Business Hacks...60 Tools for Success

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Publisher : Little Aiden Press
ISBN 13 : 1734801409
Total Pages : pages
Book Rating : 4.7/5 (348 download)

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Book Synopsis Business Hacks...60 Tools for Success by : Stefanie Magness

Download or read book Business Hacks...60 Tools for Success written by Stefanie Magness and published by Little Aiden Press. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Hacks...60 Tools for Success provides all the tips you need to tackle every aspect of your business without reinventing the wheel. It’s the must-have tool every small to the mid-size business owner should have to help improve processes and eliminate wasted time and headaches!

Web Site Measurement Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553323
Total Pages : 434 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Web Site Measurement Hacks by : Eric T. Peterson

Download or read book Web Site Measurement Hacks written by Eric T. Peterson and published by "O'Reilly Media, Inc.". This book was released on 2005-08-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them? Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated. Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn: definitions of commonly used terms, such as "key performance indicators" (KPIs) how to drive potential customers to action how to gather crucial marketing and customer data which features are useful and which are superfluous advanced techniques that senior Web site analysts use on a daily basis By examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions. It's the technology companion that every site administrator needs.

Online Investing Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596006772
Total Pages : 504 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis Online Investing Hacks by : Bonnie Biafore

Download or read book Online Investing Hacks written by Bonnie Biafore and published by "O'Reilly Media, Inc.". This book was released on 2004 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: To streamline the amount of time it takes to research, analyze, and manage an online portfolio for better results, this unique collection of tips shows experienced investors how to find existing software tools that work--and build their own.

Mac OS X Panther Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9780596007188
Total Pages : 596 pages
Book Rating : 4.0/5 (71 download)

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Book Synopsis Mac OS X Panther Hacks by : Rael Dornfest

Download or read book Mac OS X Panther Hacks written by Rael Dornfest and published by "O'Reilly Media, Inc.". This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mac OS X is a wonderful combination of the power and flexibility of Unix with the ease of use that seems to come only from Apple. Between the tools baked right into the system, a veritable cornucopia of third-party applications, and a cottage industry of customizations, tweaks, and hacks, the Mac is a force to be reckoned with like never before. Mac OS X Panther Hacks celebrates the Macintosh's adventurous spirit, inviting the citizen engineer on a quest of deeper discovery -- both with the purpose of going further and simply enjoying the ride. Mac OS X Panther Hacks continues the tradition started with Mac OS X Hacks, sitting squarely at the peculiar confluence of deadly earnest optimization and creative (albeit sometimes wacky) tweaking you seem to find only on a Mac.

PayPal Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596007515
Total Pages : 368 pages
Book Rating : 4.5/5 (96 download)

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Book Synopsis PayPal Hacks by : Shannon Sofield

Download or read book PayPal Hacks written by Shannon Sofield and published by "O'Reilly Media, Inc.". This book was released on 2004-09-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one that builds on the financial infrastructure of bank accounts and credit cards, and using advanced propriety fraud prevention systems, creates a safe, global, real-time payment solution. Put simply, PayPal provides the means for people to conduct financial transactions online, instantly and securely. But there's more to PayPal than meets the eye. PayPal Hacks shows you how to make the most of PayPal to get the most out of your online business or transactions. Authors Shannon Sofield of Payloadz.com and PayPal evangelist David Nielsen guide you through the rigors of using and developing with PayPal. Whether you're building an ecommerce site using PayPal as a transaction provider, or simply trying to pay for an eBay auction without getting burned, PayPal Hacks will give you the skinny on this leading global online payment service. The collection of tips and tricks in PayPal Hacks shows you how to find or even build the right tools for using PayPal to buy and sell on eBay or as a transaction provider for ecommerce on your own site. Written for all PayPal users, from those just starting out to those developing sophisticated ecommerce sites, this book begins with the basics such as setting up your account, then moves quickly into specific tips and tools for buyers, sellers, and developers. With PayPal Hacks, you can: Learn extra steps to help protect yourself while buying or selling on eBay Save time and money with advanced tips and undocumented features Learn dozens of easy-to-follow procedures to help you request and receive payments and fill orders Use PayPal to handle subscriptions, affiliate systems, and donations Create and customize your customers' checkout process Effortlessly integrate PayPal's shopping cart system into your own website Implement digital fulfillment with Instant Payment Notification (IPN) and Payment Data Transfer (PDT) Develop and distribute ecommerce applications with the PayPal API Each hack consists of a task to be accomplished or a creative solution to a problem, presented in a clear, logical, and task-oriented format. PayPal Hacks provides the tools and details necessary to make PayPal more profitable, more flexible, and more convenient.

