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Chipotle Mexican Grill Inc Case Study
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Book Synopsis Chipotle Mexican Grill Inc. - Case Study by : Daniel Krier
Download or read book Chipotle Mexican Grill Inc. - Case Study written by Daniel Krier and published by . This book was released on 2014-12-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dan Krier reviews Chipotle's current business strategies and vision. He then uses that information to make strategic recommendations for the company's future.
Book Synopsis A case study of Chipotle Mexican Grill. What are the key factors for the competitive success of the company? by : Joe Wessh
Download or read book A case study of Chipotle Mexican Grill. What are the key factors for the competitive success of the company? written by Joe Wessh and published by GRIN Verlag. This book was released on 2019-08-13 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 4.6, University of Toronto, language: English, abstract: Despite the industry within which a company operates, there are various key success factors that enable a company to survive and develop. Key success factors are an essential part of the company's competitive success and it is this important that the company pay a considerable attention to them. The elements of a company must correspond with the key success factors required in the industry in order for it to survive and grow. As far as the case is concerned, the fast-casual restaurant industry is heavily competitive, making it hard for most of the restaurants to survive and remain successful. Six major rivals; Burger King Corporation, Jack in the Box, McDonald's, Wendy's Group, Starbucks and Yum! Brands, occupy about 40 percent of the market. The remaining 60 percent consists of smaller competitors such as Panera, Panda Express and Chipotle Mexican Grill. Each competitor offers distinguishable products aligned with their core capabilities. Hence, the intense threat of rivalry in this industry requires restaurants to be distinctive and innovative so that they can achieve a competitive edge. Those restaurants that are unable to maintain a constant competitive advantage end up failing.
Book Synopsis Business Strategies in Transition Economies by : Mike W. Peng
Download or read book Business Strategies in Transition Economies written by Mike W. Peng and published by SAGE. This book was released on 2000 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work is a practical examination of fundamental strategic issues confronted by firms competing in newly opened markets. It covers emerging markets in East Asia, Central and Eastern Europe and the new states of the former Soviet Union.
Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant
Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
Book Synopsis Analysis of Strategic Move by Chipotle by : Ernesto Paiz
Download or read book Analysis of Strategic Move by Chipotle written by Ernesto Paiz and published by GRIN Verlag. This book was released on 2011-06 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: B, Santa Clara University, language: English, abstract: Chipotle Mexican Grill, hereafter referred to as Chipotle, is a fast-casual restaurant that specializes in a limited menu mainly consisting of burritos, tacos and burrito bowls. Chipotle is known for its ability to offer products made from sustainable, organic ingredients, while remaining price competitive with other fast food chains. Chipotle refers to this differentiation as "food with integrity" and it is the driving force that has propelled the company to where it is today. Since its foundation in 1993, Chipotle has been tremendously successful, growing into a corporation that is now worth roughly $8.5 billion (56). Chipotle's growth is a direct result of the quality of its products, the consistency of its service and the perceived differentiated value it has established in the minds of consumers. Chipotle stands apart from others in a highly concentrated industry because it does business differently in terms of its food, restaurants and advertising. While most fast food chains rely on advertisements that promote menu gimmicks, such as limited-time price reductions, new items, value menu offerings and more, Chipotle focuses on showcasing its quality ingredients. It also generates excitement for its food through a number promotional events and word of mouth. Strategic Move Even though the restaurant and bar industry is saturated, there are not many competitors that offer organic ingredients within the industry. To take advantage of the recent surge of consumers who demand healthier, organic food, Chipotle has decided to enter into the fast-casual Asian restaurant market with a new chain named ShopHouse Southeast Asian Kitchen, hereafter referred to as ShopHouse. Staying true to its position as a focused differentiator, Chipotle will operate ShopHouse under the same philosophy that has made it so s
Download or read book Planet Taco written by Jeffrey M. Pilcher and published by Oxford University Press. This book was released on 2017-02-14 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Planet Taco, Jeffrey Pilcher traces the historical origins and evolution of Mexico's national cuisine, explores its incarnation as a Mexican American fast-food, shows how surfers became global pioneers of Mexican food, and how Corona beer conquered the world. Pilcher is particularly enlightening on what the history of Mexican food reveals about the uneasy relationship between globalization and authenticity. The burritos and taco shells that many people think of as Mexican were actually created in the United States. But Pilcher argues that the contemporary struggle between globalization and national sovereignty to determine the authenticity of Mexican food goes back hundreds of years. During the nineteenth century, Mexicans searching for a national cuisine were torn between nostalgic "Creole" Hispanic dishes of the past and French haute cuisine, the global food of the day. Indigenous foods were scorned as unfit for civilized tables. Only when Mexican American dishes were appropriated by the fast food industry and carried around the world did Mexican elites rediscover the foods of the ancient Maya and Aztecs and embrace the indigenous roots of their national cuisine"--
Book Synopsis What Great Brands Do by : Denise Lee Yohn
Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.
