Business Genius

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Publisher : Pearson UK
ISBN 13 : 1292012692
Total Pages : 229 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Business Genius by : James Bannerman

Download or read book Business Genius written by James Bannerman and published by Pearson UK. This book was released on 2014-10-17 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can be a Business Genius. And the good news is that it isn't that hard. In fact, Business Genius! makes it fun. Inside this book are the secrets to more inner genius at work. They’ll help you spot opportunities, pole-vault problems, get creative and surprise others by turning the ordinary into the extraordinary and the impossible into possible. Through an array of highly original and powerful psychological techniques, you’ll soon start to improve: – Yourself: boost your focus, confidence, resilience and time-management skills – Your business: drive, grow and hone your competitive advantage, innovation and collaboration – Your impact: develop your influence, creativity, negotiation and leadership skills Blast through the blocks that hold you back and discover the clever, cunning tips and strategies that everyone from Disney to Danone and Ferrari to Faberge are using. Then turn theory into action, sharpen your skills and take your Business Genius thinking to an amazing new level. 'If you have an idea and want to make it happen, this is the book for you.' Ray Keene OBE, The Times 'This concentrated book of power inducts the ambitious entrepreneur into the secrets of how to do it yourself.' Tony Buzan, creator of Mind Maps 'Full of anecdotes, case studies and memorable quotes that makes it like no other self-help and business book.' Adrian Furnham, professor of psychology

Business Genius

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1907293361
Total Pages : 371 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Business Genius by : Peter Fisk

Download or read book Business Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-16 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, a more inspired approach to business. Business Genius describes how to grow your business more effectively through intelligent strategy and imaginative leadership, radical innovation and sustained change. Combining the entrepreneurial passion of a start-up with the commercial rigour of large enterprises... this is for everyone who seeks the inspiration to think and act differently. Business Genius helps you drive more profitable, sustainable growth in today’s fast changing and connected markets. It explores the challenges of strategy and innovation, leadership and change as you grow your business, and yourself, in order to achieve high performance. From the craze for Crocs to the cool of Diesel, the secrets of Kikkoman and energy of Red Bull, the vision of Google and disruption of Current TV, the revolution of P&G and the phenomenon of Umpqua – the book captures the best insights from around the world, and a new agenda for today’s business. Seeing things differently is the foundation of genius. Connecting your left and right brain to think more holistically, exploring opportunities from the future back as well as now forward – then doing business from the outside in rather than the inside out, in order to turn radical ideas into practical action.

Collective Genius

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Publisher : Harvard Business Review Press
ISBN 13 : 1422187594
Total Pages : 318 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Collective Genius by : Linda A. Hill

Download or read book Collective Genius written by Linda A. Hill and published by Harvard Business Review Press. This book was released on 2014-05-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of "10 Management Classics for 2022" by Thinkers50 Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.

Sam Walton

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Publisher : Enslow Publishers, Inc.
ISBN 13 : 9780766026926
Total Pages : 116 pages
Book Rating : 4.0/5 (269 download)

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Book Synopsis Sam Walton by : Sally Lee

Download or read book Sam Walton written by Sally Lee and published by Enslow Publishers, Inc.. This book was released on 2007-07-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of Wal-Mart founder Sam Walton, whose idea that he would get the best deals he could on merchandise and pass those savings on to the customer led to his becoming the richest man in America.

The Genius Zone

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Publisher : St. Martin's Essentials
ISBN 13 : 1250622611
Total Pages : 114 pages
Book Rating : 4.2/5 (56 download)

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Book Synopsis The Genius Zone by : Gay Hendricks, PH.D.

Download or read book The Genius Zone written by Gay Hendricks, PH.D. and published by St. Martin's Essentials. This book was released on 2021-06-29 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often we live lives that we find unfulfilling, fail to reach our own potential, and neglect to practice creativity in our daily routines. Gay Hendricks's The Genius Zone offers a way to change that by tapping into your own innate creativity. Dr. Gay Hendricks broke new ground with his bestselling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap. In The Genius Zone, Hendricks introduces his brilliant exercise, the Genius Move, a simple, life-altering practice that allows readers to end negative thinking and thrive authentically. By using the Genius Move, readers will learn to spend more of their lives in their zone of genius—where creativity flows freely and they are actively pursuing the things that offer them fulfillment and satisfaction. Filled with hands-on exercises and personal stories from the author, The Genius Zone is an essential guide to creative fulfillment. If you are committed to bringing forth your innate genius and making your largest possible creative contribution, The Genius Zone will become a trusted companion for the journey.

