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Carnival Campaign
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Book Synopsis Carnival Campaign by : Ronald Shafer
Download or read book Carnival Campaign written by Ronald Shafer and published by Chicago Review Press. This book was released on 2016-09-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.
Book Synopsis Tourism and Hospitality Marketing by : Simon Hudson
Download or read book Tourism and Hospitality Marketing written by Simon Hudson and published by SAGE. This book was released on 2009-05-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Book Synopsis Quest for the Presidency by : Bob Riel
Download or read book Quest for the Presidency written by Bob Riel and published by U of Nebraska Press. This book was released on 2022-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Quest for the Presidency" is an engaging and, at times, amusing popular history of American presidential elections from 1789 to the present that offers insight into the impact past elections have on today's politics"--
Book Synopsis Mergers, Acquisitions, and Corporate Restructurings by : Patrick A. Gaughan
Download or read book Mergers, Acquisitions, and Corporate Restructurings written by Patrick A. Gaughan and published by John Wiley & Sons. This book was released on 2007-12-10 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern restructuring techniques for a global business landscape Corporate restructurings are an indispensable tool in building a new generation of re-engineered companies with the power and resources to compete on a global playing field. Written from a practical and historical perspective, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition carefully analyzes the strategies and motives that inspire M&As, the laws and rules that govern the field, as well as the offensive and defensive techniques of hostile acquisitions. In this thoroughly revised Fourth Edition, author and business valuation expert Patrick Gaughan provides a fresh perspective on M&As in today's global business landscape, and how your company can reap the benefits from the various forms of restructurings available. Packed with the most up-to-date research, graphs, and case studies, Mergers, Acquisitions, and Corporate Restructurings, Fourth Edition explores: * Recent takeover trends including the role of private equity firms and hedge funds * Most effective offensive and defensive tactics in hostile bids * A review of the effect of shareholder wealth on a variety of takeover actions * Modern, historical, and global perspectives on the field * The various forms of downsizing including divestitures, spinoffs, and equity carve-outs * Bankruptcy as an effective restructuring technique * Latest developments in corporate governance * Pros and cons of joint ventures and strategic alliances * Primary methods used to value public and private companies
Book Synopsis Ambiance, Tourism and the City by : Iñigo Sánchez-Fuarros
Download or read book Ambiance, Tourism and the City written by Iñigo Sánchez-Fuarros and published by Taylor & Francis. This book was released on 2023-04-28 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambiance, Tourism and the City considers how tourism and urban development affect the lived ambiances of contemporary cities around the world. As most of the existing literature on sensory atmospheres says little about the intersection between tourism and atmospheric production, this book affirms the centrality of the notion of ambiance as a mode of inquiry into the making and remaking of urban places for tourist consumption. The book takes the reader into the sensory worlds of a traditional Italian marketplace, a jungle park in Kuala Lumpur, a slum in the Colombian city of Medellín, or the "sun and sand" tourism destinations in Southern Spain, among other case studies. It offers new insights into the impact of tourism on the urban environment from multidisciplinary perspectives and a wide range of geographical regions across Europe, North America, Asia, and South America. Through these contemporary case studies, the book further deepens our understanding of the ways in which "ambiances" and "atmospheres" pervade the physical regeneration and sensory transformation of contemporary tourist destinations. Conversely, this book offers insights on the effects of tourism on everyday urban experience. By bringing together a diverse group of scholars and case studies to present a global perspective on the atmospheric production of the tourist city, this book is to serve as a valuable reference tool for researchers and undergraduate and postgraduate students with an interest in urban ambiances, tourism, cultural geography, and urban planning.
Book Synopsis Hospitality Strategic Management by : Cathy A. Enz
Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.
Book Synopsis Cruise Ship Tourism, 2nd Edition by : Ross Dowling
Download or read book Cruise Ship Tourism, 2nd Edition written by Ross Dowling and published by CABI. This book was released on 2017-01-25 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Book Synopsis I Didn't Come Here to Stay by : Ed Parker
Download or read book I Didn't Come Here to Stay written by Ed Parker and published by Dundurn. This book was released on 1993-06-30 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: From his earliest days in Winnipeg and throughout his flamboyant career as a journalist and PR manager, Ed Parker distinguished himself as a dynamic, creative innovator.
