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Cabbage Patch Kids Press Kit
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Download or read book Kids' Stuff written by Gary Cross and published by Harvard University Press. This book was released on 1999-11-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: To sort out who's who and what's what in the enchanting, vexing world of Barbies(R) and Ninja Turtles(R), Tinkertoys(R) and teddy bears, is to begin to see what's become of childhood in America. It is this changing world, and what it unveils about our values, that Gary Cross explores in Kids' Stuff, a revealing look into the meaning of American toys through this century. Early in the 1900s toys reflected parents' ideas about children and their futures. Erector sets introduced boys to a realm of business and technology, while baby dolls anticipated motherhood and building blocks honed the fine motor skills of the youngest children. Kids' Stuff chronicles the transformation that occurred as the interests and intentions of parents, children, and the toy industry gradually diverged--starting in the 1930s when toymakers, marketing playthings inspired by popular favorites like Shirley Temple and Buck Rogers, began to appeal directly to the young. TV advertising, blockbuster films like Star Wars(R), and Saturday morning cartoons exploited their youthful audience in new and audacious ways. Meanwhile, powerful social and economic forces were transforming the nature of play in American society. Cross offers a richly textured account of a culture in which erector sets and baby dolls are no longer alone in preparing children for the future, and in which the toys that now crowd the racks are as perplexing for parents as they are beguiling for little boys and girls. Whether we want our children to be high achievers in a competitive world or playful and free from the worries of adult life, the toy store confronts us with many choices. What does the endless array of action figures and fashion dolls mean? Are children--or parents--the dupes of the film, television, and toy industries, with their latest fads and fantasies? What does this say about our time, and what does it bode for our future? Tapping a vein of rich cultural history, Kids' Stuff exposes the serious business behind a century of playthings.
Book Synopsis Cabbage Patch Kids Press Kit by : Coleco Industries, Inc
Download or read book Cabbage Patch Kids Press Kit written by Coleco Industries, Inc and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Practice of Public Relations by : Fraser P. Seitel
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by . This book was released on 1989 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&
Download or read book Billboard written by and published by . This book was released on 1992-08-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Book Synopsis Cabbage Patch Kids® Collectibles by : Jan Lindenberger
Download or read book Cabbage Patch Kids® Collectibles written by Jan Lindenberger and published by Schiffer Book for Collectors. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1983, Cabbage Patch Kids dolls inspired a nationwide craze inviting children to "adopt" their very own Kid. Of course, parenthood is a real responsibility--a new baby needs toys, clothing, diapers, and countless other items! Here is a full-color price guide for the vast array of merchandise surrounding the Cabbage Patch Kids, which are becoming as collectible as the dolls themselves.
Download or read book Marketing & Media Decisions written by and published by . This book was released on 1986 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Mommy Myth by : Susan Jeanne Douglas
Download or read book The Mommy Myth written by Susan Jeanne Douglas and published by Simon and Schuster. This book was released on 2004 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the history of women in the United States in relation to motherhood.
Download or read book Fantasy written by William Hoffman and published by Taylor Publishing Company (TX). This book was released on 1984 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Relations For Dummies by : Eric Yaverbaum
Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis
Book Synopsis Corporate Communication by : Otto Lerbinger
Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-10-03 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Book Synopsis Xavier's Fantastic Discovery by : Roger Schlaifer
Download or read book Xavier's Fantastic Discovery written by Roger Schlaifer and published by . This book was released on 1984 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Xavier Roberts follows a Bunny Bee through a waterfall and, after finding himself in a magical land where children grow in cabbage patches, helps to save two of the children from kidnappers.
Download or read book PR written by Jeff Blyskal and published by William Morrow. This book was released on 1985 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mrs. Wiggs of the Cabbage Patch by : Alice Caldwell Hegan Rice
Download or read book Mrs. Wiggs of the Cabbage Patch written by Alice Caldwell Hegan Rice and published by New York : Century Company. This book was released on 1901 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kentucky novel, of mingled humor and sentiment, about a plucky widow and her children who live in a struggling community along the railroad tracks.
Book Synopsis Buy, Buy Baby by : Susan Gregory Thomas
Download or read book Buy, Buy Baby written by Susan Gregory Thomas and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society It's no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that "educational" shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life. Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression. Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.
Book Synopsis Encyclopedia of Cabbage Patch Kids the 1980s by : Jan Lindenberger
Download or read book Encyclopedia of Cabbage Patch Kids the 1980s written by Jan Lindenberger and published by Schiffer Publishing. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work spans the Cabbage Patch Kid collecting phenomena of the 1980s with chapters on Coleco Kids, Toddlers, Babies, and Premies, foreign mass-produced dolls, as well as the inclusion of the original and porcelain CPKs, transitionals and poseables.
Download or read book The Quill written by and published by . This book was released on 1985 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Media written by Shirley Biagi and published by . This book was released on 2007 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
