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Author :
Publisher :
ISBN 13 :
Total Pages : 257 pages
Book Rating : 4.:/5 (66 download)
Download or read book Chemical Review. Vol.v, No.4, December 1928 written by and published by . This book was released on 1928 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James C. Scott
Publisher : Yale University Press
ISBN 13 : 0300252986
Total Pages : 462 pages
Book Rating : 4.3/5 (2 download)
Download or read book Seeing Like a State written by James C. Scott and published by Yale University Press. This book was released on 2020-03-17 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the most profound and illuminating studies of this century to have been published in recent decades.”—John Gray, New York Times Book Review Hailed as “a magisterial critique of top-down social planning” by the New York Times, this essential work analyzes disasters from Russia to Tanzania to uncover why states so often fail—sometimes catastrophically—in grand efforts to engineer their society or their environment, and uncovers the conditions common to all such planning disasters. “Beautifully written, this book calls into sharp relief the nature of the world we now inhabit.”—New Yorker “A tour de force.”— Charles Tilly, Columbia University
Author : Mark St. Germain
Publisher : Dramatists Play Service, Inc.
ISBN 13 : 0822231182
Total Pages : 40 pages
Book Rating : 4.8/5 (222 download)
Download or read book Becoming Dr. Ruth written by Mark St. Germain and published by Dramatists Play Service, Inc.. This book was released on 2014-06-04 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows Dr. Ruth Westheimer from her career as a pioneering radio and television sex therapist. Few, however, know the incredible journey that preceded it. From fleeing the Nazis in the Kindertransport and joining the Haganah in Jerusalem as a sniper, to her struggle to succeed as a single mother newly-arrived in America, Mark St. Germain deftly illuminates this remarkable woman's untold story. BECOMING DR. RUTH is filled with the humor, honesty, and life-affirming spirit of Karola Ruth Siegel, the girl who became "Dr. Ruth," America’s most famous sex therapist.
Author :
Publisher :
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.3/5 (555 download)
Download or read book Transportation Energy Data Book written by and published by . This book was released on 2005 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1136676201
Total Pages : 1892 pages
Book Rating : 4.1/5 (366 download)
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Author : Kushanava Choudhury
Publisher : Bloomsbury Publishing USA
ISBN 13 : 163557157X
Total Pages : 390 pages
Book Rating : 4.6/5 (355 download)
Download or read book The Epic City written by Kushanava Choudhury and published by Bloomsbury Publishing USA. This book was released on 2018-01-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the 2018 Ondaatje Prize Shortlisted for the Stanford Dolman Travel Book of the Year A masterful and entirely fresh portrait of great hopes and dashed dreams in a mythical city from a major new literary voice. Everything that could possibly be wrong with a city was wrong with Calcutta. When Kushanava Choudhury arrived in New Jersey at the age of twelve, he had already migrated halfway around the world four times. After graduating from Princeton, he moved back to the world which his immigrant parents had abandoned, to a city built between a river and a swamp, where the moisture-drenched air swarms with mosquitos after sundown. Once the capital of the British Raj, and then India's industrial and cultural hub, by 2001 Calcutta was clearly past its prime. Why, his relatives beseeched him, had he returned? Surely, he could have moved to Delhi, Bombay or Bangalore, where a new Golden Age of consumption was being born. Yet fifteen million people still lived in Calcutta. Working for the Statesman, its leading English newspaper, Kushanava Choudhury found the streets of his childhood unchanged by time. Shouting hawkers still overran the footpaths, fish-sellers squatted on bazaar floors; politics still meant barricades and bus burnings, while Communist ministers travelled in motorcades. Sifting through the chaos for the stories that never make the papers, Kushanava Choudhury paints a soulful, compelling portrait of the everyday lives that make Calcutta. Written with humanity, wit and insight, The Epic City is an unforgettable depiction of an era, and a city which is a world unto itself.
Author : Åke Sandberg
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (555 download)
Download or read book Enriching Production written by Åke Sandberg and published by . This book was released on 1995 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text aims to present and discuss the innovative Volvo Uddevalla plant, comparing it to other plants - Japanese lean ones and others. The starting point for the book is Volvo's dramatic decision to close its Uddevalla and Kalmar plants, and the debate that followed this decision, both in Sweden and abroad. Both plants were pioneers of the possibilities to unite productivity and the good work, but, following the announcement of their closure, researchers and practitioners in the field of industrial organization from many countries asked why they closed, how they compared with other production concepts, and whether we now see an end of an alternative to Japanese lean production.
Author : Lynn Krieger Mytelka
Publisher : IDRC
ISBN 13 : 928081155X
Total Pages : 416 pages
Book Rating : 4.2/5 (88 download)
Download or read book Making Choices about Hydrogen written by Lynn Krieger Mytelka and published by IDRC. This book was released on 2008 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1990s, the emergence of a hydrogen economy and the speed with which it will arrive have been vigorously debated. As a disruptive technology, dominant designs for the production, storage and distribution of hydrogen have not yet been established. Neither have performance characteristics been achieved to compete with the existing combustion engine, though the efficiency and durability of hydrogen fuel cells are improving. This publication highlights the uncertainties involved in making choices about hydrogen and fuel cells in planning the development policies on national energy, environment and transport sector.--Publisher's description.