Mind Performance Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596101538
Total Pages : 330 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis Mind Performance Hacks by : Ron Hale-Evans

Download or read book Mind Performance Hacks written by Ron Hale-Evans and published by "O'Reilly Media, Inc.". This book was released on 2006-02-06 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tips & tools for overclocking your brain"--Cover.

Google Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9780596004477
Total Pages : 356 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Google Hacks by : Tara Calishain

Download or read book Google Hacks written by Tara Calishain and published by "O'Reilly Media, Inc.". This book was released on 2003 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to take advantage of Google's user interface, discussing how to filter results, use Google's special services, integrate Google applications into a Web site or Weblog, write information retrieval programs, and play games.

Nokia Smartphone Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9780596009618
Total Pages : 412 pages
Book Rating : 4.0/5 (96 download)

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Book Synopsis Nokia Smartphone Hacks by : Michael Juntao Yuan

Download or read book Nokia Smartphone Hacks written by Michael Juntao Yuan and published by "O'Reilly Media, Inc.". This book was released on 2005 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nokia's smartphones pack a powerful computer into a very small space. Unlike your desktop or laptop, your smallest computer can be connected to the Internet all the time, and can interact with the world around it through its camera, voice recognition, and its traditional phone keypad. Nokia smartphones combine these features with impressive storage options and a host of networking protocols that make this smallest computer the only thing a road warrior truly needs. If you're still cracking open your laptop or pining for your desktop while you're on the road, you haven't begun to unlock your Nokia's full potential. Nokia Smartphone Hacks is dedicated to tricking out your smartphone and finding all the capabilities lurking under the surface. Learn how to: Unlock your phone so that you can use it with any carrier Avoid and recover from malicious mobile software Watch DVD movies on the phone Use the phone as a remote control Use the phone as a data modem for your notebook Check your email and browse the web Post to your weblog from your phone Record phone conversations Choose mobile service plans Transfer files between the phone and your computer Whether you want to use your smartphone as your lifeline while you're on the road, or you're just looking for a way to make the most of the time you spend waiting in lines, you'll find all the user-friendly tips, tools, and tricks you need to become massively productive with your Nokia smartphone. With Nokia Smartphone Hacks, you'll unleash the full power of that computer that's sitting in your pocket, purse, or backpack.

Linux Multimedia Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596100760
Total Pages : 330 pages
Book Rating : 4.5/5 (961 download)

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Book Synopsis Linux Multimedia Hacks by : Kyle Rankin

Download or read book Linux Multimedia Hacks written by Kyle Rankin and published by "O'Reilly Media, Inc.". This book was released on 2006 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents Linux's multimedia tools with step-by-step instructions to maximize entertainment capabilities for images, audio, and video.

Linux Server Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449378927
Total Pages : 244 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Linux Server Hacks by : Rob Flickenger

Download or read book Linux Server Hacks written by Rob Flickenger and published by "O'Reilly Media, Inc.". This book was released on 2003-01-20 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A competent system administrator knows that a Linux server is a high performance system for routing large amounts of information through a network connection. Setting up and maintaining a Linux server requires understanding not only the hardware, but the ins and outs of the Linux operating system along with its supporting cast of utilities as well as layers of applications software. There's basic documentation online but there's a lot beyond the basics you have to know, and this only comes from people with hands-on, real-world experience. This kind of "know how" is what we sought to capture in Linux Server Hacks.Linux Server Hacks is a collection of 100 industrial-strength hacks, providing tips and tools that solve practical problems for Linux system administrators. Every hack can be read in just a few minutes but will save hours of searching for the right answer. Some of the hacks are subtle, many of them are non-obvious, and all of them demonstrate the power and flexibility of a Linux system. You'll find hacks devoted to tuning the Linux kernel to make your system run more efficiently, as well as using CVS or RCS to track the revision to system files. You'll learn alternative ways to do backups, how to use system monitoring tools to track system performance and a variety of secure networking solutions. Linux Server Hacks also helps you manage large-scale Web installations running Apache, MySQL, and other open source tools that are typically part of a Linux system.O'Reilly's new Hacks Series proudly reclaims the term "hacking" for the good guys. Hackers use their ingenuity to solve interesting problems. Rob Flickenger is an experienced system administrator, having managed the systems for O'Reilly Network for several years. (He's also into community wireless networking and he's written a book on that subject for O'Reilly.) Rob has also collected the best ideas and tools from a number of other highly skilled contributors.Written for users who already understand the basics, Linux Server Hacks is built upon the expertise of people who really know what they're doing.

