Career Perspectives in Electronic Media

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Author :
Publisher : Wiley-Blackwell
ISBN 13 : 9780813824772
Total Pages : 238 pages
Book Rating : 4.8/5 (247 download)

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Book Synopsis Career Perspectives in Electronic Media by : Peter B. Orlik

Download or read book Career Perspectives in Electronic Media written by Peter B. Orlik and published by Wiley-Blackwell. This book was released on 2004-08-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals. The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas. Coverage of job functions includes: Performance and conceptual positions. Production functions. Sales roles. Directive functions. Evaluative functions. Career Perspectives in Electronic Media can be useful at the beginning or at the end of the student’s program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.

Electronic Media Management, Revised

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Author :
Publisher : Taylor & Francis
ISBN 13 : 113602865X
Total Pages : 485 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Electronic Media Management, Revised by : Peter Pringle

Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Criticism

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Author :
Publisher : Psychology Press
ISBN 13 : 0805836411
Total Pages : 424 pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis Electronic Media Criticism by : Peter B. Orlik

Download or read book Electronic Media Criticism written by Peter B. Orlik and published by Psychology Press. This book was released on 2001 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Given the prominence of the electronic media in the 21st century, it is crucial that both media professionals and consumers know how to decipher and evaluate media content, the assumptions on which that content is based, and the constraints to which it is subject. Electronic Media Criticismoffers a variety of critical approaches to audio and video discourse. Rather than restricting itself to one perspective, the book applies key aesthetic, sociological, philosophical, psychological, structural, and economic principles to arrive at a comprehensive evaluation of both programming and advertising content. Maintaining the approach of the original volume, this second edition includes: * updated chapters to reflect the current media world, including sample reviews and illustrations, * material pertaining to "new media"--because the book is process-oriented rather than medium-oriented, Internet referents are interspersed in discussion of the various critical perspectives, * two additional scripts for critical analysis--an episode of The Simpsonsand an installment of the dark Canadian comedy The Newsroom,and * new exercises for further practice in applying critical procedures. Orlik interweaves the insights of industry and academic authorities, recognizing that both orientations are essential in the development of a valid and viable critical outlook. Written for media students and practitioners, all readers of this volume will gain feasible and flexible tools for focused and rational analysis of electronic media products, as well as improved understanding of the role and essential ingredients of criticism itself.

Careers in Digital Media

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1538381524
Total Pages : 82 pages
Book Rating : 4.5/5 (383 download)

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Book Synopsis Careers in Digital Media by : Corona Brezina

Download or read book Careers in Digital Media written by Corona Brezina and published by The Rosen Publishing Group, Inc. This book was released on 2017-12-15 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital media has become a ubiquitous part of modern life. People consume digital media of all kinds, content on websites, special effects of movies, and photographs, videos, and graphics shared on social media are just a few examples. As digital media continues to become dominant, skill in the field is in demand and the rate of job growth is high. A range of jobs in digital media and a description of the preparation needed for a successful career, such as qualifications, education (including high school classes), practical steps for obtaining a job, and strategies for long-term advancement are outlined.

Careers in Media and Communication

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544320795
Total Pages : 155 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Careers in Media and Communication by : Stephanie A. Smith

Download or read book Careers in Media and Communication written by Stephanie A. Smith and published by SAGE Publications. This book was released on 2018-03-09 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market. Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication. Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.

Women on the Job

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Author :
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Women on the Job by :

Download or read book Women on the Job written by and published by . This book was released on 1990 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed "to provide useful information to those who aspire to a career in broadcasting, cable, advertising, or related fields."

Media Career Guide

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Author :
Publisher : Macmillan
ISBN 13 : 0312542607
Total Pages : 130 pages
Book Rating : 4.3/5 (125 download)

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Book Synopsis Media Career Guide by : Sherri Hope Culver

Download or read book Media Career Guide written by Sherri Hope Culver and published by Macmillan. This book was released on 2011-05-02 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview: Targeted to today's media-savvy students, the Media Career Guide includes the latest information on using social media during a job search, as well as tips for navigating a rapidly changing digital media landscape. This essential manual includes an overview of today's employment opportunities and provides a comprehensive directory of media jobs. In addition, helpful guidelines walk readers through the entire job-search process, from researching a company to applying for jobs to displaying appropriate behavior in the workplace.

