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Author : Scott Smith
Publisher :
ISBN 13 : 9780866473149
Total Pages : 244 pages
Book Rating : 4.4/5 (731 download)
Download or read book Business Communication Strategies in the International Business World written by Scott Smith and published by . This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Juan Carlos Palmer
Publisher : Peter Lang
ISBN 13 : 9783039109548
Total Pages : 356 pages
Book Rating : 4.1/5 (95 download)
Download or read book Intercultural and International Business Communications written by Juan Carlos Palmer and published by Peter Lang. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume originates from the editors' interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three - discourse, culture and context - play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.
Author : Bonnye E. Stuart
Publisher : John Wiley & Sons
ISBN 13 : 0470027673
Total Pages : 449 pages
Book Rating : 4.4/5 (7 download)
Download or read book Integrated Business Communication written by Bonnye E. Stuart and published by John Wiley & Sons. This book was released on 2007-04-23 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach – Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. The book focuses on the practical application of theory and concepts Presents case studies from many sectors to illustrate concepts The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Author : Jane Lockwood
Publisher : Routledge
ISBN 13 : 1000339998
Total Pages : 320 pages
Book Rating : 4.0/5 (3 download)
Download or read book Developing Global Business Communication in Asia written by Jane Lockwood and published by Routledge. This book was released on 2021-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together. The book aims to help learners: Use authentic workplace materials to solve problems using English Understand how language can be used as a lingua franca effectively when communicating Understand how intertextuality between shared spoken and written texts drives communication Improve communicative performance in spoken and written texts Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.
Author : Zahed Mannan
Publisher : University Grants Commission, Bangladesh
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4./5 ( download)
Download or read book Business Communication written by Zahed Mannan and published by University Grants Commission, Bangladesh. This book was released on 2013-10-20 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is suitable for university students and executives, and also for any person who wishes to gain a broad understanding of business communication and public speaking. Zahed Mannan examines both the historical roots, as well as contemporary theories of communication, to give the reader an introduction to the theory and practice of communication. He then applies the principles of communication to the public speaking context and guides the reader through the steps in the writing process. The book ends with a part that deals specifically real life examples of business communication. The text comprehensive topic coverage provides clear guidance for all communication practices in business and organizations. Centered on the ntion that business communication can influence the interpretation of issues and events, this text provides students and executives with practical tips, contemporary applications, and emphasized on realities of daily career life. BUSINESS COMMUNICATION has been written and designed to fulfill the requirements of current and future communication needs in the social and political context of Bangladesh, as well as the requirements of outcomes-based education. It is hoped that this book will meet the requirements of teaching, training and development program. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.
Author : Pragyan Rath
Publisher : Taylor & Francis
ISBN 13 : 1351341499
Total Pages : 227 pages
Book Rating : 4.3/5 (513 download)
Download or read book Communication Strategies for Corporate Leaders written by Pragyan Rath and published by Taylor & Francis. This book was released on 2017-11-06 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.
