Cdl Minded Marketing

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CDL Minded Marketing

Author : Joe Ryder
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.5/5 (891 download)

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Book Synopsis CDL Minded Marketing by : Joe Ryder

Download or read book CDL Minded Marketing written by Joe Ryder and published by . This book was released on 2021 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commercial Driving Business Success Secret That's Just Out of Your Reach (for Now!) Stop what you're doing right now and listen up - your commercial driving or trucking business is doomed, unless you change your mindset immediately. No, being a stellar professional is not enough to win those clients and keep them coming back for more. Did you know that more trucking firms closed down in the first six months of 2019 than in all of 2018? With the way 2020 started out, chances are that even more businesses will have to say, "Hasta la vista, baby!" There are 1.2 million freight transportation companies and 15.5 million trucks being utilized in US territory, which begs the questions: What makes your business different from all of these other service providers? How are you better? How are you capable of meeting your client's needs in a way that surpasses expectations? Whether you're a newcomer to the field or you've been around for some time, chances are that you're scared to death of the competition, the anticipated economic slowdown, and the increasingly growing customer demands. It's tough to grow a commercial transport business, especially if you rely on just a few conventional approaches to find new clients. Increasing your customer base, however, does not have to be difficult or expensive. A simple 3-step system is all it takes to grow your brand, ensure repeat business, and get peace of mind about your long-term financial security. Not only that, but the system can also be used to find experienced drivers and new members to add to your growing team. In CDL Minded Marketing, you will discover: How to stay in business for the long haul, regardless of the fact that this decade is off to a rocky start 9 tangible benefits of having a CDL-minded marketing strategy The secret to lasting customer relationships, even if you don't have a marketing degree to rely on Ways in which freight companies can make the most of both old-school and brand-new, digital marketing Sneaky ways to see what the competition is doing, and then learn from their mistakes A bulletproof strategy for setting up a loyalty program your clients won't know how to resist The one golden way successful commercial drivers get tens of client referrals 10+ channels you should be using to reach new clients The best industry events to attend this year if you want people to know and remember who you are And much more! Marketing isn't about some fancy advertising plan that requires you to hire young, hip professionals to create it for you. It's all about knowing your business, knowing your client, and showing them why you're better than everyone else--and you don't need a ton of money or a university degree to accomplish just that. A little bit of business sense and some guidance is all you need to help you take the right steps. If you're in need of an idiot-proof, simple 3-step approach for successful CDL-minded marketing, scroll up and click the "Add to Cart" button now!

CDL Minded Marketing

Author : Joe Ryder
Publisher : Business, Money & Education
ISBN 13 : 9781958511022
Total Pages : 0 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis CDL Minded Marketing by : Joe Ryder

Download or read book CDL Minded Marketing written by Joe Ryder and published by Business, Money & Education. This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commercial Driving Business Success Secret That's Just Out of Your Reach (for Now!) Stop what you're doing right now and listen up - your commercial driving or trucking business is doomed, unless you change your mindset immediately. No, being a stellar professional is not enough to win those clients and keep them coming back for more. Did you know that more trucking firms closed down in the first six months of 2019 than in all of 2018? With the way 2020 started out, chances are that even more businesses will have to say, "Hasta la vista, baby!" There are 1.2 million freight transportation companies and 15.5 million trucks being utilized in US territory, which begs the questions: What makes your business different from all of these other service providers? How are you better? How are you capable of meeting your client's needs in a way that surpasses expectations? Whether you're a newcomer to the field or you've been around for some time, chances are that you're scared to death of the competition, the anticipated economic slowdown, and the increasingly growing customer demands. It's tough to grow a commercial transport business, especially if you rely on just a few conventional approaches to find new clients. Increasing your customer base, however, does not have to be difficult or expensive. A simple 3-step system is all it takes to grow your brand, ensure repeat business, and get peace of mind about your long-term financial security. Not only that, but the system can also be used to find experienced drivers and new members to add to your growing team. In CDL Minded Marketing, you will discover: How to stay in business for the long haul, regardless of the fact that this decade is off to a rocky start 9 tangible benefits of having a CDL-minded marketing strategy The secret to lasting customer relationships, even if you don't have a marketing degree to rely on Ways in which freight companies can make the most of both old-school and brand-new, digital marketing Sneaky ways to see what the competition is doing, and then learn from their mistakes A bulletproof strategy for setting up a loyalty program your clients won't know how to resist The one golden way successful commercial drivers get tens of client referrals 10+ channels you should be using to reach new clients The best industry events to attend this year if you want people to know and remember who you are And much more! Marketing isn't about some fancy advertising plan that requires you to hire young, hip professionals to create it for you. It's all about knowing your business, knowing your client, and showing them why you're better than everyone else--and you don't need a ton of money or a university degree to accomplish just that. A little bit of business sense and some guidance is all you need to help you take the right steps.