Author : Malcolm Gladwell
Publisher : Little, Brown
ISBN 13 : 0759574731
Total Pages : 202 pages
Book Rating : 4.7/5 (595 download)
Download or read book The Tipping Point written by Malcolm Gladwell and published by Little, Brown. This book was released on 2006-11-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis
Author : Werner Mendling
Publisher : Springer Science & Business Media
ISBN 13 : 3642833128
Total Pages : 179 pages
Book Rating : 4.6/5 (428 download)
Download or read book Vulvovaginal Candidosis written by Werner Mendling and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fungal infections in the female play an increasingly large role in everyday gynecological practice. This is the first book to deal comprehensively with vulvovaginal candidosis. Following an introduction outlining the incidence of yeasts in man, genital colonization in the female sex, yeast in pregnancy and neonatal mycoses, there is a description of the modes of infection and the known host reactions, as well as of the symptoms for diagnosis and therapy. Some 150 color illustrations depict all known facultative pathogenetic candida species and other potentially pathogenetic yeasts in pure culture and under the microscope. Clinical examples help explain the diagnosis and differential diagnosis. The volume provides the physician with handy, concise and practice-oriented guidelines to correct diagnosis and effective treatment of yeasts in the female patient.
Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Author : Jonathan Nitzan
Publisher : Routledge
ISBN 13 : 1134022298
Total Pages : 853 pages
Book Rating : 4.1/5 (34 download)
Download or read book Capital as Power written by Jonathan Nitzan and published by Routledge. This book was released on 2009-06-02 with total page 853 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional theories of capitalism are mired in a deep crisis: after centuries of debate, they are still unable to tell us what capital is. Liberals and Marxists both think of capital as an ‘economic’ entity that they count in universal units of ‘utils’ or ‘abstract labour’, respectively. But these units are totally fictitious. Nobody has ever been able to observe or measure them, and for a good reason: they don’t exist. Since liberalism and Marxism depend on these non-existing units, their theories hang in suspension. They cannot explain the process that matters most – the accumulation of capital. This book offers a radical alternative. According to the authors, capital is not a narrow economic entity, but a symbolic quantification of power. It has little to do with utility or abstract labour, and it extends far beyond machines and production lines. Capital, the authors claim, represents the organized power of dominant capital groups to reshape – or creorder – their society. Written in simple language, accessible to lay readers and experts alike, the book develops a novel political economy. It takes the reader through the history, assumptions and limitations of mainstream economics and its associated theories of politics. It examines the evolution of Marxist thinking on accumulation and the state. And it articulates an innovative theory of ‘capital as power’ and a new history of the ‘capitalist mode of power’.
Author : Jagdish Sheth
Publisher : Simon and Schuster
ISBN 13 : 0743234308
Total Pages : 296 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Rule of Three written by Jagdish Sheth and published by Simon and Schuster. This book was released on 2002-05-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
Author : Arnulf Grübler
Publisher : Cambridge University Press
ISBN 13 : 9780521543323
Total Pages : 468 pages
Book Rating : 4.5/5 (433 download)
Download or read book Technology and Global Change written by Arnulf Grübler and published by Cambridge University Press. This book was released on 2003-10-16 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to comprehensibly describe how technology has shaped society and the environment over the last 200 years. It will be useful for researchers, as a textbook for graduate students, for people engaged in long-term policy planning in industry and government, for environmental activists, and for the wider public interested in history, technology, or environmental issues.
Author : Daniel Lederman
Publisher : World Bank Publications
ISBN 13 : 0821365460
Total Pages : 396 pages
Book Rating : 4.8/5 (213 download)
Download or read book Natural Resources, Neither Curse nor Destiny written by Daniel Lederman and published by World Bank Publications. This book was released on 2006-10-23 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Natural Resources: Neither Course nor Destiny' brings together a variety of analytical perspectives, ranging from econometric analyses of economic growth to historical studies of successful development experiences in countries with abundant natural resources. The evidence suggests that natural resources are neither a curse nor destiny. Natural resources can actually spur economic development when combined with the accumulation of knowledge for economic innovation. Furthermore, natural resource abundance need not be the only determinant of the structure of trade in developing countries. In fact, the accumulation of knowledge, infrastructure, and the quality of governance all seem to determine not only what countries produce and export, but also how firms and workers produce any good.
Author : Gregory L. Morris
Publisher : McGraw Hill Professional
ISBN 13 : 9780070433021
Total Pages : 864 pages
Book Rating : 4.4/5 (33 download)
Download or read book Reservoir Sedimentation Handbook written by Gregory L. Morris and published by McGraw Hill Professional. This book was released on 1998 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on reservoir sedimentation management and control, this work defines the nature and severity of sedimentation, reviews relevant physical processes, describes techniques used to combat sedimentation, and presents detailed case studies.
Author : Margaret MacMillan
Publisher : Brookings Institution Press
ISBN 13 : 0815725981
Total Pages : 31 pages
Book Rating : 4.8/5 (157 download)
Download or read book The Rhyme of History written by Margaret MacMillan and published by Brookings Institution Press. This book was released on 2013-12-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the 100th anniversary of World War I approaches, historian Margaret MacMillan compares current global tensions—rising nationalism, globalization’s economic pressures, sectarian strife, and the United States’ fading role as the world’s pre-eminent superpower—to the period preceding the Great War. In illuminating the years before 1914, MacMillan shows the many parallels between then and now, telling an urgent story for our time. THE BROOKINGS ESSAY: In the spirit of its commitment to high-quality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
