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Author : Tippins Mark (author)
Publisher :
ISBN 13 : 9781009102803
Total Pages : 0 pages
Book Rating : 4.1/5 (28 download)
Download or read book Cambridge National in Enterprise and Marketing Student Book - EBook written by Tippins Mark (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tess Bayley
Publisher :
ISBN 13 : 9781510456778
Total Pages : 194 pages
Book Rating : 4.4/5 (567 download)
Download or read book Cambridge National Level 1/2 Enterprise and Marketing written by Tess Bayley and published by . This book was released on 2019 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinforce classroom learning and strengthen your students' understanding of the content with this student book written for the Cambridge National Level 1/2 in Enterprise and Marketing. Covering all three units, this essential student book will help to build students' knowledge and develop the skills required for success in Enterprise and Marketing. - This reliable and accessible textbook is structured to match the specification and provide your students with all the information they need, giving them the opportunity to build skills through appropriate activities. - Builds students' skillsets w.
Author : Leanna Oliver
Publisher : Hodder Education
ISBN 13 : 9781398351219
Total Pages : 0 pages
Book Rating : 4.3/5 (512 download)
Download or read book Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) written by Leanna Oliver and published by Hodder Education. This book was released on 2022-04-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tess Bayley
Publisher : Hodder Education
ISBN 13 : 9781398384866
Total Pages : 0 pages
Book Rating : 4.3/5 (848 download)
Download or read book Level 1/Level 2 Cambridge National in Enterprise and Marketing (J837) Exam Practice Workbook written by Tess Bayley and published by Hodder Education. This book was released on 2023-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the vital skills students need to achieve the best results possible in their Enterprise and Marketing exam, with this expert-written exam practice workbook. - Actively develops the ability to retrieve information with a range of recall activities for every topic area - Reinforces understanding and boosts confidence with both short-answer and extended-response exam-style practice questions, and activities that help break down the question, plan and review the answer - Encourages independent learning and can be used in class or at home, throughout the course or for last-minute revision - Is accessible and engaging for learners at all levels of ability and confidence
Author : Tess Bayley
Publisher : Hodder Education
ISBN 13 : 1510456791
Total Pages : 298 pages
Book Rating : 4.5/5 (14 download)
Download or read book Cambridge National Level 1/2 Enterprise and Marketing written by Tess Bayley and published by Hodder Education. This book was released on 2019-06-24 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinforce classroom learning and strengthen your students' understanding of the content with this student book written for the Cambridge National Level 1/2 in Enterprise and Marketing. Covering all three units, this essential student book will help to build students' knowledge and develop the skills required for success in Enterprise and Marketing. - This reliable and accessible textbook is structured to match the specification and provide your students with all the information they need, giving them the opportunity to build skills through appropriate activities. - Builds students' skillsets with clearly-focused content to aid progression and questions to assess understanding. - Prepares your students for both the internal and external assessment with opportunities to test and consolidate understanding.
Author : Brooks Rich (author)
Publisher :
ISBN 13 : 9781009114332
Total Pages : 0 pages
Book Rating : 4.1/5 (143 download)
Download or read book Cambridge National in Creative IMedia Student Book - EBook written by Brooks Rich (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Czinkota
Publisher : Cambridge University Press
ISBN 13 : 1108476740
Total Pages : 591 pages
Book Rating : 4.1/5 (84 download)
Download or read book International Business written by Michael R. Czinkota and published by Cambridge University Press. This book was released on 2021-09-16 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rigorously updated textbook that balances business theory and business practice. Includes new cases studies and up-to-date examples.
