Changing Face Of Burberry

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The Changing Face of Burberry

Author : Siân Weston
Publisher : Bloomsbury Publishing
ISBN 13 : 1350179620
Total Pages : 197 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Changing Face of Burberry by : Siân Weston

Download or read book The Changing Face of Burberry written by Siân Weston and published by Bloomsbury Publishing. This book was released on 2022-12-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global fashion markets, particularly those aimed at prosperous millennial consumers in China, are in thrall to Burberry, and connect the company's output in the 21st century to a quintessential notion of British tradition. The Changing Face of Burberry examines how the company successfully built this sense of tradition and how it has retained and capitalized on it within contemporary consumer culture. Charting the company's modest beginnings in semi-rural Hampshire in 1856 when it primarily produced waxed smocks for agricultural workers, the book follows the ebbs and flows of its fortunes over its 150-year history, from creating garments for the early motorist, the gentleman officer, and the aristocratic adventurer, to its current status as global fashion brand. It also explores Burberry's more problematic associations, when the brand was sold in tourist souvenir stores and linked to 'chav' culture. Combining interviews and archive material, including close analysis of advertising campaigns from the late 19th to the 21st century, The Changing Face of Burberry provides an authoritative account of shifting forms of British identity, consumer culture and fashion production, and highlights the shift over two centuries from an era when garments were made by a single hand, through to a digitized and global marketplace.

Burberry Days

Author : Brian Kitson
Publisher : Austin Macauley
ISBN 13 : 9781786291448
Total Pages : 170 pages
Book Rating : 4.2/5 (914 download)

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Book Synopsis Burberry Days by : Brian Kitson

Download or read book Burberry Days written by Brian Kitson and published by Austin Macauley. This book was released on 2016 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the end of the 1950s the 100-year-old clothing firm Burberry was a troubled company with an uncertain future, whose new owners did not know what to do with it once they had secured it. Brian Kitson joined Burberry in 1958 expecting a temporary summer job and stayed for over twenty years. His research into the company's distinguished past, encouraged by the last Mr Burberry, began to suggest a possible direction for regeneration... Written with great verve and wit, Burberry Days tells of the author's unexpected adventures as an international travelling Burberry salesman throughout the 1960s and '70s, as well as exploring the origins of the company's emblematic trench coat and the familiar house check. The book also offers some controversial reasons why Britain, with so much to offer - from the Savile Row suit, the Jermyn Street shirt and Scottish cashmere to workforce skills and great design talent - can still only count Burberry in the premier league of international fashion houses.

From Great to Gone

Author : Peter Lorange
Publisher : Routledge
ISBN 13 : 1317132254
Total Pages : 174 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis From Great to Gone by : Peter Lorange

Download or read book From Great to Gone written by Peter Lorange and published by Routledge. This book was released on 2016-04-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern consumer is no longer attracted by single-minded, predictable and one-benefit-focused brand promises. The old-fashioned FMCG communication strategies based on television, radio and print with constant repetition have become outdated. From Great to Gone shows that what’s needed are ’Lego’ strategies, whereby the marketing and communication strategies are built up by many key facets (like building blocks) and delivered to the consumer through a mix of various touch points. Most importantly, you need to leave consumers to put all of that together themselves. There are major internal and external hurdles to transforming FMCGs successfully into FICGs - Fast Innovating Consumer Goods. It requires new brand strategies and flatter, more top-down than bottom-up, decision-making organisations and a 21st-century model for advertising agencies. Externally these companies need a new route to market through transformation of their old retail dependencies. Changes are also required in all communication delivery, reflecting modern consumers’ connectivity and unlimited access to information. In the book the authors showcase what the winners of the 21st century have in common that has enabled them to become FICGs. New, unimagined models continue emerge, to which, with the authors’ guidance producers and retailers may develop their own sustainable responses.

