Chronic Marketer

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Chronic Marketer

Author : Brad Gosse
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781470158644
Total Pages : 0 pages
Book Rating : 4.1/5 (586 download)

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Book Synopsis Chronic Marketer by : Brad Gosse

Download or read book Chronic Marketer written by Brad Gosse and published by Createspace Independent Publishing Platform. This book was released on 2012-02-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions Of A Half-Baked (But Highly Paid) Internet Marketer How would you like to: Embrace your laziness Build an automated business Change rules in your favor Smash your alarm clock Forget your fears and flaws Enjoy the chronic lifestyle Earn the envy of your peers Have fun every day I remember once speaking to a man who was frustrated with his status. He was upset and explained to me how he had worked hard in school, gone to college to get a degree and paid his dues in the corporate world, however, today he is working in a startup for a high school dropout CEO. Sympathizing with this man I told him my story. I too had worked hard, and paid my dues. After dropping out of high school I worked for various companies learning what I liked and didn't like about business. I then worked really hard to build my own business and now I have college graduates working for me. This is a book about building your own future. Whether you enjoy a little weed now and then or not, you will learn how I built my business online, giving me over 5000 mornings without an alarm clock, bosses, investors or crappy clients. My business makes me money regardless of my personal schedule. I can go to the spa, play Call Of Duty, read, or eat brownies and pass out. Every time I check my accounts there is more money. It wasn't easy for me to get here. Which is why I wrote this book, to hopefully make it easier for you. Order your copy of the Chronic Marketer now and start living the Chronic Marketer lifestyle as a HIGH functioning entrepreneur.

Marketing Semiotics

Author : Laura R. Oswald
Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Marketing Semiotics by : Laura R. Oswald

Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Marketing Fresh Fruits and Vegetables

Author : Richard B. How
Publisher : Springer Science & Business Media
ISBN 13 : 1461520312
Total Pages : 365 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Fresh Fruits and Vegetables by : Richard B. How

Download or read book Marketing Fresh Fruits and Vegetables written by Richard B. How and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.

The Insecure American

Author : Hugh Gusterson
Publisher : Univ of California Press
ISBN 13 : 0520945085
Total Pages : 386 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Insecure American by : Hugh Gusterson

Download or read book The Insecure American written by Hugh Gusterson and published by Univ of California Press. This book was released on 2009-11-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are feeling insecure. They are retreating to gated communities in record numbers, fearing for their jobs and their 401(k)s, nervous about their health insurance and their debt levels, worrying about terrorist attacks and immigrants. In this innovative volume, editors Hugh Gusterson and Catherine Besteman gather essays from nineteen leading ethnographers to create a unique portrait of an anxious country and to furnish valuable insights into the nation's possible future. With an incisive foreword by Barbara Ehrenreich, the contributors draw on their deep knowledge of different facets of American life to map the impact of the new economy, the "war on terror," the "war on drugs," racial resentments, a fraying safety net, undocumented immigration, a health care system in crisis, and much more. In laying out a range of views on the forces that unsettle us, The Insecure American demonstrates the singular power of an anthropological perspective for grasping the impact of corporate profit on democratic life, charting the links between policy and vulnerability, and envisioning alternatives to life as an insecure American.

Marketing & Cooperation ...

Author : Henry Ernest Erdman
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Marketing & Cooperation ... by : Henry Ernest Erdman

Download or read book Marketing & Cooperation ... written by Henry Ernest Erdman and published by . This book was released on 1921 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Historic Documents of 2019

Author : Heather Kerrigan
Publisher : CQ Press
ISBN 13 : 1544384653
Total Pages : 809 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Historic Documents of 2019 by : Heather Kerrigan

Download or read book Historic Documents of 2019 written by Heather Kerrigan and published by CQ Press. This book was released on 2020-06-10 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published annually since 1972, the Historic Documents series has made primary source research easy by presenting excerpts from documents on the important events of each year for the United States and the World. Each volume pairs 60 to 70 original background narratives with over 100 documents to chronicle the major events. Various records may include: • official reports • surveys • speeches from leaders and opinion makers • court cases • legislation • testimony • and much more Historic Documents is renowned for the well-written and informative background, history, and context it provides for each document. Organized chronologically, each volume covers the same wide range of topics: • business • the economy and labor • energy, environment, science, technology, and transportation • government and politics • health and social services • international affairs • national security and terrorism • rights and justice Each volume begins with an insightful essay that sets the year’s events in context, and each document or group of documents include: • a comprehensive introduction • background information on the event • full-source citations • easy access to material • detailed and thematic table of contents • references to related coverage • documents from the last ten editions of the series

Agricultural Marketing in Tropical Africa

Author : H. Laurens van der Laan
Publisher : Routledge
ISBN 13 : 0429863195
Total Pages : 240 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Agricultural Marketing in Tropical Africa by : H. Laurens van der Laan