CDL Minded Business Startup Strategy Collection

Author : Ryder
Publisher : Business, Money & Education
ISBN 13 : 9781958511060
Total Pages : 0 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis CDL Minded Business Startup Strategy Collection by : Ryder

Download or read book CDL Minded Business Startup Strategy Collection written by Ryder and published by Business, Money & Education. This book was released on 2022-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the Hidden secrets of the multibillion-dollar CDL trucking industry and work for no one but yourself - starting today! Are you tired of slogging through your 9-to-5 job and are looking for a better, more lucrative source of income? Do you feel that you are constantly working, and yet your bank balance doesn't seem to reflect this? Do you crave a normal life where you can have enough leisure time to spend with your family or do things you've always wanted to do? If any of the above scenarios stand true in your case, then you've hit a homerun! You're about to discover powerful insight into the CDL business that has been buried deep within the hearts of the millionaire truck drivers. Truckers are the lifeline of any country. Food, fuel, fashion - you name it! Everything depends on the trucking industry to move cargo from point A to point B. The CDL business is one of the biggest cash cows in the world, eyeing a market worth of over $730 billion in the U.S. alone. And with a little over 900,000 truckers employed in the U.S., the CDL trucking industry is running short on people and BIG on opportunities. With the CDL Mindset Business Startup Strategy Bundle, you'll get plenty of tips, insight, and actionable plans that will help you to create your own CDL business from scratch and take it to new heights. In CDL Minded Business Strategy Startup Bundle, you'll discover: How to switch from working for others to working for yourself through this simple mindset shift How to draw a powerful CDL business blueprint that aligns with your goals and ambitions The winner's game plan: How you can join the league of successful trucking entrepreneurs in a few easy steps, right from registering your company to marketing it in full steam How you can save big on taxes and create tax-free wealth from your CDL business Powerful and practical strategies to provide maximum security coverage for your business Tips on working smarter (not harder!), so you can have more income and less work stress A 9-step full-proof marketing plan to get your marketing strategy moving forward BONUS: A 3-step CDL Minded Marketing guide that will help you grow your brand name and gain loyal clients And so much more! The best thing about entering the CDL industry is that it's open for all - you can be a fresher or a retired professional, and you'll be welcomed with open arms. And what's even more beautiful about this industry is that you don't need any professional degree to grow it big - a little bit of guidance coupled with the right business decisions will do just the trick. If you want to become your own boss and soar to great heights in your personal and professional freedom, then scroll up and click the "Add to Cart" button right now.

Search Engine Marketing, Inc.