The Copywriter's Toolkit

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444360817
Total Pages : 400 pages
Book Rating : 4.4/5 (443 download)

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Book Synopsis The Copywriter's Toolkit by : Margo Berman

Download or read book The Copywriter's Toolkit written by Margo Berman and published by John Wiley & Sons. This book was released on 2012-07-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level. Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos

ARBA In-depth

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Author :
Publisher : Libraries Unlimited
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis ARBA In-depth by : Martin Dillon

Download or read book ARBA In-depth written by Martin Dillon and published by Libraries Unlimited. This book was released on 2004-02-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical reviews of quality reference titles by subject-experts cover general business reference titles, as well as specialized publications.

The Ultimate Media Career Guide

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Author :
Publisher : Yellowbrick Learning
ISBN 13 :
Total Pages : 41 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Ultimate Media Career Guide by : Yellowbrick Learning

Download or read book The Ultimate Media Career Guide written by Yellowbrick Learning and published by Yellowbrick Learning. This book was released on 2022-12-03 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Media Career Guide Want to pursue a career within the media industry? We have created this guide to help you determine and achieve your media career goals. The media industry is a broad and ever-growing field, providing opportunities for writers to work on everything from traditional journalism and copywriting to social media and marketing. As of 2020, there were reportedly 143,200 writers and authors working throughout the U.S. In addition, the U.S. Bureau of Labor Statistics projects that employment for writers and authors is projected to grow 9% by 2030. A new form of digital media has risen to prominence in the past decade. Blogs and social media have given writers an outlet for their musings on everything from fashion to politics. Today, more than two billion people use social media daily, fueling a rise in the popularity of blogging. In addition, with the growth of the internet, writers now have access to new audiences worldwide. This has allowed both aspiring and established writers to develop successful careers in previously unavailable ways. We have created this comprehensive guide to help you determine and achieve your media career goals. Yellowbrick’s Ultimate Media Career Guide is your source to discover careers and learn entry points into the media industry. In this guide, you can explore the jobs that drive the market, then search for your perfect career by area of interest, skills, publications, or writers. Learn about your skills and interests, articulate them confidently to identify career options you might pursue, and implement a successful strategy to attain your desired career outcomes. In this guide, you’ll find the following information: · Overview of the media industry · The future of the writing and journalism market · Media Career Library · Career Planning Strategy to get into the media industry You’ll also find simple exercises that help you: · form a strategy to get into the media industry · find your passion within writing and identify an area of interest to pursue · learn the media industry through top publications, media platforms, and its key players · identify your skills and match them to a place of interest Whether you’re a novice, a student, or a professional, you can further your career path by accessing this guide that will help you understand media opportunities available and the skills and qualifications you need to succeed. About Yellowbrick.co Yellowbrick.co is on a mission to inspire the next generation to pursue a career that aligns their talents and passions with the universities and brands they know and trust. Working in partnership with the world’s leading universities, brands and industry experts, Yellowbrick creates learning experiences that help tomorrow’s leaders discover and pursue career paths in growing global industries that align with their passions, including fashion, sports, beauty, music and media.

A History of Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1351807234
Total Pages : 197 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis A History of Digital Media by : Gabriele Balbi

Download or read book A History of Digital Media written by Gabriele Balbi and published by Routledge. This book was released on 2018-04-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the punch card calculating machine to the personal computer to the iPhone and more, this in-depth text offers a comprehensive introduction to digital media history for students and scholars across media and communication studies, providing an overview of the main turning points in digital media and highlighting the interactions between political, business, technical, social, and cultural elements throughout history. With a global scope and an intermedia focus, this book enables students and scholars alike to deepen their critical understanding of digital communication, adding an understudied historical layer to the examination of digital media and societies. Discussion questions, a timeline, and previously unpublished tables and maps are included to guide readers as they learn to contextualize and critically analyze the digital technologies we use every day.