Author : Alexandra da Costa
Publisher : Oxford University Press, USA
ISBN 13 : 0198847580
Total Pages : 289 pages
Book Rating : 4.1/5 (988 download)
Download or read book Marketing English Books, 1476-1550 written by Alexandra da Costa and published by Oxford University Press, USA. This book was released on 2020-11-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in sixteenth-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Author : Tess Bayley
Publisher : Hodder Education
ISBN 13 : 147187480X
Total Pages : 767 pages
Book Rating : 4.4/5 (718 download)
Download or read book Cambridge Technicals Level 3 Business written by Tess Bayley and published by Hodder Education. This book was released on 2016-11-08 with total page 767 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam Board: Cambridge Level: KS4 Subject: Business First Teaching: September 2016 First Exam: June 2017 Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 Business, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough. Cambridge Technical Level 3 Business is matched exactly to the new specification and follows specialist pathways in human resources, marketing, accounting and business planning. - Ensures effective teaching of each specialist pathway offered within the qualification. - Focuses learning on the skills, knowledge and understanding demanded from employers and universities. - Provides ideas and exercises for the application of practical skills and knowledge. - Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectly Hodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the 'Amended Pages' link on the left of this webpage.
Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.4/5 (79 download)
Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author : Celeste Lawson
Publisher : Cambridge University Press
ISBN 13 : 1108594417
Total Pages : 491 pages
Book Rating : 4.1/5 (85 download)
Download or read book Communication Skills for Business Professionals written by Celeste Lawson and published by Cambridge University Press. This book was released on 2019-06-12 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Author : Michael J. Baker
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Author : Benjamin van Rooij
Publisher : Cambridge University Press
ISBN 13 : 1108754139
Total Pages : 1559 pages
Book Rating : 4.1/5 (87 download)
Download or read book The Cambridge Handbook of Compliance written by Benjamin van Rooij and published by Cambridge University Press. This book was released on 2021-05-20 with total page 1559 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compliance has become key to our contemporary markets, societies, and modes of governance across a variety of public and private domains. While this has stimulated a rich body of empirical and practical expertise on compliance, thus far, there has been no comprehensive understanding of what compliance is or how it influences various fields and sectors. The academic knowledge of compliance has remained siloed along different disciplinary domains, regulatory and legal spheres, and mechanisms and interventions. This handbook bridges these divides to provide the first one-stop overview of what compliance is, how we can best study it, and the core mechanisms that shape it. Written by leading experts, chapters offer perspectives from across law, regulatory studies, management science, criminology, economics, sociology, and psychology. This volume is the definitive and comprehensive account of compliance.
Author : Peter Douglas Easton
Publisher :
ISBN 13 : 9781618532602
Total Pages : pages
Book Rating : 4.5/5 (326 download)
Download or read book Financial Statement Analysis & Valuation written by Peter Douglas Easton and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Boris Blumberg
Publisher : McGraw Hill
ISBN 13 : 1526849763
Total Pages : 376 pages
Book Rating : 4.5/5 (268 download)
Download or read book eBook: Business Research Methods 5e written by Boris Blumberg and published by McGraw Hill. This book was released on 2024-06-13 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a one stop guide to all your research methods needs. It is tailored specifically towards business and management courses, and central to this edition is the balanced coverage of qualitative and quantitative methods to clearly and concisely lead students through the research process, whatever their project may be. Now in its much anticipated fifth edition, Business Research Methods has been revised and updated to reflect all the latest trends in research methodology. The integration of statistical issues, as well as coverage of web-based surveys, qualitative interviews, big data, and content analysis of social media, aims to support the current student experience. A Running Case Study charts the progression of two student research projects - one qualitative and one quantitative - and shows how the content of each chapter can be used to develop their projects. Thought provoking questions are included to help students consider the issues and decisions involved, and how these might be applied to their own project. Deeper Insight into Research Methods boxes delve further into particular research issues, offering a detailed description to increase understanding of these areas, whilst Real Life examples put research methods into context, by showing how they have been applied in real world situations. New pedagogy features include: Research in Practice boxes provide an insight into situations and research decisions that students may encounter in real life projects. They contain hints, tips and sometimes questions to help think through a project. Theory Explained highlights key theories and demonstrates how these can be applied in practical research examples. Statistics in Action provides practical alternatives to qualitative research methods and gives examples of how statistical data can be presented, analyzed and interpreted to improve students data insights skills. The Online Learning Centre contains a vast amount of extra resources to support lecturers and student, including power points, instructor manuals, and a question bank. New to this edition are short case studies with teaching notes covering current topics and key theories, and worked examples and videos with associated questions for further practical exercises and real world examples. Boris F. Blumberg is Senior Lecturer and Executive Director of UMIO, the postgraduate unit at the Maastricht University School of Business and Economics, the Netherlands. Boris has supervised hundreds of dissertations and teaches courses in strategic management, entrepreneurship and innovation. His research focuses mainly on entrepreneurship, networks and methodology. Claire MacRae is Senior Lecturer in Public Policy at the Centre for Public Policy, University of Glasgow. Claire has taught courses on research methods for undergraduate, masters and Professional Doctorate students. Her research focuses mainly on policymaking, risk and resilience, and the impact of policy design and implementation on society.