Author : Mike Moran
Publisher : Pearson Education
ISBN 13 : 0137005148
Total Pages : 866 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Search Engine Marketing, Inc. by : Mike Moran

Download or read book Search Engine Marketing, Inc. written by Mike Moran and published by Pearson Education. This book was released on 2008-09-19 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Authenticity

Author : James H. Gilmore
Publisher : Harvard Business Review Press
ISBN 13 : 1633690571
Total Pages : 316 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Authenticity by : James H. Gilmore

Download or read book Authenticity written by James H. Gilmore and published by Harvard Business Review Press. This book was released on 2007-10-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club. Inundated by fakes and sophisticated counterfeits, people increasingly see the world in terms of real or fake. They would rather buy something real from someone genuine rather than something fake from some phony. When deciding to buy, consumers judge an offering's (and a company's) authenticity as much as—if not more than—price, quality, and availability. In Authenticity, James H. Gilmore and B. Joseph Pine II argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity. Through examples from a wide array of industries as well as government, nonprofit, education, and religious sectors, the authors show how to manage customers' perception of authenticity by: recognizing how businesses "fake it;" appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity. The first to explore what authenticity really means for businesses and how companies can approach it both thoughtfully and thoroughly, this book is a must-read for any organization seeking to fulfill consumers' intensifying demand for the real deal.

CDL Minded Entrepreneur

Author : Joe Ryder
Publisher : Business, Money & Education
ISBN 13 : 9781958511008
Total Pages : 0 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis CDL Minded Entrepreneur by : Joe Ryder

Download or read book CDL Minded Entrepreneur written by Joe Ryder and published by Business, Money & Education. This book was released on 2020-10-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CDL Trucking Industry Secrets Exposed: Here's What the Multi-Millionaire Truck Drivers Don't Want You to Know... and How to Become One of Them. Have your days turned into an endless combo of work-sleep-eat-repeat? Do you feel imprisoned by your boring, menial job that barely covers your expenses and leaves little to no time for fun and family? If these scenarios hit a little too close to home, it might be time for a change. Imagine having a job which gives you the freedom to create your own schedule, brings in a considerable amount of money, and allows you to have as much free time as you want. You may think this sounds just a little too good to be true. But this old adage isn't always correct, and the CDL millionaires are a living, breathing example of it. This lucrative industry has slowly been growing and evolving over the years, and it has become an incubator for successful entrepreneurs. There has never been a better time to become one of them. Recent global events have shown that the transportation sector is something the world simply can't do without. Now, thanks to this shockingly honest report of the CDL industry, cashing in a few million dollars while being your own boss has never been easier. In CDL Minded Entrepreneur, you will discover: How to step out of the mindset of a typical employee who follows his boss's orders, and start to think like an ambition-driven entrepreneur How to shape your CDL business to fit your goals and dreams, especially if you're looking to work less... but earn more money A breakdown of The Happiness Formula (yes, it exists!) - discover how to achieve maximum happiness and fulfillment, in both workplace and at home The 3 most important lifestyle habits for success, including easy techniques to develop and incorporate into your daily routine The GAME plan for your business: a simple concept CDL millionaires use that produces surprisingly powerful results Business logistics from A to Z: find out how to register your company, create financial plans, and market your business How to make your business work for you to provide you with more money than you've ever earned, while having more freedom than you ever thought possible Professional strategies for maximizing the security of your business and making sure you never hit a bump on a road The changes and challenges in the CDL industry, including a guide through tax laws and regulations, as well as vehicles and other equipment Helpful templates for business plans and budget calculations, to help you make a great start towards your financial and personal freedom And much more. The most beautiful, liberating aspect of the CDL industry is its versatility. You can be a truck driver who loathes working long hours and being away from home all the time. You can be a retiree who is looking for a profitable, exciting hobby. It doesn't matter what your motives are - freedom, money, ambition, fun... CDL will fulfill any and all of them.

Trucking Business Startup 2021-2022

Author : Clement Harrison
Publisher : Muze Publishing
ISBN 13 : 9781914207136
Total Pages : 174 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Trucking Business Startup 2021-2022 by : Clement Harrison

