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Capital Market Campaigning
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Book Synopsis Capital Market Campaigning by : Steve Waygood
Download or read book Capital Market Campaigning written by Steve Waygood and published by Risk Books. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews the explosion in capital market campaigning and assesses the scale of risk posed to companies and their investors. This work provides a range of risk mitigation strategies that can be deployed should their firm be targeted by such campaigns. It offers a guide to assessing the impact, effectiveness and legitimacy of such NGO activity.
Book Synopsis Attracting Investors by : Philip Kotler
Download or read book Attracting Investors written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-08-13 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Book Synopsis Capital Campaigns by : Andrea Kihlstedt
Download or read book Capital Campaigns written by Andrea Kihlstedt and published by Jones & Bartlett Learning. This book was released on 2010 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Book Synopsis Sustainable Investing by : Cary Krosinsky
Download or read book Sustainable Investing written by Cary Krosinsky and published by Earthscan. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Investing is fast becoming the smart way of generating long-term returns. With conventional investors now scrambling to factor in issues such as climate change, this book captures a turning point in the evolution of global finance. Bringing together leading practitioners of Sustainable Investing from across the globe, this book charts how this agenda has evolved, what impact it has today, and what prospects are emerging for the years ahead. Sustainable Investing has already been outperforming the mainstream, and concerned investors need to know how best to position themselves for potentially radical market change.
Book Synopsis Marketing Performance by : Thomas Bauer
Download or read book Marketing Performance written by Thomas Bauer and published by John Wiley & Sons. This book was released on 2016-07-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. If this is how you think about marketing, this book is for you. It is a book for CMOs who adopt an investor's mindset, and it deals with the most pressing marketing performance questions. This isn't a work of theory. This is a hands-on guide to better marketing for top managers, neatly packaged into ten concise chapters that are just right for a short-haul flight. Learn how to: Increase sales with smarter fund allocation Reduce marketing costs without sacrificing effectiveness Strengthen the role of marketing with quantified ROI Build capabilities for sustainable performance improvements Marketing Performance delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business.
Book Synopsis Handbook of Corporate Equity Derivatives and Equity Capital Markets by : Juan Ramirez
Download or read book Handbook of Corporate Equity Derivatives and Equity Capital Markets written by Juan Ramirez and published by John Wiley & Sons. This book was released on 2011-09-07 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equity strategies are closely guarded secrets and as such, there is very little written about how investors and corporate can utilise equity vehicles as part of their growth strategies. In this much-needed book, industry expert Juan Ramiraz guides readers through the whole range of equity derivative instruments, showing how they can be applied to a range of equity capital market situations, including hedging, yield enhancement and disposal of strategic stakes, mergers and acquisitions, stock options plan hedging, equity financings, share buybacks and other transactions on treasury shares, bank regulatory capital arbitrage and tax driven situations. The book includes case studies to highlight how equity derivative strategies have been used in real-life situations.
Book Synopsis Library of Congress Subject Headings: P-Z by : Library of Congress. Subject Cataloging Division
Download or read book Library of Congress Subject Headings: P-Z written by Library of Congress. Subject Cataloging Division and published by . This book was released on 1988 with total page 1436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses by : Alex Nkenchor Uwajeh
Download or read book Marketing: The Beginners Guide to Making Money Online with Social Media for Small Businesses written by Alex Nkenchor Uwajeh and published by Alex Nkenchor Uwajeh. This book was released on 2016-08-13 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a free social media marketing book Social media sites offer a massive range of benefits for small businesses. Not only are they a low-cost way to build brand awareness about your business and your products, but they’re also an excellent way to attract new customers. The key to success with social media marketing is to understand the right ways to leverage each social media platform to your advantage. You can use the social media service to streamline your social marketing campaigns and increase your visibility across a broad range of social channels easily, including Facebook, Twitter, LinkedIn, Google Plus, Instagram, SnapChat, YouTube, and many others. If you can get it right, chances are your business will reap the rewards in the form of a huge spike in sales. *** Download the social media marketing ebook for free today*** Other Available Books: *The Power of Positive Affirmations: Each Day a New Beginning *Christian Living: 2 Books with Bonus Content. *Bitcoin and Digital Currency for Beginners: The Basic Little Guide. *Investing in Gold and Silver Bullion - The Ultimate Safe Haven Investments. *Nigerian Stock Market Investment: 2 Books with Bonus Content. *The Dividend Millionaire: Investing for Income and Winning in the Stock Market. *Economic Crisis: Surviving Global Currency Collapse - Safeguard Your Financial Future with Silver and Gold. *Passionate about Stock Investing: The Quick Guide to Investing in the Stock Market. *Guide to Investing in the Nigerian Stock Market. *Building Wealth with Dividend Stocks in the Nigerian Stock Market (Dividends - Stocks Secret Weapon). *Precious Metals Investing For Beginners: The Quick Guide to Platinum and Palladium. *Child Millionaire: Stock Market Investing for Beginners - How to Build Wealth the Smart Way for Your Child - The Basic Little Guide. *Taming the Tongue: The Power of Spoken Words. *The Real Estate Millionaire: Beginners Quick Start Guide to Investing In Properties and Learn How to Achieve Financial Freedom. *Business: How to Quickly Make Real Money - Effective Methods to Make More Money: Easy and Proven Business Strategies for Beginners to Earn Even More Money in Your Spare Time. *Finance: Cloud Computing, Cyber Security and Cyber Heist - Beginners Guide to Help Protect Against Online Theft in the Cyber World. *Money: Small Business Opportunities - Money Making Ideas - Start Your Own Business for Beginners - Escape the Rat Race and Be Your Own Boss. *Stock Market Investing: Pathway to Wealth Creation
Book Synopsis Library of Congress Subject Headings by : Library of Congress
Download or read book Library of Congress Subject Headings written by Library of Congress and published by . This book was released on 1990 with total page 1632 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis F-O by : Library of Congress. Office for Subject Cataloging Policy
Download or read book F-O written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing by : Daniel W. Baack
Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2013 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.
Book Synopsis Handbook of Marketing and Finance by : Shankar Ganesan
Download or read book Handbook of Marketing and Finance written by Shankar Ganesan and published by Edward Elgar Publishing. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Book Synopsis American Capital Market by : Shlomo Simanovsky
Download or read book American Capital Market written by Shlomo Simanovsky and published by Global Finance School. This book was released on 2010-11-22 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American securities market is the largest and most complex in the world. From solid blue chips to risky junk bonds, everybody can find an appropriate investment opportunity. This book provides an initial, though thorough, introduction to Wall Street and the other financial markets all across the US.
Book Synopsis Online Marketing to Investors by : Daniel R. Valentine
Download or read book Online Marketing to Investors written by Daniel R. Valentine and published by Business Expert Press. This book was released on 2015-04-13 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.
Book Synopsis Social Marketing by : Michael T. Ewing
Download or read book Social Marketing written by Michael T. Ewing and published by Routledge. This book was released on 2001 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the 'how' and the 'why' of this growing trend in marketing, this text offers an overview of recent global developments in social marketing, a study comparing the effectiveness of a CRM programme with that of 'ambush' advertising, a case study of charity marketing, & much more.
Book Synopsis Library of Congress Subject Headings by : Library of Congress. Office for Subject Cataloging Policy
Download or read book Library of Congress Subject Headings written by Library of Congress. Office for Subject Cataloging Policy and published by . This book was released on 1990 with total page 1622 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2020-01-09 with total page 770 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.