Principles of Electronic Media

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Principles of Electronic Media by : William R. Davie

Download or read book Principles of Electronic Media written by William R. Davie and published by Allyn & Bacon. This book was released on 2006 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The professional broadcasting experience of this talented author team offers students considering careers in television, radio, or the Web a firm grounding in the field. Students will gain a basic understanding of the history and technical foundations of electronic media as well as the daily business realities and likely future challenges facing today's media professionals. Throughout the main text and in the stand-out "ProTalk" boxes, students meet industry leaders and visionaries who chart the future of electronic media. The authors' accessible and engaging writing style fosters understanding and encourages critical thinking on the complex issues that surround the way our culture interacts with the broadcasting media. New to this Second EditionNEW 4-color design! The first four-color book in this market gives this high-tech and very vibrant industry the visual appeal it deserves in a textbook. The new "Sidebar" feature unifies boxed material that covers a broad range of valuable material, from industry statistics and organizational charts, to media conglomerates and technological advances. Updated "ProTalk" boxes introduce readers to emerging and established industry leaders in radio, television and Web broadcasting Enhanced coverage of media professionals of diverse backgrounds, such as Native American, African American and Asian American, provide students with an accurate reflection of the broadcasting industry today. New and timely coverage of current events throughout every chapter, including discussions of reporting in Iraq, the Democratic primary race, the 2004 presidential elections, highly publicized court cases, and corporate scandals, give students valuable insights into the realities of working in the industry. Entertainment coverage--from reality TV to specialized radio talk shows--has been updated throughout every chapter, bringing electronic media into the cultural world of students and energizing class discussions Part III: Electronic Media: A Broader View has been restructured to first introduce students to legal and ethical frameworks of the field, and then to the theories and research they will apply on the job. From there students are poised to understand and explore the highly regulated world of public broadcasting and, ultimately, electronic media's role and effects in the world.Praise for "Principles of Electronic Media" "The authors do more than survey the field of electronic media; they encourage students to envision and determine their potential roles within today's media landscape." "Antone J. Silvia, University of Rhode Island" ..".a textbook that could become a staple of students studying electronic media." "Kenneth A Fischer, Southern Illinois University"

Women on the Job

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Author :
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.:/5 (777 download)

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Book Synopsis Women on the Job by :

Download or read book Women on the Job written by and published by . This book was released on 1990 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed "to provide useful information to those who aspire to a career in broadcasting, cable, advertising, or related fields."

Electronic Media

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Publisher :
ISBN 13 : 9788189915506
Total Pages : 0 pages
Book Rating : 4.9/5 (155 download)

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Book Synopsis Electronic Media by : Rashmi Sharma

Download or read book Electronic Media written by Rashmi Sharma and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents Include : Historical Method And The Electronic Media; Media, Situations And Its Behaviour; Role Changing Environment In Media; Effect Loops In Electronic Media; Reality Programming; Probing Ethics And Values; Human Resources In Electronic Media; Employment Process; Sales Department In Electronic Media; Programming Operations Manager; Audience Gratifications In Electronic Media; Policy Implications For Citizen Information Services; Prospects For A National Information Service; Lowering The Politics In Electronic Media; Future Of Communication Services.

FCC Record

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Author :
Publisher :
ISBN 13 :
Total Pages : 1392 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis FCC Record by : United States. Federal Communications Commission

Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2000 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Career Opportunities in the Internet, Video Games, and Multimedia

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Author :
Publisher : Infobase Publishing
ISBN 13 : 143811074X
Total Pages : 385 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Career Opportunities in the Internet, Video Games, and Multimedia by : Allan Taylor

Download or read book Career Opportunities in the Internet, Video Games, and Multimedia written by Allan Taylor and published by Infobase Publishing. This book was released on 2010-04-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides updated key information, including salary ranges, employment trends, and technical requirements. Career profiles include animator, content specialist, game designer, online editor, web security manager, and more.

Quill & Scroll

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Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Quill & Scroll by :

Download or read book Quill & Scroll written by and published by . This book was released on 2005 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: