Campaigning For President 2012

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The Timeline of Presidential Elections

Author : Robert S. Erikson
Publisher : University of Chicago Press
ISBN 13 : 0226922162
Total Pages : 221 pages
Book Rating : 4.2/5 (269 download)

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Book Synopsis The Timeline of Presidential Elections by : Robert S. Erikson

Download or read book The Timeline of Presidential Elections written by Robert S. Erikson and published by University of Chicago Press. This book was released on 2012-08-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

The Gamble

Author : John Sides
Publisher : Princeton University Press
ISBN 13 : 0691163634
Total Pages : 360 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Gamble by : John Sides

Download or read book The Gamble written by John Sides and published by Princeton University Press. This book was released on 2014-09-07 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique "moneyball" look at the 2012 U.S. presidential contest between Barack Obama and Mitt Romney "Game changer." We heard it so many times during the 2012 U.S. presidential election. But what actually made a difference in the contest—and what was just hype? In this groundbreaking book, John Sides and Lynn Vavreck tell the dramatic story of the election—with a big difference. Using an unusual "moneyball" approach and drawing on extensive quantitative data, they look beyond the anecdote, folklore, and conventional wisdom that often pass for election analysis to separate what was truly important from what was irrelevant. The Gamble combines this data with the best social science research and colorful on-the-ground reporting, providing the most accurate and precise account of the election yet written—and the only book of its kind. In a new preface, the authors reflect on the place of The Gamble in the tradition of presidential election studies, its reception to date, and possible paths for future social science research.

Campaigning for President 2016

Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1351673610
Total Pages : 307 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Campaigning for President 2016 by : Dennis W. Johnson

Download or read book Campaigning for President 2016 written by Dennis W. Johnson and published by Routledge. This book was released on 2017-07-18 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming out of one of the most contentious elections in history, Dennis Johnson and Lara Brown have assembled an outstanding team of authors to examine one of the fiercest and most closely fought presidential elections of our time. Like the 2008 and 2012 editions of Campaigning for President, the 2016 edition combines the talents and insights of political scientists who specialize in campaigns and elections together with seasoned political professionals who have been involved in previous presidential campaigns. Campaigning for President is the only series on presidential campaigns that features both political scientists and professional consultants. This book focuses on the most important questions of this most unusual presidential campaign. What was the appeal of Donald Trump? Has Twitter and social media become the dominant means of communicating? How did fake news, WikiLeaks, and the Russians factor in this election? What happened to the Obama coalition and why couldn’t Hillary Clinton capitalize on it? Hundreds of millions of Super PAC dollars were raised and spent, and much of that was wasted. What happened? Is the wild west of online media the new norm for presidential contests? These and many other questions are answered in the provocative essays by scholars and practitioners. The volume also is packed with valuable appendixes: a timeline of the presidential race, biographical sketches of each candidate, a roster of political consultants, the primary and general election results, exit polls, and campaign spending. New to the 2016 Edition The 2016 presidential contest brings a completely new set of players, policies, and electoral challenges. Like the 2008 and 2012 editions, the authors probe the strategies and tactics of the candidate campaigns and the outside organizations. The chapters focus on Donald Trump and Hillary Clinton, but also look at the Bernie Sanders insurgency, the collapse of the mainstream Republican candidates, and the dynamics of the general election. Chapters also analyze the changes in campaign finance, new technologies, the role of social media, and how fake news and subterfuge might become the new realities of presidential campaigning.

The Audacity of Hope

Author : Barack Obama
Publisher : Crown
ISBN 13 : 0307382095
Total Pages : 386 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Audacity of Hope by : Barack Obama

Download or read book The Audacity of Hope written by Barack Obama and published by Crown. This book was released on 2006-10-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Barack Obama’s lucid vision of America’s place in the world and call for a new kind of politics that builds upon our shared understandings as Americans, based on his years in the Senate “In our lowdown, dispiriting era, Obama’s talent for proposing humane, sensible solutions with uplifting, elegant prose does fill one with hope.”—Michael Kazin, The Washington Post In July 2004, four years before his presidency, Barack Obama electrified the Democratic National Convention with an address that spoke to Americans across the political spectrum. One phrase in particular anchored itself in listeners’ minds, a reminder that for all the discord and struggle to be found in our history as a nation, we have always been guided by a dogged optimism in the future, or what Obama called “the audacity of hope.” The Audacity of Hope is Barack Obama’s call for a different brand of politics—a politics for those weary of bitter partisanship and alienated by the “endless clash of armies” we see in congress and on the campaign trail; a politics rooted in the faith, inclusiveness, and nobility of spirit at the heart of “our improbable experiment in democracy.” He explores those forces—from the fear of losing to the perpetual need to raise money to the power of the media—that can stifle even the best-intentioned politician. He also writes, with surprising intimacy and self-deprecating humor, about settling in as a senator, seeking to balance the demands of public service and family life, and his own deepening religious commitment. At the heart of this book is Barack Obama’s vision of how we can move beyond our divisions to tackle concrete problems. He examines the growing economic insecurity of American families, the racial and religious tensions within the body politic, and the transnational threats—from terrorism to pandemic—that gather beyond our shores. And he grapples with the role that faith plays in a democracy—where it is vital and where it must never intrude. Underlying his stories is a vigorous search for connection: the foundation for a radically hopeful political consensus. Only by returning to the principles that gave birth to our Constitution, Obama says, can Americans repair a political process that is broken, and restore to working order a government that has fallen dangerously out of touch with millions of ordinary Americans. Those Americans are out there, he writes—“waiting for Republicans and Democrats to catch up with them.”

