 234 pages
Book Rating : 4.3/5 (946 download)

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Book Synopsis Publicity and Progress. Twentieth Century Methods in Religious, Educational and Social Activities by : Herbert H. [From Old Catalog] Smith

Download or read book Publicity and Progress. Twentieth Century Methods in Religious, Educational and Social Activities written by Herbert H. [From Old Catalog] Smith and published by Palala Press. This book was released on 2016-04-23 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Evangelical Christians and Popular Culture

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis Evangelical Christians and Popular Culture by : Robert H. Woods Jr.

Download or read book Evangelical Christians and Popular Culture written by Robert H. Woods Jr. and published by Bloomsbury Publishing USA. This book was released on 2013-01-09 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume collection demonstrates the depth and breadth of evangelical Christians' consumption, critique, and creation of popular culture, and how evangelical Christians are both influenced by—and influence—mainstream popular culture, covering comic books to movies to social media. Evangelical Christians and Popular Culture: Pop Goes the Gospel addresses the full spectrum of evangelical media and popular culture offerings, even delving into lesser-known forms of evangelical popular culture such as comic books, video games, and theme parks. The chapters in this 3-volume work are written by over 50 authors who specialize in fields as diverse as history, theology, music, psychology, journalism, film and television studies, advertising, and public relations. Volume 1 examines film, radio and television, and the Internet; Volume 2 covers literature, music, popular art, and merchandise; and Volume 3 discusses public figures, popular press, places, and events. The work is intended for a scholarly audience but presents material in a student-friendly, accessible manner. Evangelical insiders will receive a fresh look at the wide variety of evangelical popular culture offerings, many of which will be unknown, while non-evangelical readers will benefit from a comprehensive introduction to the subject matter.

PUBLICITY & PROGRESS 20TH CENT

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Publisher : Wentworth Press
ISBN 13 : 9781363579495
Total Pages : 232 pages
Book Rating : 4.5/5 (794 download)

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Book Synopsis PUBLICITY & PROGRESS 20TH CENT by : Herbert H. Smith

Download or read book PUBLICITY & PROGRESS 20TH CENT written by Herbert H. Smith and published by Wentworth Press. This book was released on 2016-08-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

The Mormon Image in the American Mind

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Publisher : Oxford University Press
ISBN 13 : 0199374945
Total Pages : 424 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis The Mormon Image in the American Mind by : J.B. Haws

Download or read book The Mormon Image in the American Mind written by J.B. Haws and published by Oxford University Press. This book was released on 2013-11-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Mormon History Association Best Book Award What do Americans really think about Mormons, and why? Through a fascinating survey of Mormon encounters with the media, including such personalities and events as the Osmonds, the Olympics, the Tabernacle Choir, evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and even Miss America, J.B. Haws reveals the dramatic transformation of the American public's understanding of Mormons in the past half-century. When the Mormon George Romney, former governor of Michigan, ran for president in 1968, he was admired for his personal piety and characterized as "a kind of political Billy Graham." When George's son Mitt ran in 2008, a widely distributed email told hundreds of thousands of Christians that a vote for Mitt Romney was a vote for Satan. What had changed in the intervening four decades? Why were the theology of the Latter-day Saints and their "Christian" status mostly nonissues in 1968 but so hotly contested in 2008? For years, the American perception of Mormonism has been torn between admiration for individual Mormons-seen as friendly, hard-working, and family-oriented-and ambivalence toward institutional Mormonism-allegedly secretive, authoritarian, and weird. The Mormon Image in the American Mind offers vital insight into the complex shifts in public perception of The Church of Jesus Christ of Latter-day Saints, its members, and its place in American society.

Kwanzaa

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Publisher : Taylor & Francis
ISBN 13 : 0415998549
Total Pages : 313 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Kwanzaa by : Keith A. Mayes

Download or read book Kwanzaa written by Keith A. Mayes and published by Taylor & Francis. This book was released on 2009 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kwanzaa is an African American holiday celebrated from December 26 to January 1, while celebrating Kwanzaa people eat delicious foods, wear special clothes, sing, dance, and celebrate their ancestors.

