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Author : Keith Seume
Publisher :
ISBN 13 : 9781610592468
Total Pages : 182 pages
Book Rating : 4.5/5 (924 download)
Download or read book Volkswagen Cars and Trucks written by Keith Seume and published by . This book was released on with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bernhard Rieger
Publisher : Harvard University Press
ISBN 13 : 0674075757
Total Pages : 298 pages
Book Rating : 4.6/5 (74 download)
Download or read book The People’s Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile—the Volkswagen Beetle—was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with Coca-Cola. Beyond its quality and low cost, the Beetle’s success hinged on its uncanny ability to capture the imaginations of people across nations and cultures. In West Germany, it came to stand for the postwar “economic miracle” and helped propel Europe into the age of mass motorization. In the United States, it was embraced in the suburbs, and then prized by the hippie counterculture as an antidote to suburban conformity. As its popularity waned in the First World, the Beetle crawled across Mexico and Latin America, where it symbolized a sturdy toughness necessary to thrive amid economic instability. Drawing from a wealth of sources in multiple languages, The People’s Car presents an international cast of characters—executives and engineers, journalists and advertisers, assembly line workers and car collectors, and everyday drivers—who made the Beetle into a global icon. The Beetle’s improbable story as a failed prestige project of the Third Reich which became a world-renowned brand illuminates the multiple origins, creative adaptations, and persisting inequalities that characterized twentieth-century globalization.
Author : Max Wagner
Publisher : Todtri Productions
ISBN 13 : 9781577170839
Total Pages : 84 pages
Book Rating : 4.1/5 (78 download)
Download or read book Volkswagen written by Max Wagner and published by Todtri Productions. This book was released on 1998 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 80 illustrations. This volume follows the amazing history of the Volkswagen Beetle, the popular bug which has become an American icon. Starting with its beginnings in pre-World War II Germany and its introduction into the United States in 1949, the story of how it came to be embraced by the American motoring public unfolds. Also featured are the distinctive Karmann Ghia, the beautiful Hebmuller cabriolet, the Microbus, and the Type III Notchback, Squareback, and Fastback models. This absorbing tale, illustrated with 88 full-color photographs, comes to its conclusion with the debut of the sleek and racy New Beetle.
Author : Andrea Hiott
Publisher : Ballantine Books
ISBN 13 : 0345521447
Total Pages : 514 pages
Book Rating : 4.3/5 (455 download)
Download or read book Thinking Small written by Andrea Hiott and published by Ballantine Books. This book was released on 2012-01-17 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
Author : John Gunnell
Publisher : Motorbooks International
ISBN 13 : 0760349878
Total Pages : 275 pages
Book Rating : 4.7/5 (63 download)
Download or read book The Complete Book of Classic Volkswagens written by John Gunnell and published by Motorbooks International. This book was released on 2017-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.
Author : Ryan Lee Price
Publisher : Penguin
ISBN 13 : 9781557884213
Total Pages : 180 pages
Book Rating : 4.8/5 (842 download)
Download or read book The VW Beetle written by Ryan Lee Price and published by Penguin. This book was released on 2003 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's most popular car, Volkswagen-or "the People's Car"-has earned its place in history. The VW Beetle chronicles the development and rise to worldwide popularity of the famed "punch-buggy," invented in Germany in the 1930s. This peculiar history includes the makings of all models, engines, and body styles through 1967-and the key people responsible for its development.
Author : Dominik Imseng
Publisher : Troubador Publishing Ltd
ISBN 13 : 1785893173
Total Pages : 144 pages
Book Rating : 4.7/5 (858 download)
Download or read book Ugly Is Only Skin-Deep written by Dominik Imseng and published by Troubador Publishing Ltd. This book was released on 2016-09-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.
Author : Tom Wilson
Publisher : Penguin
ISBN 13 : 9780895862259
Total Pages : 194 pages
Book Rating : 4.8/5 (622 download)
Download or read book How to Rebuild Your Volkswagen Air-Cooled Engine written by Tom Wilson and published by Penguin. This book was released on 1987-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to rebuild a Volkswagen air-cooled engine! This guide will teach the reader how to troubleshoot, remove, tear down, inspect, assemble, and install Bug, Bus, Karmann Ghia, Thing, Type-3, Type-4, and Porsche 914 engines. All models from 1961 on up are included.
Author : Walter Henry Nelson
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (512 download)
Download or read book Small Wonder written by Walter Henry Nelson and published by . This book was released on 1967 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Burt
Publisher :
ISBN 13 : 9781610592444
Total Pages : 102 pages
Book Rating : 4.5/5 (924 download)
Download or read book Volkswagen Beetle written by William Burt and published by . This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This all-color book details the ubiquitous Beetle, from its beginnings in Germany, through its introduction in the United States in 1949, to the demise of the coupe in 1976 and the convertible in 1979, through the introduction of an all-new Bug. Burt lays out the complete evolution of this unique automotive milestone from "People's Car" to counterculture icon.