Book Synopsis Love Is Free. Guac Is Extra. by : Monty Moran
Download or read book Love Is Free. Guac Is Extra. written by Monty Moran and published by . This book was released on 2023-02-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine you're one of 75,000 people working in a huge company, and the CEO wants to talk to you, one-on-one, to get to know and understand you. That's what Monty Moran did 20,000 times as he built the extraordinary culture that took Chipotle Mexican Grill from a regional burrito chain to a Fortune 500 superstar. In Love Is Free, Guac Is Extra, Monty shows how he used curiosity, vulnerability, love, and a unique understanding of the true meaning of empowerment to build a distinctive and wildly effective culture. From his teenage days befriending homeless people at a Colorado Dairy Queen to his nuanced navigation of a complex co-CEO relationship, Monty demonstrates a relentless humility and desire to understand the person across from him. This is not your average leadership book. This is a book about business leadership executed in a way you've never encountered before, by becoming the best version of yourself.
Book Synopsis Local Food Systems; Concepts, Impacts, and Issues by : Steve Martinez
Download or read book Local Food Systems; Concepts, Impacts, and Issues written by Steve Martinez and published by DIANE Publishing. This book was released on 2010-11 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.
Download or read book Simply Mexican written by Lourdes Castro and published by Ten Speed Press. This book was released on 2011-04-27 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chile-Glazed Pork Chops to Dos Leches Flan, Lourdes Castro offers authentic, no-fuss Mexican meals with clean, vibrant flavors that are the essence of great Mexican food. In Simply Mexican, Castro presents authentic recipes that don’t require a fortnight to prepare or extended shopping forays to find rare ingredients. Castro honed her knowledge of traditional south-of-the-border dishes by teaching the fundamentals to adults and children at her Miami cooking school, and now she’s introducing real Mexican fare that works for busy cooks every night of the week. Simply Mexican features easy-to-prepare, fun-to-eat favorites with big flavors, such as Chicken Enchiladas with Tomatillo Sauce and Crab Tostadas. Once you have mastered the basics, Castro will guide you through more advanced Mexican mainstays such as adobo and mole, and show you how to make the most effortless savory and sweet tamales around. With cooking notes that highlight useful equipment, new ingredients, shortcut techniques, and instructions for advance preparation, Simply Mexican demystifies authentic Mexican meals so you can make them at home in a snap. “With this book Lourdes Castro has added a spark of creativity and simplicity to Mexican food that up until now had not yet been realized. It gives me a huge sense of pride and honor to know that this book exists, as it will help a large audience re-create these gems in a simple and straightforward way.” —Aarón Sánchez, chef/owner of Paladar and chef/partner of Centrico, author of La Comida del Barrio, and former cohost of Food Network’s Melting Pot “Here, at last, are real Mexican recipes that are authentic, creative, and fun to prepare. Lourdes Castro creates an atmosphere that makes learning about enchiladas, tacos, and salsas exciting and interesting, and her precise methodology with Mexican cookery is refreshing and very entertaining. Highly recommended.” —Jonathan Waxman, chef/owner of Barbuto and West County Grill and author of A Great American Cook
Book Synopsis Food Safety Culture by : Frank Yiannas
Download or read book Food Safety Culture written by Frank Yiannas and published by Springer Science & Business Media. This book was released on 2008-12-10 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food safety awareness is at an all time high, new and emerging threats to the food supply are being recognized, and consumers are eating more and more meals prepared outside of the home. Accordingly, retail and foodservice establishments, as well as food producers at all levels of the food production chain, have a growing responsibility to ensure that proper food safety and sanitation practices are followed, thereby, safeguarding the health of their guests and customers. Achieving food safety success in this changing environment requires going beyond traditional training, testing, and inspectional approaches to managing risks. It requires a better understanding of organizational culture and the human dimensions of food safety. To improve the food safety performance of a retail or foodservice establishment, an organization with thousands of employees, or a local community, you must change the way people do things. You must change their behavior. In fact, simply put, food safety equals behavior. When viewed from these lenses, one of the most common contributing causes of food borne disease is unsafe behavior (such as improper hand washing, cross-contamination, or undercooking food). Thus, to improve food safety, we need to better integrate food science with behavioral science and use a systems-based approach to managing food safety risk. The importance of organizational culture, human behavior, and systems thinking is well documented in the occupational safety and health fields. However, significant contributions to the scientific literature on these topics are noticeably absent in the field of food safety.
Book Synopsis Stolen Valor by : Bernard Gary Burkett
Download or read book Stolen Valor written by Bernard Gary Burkett and published by Summit Publishing Group. This book was released on 1998 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: Military documents reveal decades of deceit about the Vietnam War and myths perpetuated by the mainstream media.
Book Synopsis The Book of Yields by : Francis T. Lynch
Download or read book The Book of Yields written by Francis T. Lynch and published by Wiley Global Education. This book was released on 2011-08-24 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only product with yield information for more than 1,000 raw food ingredients, The Book of Yields, Eighth Edition is the chef's best resource for planning, costing, and preparing food more quickly and accurately. Now revised and updated in a new edition, this reference features expanded coverage while continuing the unmatched compilation of measurements, including weight-to-volume equivalents, trim yields, and cooking yields. The Book of Yields, Eighth Edition is a must-have culinary resource.