Customer Genius

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1907293388
Total Pages : 426 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Customer Genius by : Peter Fisk

Download or read book Customer Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2010-02-04 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello, I am your customer. Do you see the world like I do? It's simple really. Start with me and everything else follows. Together we can do extraordinary things. Are you ready? 10 building blocks, 30 practical tools, 50 inspirational stories. From Amazon to Banyan Tree, Quintessentially to Zipcars, explore 50 of the world's leading customer businesses. The rise of Air Asia, and the collaboration of Boeing; the segmented focus of Club Med, and the customer vision of Disney; the imagination of Camper, and the desire for the Nintendo Wii; the realism of Dove, and the tribal loyalty of Harley Davidson. The 'genius' of a customer-centric business is that it works from the outside in. It attracts, serves and retains the best customers as its route to profitability and growth. Isn't it about time you started doing business from the outside in?

I'm a Freaking GENIUS

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Publisher :
ISBN 13 : 9781599325620
Total Pages : 0 pages
Book Rating : 4.3/5 (256 download)

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Book Synopsis I'm a Freaking GENIUS by : Mike Campion

Download or read book I'm a Freaking GENIUS written by Mike Campion and published by . This book was released on 2015-05-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the back of my book. I had a feeling we would meet like this. I am going to take a wild guess that you are a wise human being trying to decide whether or not this book is for real. Allow me to interject two quick thoughts as you weigh out this high dollar, potentially life changing purchase: Excellent Point #1: My yacht isn't going to pay for itself- here is your big chance to do your part. Equally Excellent Point #2: YOUR yacht won't pay for itself, either. I know, I know, there is probably only a 60-80 percent chance you have a yacht payment (you probably own yours free and clear), but the fact remains, you aren't allergic to money--you are a Freaking GENIUS and your business isn't behaving. You might want to sit down for these bullets--a couple are gonna sting... - Tired of putting up with crabby customers? - Feel like you just can't get to the "next level"? - Sick of your business owning you instead of the other way around? - Want to know what the people who have more success with less effort know? - Sick of reading books that have a lot of great sounding concepts, but don't tell you exactly what to do NOW? Did a silent, single tear just slide down your left cheek? You, friend, are in the right place! The genius outburst that you now hold is full of things you can do today to start living the life you want. Only one question remains... Who am I and why should you care? Fair question. My name is Mike Campion and I am just a run of the mill business owner who has spent the last two decades working his tail off passionately buying, selling, and studying the art of business. I have built, bought, and sold multiple businesses and went through a lot of brain damage in the process. I eat, drink, sleep, and sadly shower with thoughts of how to make better businesses and happier business owners dancing in my head. This book is twenty years of figuring junk out, compressed into a hundred and eighty pages of ACTIONABLE business strategies that have worked in my life and the lives of those I have worked with and studied. If your juices aren't flowing, put this book down, slowly back away and maybe check out one of those Harry Potter books I've heard so much about. If this is getting you fired up, quit fooling around--run to the register, throw whatever money you have at the cashier, run to the safety of your car and start reading immediately!

Creative Genius

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Publisher : John Wiley & Sons
ISBN 13 : 1841127892
Total Pages : 404 pages
Book Rating : 4.8/5 (411 download)

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Book Synopsis Creative Genius by : Peter Fisk

Download or read book Creative Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2011-03-07 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.

Negotiation Genius

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Author :
Publisher : Bantam
ISBN 13 : 0553384112
Total Pages : 354 pages
Book Rating : 4.5/5 (533 download)

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Book Synopsis Negotiation Genius by : Deepak Malhotra

Download or read book Negotiation Genius written by Deepak Malhotra and published by Bantam. This book was released on 2008-08-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation. Whether you’ve “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer. What sets negotiation geniuses apart? They are the men and women who know how to: •Identify negotiation opportunities where others see no room for discussion •Discover the truth even when the other side wants to conceal it •Negotiate successfully from a position of weakness •Defuse threats, ultimatums, lies, and other hardball tactics •Overcome resistance and “sell” proposals using proven influence tactics •Negotiate ethically and create trusting relationships—along with great deals •Recognize when the best move is to walk away •And much, much more This book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.

