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Campaigning For Love
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Download or read book All's Fair written by Mary Matalin and published by Simon and Schuster. This book was released on 1995 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, in the most provocative look at the inside of a national election battle ever published, Matalin and Carville, the chief strategists for the Bush and Clinton presidential campaigns, tell their sides of the story, laying bare how politicians and their cohorts really operate--and revealing how their romance flourished in the most unlikely circumstances imaginable. 16 pages of photos.
Book Synopsis Relationship Marketing by : Helen Peck
Download or read book Relationship Marketing written by Helen Peck and published by Taylor & Francis. This book was released on 2013-06-17 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.
Book Synopsis I Love You, But I Hate Your Politics by : Jeanne Safer
Download or read book I Love You, But I Hate Your Politics written by Jeanne Safer and published by Biteback Publishing. This book was released on 2019-07-04 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all been there – the family dinners turned full-fledged political debates, the awkward chat in the kitchen at work, the difficulty of discussing politics on a first date or even at dinner with a long-time partner. Today's divisive climate – and the seemingly neverending circus of Brexit – has made discussion of current events uncomfortable and often uncivil. So, how exactly do we find ways to reach across the aisle to those whose views we find unpalatable? Psychotherapist and lifetime liberal Jeanne Safer hopes to shed some light on the situation. Combining her professional expertise with personal experience gleaned from over forty years of happy marriage to her stalwart conservative husband Richard Brookhiser, as well as a wealth of interviews with politically mixed couples, Safer offers frank advice for salvaging and strengthening relationships strained by political differences. Part relationship guide, part anthropological study, I Love You, But I Hate Your Politics is a helpful and entertaining how-to for anyone who has felt they are walking on eggshells in these increasingly uncertain times.
Author :United States. Congress. House. Special Committee to Investigate Campaign Expenditures Publisher : ISBN 13 : Total Pages :320 pages Book Rating :4.3/5 (91 download)
Book Synopsis Campaign Expenditures Committee by : United States. Congress. House. Special Committee to Investigate Campaign Expenditures
Download or read book Campaign Expenditures Committee written by United States. Congress. House. Special Committee to Investigate Campaign Expenditures and published by . This book was released on 1955 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Compassion (&) Conviction by : Justin Giboney
Download or read book Compassion (&) Conviction written by Justin Giboney and published by InterVarsity Press. This book was released on 2020-07-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever felt too progressive for conservatives, but too conservative for progressives? It's easy for faithful Christians to grow disillusioned with civic engagement or fall into tribal extremes. Representing the AND Campaign, the authors of this book lay out the biblical case for political engagement and help Christians navigate the complex world of politics with integrity.
Download or read book E-marketing written by Raymond D. Frost and published by Routledge. This book was released on 2016-06-03 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features: -Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material. -Learning objectives set the pace and the goals for the material in each chapter. -Best practices from real companies tell success stories, including new examples of firms doing it right. -Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others. -Chapter summaries help readers review and refresh the material covered. -Key terms are identified in bold text within the chapter to alert readers to their importance. -Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter. -Web activities at the end of each chapter help readers become further involved in the content. -This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years. -Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include: -More social media performance metrics (Ch. 2) -“Big data” and social media content analysis (Ch. 6) -New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7) -Social media for brand building (Ch. 9) -App pricing and web page pricing tactics (Ch. 10)
Book Synopsis Social Marketing for Public Health by : Hong Cheng
Download or read book Social Marketing for Public Health written by Hong Cheng and published by Jones & Bartlett Learning. This book was released on 2011 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs-around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents. Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prev
Book Synopsis HRMarketing [Engelstalig] by : Caroline Welsing
Download or read book HRMarketing [Engelstalig] written by Caroline Welsing and published by Pearson Education. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID/E
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Book Synopsis Political Marketing in the United States by : Jennifer Lees-Marshment
Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Book Synopsis Place Marketing and Temporality by : Gary Warnaby
Download or read book Place Marketing and Temporality written by Gary Warnaby and published by Taylor & Francis. This book was released on 2024-06-26 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much city marketing and branding activity is future-oriented; aimed at achieving a forward-looking vision for places. The aim of this activity is to attract visitors, residents and/or inward investment, and focus on communicating attractive place attributes to create a differentiated spatial ‘product’ that will appeal to particular target audiences. In seeking to achieve this, place marketing campaigns have been criticized for emphasizing generic attributes, such as accessibility, infrastructure and a skilled workforce—which can serve to homogenize places which in reality are very different. However, a city’s distinctive character is a consequence of its history and development over time, and this book analyses the role of these temporal dimensions in place marketing and branding. The book analyses how the past—both material (i.e. the historic built environment) and intangible (i.e. routines, practices and the ‘character’ of the populace)—is appropriated, in order to ‘sell’ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered from the past—and equally importantly, what is forgotten. Adopting a range of theoretical approaches to understanding temporality in this context, the book will appeal to advanced students, academic researchers and reflexive place branding practitioners by introducing a ‘temporal paradox’ incorporating both fixity (the material and immaterial elements of the city’s past) and fluidity (relating to the creation of the place product as a dynamic assemblage of individual elements and attributes aimed at particular target audiences).
