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Chinese And British Consumer Behavior Differences With Reference To Hofstedes Cultural Dimensions
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Book Synopsis Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions by : Silviya Stamenova
Download or read book Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions written by Silviya Stamenova and published by GRIN Verlag. This book was released on 2018-05-25 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2018 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 5.50, Anglia Ruskin University, language: English, abstract: Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede’s framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures. Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour.
Book Synopsis Managing cultural differences between UK and China by : Matteo Fabbi
Download or read book Managing cultural differences between UK and China written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-10-20 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Economics - International Economic Relations, grade: 73%, University of Westminster, course: BA Global Marketing, language: English, abstract: The report aims to achieve three main objectives: the first is to determine the cultural differences between China and UK based on the fundamental theories of culture; the second is to analyze the issues related to functional areas such as Marketing and Human resources with theories of cross-cultural management and the third is to provide solutions and recommendations to managers involved in similar situations. The scenario provided by the task has been identified by this report as the case of a cross-border M&A companies between UK and China, where the UK Company will be the parental group and China, the target. Cross-border M&A is defined as a project in which a firm from one country buys the entire asset or controls percentage of an enterprise in another country (Zhang & Wang, 2004). When the cross-border M&A happens, it becomes the main task for the enterprise to combine resources and operations. Main goal of this report is to provide insights for managing cultural differences in order to reduce the costs of a lousy cross-cultural management and eliminate the conflicts caused from cultural differences in multinational enterprise.
Book Synopsis Product Evaluation Within China by : Charles Chin Chiu Tam
Download or read book Product Evaluation Within China written by Charles Chin Chiu Tam and published by . This book was released on 2008 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research explored the relationship between product evaluation processes and the cultural orientations of consumers from different regions of China. Specifically, it examined (i) if differences exist in the product evaluation characteristics of consumers from different regions of China; (ii) if differences exist in the cultural orientations of consumers from different regions of China, and (iii) if the differences in cultural orientations among Chinese consumers are associated with differences in product evaluation processes. By increasing our understanding of product evaluation behaviour across different regions within China, the current research has contributed to both business and theory. Further, it examines the link between culture and product evaluation, a subject which is frequently treated as implicit in studies of international consumer behaviour. -- The study was based on Hofstede's cultural framework consisting of both etic (power distance, uncertainty avoidance, individualism-collectivism and masculinity-femininity) and emic (long- vs short-term orientation) dimensions. The five cultural indices (PDI, UAI, IDV, MAS, LTO) from Hofstede's framework were adopted as measures of the five corresponding cultural dimensions. -- From a sample survey of consumers in three diverse Chinese locations (Hong Kong, Shanghai and Chongqing), groups displaying varying levels on Hofstede's cultural indices were examined for differences, if any, in their product evaluation processes. Domestic air-conditioner was chosen as a hypothetical product. Data were analysed using quantitative techniques including ANOVA and SEM. Two models were developed in this research: the product evaluation model and the product evaluation cultural model. -- The research produced two main findings. First, Chinese groups, categorised by cities, show significant differences in their product evaluation characteristics. Second, there are significant differences among Chinese groups categorised by cities in two cultural dimensions, UAI and LTO, and marginal differences for PDI, while no significant differences could be measured for the remaining two dimensions of IDV and MAS. Possible interpretations of these results are that the differences in product evaluation could be linked to the differences in cultural value orientations, or that there could be differences in product evaluation characteristics among different cultural groups. However, groups of Chinese consumers in this study displaying differences in Hofstede's cultural dimensions do not differ significantly in their product evaluation processes, suggesting that, for the products and locations studied in this researh, the differences in culture are not associated with differences in product evaluation. An alternative interpretation of the results is that, if cultural differences can explain the differences in product evaluation processes, these differences are not measurable by applying Hofstede's five-dimensional culture model using the current research methodology and conditions. Implications for management and for future research are also discussed.