Download or read book Trucking Business Startup 2021-2022 written by Clement Harrison and published by Muze Publishing. This book was released on 2021-01-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to build a trucking business from scratch, even if you have zero business background With the surge of online shopping all over the world, the logistics and warehousing industries are more in demand than ever. Trucking is an essential part of this supply chain, accounting for over 70% of all freight transported in the United States and worth over $700 billion. Do you want to get a piece of this incredibly gigantic pie, even if you don't have hundreds of dollars to invest? Actually, you can. Starting your own trucking company doesn't have to be something reserved for major corporations with bottomless wallets. Even an ordinary individual like you can start a trucking business in just 30 days with some guts, determination, creative thinking, and the help of this straightforward guide to starting your own trucking company. In Trucking Business Startup 2021, you will discover: The best way to get regular customers for your business without having to give any commission How to negotiate higher rates on your loads without employing sneaky tactics by using these easy-to-implement strategies The first thing you should do before choosing a truck so you don't end up with half-empty trucks 8 common reasons why trucking businesses fail within the first year, and how to make sure you're not one of them What to look for on a load board that will get you better deals and more bargaining power A little-known trick to save money on fuel that goes against common sense thinking, but will benefit you in the long run Up-to-date information on the applicable laws and regulations that you need to comply with before you start And much more. Maybe you've been working in the trucking industry for years, tolerating long journeys and lonely nights, and you want to be able to finally work on your own terms. Maybe you don't have any experience in trucking, but you smell a lucrative opportunity in this solid industry. No matter what your background and reason for wanting to get into trucking, if you're serious about having your own trucking company, you'll need to enter with eyes wide open. As in any business, there will be plenty of hurdles to overcome, especially in a highly regulated industry like this. From setting up your company, to dealing with strict regulations, ensuring safety, minimizing costs, finding loads, and hiring and retaining quality drivers, you've got a lot of hard work ahead of you. But once you've gone through the growing pains and get through to the other side, it will be all worth it. More freedom, independence, and flexibility, plus a bigger share of the profits. What else are you waiting for? If you don't want to miss out on the profits from a $700 billion-dollar (and growing!) industry, then scroll up and click the "Add to Cart" button right now.

How to Trade in Stocks

Author : Jesse L. Livermore
Publisher : How to Trade in Stocks
ISBN 13 : 0934380201
Total Pages : 26 pages
Book Rating : 4.9/5 (343 download)

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Book Synopsis How to Trade in Stocks by : Jesse L. Livermore

Download or read book How to Trade in Stocks written by Jesse L. Livermore and published by How to Trade in Stocks. This book was released on 1991 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of America's most colorful and flamboyant speculators, who made... and lost... four multi-million dollar fortunes. He was once blamed for causing the 1929 Crash, and for precipitating every market break from 1917 to 1940. This book is Livermore's legacy to the speculator for all time, in which he states his philosophy of trading and lays down the list of rules that are necessary to win at the speculative process. This valuable book by a Wall Street great is a collector's item.

CDL Study Guide Book

Author : CDL Test Prep Team
Publisher : Test Prep Books
ISBN 13 : 9781628451672
Total Pages : 224 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis CDL Study Guide Book by : CDL Test Prep Team

Download or read book CDL Study Guide Book written by CDL Test Prep Team and published by Test Prep Books. This book was released on 2016-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test Prep Book's CDL Study Guide Book: Test Preparation & Training Manual for the Commercial Drivers License (CDL) Exam Developed by Test Prep Books for test takers trying to achieve a passing score on the CDL exam, this comprehensive study guide includes: -Quick Overview -Test-Taking Strategies -Introduction -Driving Safely -Transporting Cargo Safely -Transporting Passengers Safely -Air Brakes -Combination Vehicles -Doubles and Triples -Tank Vehicles -Hazardous Materials -School Buses -Pre-Trip Vehicle Inspection Test -Basic Vehicle Control Skills Test -On-Road Driving -Practice Questions -Detailed Answer Explanations Disclaimer: CDL(R) is a registered trademark of Commercial Drivers License, which was not involved in the production of, and does not endorse, this product. Each section of the test has a comprehensive review created by Test Prep Books that goes into detail to cover all of the content likely to appear on the CDL test. The Test Prep Books CDL practice test questions are each followed by detailed answer explanations. If you miss a question, it's important that you are able to understand the nature of your mistake and how to avoid making it again in the future. The answer explanations will help you to learn from your mistakes and overcome them. Understanding the latest test-taking strategies is essential to preparing you for what you will expect on the exam. A test taker has to not only understand the material that is being covered on the test, but also must be familiar with the strategies that are necessary to properly utilize the time provided and get through the test without making any avoidable errors. Test Prep Books has drilled down the top test-taking tips for you to know. Anyone planning to take this exam should take advantage of the CDL training review material, practice test questions, and test-taking strategies contained in this Test Prep Books study guide.