Fashion and Celebrity Culture

Author : Pamela Church Gibson
Publisher : Berg
ISBN 13 : 0857852302
Total Pages : 325 pages
Book Rating : 4.8/5 (578 download)

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Book Synopsis Fashion and Celebrity Culture by : Pamela Church Gibson

Download or read book Fashion and Celebrity Culture written by Pamela Church Gibson and published by Berg. This book was released on 2013-08-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The interrelationship between fashion and celebrity is now a salient and pervasive feature of the media world. This accessible text presents the first in-depth study of the phenomenon, assessing the degree to which celebrity culture has reshaped the fashion system. Fashion and Celebrity Culture critically examines the history of this relationship from its growth in the 19th century to its mutation during the twentieth century to the dramatic changes that have befallen it in the last two decades. It addresses the fashion-celebrity nexus as it plays itself out across mainstream cinema, television and music and in the celebrity status of a range of designers, models and artists. It explores the strategies that have enabled visual culture to recast itself in the new climate of celebrity obsession, popular culture and the art world to respond adaptively to its insistent pressures. With its engaging analysis and case studies from Lillian Gish to Louis Vuitton to Lady Gaga, Fashion and Celebrity Culture is of major interest to students of fashion, media studies, film, television studies and popular culture, and anyone with an interest in this global phenomenon.

Focus On: 100 Most Popular 21St-century English Actresses

Author : Wikipedia contributors
Publisher : e-artnow sro
ISBN 13 :
Total Pages : 876 pages
Book Rating : 4./5 ( download)

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Book Synopsis Focus On: 100 Most Popular 21St-century English Actresses by : Wikipedia contributors

Download or read book Focus On: 100 Most Popular 21St-century English Actresses written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Made Up

Author : Martha Laham
Publisher : Rowman & Littlefield
ISBN 13 : 1538138050
Total Pages : 301 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Made Up by : Martha Laham

Download or read book Made Up written by Martha Laham and published by Rowman & Littlefield. This book was released on 2020-10-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.

Robert Pattinson A-Z

Author : Sarah Oliver
Publisher : Kings Road Publishing
ISBN 13 : 1844549542
Total Pages : 272 pages
Book Rating : 4.8/5 (445 download)

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Book Synopsis Robert Pattinson A-Z by : Sarah Oliver

Download or read book Robert Pattinson A-Z written by Sarah Oliver and published by Kings Road Publishing. This book was released on 2010-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of dreamy facts about the incredibly popular actor A is for acting. Rob is a complete natural in front of the camera but he has never been to professional stage school and only got into acting as a hobby. B is for Best Friends. Learn all about who Rob likes to hang out with and what he looks for in a friend. C is for Cedric Diggory, the role that launched Rob's acting career and led him to the part of the world's sexiest vampire. All this and more is included in this compendium of facts about Rob, including why Kristen Stewart is so important to him, all the behind-the-scenes set secrets, and what really happened to him on the night he was kidnapped.

Cara Delevingne -The Most Beautiful Girl in the World

Author : Abi Smith
Publisher : Kings Road Publishing
ISBN 13 : 1784180300
Total Pages : 229 pages
Book Rating : 4.7/5 (841 download)

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Book Synopsis Cara Delevingne -The Most Beautiful Girl in the World by : Abi Smith

Download or read book Cara Delevingne -The Most Beautiful Girl in the World written by Abi Smith and published by Kings Road Publishing. This book was released on 2014-04-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as the new Kate Moss, Cara Delevingne has fast become one of the most influential supermodels on the planet. Known for her irreverent style and kooky sense of humour, it is her wild side that makes her a constant source of fascination the world over.In this, the first unauthorised biography of the British beauty, Abi Smith reveals Cara's life behind the lens, exploring her potential in the acting and music spheres, and just how she manages to be both weird and wonderful.

Brand Management Strategies

Author : William D'Arienzo
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501306677
Total Pages : 384 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Brand Management Strategies by : William D'Arienzo

Download or read book Brand Management Strategies written by William D'Arienzo and published by Bloomsbury Publishing USA. This book was released on 2016-09-22 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business. Features - Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more - Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies - Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities STUDIO Resources - Study smarter with self-quizzes featuring scored results and personalized study tips - Review concepts with flashcards of terms and definitions Teaching Resources - Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes - Test Bank includes sample test questions for each chapter - PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501318436. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

The MBA Book

Author : Can Akdeniz
Publisher : Can Akdeniz
ISBN 13 : 1500403474
Total Pages : 207 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis The MBA Book by : Can Akdeniz

