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Author : Cooperative Analysis of Broadcasting, New York
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.:/5 (334 download)
Download or read book C.A.B. Audience Composition Report written by Cooperative Analysis of Broadcasting, New York and published by . This book was released on 1945 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series PDF Online Free](https://books.google.com/books/content/images/frontcover/VYJaAAAAIAAJ?fife=w200-h370)
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 960 pages
Book Rating : 4.:/5 (34 download)
Download or read book Catalog of Copyright Entries. Part 1. [B] Group 2. Pamphlets, Etc. New Series written by Library of Congress. Copyright Office and published by . This book was released on 1945 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cooperative Analysis of Broadcasting, New York
Publisher :
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.:/5 (334 download)
Download or read book Comprehensive Analysis of Radio Program Audiences written by Cooperative Analysis of Broadcasting, New York and published by . This book was released on 1942 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.3/5 (126 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1945 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sarah Arnold
Publisher : Bloomsbury Publishing
ISBN 13 : 1786736160
Total Pages : 305 pages
Book Rating : 4.7/5 (867 download)
Download or read book Gender and Early Television written by Sarah Arnold and published by Bloomsbury Publishing. This book was released on 2021-05-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between the nineteenth century and the mid-twentieth century television transformed from an idea to an institution. In Gender and Early Television, Sarah Arnold traces women's relationship to the new medium of television across this period in the UK and USA. She argues that women played a crucial role in its development both as producers and as audiences long before the 'golden age' of television in the 1950s. Beginning with the emergence of media entertainment in the mid-nineteenth century and culminating in the rise of the post-war television industries, Arnold claims that, all along the way, women had a stake in television. As keen consumers of media, women also helped promote television to the public by performing as 'television girls'. Women worked as directors, producers, technical crew and announcers. It seemed that television was open to women. However, as Arnold shows, the increasing professionalisation of television resulted in the segregation of roles. Production became the sphere of men and consumption the sphere of women. While this binary has largely informed women's role in television, through her analysis, Arnold argues that it has not always been the case.
Author :
Publisher :
ISBN 13 :
Total Pages : 1390 pages
Book Rating : 4.:/5 (2 download)
Download or read book Advertising Agency Magazine written by and published by . This book was released on 1945 with total page 1390 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hugh Malcolm Beville
Publisher : Psychology Press
ISBN 13 : 9780805801743
Total Pages : 430 pages
Book Rating : 4.8/5 (17 download)
Download or read book Audience Ratings written by Hugh Malcolm Beville and published by Psychology Press. This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 782 pages
Book Rating : 4.3/5 (91 download)
Download or read book The National Union Catalog, Pre-1956 Imprints written by Library of Congress and published by . This book was released on 1970 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1388 pages
Book Rating : 4.3/5 (121 download)
Download or read book Profitable Advertising written by and published by . This book was released on 1945-07 with total page 1388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Cooperative Analysis of Broadcasting, New York
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.:/5 (334 download)
Download or read book Comprehensive Analysis of Radio Sets in Use written by Cooperative Analysis of Broadcasting, New York and published by . This book was released on 1938 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 978 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalogue of Copyright Entries written by and published by . This book was released on 1945 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1944-02-12 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : James Webster
Publisher : Routledge
ISBN 13 : 1136282122
Total Pages : 350 pages
Book Rating : 4.1/5 (362 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Download or read book Billboard written by and published by . This book was released on 1944-02-12 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author :
Publisher :
ISBN 13 :
Total Pages : 1160 pages
Book Rating : 4.3/5 ( download)
Download or read book Catalog of Copyright Entries written by and published by . This book was released on 1946 with total page 1160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marye Tharp
Publisher : M.E. Sharpe
ISBN 13 : 0765645068
Total Pages : 405 pages
Book Rating : 4.7/5 (656 download)
Download or read book Transcultural Marketing written by Marye Tharp and published by M.E. Sharpe. This book was released on 2014-05-20 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values proposition to build long-term customer relationships. This unique book weaves these topics into profiles of 9 influential American subcultures currently shaping their members' marketplace choices.
Author :
Publisher :
ISBN 13 :
Total Pages : 1120 pages
Book Rating : 4.3/5 (126 download)
Download or read book Printers' Ink written by and published by . This book was released on 1946 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