Book Synopsis Managing Cultural Differences Between Uk and China by : Matteo Fabbi
Download or read book Managing Cultural Differences Between Uk and China written by Matteo Fabbi and published by GRIN Verlag. This book was released on 2011-10 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Report from the year 2011 in the subject Economics - International Economic Relations, grade: 73%, University of Westminster, course: BA Global Marketing, language: English, abstract: The report aims to achieve three main objectives: the first is to determine the cultural differences between China and UK based on the fundamental theories of culture; the second is to analyze the issues related to functional areas such as Marketing and Human resources with theories of cross-cultural management and the third is to provide solutions and recommendations to managers involved in similar situations. The scenario provided by the task has been identified by this report as the case of a cross-border M&A companies between UK and China, where the UK Company will be the parental group and China, the target. Cross-border M&A is defined as a project in which a firm from one country buys the entire asset or controls percentage of an enterprise in another country (Zhang & Wang, 2004). When the cross-border M&A happens, it becomes the main task for the enterprise to combine resources and operations. Main goal of this report is to provide insights for managing cultural differences in order to reduce the costs of a lousy cross-cultural management and eliminate the conflicts caused from cultural differences in multinational enterprise.
Book Synopsis Cross-cultural Examination of Consumer Behaviour in Online Shopping: Comparison of Austria and China by : Xiang Cheng
Download or read book Cross-cultural Examination of Consumer Behaviour in Online Shopping: Comparison of Austria and China written by Xiang Cheng and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: /*****In today's world, online shopping is inseparable from people's lives. In the absence of academic papers on cross-cultural and consumer behaviour in the online context, this paper utilises Hofstede's cultural theory to describe and explain consumer behaviour in online shopping across Austria and China. The comparison reveals whether there are differences in the behavioural habits of consumers in the two countries regarding online shopping. To be applied quantitative analysis, this paper poses six hypothetical questions on the five dimensions of Hofstede. With questionnaires, 189 valid samplings were acquired from Austria and 189 from China, and the six hypotheses were compared mainly using the Mann-Whitney U test. The hypothesis of individualism versus collectivism was found not statistically significant, the other five were significant, but the hypothesis of masculinity did not agree with the Hofstede score results and was not accepted. The four hypotheses that were significant and accepted were power distance, uncertainty avoidance and long-term orientation. The results of these four hypotheses are consistent with Hofstede cultural theory, showing that Austrian consumers with small power distance scores are more willing to have the membership of online purchases. They have a high uncertainty avoidance culture which has a greater need for trust in websites. In contrast, in cultures with a long-term orientation, like China, consumers are more willing to experiment with innovation in online shopping. The empirical results provide up-to-date data across Austria and China on this topic and provide insights for local and international brands.
Book Synopsis Cultural Influences on Consumer Goods Marketing in China by : Mark Fernandez
Download or read book Cultural Influences on Consumer Goods Marketing in China written by Mark Fernandez and published by GRIN Verlag. This book was released on 2020-01-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, TU Bergakademie Freiberg (Professur für Englische Fachsprache der Wirtschaftswissenschaften und technischen Wissenschaften), language: English, abstract: In recent years, China has witnessed the most skyrocketing economic growth in history. For Germany, China has become the third most important trading partner. Especially for German key industries like the automotive branch and mechanical engineering, the Chinese market has become vitally important. The shift from a seller’s market to a buyer’s market in China with an excess of supply over demand is accompanied by extreme competition between countless suppliers, which forces competing companies to implement efficient and effective marketing strategies in order to acquire customers. Cultural factors in China and Germany differ so much that they affect the entire success of business. They act as invisible barriers that must be overcome, not only in order to build competitive advantages, but in order to be competitive at all. When entering the Chinese market, foreign firms must consider that they will operate in a completely different culture, in which perception, communication, norms, values and other aspects cannot be compared to their respective German counterparts. As this thesis will show, many foreign firms fail in the Chinese market due to their inadequate altercation with cultural specifics, an unwillingness to adapt their strategy to the cultural environment, or a product-market mismatch based on cultural dissimilarities. In order to implement marketing strategies flexibly and effectively in a completely different environment for a completely different target clientele, it is indispensable for German marketers to learn about Chinese culture mindfully. Therefore, the main objective of this work is to prepare German marketing professionals for conducting marketing activities in the Chinese market by demonstrating the impact of culture on marketing, making German marketers more familiar with Chinese culture, and by providing useful advice for their marketing strategies.
Download or read book Social Commerce written by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Book Synopsis Cultural Psychology by : Durairaj Maheswaran
Download or read book Cultural Psychology written by Durairaj Maheswaran and published by Psychology Press. This book was released on 2014-10-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in consumer psychology and suggest a number of priorities for future research in this important domain.