Groundbreakers

Author : Elizabeth McKenna
Publisher : Oxford University Press
ISBN 13 : 0199394598
Total Pages : 269 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Groundbreakers by : Elizabeth McKenna

Download or read book Groundbreakers written by Elizabeth McKenna and published by Oxford University Press. This book was released on 2014 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.

Controlling the Message

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479867594
Total Pages : 324 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Controlling the Message by : Victoria A. Farrar-Myers

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

The Obamas

Author : Jodi Kantor
Publisher : Little, Brown
ISBN 13 : 031619347X
Total Pages : 276 pages
Book Rating : 4.3/5 (161 download)

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Book Synopsis The Obamas by : Jodi Kantor

Download or read book The Obamas written by Jodi Kantor and published by Little, Brown. This book was released on 2012-01-10 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning reporter Jodi Kantor takes readers deep inside the White House in an "insightful and evocative" portrait of Barack and Michelle Obama (Chicago Tribune) that will surprise even readers who thought they knew the two icons. When Barack Obama won the 2008 presidential election, he also won a long-running debate with his wife Michelle. Contrary to her fears, politics now seemed like a worthwhile, even noble pursuit. Together they planned a White House life that would be as normal and sane as possible. Then they moved in. In the Obamas, Jodi Kantor takes us deep inside the White House as they try to grapple with their new roles, change the country, raise children, maintain friendships, and figure out what it means to be the first black President and First Lady. The Obamas is filled with riveting detail and insight into their partnership, emotions and personalities, and written with a keen eye for the ironies of public life.

Presidential Campaigning in the Internet Age

Author : Jennifer Stromer-Galley
Publisher :
ISBN 13 : 0190694041
Total Pages : 305 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley

Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by . This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.

Campaign 2012

Author : Benjamin Wittes
Publisher : Brookings Institution Press
ISBN 13 : 0815721986
Total Pages : 249 pages
Book Rating : 4.8/5 (157 download)

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Book Synopsis Campaign 2012 by : Benjamin Wittes

Download or read book Campaign 2012 written by Benjamin Wittes and published by Brookings Institution Press. This book was released on 2012 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Campaign 2012: Twelve Independent Ideas for Improving American Public Policy" is an indispensable guide to the questions facing White House hopefuls in 2012, as well as the challenges awaiting the winner. It presents authoritative analyses of a dozen key policy issues currently testing the nation: -domestic economic growth -America's role in the world -the budget deficit -China relations -health care -Afghanistan and Pakistan -federalism -Iran -reforming government institutions -the Middle East -climate change -terrorism This is truly Brookings at its best--independent expert analysis, presented in an accessible manner and offering viable solutions.

Identity Crisis

Author : John Sides
Publisher : Princeton University Press
ISBN 13 : 0691201765
Total Pages : 360 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Identity Crisis by : John Sides

Download or read book Identity Crisis written by John Sides and published by Princeton University Press. This book was released on 2019-08-13 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A gripping in-depth look at the presidential election that stunned the world Donald Trump's election victory resulted in one of the most unexpected presidencies in history. Identity Crisis provides the definitive account of the campaign that seemed to break all the political rules—but in fact didn't. Featuring a new afterword by the authors that discusses the 2018 midterms and today's emerging political trends, this compelling book describes how Trump's victory was foreshadowed by changes in the Democratic and Republican coalitions that were driven by people's racial and ethnic identities, and how the Trump campaign exacerbated these divisions by hammering away on race, immigration, and religion. The result was an epic battle not just for the White House but about what America should be.

