Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 146667394X
Total Pages : 417 pages
Book Rating : 4.4/5 (666 download)
Book Synopsis Cases on Branding Strategies and Product Development: Successes and Pitfalls by : Sarma, Sarmistha
Download or read book Cases on Branding Strategies and Product Development: Successes and Pitfalls written by Sarma, Sarmistha and published by IGI Global. This book was released on 2014-12-31 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands. This premier reference work takes a global perspective on branding, providing unique insights for academicians and industrial experts in replicating the successful strategies in different markets.