Marketing Genius

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 190729340X
Total Pages : 516 pages
Book Rating : 4.9/5 (72 download)

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Book Synopsis Marketing Genius by : Peter Fisk

Download or read book Marketing Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society

A Genius for Money

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Author :
Publisher : Yale University Press
ISBN 13 : 030018459X
Total Pages : 458 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis A Genius for Money by : Caroline Dakers

Download or read book A Genius for Money written by Caroline Dakers and published by Yale University Press. This book was released on 2012-01-24 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the spectacular rags-to-riches story of James Morrison (1789–1857), who began life humbly but through hard work and entrepreneurial brilliance acquired a fortune unequalled in nineteenth-century England. Using the extensive Morrison archive, Caroline Dakers presents the first substantial biography of the richest commoner in England, recounting the details of Morrison's personal life while also placing him in the Victorian age of enterprise that made his success possible. An affectionate husband and father of ten, Morrison made his first fortune in textiles, then a second in international finance. He invested in North American railways, was involved in global trade from Canton to Valparaiso, created hundreds of jobs, and relished the challenges of "the science of business". His success enabled him to acquire land, houses, and works of art on a scale to rival the grandest of aristocrats.

Organizing Genius

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Publisher : Basic Books
ISBN 13 : 0465004237
Total Pages : 266 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Organizing Genius by : Warren G. Bennis

Download or read book Organizing Genius written by Warren G. Bennis and published by Basic Books. This book was released on 2007-03-21 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncovers the elements of creative collaboration by examining six of the century's most extraordinary groups and distill their successful practices into lessons that virtually any organization can learn and commit to in order to transform its own management into a collaborative and successful group of leaders. Paper. DLC: Organizational effectiveness - Case studies.

The Big Leap

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Publisher : Harper Collins
ISBN 13 : 0061735345
Total Pages : 230 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The Big Leap by : Gay Hendricks

Download or read book The Big Leap written by Gay Hendricks and published by Harper Collins. This book was released on 2009-04-21 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us believe that we will finally feel satisfied and content with our lives when we get the good news we have been waiting for, find a healthy relationship, or achieve one of our personal goals. However, this rarely happens. Good fortune is often followed by negative emotions that overtake us and result in destructive behaviors. "I don't deserve this," "this is too good to be true," or any number of harmful thought patterns prevent us from experiencing the joy and satisfaction we have earned. Sound familiar? This is what New York Times bestselling author Gay Hendricks calls the Upper Limit Problem, a negative emotional reaction that occurs when anything positive enters our lives. The Upper Limit Problem not only prevents happiness, but it actually stops us from achieving our goals. It is the ultimate life roadblock. In The Big Leap, Hendricks reveals a simple yet comprehensive program for overcoming this barrier to happiness and fulfillment, presented in a way that engages both the mind and heart. Working closely with more than one thousand extraordinary achievers in business and the arts—from rock stars to Fortune 500 executives—whose stories are featured in these pages, the book describes the four hidden fears that are at the root of the Upper Limit Problem. The Big Leap delivers a proven method for first identifying which of these four fears prevents us from reaching our personal upper limit, and then breaking through that limitation to achieve what Hendricks refers to as our Zone of Genius. Hendricks provides a clear path for achieving our true potential and attaining not only financial success but also success in love and life.

The Genius E-Commerce Mindset

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Author :
Publisher : Independently Published
ISBN 13 : 9781731247490
Total Pages : 251 pages
Book Rating : 4.2/5 (474 download)

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Book Synopsis The Genius E-Commerce Mindset by : Khaled Belkeram