Book Synopsis A Dictionary of Marketing by : Charles Doyle
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Author :United States. Congress. Senate. Special Committee to Investigate Senatorial Campaign Expenditures Publisher : ISBN 13 : Total Pages :404 pages Book Rating :4.3/5 ( download)
Book Synopsis Senatorial Campaign Expenditures, 1946 by : United States. Congress. Senate. Special Committee to Investigate Senatorial Campaign Expenditures
Download or read book Senatorial Campaign Expenditures, 1946 written by United States. Congress. Senate. Special Committee to Investigate Senatorial Campaign Expenditures and published by . This book was released on 1947 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Library and Information Services II by : Dinesh K. Gupta
Download or read book Marketing Library and Information Services II written by Dinesh K. Gupta and published by Walter de Gruyter. This book was released on 2013-06-25 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
Book Synopsis Political Marketing by : Jennifer Lees-Marshment
Download or read book Political Marketing written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2009-09-10 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing is the first comprehensive textbook to focus on political marketing, and introduces students to how candidates, parties, elected officials and governments around the world utilise marketing concepts and tools win elections and remain in office.analyses the implications of political marketing for democracy - are we happy to be 'citizen-consumers'?Drawing on the latest theoretical work and providing the broadest collation of international political marketing research available, this text:examines a wide range of political marketing topics including the rise of the political consumer, market intelligence and segmentation, opposition research, e-marketing, direct mail, market-orientation and strategy, internal marketing, product re-development, branding, local political marketing, marketing in government, delivery and global knowledge transferfeatures over 40 case studies written by international specialists in over 20 countries, and practitioner perspectives from those currently engaged in political marketingillustrates theories with clear examples integrated with topical discussion points, and provides essay and applied assessment suggestions in each chapter. Presented in clear and engaging style, this textbook offers sophisticated understanding of this exciting new area. Written by a leading expert in the field, it is essential reading for all students of political marketing, parties and elections and comparative politics.
Download or read book Love Lives Here written by Maria Goff and published by B&H Publishing Group. This book was released on 2017-03-07 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about discovering what we really need. There are a lot of second-best options, but we weren’t made to live a second-best life. Finding what we actually need is different than what we are often offered. There are many books full of opinions, steps and programs. This isn’t one of them. This is about craving the things that matter. Things that don’t just work, but last. In a life that may seem to be all fun and games with an endless supply of balloons, author Maria Goff shows how this life is also lived with intentionality, passionate purpose, and a little planning—all of which make a life rich in legacy. But she had to figure out the help she needed first in order to live the beautiful life God wanted for her and wants for us. Love Lives Here is a collection of stories that include the ways Maria and her husband, Bob, navigated family their way, without clear instructions or a road map. It’s about what they learned to make their lives meaningful and whimsical and how they created a space for their family to grow together while they reached outward. "What a gift to read Love Lives Here and find within it a friend who is as authentic and inviting as Maria Goff. Through her earnest telling of the stories of her life, she provides greater meaning to all our lives. We were thrilled to read this book." Donald Miller (bestselling author of Blue Like Jazz and Scary Close) with Betsy Miller "Grace is a contagious force we all crave and Maria contains so much grace it floods you from just a short time with her. May these pages overwhelm you with God’s love, and hope that Maria knows so well." Jennie Allen, Founder of IF: Gathering and Author of Nothing to Prove
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