Book Synopsis World Class Shipboard Hospitality by : Paolo Benassi
Download or read book World Class Shipboard Hospitality written by Paolo Benassi and published by Universal-Publishers. This book was released on 2023-01-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a comprehensive overview on how modern cruise ships are run, covering the most important topics of today’s shipboard operation involving Deck, Engine and Hotel divisions, with a focus on the recent innovations in the Culinary Arts, Entertainment productions, Spa and Beauty facilities and a specific reference on how to maximize "onboard revenues" such as Casino, Bar, Duty-Free Shops, Shore Tours, Photo Gallery, and onboard Art Auctions. A special chapter is dedicated to the procedures to prevent virus outbreaks including Norovirus and Coronavirus. World Class Shipboard Hospitality is addressed to all those who want to get an unbiased understanding of today’s cruise industry such as worldwide media professionals, tourism and hospitality college teachers, cruise industry administrators, product and service suppliers, crew manning agencies and business executives. It can also be a guide for marine, tourism, and hospitality students to learn from a reliable source, and a tool to encourage candidates interested in a career in the industry, as well as to assist existing cruise employees to be eligible for a promotion. Today there are several books about cruising and cruise ships with description and evaluation of ships, cruise mystery, fiction stories, and personal memories; however, World Class Shipboard Hospitality has the advantage to describe the cruise business operation with first-hand knowledge from an inside point of view and with a richness of professional information, that makes it unique in its genre. WORDS OF PRAISE A culmination of decades worth of experience and dedication to the cruise industry. A must-read for all cruising enthusiasts and industry staff! --Cornelis van der Hel, former Princess Cruises’ Passenger Services General Manager This extremely timely and totally comprehensive narrative details everything needed to provide safe and successful cruises throughout the world. The number one critical resource for everyone in the entire cruise industry. ---Jeri Trannett DeTillio, Journalist and Coach Thanks to his remarkable experience in the cruise sector, Benassi gives us a valuable and complete professional training manual, a useful guide also for hotel school's students interested to start a career on a cruise ship. --Damiano Oberoffer, Head Professor at Macugnaga Monterosa School They are floating hotels with luxury restaurants and high-level entertainment, but they need to be perfect to accomplish their mission: to give people a break from reality in the most amazing surroundings.... Benassi has spent almost his entire adult life in the hospitality industry, whether on the ground or at sea. His book considers the main aspects of shipboard hospitality, its evolution, the highs, and lows encountered recently during the pandemic, and primarily the human aspect of it all. It is a book crafted with attention, passion, and, above all, love. "World Class Shipboard Hospitality" is a must-read for anyone who works in the industry, who dreams of working at sea, or for those who, simply, dream of escaping in the lap of luxury if only for a few days. ---Dr. Antonino Laspina, Director Italian Trade Commission The wealth of knowledge this will provide not only to seasoned professionals in the industry but to those wanting to pursue a career in the maritime business is imposing. --Keith Woods, Corporate Account Manager at Ecolab Inc. Covering the full shipborne hotel organization and hotel and sanitation procedures in modern cruise ships. It is practical, easy to read, extended to all aspects of guest satisfaction and sanitation, and contains daily life cases illustrating the theory. A must for any medium and high-level cruise line executives and senior onboard staff. --Andres Molina Marti, Cruise ship's design and operation consultant and former C.O.O. in Pullmantur Cruises (RCCL Group) Paolo Benassi gives a fascinating cross-sectional overview of a cruise ship and its complex meritocratic hierarchy. He offers interesting anecdotes and practical advice to guide the ship industry to the other side of the COVID-19 storm, with the experience of a well navigated seaman and the style of a professional coach. --Dr. Ilaria Serra, Professor of Italian and Comparative Studies, Florida Atlantic University, Boca Raton, Florida This book charts who we are and what we do as a business. As we gradually emerge from the global COVID pandemic, we can use it profitably both as a learning tool and support engagement with future crews. --Andrea Cavallucci, Shipboard Finance Process Lead, MSC Cruises
Book Synopsis Carnival Games: $10,000,000,000 Hoodwink Racket by : Richard Margittay
Download or read book Carnival Games: $10,000,000,000 Hoodwink Racket written by Richard Margittay and published by Xlibris Corporation. This book was released on 2011-05-31 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chances are you have been ripped off at a friendly traveling carnival, set up at your local fair or festival, because you had been left unprotected by police. The intention of this book is not just to tell readers about the games which keep ripping them off, but most importantly to explain the clandestine behind the scenes workings of a not so friendly, well organized, criminal element. From the innocent looking and usually rigged, two to five dollars per play "Duck Pond," to the $10,000 contribution by the itinerant carnival owner to the state or national political action committee or candidate, the author, a retired police officer, specializing in carnival midway game enforcement, has been able to associate a portion of illegally obtained cash proceeds from anonymous transient weekend midway scammers to carnival owners, to public servants, and also to distinguished politicians. This 100-year-old entrenched system