In Defense of Negativity

Author : John G. Geer
Publisher : University of Chicago Press
ISBN 13 : 0226285006
Total Pages : 221 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis In Defense of Negativity by : John G. Geer

Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Public Funding of Presidential Elections

Author : United States. Federal Election Commission
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Public Funding of Presidential Elections by : United States. Federal Election Commission

Download or read book Public Funding of Presidential Elections written by United States. Federal Election Commission and published by . This book was released on 1994 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dreams from My Father

Author : Barack Obama
Publisher : Crown
ISBN 13 : 0307394123
Total Pages : 463 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Dreams from My Father by : Barack Obama

Download or read book Dreams from My Father written by Barack Obama and published by Crown. This book was released on 2007-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • ONE OF ESSENCE’S 50 MOST IMPACTFUL BLACK BOOKS OF THE PAST 50 YEARS In this iconic memoir of his early days, Barack Obama “guides us straight to the intersection of the most serious questions of identity, class, and race” (The Washington Post Book World). “Quite extraordinary.”—Toni Morrison In this lyrical, unsentimental, and compelling memoir, the son of a black African father and a white American mother searches for a workable meaning to his life as a black American. It begins in New York, where Barack Obama learns that his father—a figure he knows more as a myth than as a man—has been killed in a car accident. This sudden death inspires an emotional odyssey—first to a small town in Kansas, from which he retraces the migration of his mother’s family to Hawaii, and then to Kenya, where he meets the African side of his family, confronts the bitter truth of his father’s life, and at last reconciles his divided inheritance. Praise for Dreams from My Father “Beautifully crafted . . . moving and candid . . . This book belongs on the shelf beside works like James McBride’s The Color of Water and Gregory Howard Williams’s Life on the Color Line as a tale of living astride America’s racial categories.”—Scott Turow “Provocative . . . Persuasively describes the phenomenon of belonging to two different worlds, and thus belonging to neither.”—The New York Times Book Review “Obama’s writing is incisive yet forgiving. This is a book worth savoring.”—Alex Kotlowitz, author of There Are No Children Here “One of the most powerful books of self-discovery I’ve ever read, all the more so for its illuminating insights into the problems not only of race, class, and color, but of culture and ethnicity. It is also beautifully written, skillfully layered, and paced like a good novel.”—Charlayne Hunter-Gault, author of In My Place “Dreams from My Father is an exquisite, sensitive study of this wonderful young author’s journey into adulthood, his search for community and his place in it, his quest for an understanding of his roots, and his discovery of the poetry of human life. Perceptive and wise, this book will tell you something about yourself whether you are black or white.”—Marian Wright Edelman

Dogfight

Author : Calvin Trillin
Publisher : Random House Incorporated
ISBN 13 : 0812993683
Total Pages : 177 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Dogfight by : Calvin Trillin

Download or read book Dogfight written by Calvin Trillin and published by Random House Incorporated. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a humorous ode to the 2012 presidential election that likens the campaign to a three-ring circus and includes riffs on figures ranging from Mitt Romney and Newt Gingrich to Rick Perry and Rick Santorum.

Run for Something

Author : Amanda Litman
Publisher : Simon and Schuster
ISBN 13 : 1501180444
Total Pages : 240 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Run for Something by : Amanda Litman

Download or read book Run for Something written by Amanda Litman and published by Simon and Schuster. This book was released on 2017-10-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the e-mail marketing director of Hillary Clinton's presidential campaign and the co-founder of Run for Something; comes an essential and inspiring guide that encourages and educates young progressives to run for local office, complete with contributions from elected officials and political operatives.

The Victory Lab

Author : Sasha Issenberg
Publisher : Crown
ISBN 13 : 0307954803
Total Pages : 402 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Victory Lab by : Sasha Issenberg

Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.

Double Down

Author : John Heilemann
Publisher : Random House
ISBN 13 : 0753550520
Total Pages : 514 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Double Down by : John Heilemann

Download or read book Double Down written by John Heilemann and published by Random House. This book was released on 2013-11-07 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘What am I supposed to do when he starts spewing his bullshit?’ Barack Obama preparing for his first debate with Mitt Romney In their runaway bestseller Game Change / Race of a Lifetime, Mark Halperin and John Heilemann captured the full drama of Barack Obama’s improbable, dazzling victory over the Clintons, John McCain and Sarah Palin. With the same masterly reporting, unparalleled access, and narrative skill, Double Down picks up the story in the Oval Office, where the president is beset by crises both inherited and unforeseen – facing defiance from his political foes, disenchantment from voters, disdain from the nation’s powerful finance figures and dysfunction within the West Wing. As 2012 looms, leaders of the Republican Party, salivating over Obama’s political fragility, see a chance to wrestle back control of the White House – and the country. So how did the Republicans screw it up? How did Obama survive the onslaught and defy the predictions of a one-term presidency? Double Down follows the gaudy carnival of Republican contenders – ambitious and flawed, famous and infamous, charismatic and cartoonish – as Mitt Romney, the straitlaced, can-do, gaffe-prone multimillionaire from Massachusetts, scraped and scratched his way to the nomination, while Obama is seen storming out of a White House meeting with his high command after accusing them of betrayal, and gradually transforming a tense détente with Bill Clinton into political gold. Double Down takes you into back rooms and closed-door meetings, laying bare the secret history of the 2012 campaign in a panoramic account of an election that was as hard fought as it was lastingly consequential.