Download or read book The Genius E-Commerce Mindset written by Khaled Belkeram and published by Independently Published. This book was released on 2018-11-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Genius ecommerce mindset one of the best ECommerce books for 2019 The book was written by Belkeram khaled an ecommerce expert . Why This Book it''s Different ? This book it''s not like the other books on the market ! do you know why ? simple answer ; most of the books out there just telling you a stories about their ecommerce journey , witch is good but you not getting any more value from that , and when Im saying value im talking about the practice advises , the tools that we need to use , the platforms , the advertising tips , more details that we need for our digital marketing . that''s why The Genius E-commerce Mindset book have two sides : Number One including more advices and stories and mindset strategies . Number Two will have more informations and details how to grow your online business and make money online , using the best digital marketing tools and the genius ways , and explain to you step by step how to win the online marketing game . The Genius ecommerce mindset Book , explain to you more the facebook advertising strategy , google ppc , instagram ads , shopify , woocommerce , dropshipping , shipping rates , how to build your brand , how to protect your business , digital marketing strategy , marketing analytics , b2c b2b b2g ,how to make money online , scale your business , grow your digital marketing , amazon fba ... Thats why It''s One of the Best Ecommerce books This is some ot the chapters on the book : Chapter 1: Everything it''s about your Mindset Chapter 2: The Doing Mindset Chapter 3: Customers don''t think the way you do Chapter 4: Trust is the King Chapter 5: Don''t Give a F*** About What Others Think About You! &sp; Chapter 6: A School Doesn''t Make An Entrepreneurs Chapter 7: Are You Under 30''s ? Chapter 8: How To Start a Mastermind Chapter 9: No One Cares About your Brand when you start Chapter 10: What is The Digital marketing? Chapter 11: Future of Ecommerce Chapter 12: What is the E-Commerce ? Chapter 13: What is dropshipping? Chapter 14: How to Trademark your Business Name Chapter 15: Apply for LLC for your Online Business Chapter 16: Branding Chapter 17: How to Build a Successful ecommerce Brand Chapter 18: Professional Logo Design Process Chapter 19: Best E-commerce Platforms Chapter 20: E-commerce shipping plans Chapter 21: Hiring a virtual assistant for your E-commerce Business Chapter 22: Drive Traffic To Your E-Commerce Website Using SEO Chapter 23: How much do you need to start a business on Amazon? Chapter 24: How to sell more on your product page Chapter 25: Tips for Facebook Ads Chapter 26: How To Contact Instagram Influencers .

Tim Cook

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Author :
Publisher : Penguin
ISBN 13 : 0525537619
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Tim Cook by : Leander Kahney

Download or read book Tim Cook written by Leander Kahney and published by Penguin. This book was released on 2019-04-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

Accidental Genius

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605096512
Total Pages : 208 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis Accidental Genius by : Mark Levy

Download or read book Accidental Genius written by Mark Levy and published by Berrett-Koehler Publishers. This book was released on 2010-08-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist's Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find solutions, and generate new content. Over 10,000 of the original edition sold.

Quirky

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Author :
Publisher : PublicAffairs
ISBN 13 : 1610397932
Total Pages : 344 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Quirky by : Melissa A Schilling

Download or read book Quirky written by Melissa A Schilling and published by PublicAffairs. This book was released on 2018-02-13 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The science behind the traits and quirks that drive creative geniuses to make spectacular breakthroughs What really distinguishes the people who literally change the world -- those creative geniuses who give us one breakthrough after another? What differentiates Marie Curie or Elon Musk from the merely creative, the many one-hit wonders among us? Melissa Schilling, one of the world's leading experts on innovation, invites us into the lives of eight people -- Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nikola Tesla, Marie Curie, Thomas Edison, and Steve Jobs -- to identify the traits and experiences that drove them to make spectacular breakthroughs, over and over again. While all innovators possess incredible intellect, intellect alone, she shows, does not create a breakthrough innovator. It was their personal, social, and emotional quirkiness that enabled true genius to break through--not just once but again and again. Nearly all of the innovators, for example, exhibited high levels of social detachment that enabled them to break with norms, an almost maniacal faith in their ability to overcome obstacles, and a passionate idealism that pushed them to work with intensity even in the face of criticism or failure. While these individual traits would be unlikely to work in isolation -- being unconventional without having high levels of confidence, effort, and goal directedness might, for example, result in rebellious behavior that does not lead to meaningful outcomes -- together they can fuel both the ability and drive to pursue what others deem impossible. Schilling shares the science behind the convergence of traits that increases the likelihood of success. And, as Schilling also reveals, there is much to learn about nurturing breakthrough innovation in our own lives -- in, for example, the way we run organizations, manage people, and even how we raise our children.