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Career Companion Marketing
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Book Synopsis Career Companion: Marketing by : Contemporary
Download or read book Career Companion: Marketing written by Contemporary and published by McGraw-Hill Education. This book was released on 2011-10-25 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: McGraw-Hill Workforce's Career Companion series provides up to date career information and contextualized skill practice to help learners explore and prepare for careers. Marketing, Sales, and Service introduces readers to this career cluster by exploring career pathways and jobs within the field, education and training requirements, work environments, and current industry trends. Preparation for career readiness and success in marketing careers is provided through applied workplace skills practice using real-world scenarios set within the industry. Features: Brief descriptions of current high-growth jobs, with projections of changes in the industry over time Industry-specific education and training resources to prepare for careers Tips and techniques for finding employment within the industry Identification of the key academic skills needed to be successful within the industry Opportunities to practice and apply key career readiness skills in reading, mathematics, and locating information, contextualized to industry-specific careers
Book Synopsis Spark Your Career in Advertising by : Angie Wojak
Download or read book Spark Your Career in Advertising written by Angie Wojak and published by Spark Publishing Group. This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Companion to Marketing Research by : Len Tiu Wright
Download or read book The Routledge Companion to Marketing Research written by Len Tiu Wright and published by Taylor & Francis. This book was released on 2021-06-27 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human–computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho
Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Book Synopsis Careers in Marketing by : Eric Siebert
Download or read book Careers in Marketing written by Eric Siebert and published by Careers In Marketing. This book was released on 2016 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.
Book Synopsis Fun and Fulfilling Careers One Question at a Time Workbook by : Heather H. Bennett
Download or read book Fun and Fulfilling Careers One Question at a Time Workbook written by Heather H. Bennett and published by . This book was released on 2022-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun and Fulfilling Careers One Question at a Time Workbook is the companion book to the book by the same title. The purpose of the book and workbook are to help you create your personal brand so it reflects who you are, what you bring with you, where you are needed, and how you will get where you want to go. The workbook is intended to offer the reader of the book a place to capture notes, answer questions, fill templates and complete the exercises to get closer to understanding their personal brand. The workbook offers a single, easy to review and store working document with lots of space for writing in your answers to the personal branding questions.
Download or read book Job Search written by David G. Henderson and published by Stackpole Books. This book was released on 2009-07-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive, popular guide to a successful job search. More than 40 examples of successful resumes.
Book Synopsis The Routledge Companion to Career Studies by : Hugh Gunz
Download or read book The Routledge Companion to Career Studies written by Hugh Gunz and published by Routledge. This book was released on 2019-11-12 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Career Studies is an in-depth reference for researchers, students, and practitioners looking for a comprehensive overview of the state of the art of career studies. Split into five parts, the volume looks at major areas of research within career studies and reflects on the latest developments in the areas of theory, empirical studies, and methodology. The book's five parts cover (1) major theoretical and methodological debates and approaches to studying careers; (2) careers as dynamic, ongoing processes covering such issues as time, shaping careers, career outcomes and patterns, and the forces shaping careers; (3) the local, national, and global context of careers, (4) implementing career research to design practical interventions in areas such as education, counseling, and national policy; and (5) a commentary on the current state of career scholarship and its future development as represented in this volume, by founding scholars in the field. This book will be a sourcebook for scholars studying careers, research students intending to take up the study of careers, and anyone – scholars and practitioners – with an interest not only in understanding careers, the factors shaping them and where they lead, but also in how this understanding might be used in practice.
Book Synopsis Applied Marketing by : Rochelle Grayson
Download or read book Applied Marketing written by Rochelle Grayson and published by John Wiley & Sons. This book was released on 2021-06-21 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizations succeed. Applied Marketing, 1st Canadian Edition helps students learn practical, modern marketing concepts appropriate for the principles of marketing course by applying them to the latest business scenarios of relatable brands like This Bar Saves Lives and GoPro. This comprehensive yet concise text is co-authored by Professors Rochelle Grayson and Daniel Padgett and practitioner Andrew Loos, and blends current academic theory with an agency-owner perspective to help students get an insider's look at how top businesses operate. With many Canadian specific examples created specifically for this course, students can relate concepts learned in the classroom to marketing topics and events taking place in their backyard.
Book Synopsis Marketing Professionals by : Kezia Endsley
Download or read book Marketing Professionals written by Kezia Endsley and published by Rowman & Littlefield. This book was released on 2021-11-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the marketing field! If you are interested in a career as a marketing professional, you’ve come to the right book. What exactly do these people do on the job every day? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Marketing Professionals: A Practical Career Guide includes interviews with marketing professionals. This book covers the following job areas in marketing: Digital marketing SEO (search engine optimization) and web analytics Social media marketing Graphic design Brand management Product marketing
Book Synopsis The Routledge Companion to Strategic Marketing by : Bodo B. Schlegelmilch
Download or read book The Routledge Companion to Strategic Marketing written by Bodo B. Schlegelmilch and published by Routledge. This book was released on 2020-11-24 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Book Synopsis The Secret to Getting a Job After College by : Larry Chiagouris
Download or read book The Secret to Getting a Job After College written by Larry Chiagouris and published by Brand New World Publishing. This book was released on 2011-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Includes exclusive online content"--Cover.
Book Synopsis The Routledge Companion to Arts Marketing by : Daragh O'Reilly
Download or read book The Routledge Companion to Arts Marketing written by Daragh O'Reilly and published by Routledge. This book was released on 2013-12-17 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally.
Book Synopsis The Routledge Companion to Critical Marketing by : Mark Tadajewski
Download or read book The Routledge Companion to Critical Marketing written by Mark Tadajewski and published by Routledge. This book was released on 2018-09-21 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves. It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.
Book Synopsis Vault Career Guide to Marketing & Brand Management by : Jen Goodman
Download or read book Vault Career Guide to Marketing & Brand Management written by Jen Goodman and published by . This book was released on 2006 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling guide, now in its 3rd edition, takes the reader from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.
Book Synopsis The Routledge Companion to Marketing History by : D.G. Brian Jones
Download or read book The Routledge Companion to Marketing History written by D.G. Brian Jones and published by Routledge. This book was released on 2016-01-29 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this companion provides nine country-specific histories of marketing practice as well as a broad analysis of the field, including: the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behavior. While other collections have provided an overview of the history of marketing thought, this is the first of its kind to do so from the perspective of companies, industries, and even whole economies. The Routledge Companion to Marketing History ranges across many countries and industries, engaging in substantive detail with marketing practices as they were performed in a variety of historical periods extending back to ancient times. It is not to be missed by any historian or student of business.
Book Synopsis Kick Start Your Career by : Lee Smith
Download or read book Kick Start Your Career written by Lee Smith and published by Routledge. This book was released on 2018-03-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: For new graduates, the key challenge remains how to secure that first career-related job. Full of guidance and tips on how to handle the complex field of job hunting, Kick Start Your Career can help navigate an ever-changing job market and secure your chance at your desired career. It is a valuable investment in your future. It advises the reader on how to: stand out in job applications; use social media for job searching; create resumes and cover letters that stand out; succeed at interviews. It provides a practical, hands on, step-by-step approach. With an integrated Personal Plan that helps create key job search documents it directs soon-to-be graduates towards achieving their career aspirations. Accompanying online resources include examples and templates, which can be downloaded in Word format to help you prepare resumes and other job search documents. This book will help graduates progressively build up job-hunting resources – skills, achievements, resume, cover letter and interview responses – and turn this into a practical outcome: a new job. It is a key companion to any student or recent graduate exploring the job market.