The Worst Day of My Life, So Far

Author : M. A. Harper
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780156007184
Total Pages : 292 pages
Book Rating : 4.0/5 (71 download)

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Book Synopsis The Worst Day of My Life, So Far by : M. A. Harper

Download or read book The Worst Day of My Life, So Far written by M. A. Harper and published by Houghton Mifflin Harcourt. This book was released on 2002 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, funny, and wonderfully Southern novel, Jeanne Roth is forced to come to terms with a past filled with the shadows of her mother, a once-vibrant femme fatale now suffering from Alzheimer's.

The Legend of Werner Enterprises

Author : Jeffrey L. Rodengen
Publisher : Write Stuff Enterprises Incorporated
ISBN 13 : 9780945903949
Total Pages : 151 pages
Book Rating : 4.9/5 (39 download)

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Book Synopsis The Legend of Werner Enterprises by : Jeffrey L. Rodengen

Download or read book The Legend of Werner Enterprises written by Jeffrey L. Rodengen and published by Write Stuff Enterprises Incorporated. This book was released on 2003 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Legend of Werner Enterprises recount the remarkable journey of a company that, for many years, struggled to survive the Interstate Commerce Commission's regulations, economic recessions, and a blizzard of competition. After becoming a top trucking business, werner adopted a satellite communication system for its entire fleet and developed the first paperless logs in the industry. No matter how difficult the challenges, drivers and customers alike know they have an ally in Werner. Through its camaraderie and competitive drive, Werner Enterprises has found the route to success.

Owner Operator Trucking Business Startup

Author : Tom Bassia
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.5/5 (679 download)

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Book Synopsis Owner Operator Trucking Business Startup by : Tom Bassia

Download or read book Owner Operator Trucking Business Startup written by Tom Bassia and published by . This book was released on 2020-11-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dream of being your own boss? Do you crave the freedom of the open road? Do you have a passion for logistics? Starting an owner-operator freight trucking company is for you! In my book, Owner Operator Trucking Business Startup, I will show you how to start a freight trucking company. When you own and operate a trucking business, you can experience the freedom to set your schedule, experience the thrill of the open road, and be your own boss. It's a win-win! Even if you have no experience driving or working in the trucking industry, you can still have a leg up on the competition if you know the financial aspects of starting a business. While you'll need to learn specific requirements and unique demands of the industry, you'll still have a good idea of running a business and making it a success. Time and effort are all you need to learn the aspects of a trucking business you may not have experience with. However, it is still a good idea to consider what your talents and capabilities are in order to see if you have what it takes to start a trucking business. You should also take a step back and ask yourself exactly why you want to start a trucking business and whether or not you are prepared to do so. This book will teach you how to start, run, and grow a commercial freight delivery trucking company. We will start with the basics of starting any business - choosing a name and business structure. Then we will craft a plan for your business before writing a business plan. I will guide you in deciding your niche, what sort of drivers you will hire, and where your base of operations will be. We will define freight logistics types, including dry van, specialty loads, reefer, tankers, flatbed, and livestock. Then, I will teach you how to write a winning business plan for your new trucking company. I will teach you what to do before you physically write your business plan, as well as exactly what to include in the business plan document. I will take you through the entire process of establishing your new trucking company from idea to launch. I will tell you what licenses and permits to obtain and how to get a trucking authority. I will teach you what acronyms like USDOT, IFTA, IRP, and HVUT mean and why they are important to you as an owner-operator trucking company boss. We will discuss if you should buy or lease equipment and examine the pros and cons of how you can obtain the right equipment. You will learn about what insurances to buy and how to factor in income and expenses. I will teach you how to calculate freight rates and how to build a freight bill. I will show you how to find loads. Without loads, you can't deliver a service and can't make money! We will examine the different online load boards, paid and free versions. I will teach you how to find trucking contracts and keep recurring customers. I will show you 9 specific ways you can grow your trucking company business. I will also teach you how to use branding, marketing, and advertising to your advantage. I will also teach you how to hire and retain great drivers, what ways to utilize drug testing, and how to keep documentation to stay in compliance. Once you have read this book, you will know what you need to begin a freight trucking business, be your own boss, and work on your own schedule. Be sure to click "Buy Now" to start your CDL trucking venture!

ICONIC

Author : Scott McKain
Publisher : Simon and Schuster
ISBN 13 : 1948677075
Total Pages : 224 pages
Book Rating : 4.9/5 (486 download)

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Book Synopsis ICONIC by : Scott McKain

Download or read book ICONIC written by Scott McKain and published by Simon and Schuster. This book was released on 2018-10-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next level, to become iconic by knowing your customer and audience and providing the Ultimate Customer Experience every time. What if merely “standing out” from your competition isn’t enough to take your brand and business to the highest level? How do you become an iconic organization or leader? Being distinctive in the marketplace used to be the pinnacle of success. In today’s global marketplace, that mountain has become significantly more difficult to climb. And, with the explosion of social media, the competition for attention -- and customers -- is more intense than ever before. Standing out is not only more challenging than ever, it now has less of an impact on sustained growth. To be a lasting company, leader, or brand on a positive trajectory today, one must become iconic. In his new book, ICONIC, award-winning author and speaker Scott McKain examines what an iconic organization or leader is -- and helps you attain and retain that rare status. If your company has slipped in its standing (for example, think Sears or Nokia), McKain teaches you how you can regain your position. This is accomplished through unconventional ideas such as: • Go negative for greater success • Do not “under-promise/over-deliver” • Quit selling your products and services ICONIC is filled with insightful advice and practical examples. It’s not a book merely expressing an unproven, unrealistic theory. ICONIC teaches the critical, specific steps required to attain the highest level of distinction. Each chapter includes study questions to be used in company-wide or departmental focus groups to help you achieve iconic status. And, the examples used are not merely another recitation of praise for Starbucks, Apple, Google, Southwest, and Amazon. You will discover the only two factors upon which customers and employees judge your organization. You’ll meet and learn from the millionaire chimney sweep…the valet parking attendant building an iconic craft brewery…the single store steakhouse in the Midwest with higher revenue than New York City’s famed Tavern on the Green…and many more. ICONIC delivers powerful, practical, and precise steps for anyone from a Fortune 500 CEO to a solo-entrepreneur. From major industries to network marketing, there are critical insights awaiting you in ICONIC. The goal of this book is to is to help you and your organization achieve iconic status through sound research and practical wisdom. After reading ICONIC, you will be ready to take your business to the highest level.

The Anatomy of Humbug

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1784628468
Total Pages : 208 pages
Book Rating : 4.7/5 (846 download)

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Book Synopsis The Anatomy of Humbug by : Paul Feldwick

Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?

CDL Study Guide

Author : Jerry Johnson
Publisher : Self Development
ISBN 13 : 9781951652289
Total Pages : 152 pages
Book Rating : 4.6/5 (522 download)

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Book Synopsis CDL Study Guide by : Jerry Johnson

