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Author :
Publisher : London School of Business & Finance
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4./5 ( download)
Download or read book Bye-Bye Advertising written by and published by London School of Business & Finance. This book was released on with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Hyatt
Publisher : Thomas Nelson Inc
ISBN 13 : 159555503X
Total Pages : 289 pages
Book Rating : 4.5/5 (955 download)
Download or read book Platform written by Michael Hyatt and published by Thomas Nelson Inc. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. You'll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today's crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.
Author : Agustin Medina
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542722131
Total Pages : 150 pages
Book Rating : 4.7/5 (221 download)
Download or read book The Future of Advertising, Marketing and Digital Media written by Agustin Medina and published by Createspace Independent Publishing Platform. This book was released on 2017-01-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains some of my thoughts on what is happening in the world of advertising, marketing and new digital media. It is an approach to the future, departing from the most significant events of the present.
Author :
Publisher : Atlantic Publishers & Distri
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4./5 ( download)
Download or read book Marketing Management written by and published by Atlantic Publishers & Distri. This book was released on with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : INSIGHT PUBLISHING
Publisher : Internet Profit Kit
ISBN 13 : 9781932863277
Total Pages : 308 pages
Book Rating : 4.8/5 (632 download)
Download or read book Marketing Magic! written by INSIGHT PUBLISHING and published by Internet Profit Kit. This book was released on 2005-09 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arslan, Yusuf
Publisher : IGI Global
ISBN 13 : 1799802590
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)
Download or read book Improving Marketing Strategies for Private Label Products written by Arslan, Yusuf and published by IGI Global. This book was released on 2019-09-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.
Author : Steven Pike
Publisher : Routledge
ISBN 13 : 1317430913
Total Pages : 480 pages
Book Rating : 4.3/5 (174 download)
Download or read book Destination Marketing written by Steven Pike and published by Routledge. This book was released on 2015-12-14 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.
Download or read book Billboard written by and published by . This book was released on 2002-08-10 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : Teixeira, Sandrina
Publisher : IGI Global
ISBN 13 : 1668493268
Total Pages : 338 pages
Book Rating : 4.6/5 (684 download)
Download or read book The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-11-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving landscape, AI has become an indispensable tool for organizations seeking to enhance their understanding of customers, boost productivity, and foster stronger connections with their target audience. The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics is a comprehensive and timely exploration of the integration of artificial intelligence (AI) into the field of digital marketing. Authored by experts in the field, this book delves into the profound and far-reaching changes that AI is bringing to the digital marketing arena. It provides a detailed examination of how organizations can leverage AI technologies to gain a competitive edge in the market. By mastering these new technologies, companies can effectively navigate the dynamic digital landscape, optimize their marketing strategies, and deliver highly personalized content to their customers. Ideal for a wide range of audiences, including researchers, teachers, students, and executives, this book serves as a vital resource for those seeking to stay ahead of the curve in the ever-evolving world of digital marketing. Through its comprehensive coverage of AI applications in the field, it equips readers with the knowledge and insights necessary to make informed decisions, develop effective marketing strategies, and drive business growth.
Author : Kerstin Helmes
Publisher : Diplomarbeiten Agentur
ISBN 13 : 3863410599
Total Pages : 55 pages
Book Rating : 4.8/5 (634 download)
Download or read book Relationship U-Turn: Approaches to Increase the Value of an Unprofitable Customer written by Kerstin Helmes and published by Diplomarbeiten Agentur. This book was released on 2011-06 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer relationship management concentrates to a great extent on the profitable customers and how to enhance their profitability. Little insight has been given on how to treat the "wrong" customer. This literature research paper shows that customer profitability and overall firm profitability can be improved when dealing with unprofitable customers. The managerial approaches discussed focus on maintaining the customer relationship. For this reason, this paper differs from the general widespread strategy of termination or "firing" an invaluable customer. First, relationship marketing and "Relationship U-turn" are introduced in this paper. Second, customer value and methods of measuring customer value are discussed. The body of this paper concentrates on different approaches that try to turn unprofitable customer relationships into profitable ones. Some of the approaches focus on letting the customer take over more of the value chain activities such as self-service. Other approaches look more at the non-monetary value a customer can provide such as positive word-of-mouth. Examples from business-to-business (B2B) and business-to-consumer (B2C) markets are given for each approach and discussed in detail. The paper concludes with ideas for future research and a discussion. It emphasizes that companies need to realize that every customer is an asset that contributes to the value of a firm. However, customers differ in their needs and a company has to tailor its offering to meet these needs. Only when a company takes a more customer-centric view can it be successful, especially in mature markets.