Ubuntu Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596551460
Total Pages : 450 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Ubuntu Hacks by : Jonathan Oxer

Download or read book Ubuntu Hacks written by Jonathan Oxer and published by "O'Reilly Media, Inc.". This book was released on 2006-06-14 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ubuntu Linux--the most popular Linux distribution on the planet--preserves the spirit embodied in the ancient African word ubuntu, which means both "humanity to others" and "I am what I am because of who we all are." Ubuntu won the Linux Journal Reader's Choice Award for best Linux distribution and is consistently the top-ranked Linux variant on DistroWatch.com. The reason this distribution is so widely popular is that Ubuntu is designed to be useful, usable, customizable, and always available for free worldwide. Ubuntu Hacks is your one-stop source for all of the community knowledge you need to get the most out of Ubuntu: a collection of 100 tips and tools to help new and experienced Linux users install, configure, and customize Ubuntu. With this set of hacks, you can get Ubuntu Linux working exactly the way you need it to. Learn how to: Install and test-drive Ubuntu Linux. Keep your system running smoothly Turn Ubuntu into a multimedia powerhouse: rip and burn discs, watch videos, listen to music, and more Take Ubuntu on the road with Wi-Fi wireless networking, Bluetooth, etc. Hook up multiple displays and enable your video card's 3-D acceleration Run Ubuntu with virtualization technology such as Xen and VMware Tighten your system's security Set up an Ubuntu-powered server Ubuntu Hacks will not only show you how to get everything working just right, you will also have a great time doing it as you explore the powerful features lurking within Ubuntu. "Put in a nutshell, this book is a collection of around 100 tips and tricks which the authors choose to call hacks, which explain how to accomplish various tasks in Ubuntu Linux. The so called hacks range from down right ordinary to the other end of the spectrum of doing specialised things...More over, each and every tip in this book has been tested by the authors on the latest version of Ubuntu (Dapper Drake) and is guaranteed to work. In writing this book, it is clear that the authors have put in a lot of hard work in covering all facets of configuring this popular Linux distribution which makes this book a worth while buy." -- Ravi Kumar, Slashdot.org

IRC Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449339441
Total Pages : 435 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis IRC Hacks by : Paul Mutton

Download or read book IRC Hacks written by Paul Mutton and published by "O'Reilly Media, Inc.". This book was released on 2004-07-24 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: IRC (Internet Relay Chat) may very well turn out to be the world's most successful hack. In 1988, Jarkko Oikarinen wrote the original IRC program at the University of Oulu, Finland. As he says in his foreword, "IRC started as one summer trainee's programming exercise. A hack grew into a software development project that hundreds of people participated in, and then became a worldwide environment where tens of thousands of people now spend time with each other. I have found many of my friends through IRC and learnt a significant part of my present software engineering knowledge while using and working with IRC. That would not have been possible without learning from code examples and hacks from others".IRC has continued to grow in popularity since its inception. Millions of people from all over the world now use IRC to chat with friends, discuss projects and collaborate on research. With a simple, clearly defined protocol, IRC has become one of the most accessible chat environments, with clients written for a multitude of operating systems. And IRC is more than just a simple chat system it is a network of intercommunicating servers, allowing thousands of clients to connect from anywhere in the world using the IRC protocol.While IRC is easy to get into and many people are happy to use it without being aware of what's happening under the hood, there are those who hunger for more knowledge, and this book is for them. IRC Hacks is a collection of tips and tools that cover just about everything needed to become a true IRC master, featuring contributions from some of the most renowned IRC hackers, many of whom collaborated on IRC, grouping together to form the channel #irchacks on the freenode IRC network (irc.freenode.net).Like all of our Hacks books, there are many different ways to use IRC Hacks. You can read the book from cover to cover, but you might be better served by picking an interesting item from the table of contents and just diving in.If you're relatively new to IRC, you should considering starting with a few hacks from each progressive chapter. Chapter 1 starts you off by showing you how to connect to IRC, while Chapter 2 acquaints you with the everyday concepts you'll need to use IRC effectively. Chapter 3 is all about users and channels, and introduces the first pieces of code. Chapter 4 shows you how to make useful enhancements to IRC clients.Chapter 5 is where you will learn the basics about creating IRC bots, with Chapters 6-12 introducing more complex bots that can be used for logging, servicing communities, searching, announcing, networking, managing channels or simply for having fun. Chapter 13 delves into the IRC protocol in more detail, and Chapter 14 demonstrates some interesting alternative methods for connecting to IRC. Finally, Chapter 15 will move you on to new pastures by showing you how to set up your own IRC server.This book presents an opportunity to learn how IRC works and how to make best use of some of the features that have made it the most successful, most scalable, and most mature chat system on this planet. IRC Hacks delves deep into the possibilities.