Author : Mohiuddin Ahmed
Publisher : CRC Press
ISBN 13 : 1000569799
Total Pages : 172 pages
Book Rating : 4.0/5 (5 download)
Download or read book Next-Generation Enterprise Security and Governance written by Mohiuddin Ahmed and published by CRC Press. This book was released on 2022-04-19 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is making our daily lives as digital as possible, and this new era is called the Internet of Everything (IoE). The key force behind the rapid growth of the Internet is the technological advancement of enterprises. The digital world we live in is facilitated by these enterprises’ advances and business intelligence. These enterprises need to deal with gazillions of bytes of data, and in today’s age of General Data Protection Regulation, enterprises are required to ensure privacy and security of large-scale data collections. However, the increased connectivity and devices used to facilitate IoE are continually creating more room for cybercriminals to find vulnerabilities in enterprise systems and flaws in their corporate governance. Ensuring cybersecurity and corporate governance for enterprises should not be an afterthought or present a huge challenge. In recent times, the complex diversity of cyber-attacks has been skyrocketing, and zero-day attacks, such as ransomware, botnet, and telecommunication attacks, are happening more frequently than before. New hacking strategies would easily bypass existing enterprise security and governance platforms using advanced, persistent threats. For example, in 2020, the Toll Group firm was exploited by a new crypto-attack family for violating its data privacy, where an advanced ransomware technique was launched to exploit the corporation and request a huge figure of monetary ransom. Even after applying rational governance hygiene, cybersecurity configuration and software updates are often overlooked when they are most needed to fight cyber-crime and ensure data privacy. Therefore, the threat landscape in the context of enterprises has become wider and far more challenging. There is a clear need for collaborative work throughout the entire value chain of this network. In this context, this book addresses the cybersecurity and cooperate governance challenges associated with enterprises, which will provide a bigger picture of the concepts, intelligent techniques, practices, and open research directions in this area. This book serves as a single source of reference for acquiring the knowledge on the technology, process, and people involved in next-generation privacy and security.
Author : Kevin Wells
Publisher : Hodder Education
ISBN 13 : 1471886700
Total Pages : 147 pages
Book Rating : 4.4/5 (718 download)
Download or read book My Revision Notes: OCR Cambridge Nationals in Creative iMedia L 1 / 2 written by Kevin Wells and published by Hodder Education. This book was released on 2017-04-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Manage your own revision with step-by-step support from experienced teacher and examiner Kevin Wells. Use specific case studies to improve your knowledge of business processes and topics. Apply business terms accurately with the help of definitions and key words. -Plan and pace your revision with the revision planner -Use the expert tips to clarify key points -Avoid making typical mistakes with key expert advice -Test yourself with end-of-topic questions and answers and tick off each topic as you complete it -Get exam ready with last minute quick quizzes at www.hoddereducation.co.uk/myrevisionnotes