Author : Wikipedia contributors
Publisher : e-artnow sro
ISBN 13 :
Total Pages : 1073 pages
Book Rating : 4./5 ( download)
Download or read book Focus On: 100 Most Popular Compact Cars written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell Hayes
Publisher : Motorbooks
ISBN 13 : 0760367663
Total Pages : 183 pages
Book Rating : 4.7/5 (63 download)
Download or read book Volkswagen Beetles and Buses written by Russell Hayes and published by Motorbooks. This book was released on 2020-10-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This illustrated history celebrates the 75th and 70th anniversaries of Volkswagen's two most iconic vehicles, from the first Beetles spearheaded by Ferdinand Porsche in the 1940s to the buses that became synonymous with a generation. Volkswagen is one of the most beloved brands in motoring history, thanks largely to two instantly recognizable vehicles: the Beetle (a.k.a. Bug) and the Bus. More than 23 million VW Beetles have buzzed into the world since 1945, while the VW Bus presaged the minivan by thirty-plus years. Volkswagen: Beetles and Buses examines and celebrates all aspects of the vehicles and the many cultural associations that have swirled around them for more than seven decades. The diminutive rear-engined and easily mass-produced Beetle became the most popular imported car in America during the 1960s. Its success was due to its familiar face, its wildly clever ad campaigns, and the sheer numbers produced. The equally compact yet spacious Bus (a.k.a. Kombi, Microbus, Type 2, Transporter, and simply “van”) has won millions of fans around the world with its practicality, simplicity, and design. In this beautifully illustrated and authoritatively written celebration, author Russell Hayes looks back at the vehicles while focusing on the classic air-cooled VWs that ran into the late 1970s. Along the way, readers witness the Beetle and Bus at work and at play and learn about vehicle development and growing roles in popular culture, including star appearances in films like The Love Bug, Little Miss Sunshine, Footloose, Fight Club, The Big Lebowski, and Fast Times at Ridgemont High, as well as television shows like Lost and Once Upon a Time and on the covers of the Beatles’ Abbey Road and Bob Dylan’s Freewheelin’ album. The story is brought up to date with coverage of the New Beetle and plans for the VW Buzz, a modern electric version of the iconic Microbus due in 2022. Volkswagen: Beetles and Buses deserves a place in the motoring libraries of VW owners, automotive enthusiasts, and those simply interested in pop culture. It's the ultimate illustrated history of these beloved vehicles.
Author : Russell Hayes
Publisher :
ISBN 13 : 9780992876906
Total Pages : 288 pages
Book Rating : 4.8/5 (769 download)
Download or read book The Volkswagen Golf Story written by Russell Hayes and published by . This book was released on 2014-05-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Kiley
Publisher : John Wiley & Sons
ISBN 13 : 0471225983
Total Pages : 321 pages
Book Rating : 4.4/5 (712 download)
Download or read book Getting the Bugs Out written by David Kiley and published by John Wiley & Sons. This book was released on 2002-04-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fascinating story of Volkswagen's raging success and near collapse in America After a wild ride of ups and downs for almost three decades, Volkswagen has regained its stature as one of America's most beloved auto makers. In Getting the Bugs Out, journalist and auto industry expert David Kiley tells the complete story of the rise, fall, and comeback of Volkswagen. Kiley traces the company's rise from Ferdinand Porsche's original design for the Beetle, through the Nazi era, and up to the Beetle's ascendancy during the flower-power 1960s. He explores the reasons for VW's downward spiral through the 1970s and 1980s, including the devastating management blunders that led to such failed efforts as the Rabbit, Dasher, Thing, and Scirocco, and equally catastrophic marketing initiatives, culminating in the notorious "Fahrfegnugen" series of ads. Finally, drawing upon his unique access to company insiders, Kiley tells the story of how Volkswagen achieved its phenomenal comeback beginning in the late 1990s through a combination of visionary management, cutting-edge product development, and brilliant marketing and advertising strategies. David Kiley (Anne Arbor, MI), the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience, ten of which have been devoted to covering the auto industry. He has written extensively for Adweek and Brandweek magazines.
Author : Max Wagner
Publisher : Cars 4 Everyone
ISBN 13 : 9781422239681
Total Pages : 96 pages
Book Rating : 4.2/5 (396 download)
Download or read book Volkswagen written by Max Wagner and published by Cars 4 Everyone. This book was released on 2018 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its beginning, the Volkswagen Beetle was unlike any other car in the world. Round and friendly, the Beetle truly became a peoples car, bringing joy to owners around the world. Volkswagen is much more than the Beetle, however. Inside, read about this constantly innovative car maker and see the models that have made it one of the worlds most valuable and popular brands. So many cars, so little time! The world of cars is packed with all shapes and sizes of vehicles, inspiring fans around the world. Whether you love powerful cars or the thrill of an open top . . . whether you long for peoples cars or massive SUVs, or whether you wish for the ultimate dream car, this series has your number. Every car fan will find something to love in Cars 4 Everyone! Each title in this series includes color photos throughout, and back matter including: an index and further reading lists for books and internet resources. Key Icons appear throughout the books in this series in an effort to encourage library readers to build knowledge, gain awareness, explore possibilities and expand their viewpoints through our content rich non-fiction books. Key Icons in this series are as follows: Words to Understand are shown at the front of each chapter with definitions. These words are set in boldfaced type in that chapter, so that readers are able to reference back to the definitions--building their vocabulary and enhancing their reading comprehension. Sidebars are highlighted graphics with content rich material within that allows readers to build knowledge and broaden their perspectives by weaving together additional information to provide realistic and holistic perspectives. Educational Videos are offered in chapters through the use of a QR code, that, when scanned, takes the student to an online video showing a moment in history, a s
Author : Center for Auto Safety
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.3/5 (91 download)
Download or read book Small--on Safety written by Center for Auto Safety and published by . This book was released on 1972 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Linda Jean Lally
Publisher : Capstone
ISBN 13 : 9780736801850
Total Pages : 52 pages
Book Rating : 4.8/5 (18 download)
Download or read book The Volkswagen Beetle written by Linda Jean Lally and published by Capstone. This book was released on 1999 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the history, development, and design of the Volkswagen Beetle starting with its origins in Nazi Germany, to its appeal among college students in the 1960s, and its nostalgic but modern version introduced in 1998.