Yahoo! Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553137
Total Pages : 493 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Yahoo! Hacks by : Paul Bausch

Download or read book Yahoo! Hacks written by Paul Bausch and published by "O'Reilly Media, Inc.". This book was released on 2005-10-17 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yahoo! took the world by storm in the 1990s as a one-of-a-kind, searchable list of interesting web sites. But ten years later, it has expanded into a department store overflowing with useful and innovative tools and services-from email, blogging, social networking, and instant messaging, to news, financial markets, shopping, movie and TV listings, and much more. Today's Yahoo! keeps you connected with every aspect of your life and every corner of the Web. Yahoo! Hacks shows you how to use, expand, personalize, and tweak Yahoo! in ways you never dreamed possible. You'll learn how to: Fine-tune search queries with keyword shortcuts and advanced syntax Manage and customize Yahoo! Mail, using it as your universal email client to access all your other accounts Explore your social networks with Yahoo! 360, blogging your life, keeping up with friends, and making new contacts Store, sort, blog, feed, track, and otherwise share photos with Flickr and RSS Make My Yahoo! your Yahoo!, and personalize Yahoo!'s many properties Roll your own Yahoo! applications with Yahoo! new Web Services API and Perl, PHP, Java, Python, Ruby, or the programming language of your choice Visualize search results and topics, mash up images from around the Web, and remix other web content List (or hide) your site with Yahoo!, and integrate Yahoo! Groups, Messenger, contextual search (Y!Q), or other Yahoo! features Whether you want to become a power searcher, news monger, super shopper, or innovative web developer, Yahoo! Hacks provides the tools to take you further than you ever thought possible.

Greasemonkey Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553579
Total Pages : 499 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Greasemonkey Hacks by : Mark Pilgrim

Download or read book Greasemonkey Hacks written by Mark Pilgrim and published by "O'Reilly Media, Inc.". This book was released on 2005-11-15 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greasemonkey Hacks is an invaluable compendium 100 ingenious hacks for power users who want to master Greasemonkey, the hot new Firefox extension that allows you to write scripts that alter the web pages you visit. With Greasemonkey, you can create scripts that make a web site more usable, fix rendering bugs that site owners can't be bothered to fix themselves, or add items to a web site's menu bar. You can alter pages so they work better with technologies that speak a web page out loud or convert it to Braille. Greasemonkey gurus can even import, combine, and alter data from different web sites to meet their own specific needs. Greasemonkey has achieved a cult-like following in its short lifespan, but its uses are just beginning to be explored. Let's say you're shopping on an e-commerce site. You can create a script that will automatically display competitive prices for that particular product from other web sites. The possibilities are limited only by your imagination and your Greasemonkey expertise. Greasemonkey Hacks can't help you with the imagination part, but it can provide the expert hacks-complete with the sample code-you need to turn your brainstorms into reality. More than just an essential collection of made-to-order Greasemonkey solutions, Greasemonkey Hacks is crammed with sample code, a Greasemonkey API reference, and a comprehensive list of resources, to ensure that every resource you need is available between its covers. Some people are content to receive information from websites passively; some people want to control it. If you are one of the latter, Greasemonkey Hacks provides all the clever customizations and cutting-edge tips and tools you need to take command of any web page you view.