Download or read book The MBA Book written by Can Akdeniz and published by Can Akdeniz. This book was released on 2014-07-03 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business is one of the great social equalizers for our global society. Commerce, business, supply and demand, entrepreneurs, corporations, and other business-related ideas have become second nature to most areas of the planet. Given the collective interest in and significance of business, people naturally want to become experts. They read newspapers, study the stock market, enroll in business school, and even design career paths so that they can become a business professional. Some people are of the opinion that true business insight and savvy can only come from formal academic institutions, while others argue that real world experience is the best teacher. There are positive and negative arguments for both of those lines of logic. This book is meant to bridge the gap between stuffy lecture halls and experience-building employment. The idea of encapsulating an entire MBA in a single book may seem overly bold or unrealistic, but by boiling down the concepts of business success and modern theory into a single book, it becomes far less intimidating for readers who want to push their career forward, regardless of where they are in the business hierarchy. This book contains everything from invaluable reminders for CEOs to inspiring advice for first-time, start-up entrepreneurs. Becoming a powerful and successful business professional is a never-ending journey, because you will always be learning and developing your skills, adapting them to the dynamic world of modern business. This book helps to facilitate that educational process, providing the real-world examples of business skills, knowledge components, foundational qualities, and professional tools that can push you in the right direction. If you’re starting a business, running a business, or looking for a job, you probably don’t have much time to enroll in business school, read a dozen dry textbooks on corporate theory, or constantly stay appraised of every new development in global commerce. While this book may not answer all your questions about how to find success, it will highlight the most important elements on the road to becoming a desirable, effective, and powerful business professional. By drawing from some of the most successful business models and business professionals in recent history, you can look at problems from new perspectives and hopefully find some inspiration from some of the greatest minds of our generation. From international titans like Walmart and Amazon to crowdsourcing sites and charitable retailers, there are lessons to be learnt on every one of these pages, no matter what size company you work for or what ambitious plans you have for your new enterprise. The MBA Book simplifies the business process by incrementally moving from the conceptual foundation of a company to the final touches, including the skills and tools that an established company should tweak and perfect in order to remain competitive and successful.

The Sphere

Author :
Publisher :
ISBN 13 :
Total Pages : 618 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis The Sphere by :

Download or read book The Sphere written by and published by . This book was released on 1920 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Harper's Bazaar

Author :
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Harper's Bazaar by :

Download or read book Harper's Bazaar written by and published by . This book was released on 1915 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing Power of Emotion

Author : John O'Shaughnessy
Publisher :
ISBN 13 : 0195150562
Total Pages : 283 pages
Book Rating : 4.1/5 (951 download)

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Book Synopsis The Marketing Power of Emotion by : John O'Shaughnessy

Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Social Media for Fashion Marketing

Author : Wendy K. Bendoni
Publisher : Bloomsbury Publishing
ISBN 13 : 1474238998
Total Pages : 273 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis Social Media for Fashion Marketing by : Wendy K. Bendoni

Download or read book Social Media for Fashion Marketing written by Wendy K. Bendoni and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media

The History of Fashion Journalism

Author : Kate Nelson Best
Publisher : Bloomsbury Publishing
ISBN 13 : 1474285171
Total Pages : 469 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The History of Fashion Journalism by : Kate Nelson Best

Download or read book The History of Fashion Journalism written by Kate Nelson Best and published by Bloomsbury Publishing. This book was released on 2017-02-09 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The History of Fashion Journalism is a uniquely comprehensive study of the development of the industry from its origins to the present day, and including professionals' such as Dylan Jones's vision of the future. Covering everything from early tailor's catalogues through to contemporary publications such as LOVE, together with blogs such as StyleBubble, and countries from France through to the United States, The History of Fashion Journalism explores the origins and influence of such well-known magazines as Nova, Vogue and Glamour. Combining an overview of the key moments in fashion journalism history with close textual analysis, Kate Nelson Best brings to life the evolving face of the fashion media and its relationship with the fashion industry, national politics, consumer culture and gender. This accessible and highly engaging book will be an invaluable resource not only for fashion studies students but also for those in media studies and cultural studies.

Dapper Dan: Made in Harlem

Author : Daniel R. Day
Publisher : Random House Trade Paperbacks
ISBN 13 : 0525510532
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Dapper Dan: Made in Harlem by : Daniel R. Day

Download or read book Dapper Dan: Made in Harlem written by Daniel R. Day and published by Random House Trade Paperbacks. This book was released on 2020-07-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author

Research-based Web Design & Usability Guidelines

Author :
Publisher : Health and Human Services Department
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis Research-based Web Design & Usability Guidelines by :

Download or read book Research-based Web Design & Usability Guidelines written by and published by Health and Human Services Department. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guidelines were originally designed to help NCI staff improve the presentation of cancer-related information to cancer researchers and the public, though they are applicable to anyone who designs and manages information web sites.