Book Synopsis Masculinity and Femininity by : Geert Hofstede
Download or read book Masculinity and Femininity written by Geert Hofstede and published by SAGE Publications. This book was released on 1998-05-13 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1980, Geert Hofstede published his monumental work CultureÆs Consequences, which laid out four dimensions on which the differences among national cultures could be understood: individualism, power distance, uncertainty avoidance, and masculinity. Since then much research has been conducted and presented on individualism/collectivism but until now, no single volume has focused on the masculinity dimension of the model. In Masculinity and Femininity, Hofstede has expanded, sharpened, and deepened the discussion of masculinity and femininity. This new volume presents the first thoroughly developed discussion of this dimension and how it can help us understand the differences among cultures. It begins with a general explanation of masculinity and discusses how it illuminates broad features of different cultures. It then applies the dimension more specifically to gender, sexuality, and religion. Finally, the book examines how the masculinity dimension reveals a lot about a cultureÆs expressions of religious ideas, the importance its citizens attach to religion, and the way religious concepts are understood. Intended as a companion volume to KimÆs Individualism and Collectivism, this important volume will be of interest to those teaching courses such as cross-cultural psychology, international social welfare, international business, womenÆs studies, cultural studies, and the psychology of women.
Book Synopsis Handbook of Human Factors and Ergonomics in Consumer Product Design, 2 Volume Set by : Waldemar Karwowski
Download or read book Handbook of Human Factors and Ergonomics in Consumer Product Design, 2 Volume Set written by Waldemar Karwowski and published by CRC Press. This book was released on 2020-05-18 with total page 1040 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive resource, this handbook covers consumer product research, case study, and application. It discusses the unique perspective a human factors approach lends to product design and how this perspective can be critical to success in the market place. Divided into two volumes, the handbook includes introductory and summary chapters on case study design, design methods and process, error and hazards, evaluation methods, focus groups, and more. It discusses white goods, entertainment systems, personnel audio devices, mobile phones, gardening products, computer systems, and leisure goods.
Book Synopsis Culture's Consequences by : Geert Hofstede
Download or read book Culture's Consequences written by Geert Hofstede and published by SAGE. This book was released on 2001 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The publication of this second edition of Culture's Consequences marks an important moment in the field of cross-cultural studies . Hofstede's framework for understanding national differences has been one of the most influential and widely used frameworks in cross-cultural business studies, in the past ten years' - Australian Journal of Management
Book Synopsis Consumer Behavior in the Internet Era by : Gong Sun
Download or read book Consumer Behavior in the Internet Era written by Gong Sun and published by Frontiers Media SA. This book was released on 2022-11-28 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultural Differences of China and Britain by : Chen, Xi
Download or read book Cultural Differences of China and Britain written by Chen, Xi and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Culture's Consequences by : Geert Hofstede
Download or read book Culture's Consequences written by Geert Hofstede and published by SAGE. This book was released on 1984 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his bestselling book Culture's Consequences, Geert Hofstede proposed four dimensions on which the differences among national cultures can be understood: Individualism, Power Distance, Uncertainty Avoidance and Masculinity. This volume comprises the first in-depth discussion of the masculinity dimension and how it can help us to understand differences among cultures. The book begins with a general explanation of the masculinity dimension, and discusses how it illuminates broad features of different cultures. The following parts apply the dimension more specifically to gender (and gender identity), sexuality (and sexual behaviour) and religion, probably the most influential variable of all. Hofstede closes the book
Book Synopsis A Cross-Cultural Analysis of Impulsive and Compulsive Buying Among Chinese, Indians and American Consumers by : Pei Wang
Download or read book A Cross-Cultural Analysis of Impulsive and Compulsive Buying Among Chinese, Indians and American Consumers written by Pei Wang and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation examines the relationships between cultural dimensions and impulsive buying (IB) and compulsive buying (CB) behaviors in the US, China, and India. It systematically tests Hofstede's cultural dimensions theory's individual level of predicting power on IB and CB, compares the predicting level of Hofstede's cultural dimensions on IB and CB in the three countries, and explores the associations between impulsive buying and compulsive buying in cross-cultural contexts. The study found that cultural dimensions had different associations with IB and CB across the three countries, with masculinity, uncertainty avoidance, and indulgence being the most important predictors for IB and CB in the US, India, and China, respectively. Additionally, the study found that impulsive buying was associated with compulsive buying in all three countries. The findings highlight the importance of understanding cultural factors in driving these behaviors and provide a better understanding of IB and CB in cross-cultural context.
Book Synopsis Consumer Behavior and Culture by : Marieke K. de Mooij
Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji
Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