Download or read book Agricultural Marketing in Tropical Africa written by H. Laurens van der Laan and published by Routledge. This book was released on 2018-08-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999, this volume explores how African agriculture has always had a strong appeal for the people of the Netherlands. This is due to (1) a long-established interest in tropical agriculture going back to the days when Indonesia was a Duth colony; (2) a broad-based desire to help the Third World; and (3) the view that Tropical Africa is highly dependent on agriculture. As practical expertise in Africa and systematic research on African agriculture grew, specialization became both possible and necessary. This volume reflects the specialization in marketing which has been welcomed by economists, geographers and scholars of agricultural marketing. In addition to a general introductory chapter, this book includes five contributions on staple food grains, two on export crops, two on cattle and one on horticulture. Nine of the chapters are country-specific, covering Benin, Burkina Faso, Cameroon, Cȏte d’Ivoire, Ghana, Kenya, Sierra Leone, Tanzania and Zambia.

Social Marketing for Public Health

Author : Hong Cheng
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449610080
Total Pages : 450 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Social Marketing for Public Health by : Hong Cheng

Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Publishers. This book was released on 2009-11-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.

Ethical Approaches to Marketing

Author : Carolyn Strong
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110659565
Total Pages : 248 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Ethical Approaches to Marketing by : Carolyn Strong

Download or read book Ethical Approaches to Marketing written by Carolyn Strong and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives

Author : Philip D. Cooper
Publisher : Marketing Classics Press
ISBN 13 : 1613112246
Total Pages : 143 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives by : Philip D. Cooper

Download or read book Marketing and Preventive Health Care: Interdisciplinary and Interorganizational Perspectives written by Philip D. Cooper and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wiley International Encyclopedia of Marketing, 6 Volume Set by :

Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Author : Lynn R. Kahle
Publisher : Routledge
ISBN 13 : 113691790X
Total Pages : 360 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Consumer Behavior Knowledge for Effective Sports and Event Marketing by : Lynn R. Kahle

Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Handbook of Cross-Cultural Marketing

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957873
Total Pages : 392 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Handbook of Cross-Cultural Marketing by : Erdener Kaynak

Download or read book Handbook of Cross-Cultural Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Ethnic Hospitality Marketing

Author : Elena Chatzopoulou
Publisher : Taylor & Francis
ISBN 13 : 1000855511
Total Pages : 160 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Ethnic Hospitality Marketing by : Elena Chatzopoulou

Download or read book Ethnic Hospitality Marketing written by Elena Chatzopoulou and published by Taylor & Francis. This book was released on 2023-03-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnic-themed restaurants are informal but powerful ambassadors for a country’s culture and contributors to local and national economies. Communicating authenticity and quality are essential characteristics in the development of a competitive and effective marketing strategy for restaurants. This book analyses how authenticity and quality perceptions are both constructed and communicated within the ethnic dining sector. Drawing on qualitative research methods, the book explores examples from the Greek food industry to analyse restaurateurs’ and consumers’ constructed meanings of authenticity, and how it is transmitted and received. It follows by exploring the marketing implications of consumer constructs and effective promotional methods to aid restaurateurs to better engage with customers whilst also respecting their culinary culture. It also guides the reader through the use of NVivo for research purposes, and its utilisations to facilitate inductive and interpretive analyses. This book offers a valuable resource for researchers across marketing, including consumer behaviour, food marketing, marketing research and communications. The data analysis tools explored are also transferable to a wide range of sectors outside of food and dining.

Standards and Criteria for Housing for the Chronically Mentally Ill in the Section 202/8 Direct Loan Program

Author : Urban Systems Research & Engineering
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Standards and Criteria for Housing for the Chronically Mentally Ill in the Section 202/8 Direct Loan Program by : Urban Systems Research & Engineering

Download or read book Standards and Criteria for Housing for the Chronically Mentally Ill in the Section 202/8 Direct Loan Program written by Urban Systems Research & Engineering and published by . This book was released on 1985 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Inside Marketing

Author : Detlev Zwick
Publisher : OUP Oxford
ISBN 13 : 0191647934
Total Pages : 376 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Inside Marketing by : Detlev Zwick

Download or read book Inside Marketing written by Detlev Zwick and published by OUP Oxford. This book was released on 2011-02-24 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural, economic, and political influence worldwide. This book brings together leading scholars and practitioners from the fields of business, history, economic sociology, and cultural anthropology, to analyse the inner workings and outer effects of marketing as a material social practice, an ideology, and a technique. Their work raises some important and timely questions. How has marketing transformed the pharmaceutical industry and what are the consequences for our lives? How does marketing influence the way we think of progress and modernity? How has marketing changed the way we think of childhood? And how does marketing appropriate the creativity of consumers for profit? This book offers scholars, policy-makers, and practitioners a theoretical and conceptual understanding of how marketing works as a cultural institution and as an ideology.