of confidence crime and public corruption still operates relatively unrestricted at weekend fairs and festivals in America. Police simply do not arrest carnival thugs or their politician pals. No one cares about duped children or teenagers since many civic leaders ultimately get a cut of the midway loot in some way, shape, or form. Because this traditional chicanery is actually endorsed by wink & nod carnival security (dubbed "carny-cops") and public officials, trusting carnival patrons have a high likelihood of being either swindled, pick-pocketed, or short-changed on American midways by anonymous serial criminals. Unfortunately for unprotected American children, all but a few police agents nation-wide are either untrained, dont care, or are on the take, and refuse to address fraud (theft by deception) and gambling violations on their anything-goes, hit & run, carnival turf. While crooked carnival owners operate these drifting mobile crime syndicates under the radar of federal law enforcement, few citizens know the full extent of the systemic immunity and corruption involved. Thus, victims of this multibillion-dollar racket continue to remain unprotected on 21st century carnival lots. The authors exclusive investigation describes, for the first time, evidence of facilitation of free-wheeling criminal acts combined with the curious contributions/payoffs which enable this annual crime spree. The author also uncovers crafty "payments" from culpable carnival owners and lists renowned U.S. politicians associated with the perpetuation of this ten to forty-billion-dollar per year, largely unregulated, rolling racketeer industry. For more information, please visit www.carnivalcongames.com You may email the author at [email protected]
Book Synopsis The Trump Carnival by : Elizaveta Gaufman
Download or read book The Trump Carnival written by Elizaveta Gaufman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-01-29 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Gruyter Contemporary Social Sciences provides a platform for disseminating topical analyses of current events, showcasing new theoretical, empirical or applied research across the social sciences and related fields. Through engaging storytelling and in-depth analysis, it presents new work that appeals to a wide audience, and engages with issues of major public interest, highlighting the implications for both policy and professional practice.
Book Synopsis The SAGE International Encyclopedia of Travel and Tourism by : Linda L. Lowry
Download or read book The SAGE International Encyclopedia of Travel and Tourism written by Linda L. Lowry and published by SAGE Publications. This book was released on 2016-09 with total page 1593 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a global and multidisciplinary approach, The SAGE International Encyclopedia of Travel and Tourism examines the world travel and tourism industry, which is expected to grow at an annual rate of four percent for the next decade.
Book Synopsis D&d Wild Beyond the Witchlight: A Feywild Adventure Accessory Kit by : Wizards RPG Team
Download or read book D&d Wild Beyond the Witchlight: A Feywild Adventure Accessory Kit written by Wizards RPG Team and published by Wizards of the Coast. This book was released on 2021-09-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wild Beyond the Witchlight is D&D's next big adventure storyline that brings the wicked whimsy of the Feywild to fifth edition for the first time. Tune into D&D Live 2021 presented by G4 on July 16 and 17 for details including new characters, monsters, mechanics, and story hooks suitable for players of all ages and experience levels. The Wild Beyond the Witchlight is D&D's next big adventure storyline that brings the wicked whimsy of the Feywild to fifth edition for the first time. Tune into D&D Live 2021 presented by G4 on July 16 and 17 for details including new characters, monsters, mechanics, and story hooks suitable for players of all ages and experience levels.
Download or read book Adweek's Marketing Week written by and published by . This book was released on 1990 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loveworks written by Brian Sheehan and published by powerHouse Books. This book was released on 2013-05-28 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.
Book Synopsis OECD Reviews of Health Systems: Brazil 2021 by : OECD
Download or read book OECD Reviews of Health Systems: Brazil 2021 written by OECD and published by OECD Publishing. This book was released on 2021-12-14 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 30 years since the inception of the Unified Health System (Sistema Único de Saúde, or SUS), Brazil has reduced health inequalities, and improved coverage and access to health care. However, mobilising sufficient financing for the universal health coverage mandate of SUS has been a constant challenge, not helped by persistent inefficiencies in the use of resources in the Brazilian health system.
Book Synopsis The Invisible Empire by : Georgie Wemyss
Download or read book The Invisible Empire written by Georgie Wemyss and published by Routledge. This book was released on 2016-03-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a significant and original contribution to critical race theory. Georgie Wemyss offers an anthropological account of the cultural hegemony of the West through investigations of the central and pivotal constituent of the dominant white discourse of Britishness - the Invisible Empire. She demonstrates how the repetitive burying of British Empire histories of violence in the retelling of Britain’s past works to disguise how power operates in the present, showing how other related elements have been substantially reproduced through time to accommodate the challenges of history. The book combines ethnographic and discourse analysis with the study of connected histories to reveal how the dominant discourse maintains its dominance through its flexibility and its strategic alliances with subordinate groups.