Linux Server Hacks, Volume Two

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596553277
Total Pages : 482 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Linux Server Hacks, Volume Two by : William von Hagen

Download or read book Linux Server Hacks, Volume Two written by William von Hagen and published by "O'Reilly Media, Inc.". This book was released on 2005-12-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's system administrators deal with a vast number of situations, operating systems, software packages, and problems. Those who are in the know have kept their copy of Linux Server Hacks close at hand to ease their burden. And while this helps, it's not enough: any sys admin knows there are many more hacks, cool tips, and ways of solving problems than can fit in a single volume (one that mere mortals can lift, that is). Which is why we created Linux Server Hacks, Volume Two, a second collection of incredibly useful tips and tricks for finding and using dozens of open source tools you can apply to solve your sys admin problems. The power and flexibility of Linux and Open Source means that there is an astounding amount of great software out there waiting to be applied to your sys admin problems -- if only you knew about it and had enough information to get started. Hence, Linux Server Hacks, Volume Two. This handy reference offers 100 completely new server management tips and techniques designed to improve your productivity and sharpen your administrative skills. Each hack represents a clever way to accomplish a specific task, saving you countless hours of searching for the right answer. No more sifting through man pages, HOWTO websites, or source code comments -- the only resource you need is right here. And you don't have to be a system administrator with hundreds of boxen to get something useful from this book as many of the hacks apply equally well to a single system or a home network. Compiled by experts, these hacks not only give you the step-by-step instructions necessary to implement the software, but they also provide the context to truly enable you to learn the technology. Topics include: Authentication Remote GUI connectivity Storage management File sharing and synchronizing resources Security/lockdown instruction Log files and monitoring Troubleshooting System rescue, recovery, and repair Whether they help you recover lost data, collect information from distributed clients, or synchronize administrative environments, the solutions found in Linux Server Hacks, Volume Two will simplify your life as a system administrator.

Mac OS X Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 9780596004606
Total Pages : 436 pages
Book Rating : 4.0/5 (46 download)

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Book Synopsis Mac OS X Hacks by : Rael Dornfest

Download or read book Mac OS X Hacks written by Rael Dornfest and published by "O'Reilly Media, Inc.". This book was released on 2003 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a unique collection of tips, tools, and scripts for Mac OS X, this book brings together real-world hands-on information from various quarters not easily found elsewhere.

Excel Hacks

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596552467
Total Pages : 308 pages
Book Rating : 4.5/5 (965 download)

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Book Synopsis Excel Hacks by : David Hawley

Download or read book Excel Hacks written by David Hawley and published by "O'Reilly Media, Inc.". This book was released on 2004-03-24 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you think that getting creative with Excel means the underhanded tweaking of numbers, think again. Excel Hacks shows even the most experienced users how to do things with Excel they might never have thought of doing--and lets them have a little fun while they're at it.Microsoft Excel is not just the dominant spreadsheet in the world; it's also one of the most popular applications ever created. Its success lies not only in its power and flexibility, but also in its streamlined, familiar interface that casually conceals its considerable capabilities. You don't need to know everything that Excel can do in order to use it effectively, but if you're like the millions of Excel power users looking to improve productivity, then Excel Hacks will show you a wide variety of Excel tasks you can put to use, most of which are off the beaten path.With this book, Excel power users can bring a hacker's creative approach to both common and uncommon Excel topics--"hackers" in this sense being those who like to tinker with technology to improve it. The "100 Industrial Strength Tips and Tools" in Excel Hacks include little known "backdoor" adjustments for everything from reducing workbook and worksheet frustration to hacking built-in features such as pivot tables, charts, formulas and functions, and even the macro language.This resourceful roll-up-your-sleeves guide is for intermediate to advanced Excel users eager to explore new ways to make Excel do things--from data analysis to worksheet management to import/export--that you never thought possible. Excel Hacks will help you increase productivity with Excel and give you hours of "hacking" enjoyment along the way.