Author : Daniela Herzog
Publisher : BoD – Books on Demand
ISBN 13 : 3752888881
Total Pages : 150 pages
Book Rating : 4.7/5 (528 download)
Download or read book Consumers' Selves and Marketing written by Daniela Herzog and published by BoD – Books on Demand. This book was released on 2019-01-14 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers' self-concept plays a key role in consumer behavior. Against this background, this doctoral thesis is dedicated to the examination of important aspects related to consumers' self. In three papers, Daniela Herzog studies consumers' self in the context of marketing from three different perspectives. In Paper 1, she provides a better understanding of the two types of consumers' self-concepts (actual and ideal self) and how they are construed. In Paper 2, she examines how an activated ideal self (i.e., ideal self-congruence) and its different facets (e.g., related to status or friendship) influence the perceptions of brands and consumers' emotions simultaneously. Finally, in Paper 3, she studies how advertising that promotes the beauty of normality and challenges unrealistic beauty ideals impacts females' self-discrepancy (difference between the actual and ideal self), emotions, and brand perceptions. Conclusively, this dissertation highlights consumers' self as a central, multifaceted, and complex phenomenon. The three papers improve our understanding of consumers' actual and ideal self and provide insights into how to target them. The dissertation also shows that both aspirational branding (communicating with ideals) and therapeutic advertising (promoting the beauty of normality and challenging unrealistic and unattainable beauty ideals) can have positive and negative effects on a consumer simultaneously (a dual effect). These findings imply that managers and researchers need to be aware of such potential dual effects. In sum, this dissertation generates implications for research in the context of consumers' self in marketing and consumer behavior. Furthermore, this dissertation generates important implications for managers on how brands can most effectively target and activate consumers' selves, on how to positon brands which are congruent with consumers' ideals, and on how to implement advertising strategies challenging unrealistic beauty ideals.
Author : Great Britain. Magistrates' cases
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.F/5 ( download)
Download or read book Reports of All the Cases Decided by All the Superior Courts Relating to Magistrates, Municipal, and Parochial Law written by Great Britain. Magistrates' cases and published by . This book was released on 1864 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jenny Darroch
Publisher : Springer
ISBN 13 : 0230251188
Total Pages : 186 pages
Book Rating : 4.2/5 (32 download)
Download or read book Marketing Through Turbulent Times written by Jenny Darroch and published by Springer. This book was released on 2009-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.
Author : E. Martin
Publisher : Springer
ISBN 13 : 0230511902
Total Pages : 300 pages
Book Rating : 4.2/5 (35 download)
Download or read book Marketing Identities Through Language written by E. Martin and published by Springer. This book was released on 2005-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author : Bruce I. Newman
Publisher : SAGE
ISBN 13 : 0761909591
Total Pages : 186 pages
Book Rating : 4.7/5 (619 download)
Download or read book The Mass Marketing of Politics written by Bruce I. Newman and published by SAGE. This book was released on 1999-07-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.
Author : Paul Baines
Publisher : Oxford University Press, USA
ISBN 13 : 0199659532
Total Pages : 769 pages
Book Rating : 4.1/5 (996 download)
Download or read book MARKETING 3E P written by Paul Baines and published by Oxford University Press, USA. This book was released on 2014-02 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Download or read book Network World written by and published by . This book was released on 1994-03-14 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