Book Synopsis Rethinking Prestige Branding by : Wolfgang Schaefer
Download or read book Rethinking Prestige Branding written by Wolfgang Schaefer and published by Kogan Page Publishers. This book was released on 2015-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite breaking all the conventions of their categories? What does Gucci's approach to marketing have in common with Nespresso's? And why do some people pay a relative fortune for Renova toilet paper or Aesop detergent even though they hardly ever 'advertise' and seem to have none of the 'functional performance advantages' conventional marketers would seek to demonstrate? Prestige brand experts JP Kuehlwein and Wolfgang Schaefer have dedicated themselves to studying what drives the success of prestige brands. Rethinking Prestige Branding collects their insights. Uncovering the secrets of why and how some brands are created more equal than others, Rethinking Prestige Branding includes over 100 case studies from Apple and Abercrombie & Fitch to Tate Modern and Tesla. Rather than re-telling brand success stories or re-hashing long-standing marketing principles, it takes readers on a colourful journey behind the scenes of today's marketing pros. This book will fascinate marketing professional just as much as those who are simply curious as to how premium brands tick.
Book Synopsis Successful Restaurant Design by : Regina S. Baraban
Download or read book Successful Restaurant Design written by Regina S. Baraban and published by John Wiley & Sons. This book was released on 2010-02-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to restaurant design, incorporating front- and back-of-the-house operations Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must facilitate food preparation and service. Successful Restaurant Design shows how to incorporate your understanding of the restaurant's front- and back-of-the-house operations into a design that meets the needs of the restaurant's owners, staff, and clientele. Moreover, it shows how an understanding of the restaurant's concept, market, and menu enables you to create a design that not only facilitates a seamless operation but also enhances the dining experience. This Third Edition has been thoroughly revised and updated with coverage of all the latest technological advances in restaurant operations. Specifically, the Third Edition offers: All new case solutions of restaurant design were completed within five years prior to this edition's publication. The examples illustrate a variety of architectural, decorative, and operational solutions for many restaurant types and styles of service. All in-depth interviews with restaurant design experts are new to this edition. To gain insights into how various members of the design team think, the authors interviewed a mix of designers, architects, restaurateurs, and kitchen designers. New information on sustainable restaurant design throughout the book for both front and back of the house. New insights throughout the book about how new technologies and new generations of diners are impacting both front- and back-of-the-house design. The book closes with the authors' forecast of how restaurants will change and evolve over the next decade, with tips on how designers and architects can best accommodate those changes in their designs.
Book Synopsis The Marvelous Pigness of Pigs by : Joel Salatin
Download or read book The Marvelous Pigness of Pigs written by Joel Salatin and published by FaithWords. This book was released on 2016-05-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Christian libertarian farmer Joel Salatin, a clarion call to readers to honor the animals and the land, and produce food based on spiritual principles. What on earth is The Marvelous Pigness of Pigs? It's an inspiring call to action for people of faith . . . a heartfelt plea to heed the Bible's guidance . . . . It's an important and thought-provoking explanation of how by simply appreciating the marvelous pigness of pigs, we are celebrating the Glory of God. As a man of deep faith and student of the Bible, and as a respected and successful ecological family farmer, Joel Salatin knows that God created heaven and earth and meant for all living organisms to be true to their nature and their endowed holy purpose. He intended for us to respect and care for His gift of creation, not to ravage and mistreat it for our own pleasure or wealth. The example that inspires the book's title explains what Salatin means: when huge corporate farms confine pigs in cramped and dark pens, inject them with antibiotics and feed them herbicide-saturated food simply to increase profits, they are not respecting them as a creation of God or allowing them to express even their most rudimentary uniqueness - that special role that is part of His design. Every living organism has a God-given uniqueness to its life that must be honored and respected, and too often that is not happening today. Salatin shows us the long overlooked ethics and instructions in the Bible for how to eat, how to shop, how to think about how we farm and feed the world. Through scripture and Biblical stories, he shows us why it's more vital than ever to look to the good book rather than corporate America when feeding the country and your family. Salatin makes a compelling case for Christian stewardship of the earth and how it relates to every action we take regarding our food. He also opens our eyes to a common misconception many Christians may have about environmentalism: it's not a bad thing, and definitely not just the province of secular liberals; it's really a very good thing, part of heeding God's Word. With warmth and with humor, but with no less piercing criticism of the industrial food complex, Salatin brings readers on a fascinating journey of farming, food and faith. Readers will not say grace over their plates the same way ever again.
Download or read book Forked written by Sarumathi Jayaraman and published by Oxford University Press. This book was released on 2016 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: An "examination of what we don't talk about when we talk about restaurants: Is the line cook working through a case of stomach flu because he doesn't get paid sick days? Is the busser not being promoted because he speaks with an accent? Is the server tolerating sexual harassment because tips are her only income? ... [This book] offers an insider's view of the highest--and lowest--scoring restaurants for worker pay and benefits in each sector of the restaurant industry, and with it, a new way of thinking about how and where we eat"--Amazon.com.