The Handbook of Religion and Communication

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Publisher : John Wiley & Sons
ISBN 13 : 1119671582
Total Pages : 580 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Handbook of Religion and Communication by : Yoel Cohen

Download or read book The Handbook of Religion and Communication written by Yoel Cohen and published by John Wiley & Sons. This book was released on 2023-02-14 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a contemporary view of the intertwined relationship of communication and religion The Handbook of Religion and Communication presents a detailed investigation of the complex interaction between media and religion, offering diverse perspectives on how both traditional and new media sources continue to impact religious belief and practice across multiple faiths around the globe. Contributions from leading international scholars address key themes such as the changing role of religious authority in the digital age, the role of media in cultural shifts away from religious institutions, and the ways modern technologies have transformed how religion is communicated and portrayed. Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and functional perspectives, theological and cultural approaches, and new approaches in digital technologies. The essays provide insight into a wide range of topics, including religious use of media, religious identity, audience gratification, religious broadcasting, religious content in entertainment, films and religion, news reporting about religion, race and gender, the sex-religion matrix, religious crisis communication, public relations and advertising, televangelism, pastoral ministry, death and the media, online religion, future directions in religious communication, and more. Explores the increasing role of media in creating religious identity and communicating religious experience Discusses the development and evolution of the communication practices of various religious bodies Covers all major media sources including radio, television, film, press, digital online content, and social media platforms Presents key empirical research, real-world case studies, and illustrative examples throughout Encompasses a variety of perspectives, including individual and institutional actors, academic and theoretical areas, and different forms of communication media Explores media and religion in Judeo-Christian traditions, Islam, Buddhism, Hinduism, religions of Africa, Atheism, and others The Handbook of Religion and Communication is an essential resource for scholars, academic researchers, practical theologians, seminarians, mass communication researchers, and undergraduate and graduate students taking courses on media and religion.

Advertising and Promotion

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Author :
Publisher : SAGE
ISBN 13 : 144624122X
Total Pages : 362 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Advertising and Promotion by : Chris Hackley

Download or read book Advertising and Promotion written by Chris Hackley and published by SAGE. This book was released on 2010-02-15 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even more creative communications and a treat for the mind. A must read for all wanting to better understand advertising and promotions' - Leslie de Chernatony Professor of Brand Marketing, Università della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK The eagerly-awaited Second Edition of Advertising and Promotion continues to provide a highly readable and authoritative introduction to the key concepts and issues for the study of advertising and promotional communication in a global context. NEW to this edition: - A stronger focus on integrated marketing communications and the promotional mix, including PR and personal selling. - Expanded coverage of contemporary topics, including: integrating e-marketing, Web 2.0, mobile advertising, sponsorship, branding, direct marketing, ethics, and social responsibility and regulation. - A focus on the implications for advertising of the continuing changes in the media infrastructure and the new media funding models emerging as a result. - A companion website including a full instructors' manual for lecturers, including PowerPoint slides and extra case studies, and access to full-text journal articles for students (www.sagepub.co.uk/hackley) Packed with case studies and first-hand examples gathered from leading international advertising agencies, Chris Hackley succeeds in providing a lively and stimulating guide to the rapidly evolving advertising environment.

The Electronic Church in the Digital Age

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 571 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis The Electronic Church in the Digital Age by : Mark Ward Sr.

Download or read book The Electronic Church in the Digital Age written by Mark Ward Sr. and published by Bloomsbury Publishing USA. This book was released on 2015-11-10 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set investigates the evangelical presence in America as experienced through digital media, examining current evangelical ideologies regarding education, politics, family, and government. Evangelical broadcasting has greatly expanded its footprint in the digital age. This informative text acquaints readers with how the electronic church of today spreads its message through Internet podcasts, social networking, religious radio programs, and televised sermons; how mass media forms the institution's modern identity; and what the future of the industry holds as mobile church apps, Christian-based video games, and online worship become the norm. The work—split into two volumes—reveals the ways that the Christian broadcast community affects evangelical traditions and influences American society in general. Volume 1 explores how electronic media shapes today's Christian subculture, while the second volume describes how the electronic church impacts the wider American culture, analyzing what key figures in evangelical mass media are saying about today's religious, political, economic, and social issues. The set concludes by addressing criticism about religious media and the prospects of American public discourse to accomodate both secular and religious voices.