Download or read book CDL Study Guide written by Jerry Johnson and published by Self Development. This book was released on 2019-10-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Become a Commercial Truck Driver in Less Than a Week, Even If You Haven ́t Studied in Years You're heading to the office for another day that is inexplicably both mind-numbing and stressful. But the repetitive administrative work, unreasonable deadlines, and aggressive office politics easily explain this dreadful dynamic. Sigh... Perhaps not so surprisingly, your long drive into work is now a highlight of your day. You pass through some spectacular nature and experience the serenity that comes from being alone with your thoughts. Not to mention, you are a top-notch DJ spinning the best mixes the world has ever heard. The problem isn't simply this company. You've had other jobs in this role and industry, and it always ends up being the same. You are so ready for a change, but you have no idea what else there is. After all, this is what you learned and have the resume for. Office jobs seem like your destiny for life. That's when you catch a clip-on MSN-Money about corporate supply chains and logistics. One of the biggest bottlenecks is increasingly coming from a shortfall in truck drivers. With autonomous trucks still years away from being able to operate independently, truck drivers are in critical short supply. Commercial Driver Demand: Growth: 5% per year Current drivers (average age): 55 Shortfall by 2026: 175,000 Truck driver? You've never really thought about it, but the money is good, and the lifestyle is definitely a nice change from the ordinary. A CDL (Commercial Driver's License) enables you to transport cargo and passengers in all sorts of vehicles, be they tractor-trailer, tanker trucks, or buses. And it doesn't take long to get certified and working. You only need to pass two tests, one written and the other behind the wheel. A big part of your training can be on your own, learning the legal and technical details particular to driving a commercial vehicle. If you really push yourself, you can process this material in under a week to pass the exam. Here's a selected sample of what you'll discover in CDL Study Guide Checklist to see if commercial driving is for you Everything you need to pass the exams The biggest safety risk unique to commercial driving Coverage of every type of commercial vehicle you need to know Comprehensive safety, inspection, and maintenance procedures The one thing drivers overlook when inspecting cargo that wastes more time than anything else The biggest reasons candidates fail their tests And much more. A lot of people might never consider commercial truck driver as a profession. Frankly, it's outside most people's day-to-day experience. But if you like driving, making the switch to a commercial vehicle is a piece of cake. And even better, you can pass the licensing exams in a matter of weeks. If you want to get into an exciting new career and pass the licensing exams quickly, then you need this book today!

Neuro Design

Author : Darren Bridger
Publisher : Kogan Page Publishers
ISBN 13 : 0749478896
Total Pages : 265 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Neuro Design by : Darren Bridger

Download or read book Neuro Design written by Darren Bridger and published by Kogan Page Publishers. This book was released on 2017-02-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

Crying in H Mart

Author : Michelle Zauner
Publisher : Vintage
ISBN 13 : 0525657754
Total Pages : 257 pages
Book Rating : 4.5/5 (256 download)

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Book Synopsis Crying in H Mart by : Michelle Zauner

Download or read book Crying in H Mart written by Michelle Zauner and published by Vintage. This book was released on 2021-04-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • From the indie rock sensation known as Japanese Breakfast, an unforgettable memoir about family, food, grief, love, and growing up Korean American—“in losing her mother and cooking to bring her back to life, Zauner became herself” (NPR). • CELEBRATING OVER ONE YEAR ON THE NEW YORK TIMES BESTSELLER LIST In this exquisite story of family, food, grief, and endurance, Michelle Zauner proves herself far more than a dazzling singer, songwriter, and guitarist. With humor and heart, she tells of growing up one of the few Asian American kids at her school in Eugene, Oregon; of struggling with her mother's particular, high expectations of her; of a painful adolescence; of treasured months spent in her grandmother's tiny apartment in Seoul, where she and her mother would bond, late at night, over heaping plates of food. As she grew up, moving to the East Coast for college, finding work in the restaurant industry, and performing gigs with her fledgling band--and meeting the man who would become her husband--her Koreanness began to feel ever more distant, even as she found the life she wanted to live. It was her mother's diagnosis of terminal cancer, when Michelle was twenty-five, that forced a reckoning with her identity and brought her to reclaim the gifts of taste, language, and history her mother had given her. Vivacious and plainspoken, lyrical and honest, Zauner's voice is as radiantly alive on the page as it is onstage. Rich with intimate anecdotes that will resonate widely, and complete with family photos, Crying in H Mart is a book to cherish, share, and reread.