Author : Dr. Yongqiang LIU _永_
Publisher : 清華大學出版社
ISBN 13 : 7302422591
Total Pages : 364 pages
Book Rating : 4.3/5 (24 download)
Download or read book A Paradigm for Business Communication across Cultures: Theoretical Highlights for Practice written by Dr. Yongqiang LIU _永_ and published by 清華大學出版社. This book was released on 2015-01-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: �Today’s global citizens operate business and management endeavors on a global scale. Globalization generates an increasing demand for effective communication in diverse cultural contexts and challenges the relevance of culture in operating businesses in the global village. Communication differences are apparent in many scenarios. Expatriates of international organizations operating abroad adopt their native cultural values to motivate employees of foreign cultures with an entirely different perspective. They use one culture’s motives to move people from other cultures. In global marketing communication, the communicators use values systems of their native culture to develop advertising for other cultures. They use categorizations of one culture to describe others. Such divergence in attitudes, perspectives and priorities of suppliers, and customers with different cultural backgrounds have led to many project failures in international organizations. An in-depth understanding of cultural backgrounds and the potential impact on communication of the people one is interacting with can increase the probability of business success among investors, managers, entrepreneurs and employees operating in diverse cultures. However, effective cross cultural business communication needs to recognize and adopt an interdisciplinary perspective in understanding the cultural forces (Leung, K. et al., 2005). Therefore, we need a multidisciplinary paradigm to carry on effective and successful business communication in our contemporary global village. 本_构建有效的跨文化商__通理_模型，__企_商__略、宏_社_文化、__文化在构建企__通_略中的作用与影_，研究_言与文化在信息__与解__程中的作用，以及_通中的有效_言策略和模糊_言策略。同_，本__合理_模型，提出了有效的跨文化___通_略、_告_通_略和_判_通_略，并提供了提高_通效率与效果的技能和方法。
Author : Uma Narula
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126906017
Total Pages : 396 pages
Book Rating : 4.9/5 (6 download)
Download or read book Business Communication Practices written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Communication Practices That Are Changing Overtime, Are Significant For Success Of Any Business. Relying Importantly On Interpersonal Communications And Technology, The Changing Modern Trends In Business Communications Focus On The Importance Of Human Communication Relationships For Business Communication Links, Communication Skills And Development And Training Programs. While The Mass Low-End Markets, The Bottom Of The Pyramid, And Rural Markets Are Getting The Center Spread For Business Realities, Globalization With Its Challenges And Outsourcing Is Changing The Business Communication Scenarios. In 2000 Decades, The Business Management Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To Changing Business Communication Scenarios For Core Competencies In Business.The Present Book Is A Timely Publication, Aiming At Presenting The Ongoing Paradigm Shift In Business Communication Practices In Cohesive And Understandable Pattern. It Gives The Readers Insights About Communication Realities In The Business World. It Introduces The Readers To Business Communication Typology, Contexts And Patterns. Highlighting The Inflow And Outflow Of Information And Sharing With The External And Internal Links Of The Business Organization, The Book Discusses The Dynamics Of Business Communications In The Context Of Performance And Productivity. Besides, Marketing From Its Various Approaches, And Innovations Of Products And Services Are Also Discussed In Detail. Apart From These, The Role Of Advertisement, Public Relations Tactics, Communication Technologies And Skills, Varied Business Models And Many Other Related Concepts Have Been Analytically Dealt With.The Present Book Is Offered To The Students, Researchers, Professionals And Practitioners With The Hope That It Will Provide Not Only Accessible But Exciting Study Material.
Author : Wallace V. Schmidt
Publisher : SAGE Publications
ISBN 13 : 150631922X
Total Pages : 336 pages
Book Rating : 4.5/5 (63 download)
Download or read book Communicating Globally written by Wallace V. Schmidt and published by SAGE Publications. This book was released on 2007-02-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating Globally: Intercultural Communication and International Business uniquely integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Authors Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton, and William J. Wardrope provide students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.
Author : Sylvia-Michèle Sternkopf
Publisher : diplom.de
ISBN 13 : 3832481613
Total Pages : 381 pages
Book Rating : 4.8/5 (324 download)
Download or read book Language and Business written by Sylvia-Michèle Sternkopf and published by diplom.de. This book was released on 2004-07-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Small and medium-sized enterprises (SMEs) are the backbone of the German economy. Against the background of continuing globalisation, they are increasingly faced with the challenge of internationalisation. This study was designed as an empirical investigation of how well SMEs in the federal state of Saxony are prepared for this task of the future, which measures they take in order to market their products and services in the global marketplace, and it tries to identify their strengths and weaknesses in this respect. The very nature of this thesis is thus a truly interdisciplinary approach, investigating marketing aspects as well as linguistic factors. The main focus was on the language small and medium-sized companies use for their international communications. English has long become the lingua franca of the globalising economy, and this study set out to investigate how well SMEs are prepared to meet the linguistic requirements imposed on them by global business. Enterprises in the new German states are widely believed to be disadvantaged with regard to their communicative competence in English, since English played only a minor role for decades, but has risen to decisive significance within the past couple of years, taking many companies and their employees by surprise, finding them not as well prepared as their colleagues in the old German states. Still, finding their way to the new export markets in Western Europe, the Americas and Asia are vital for the survival of Saxon economy, and communicative competence in English as the lingua franca of international business is the major prerequisite for achieving this objective. Corporate communicative competence involves various aspects, including the foreign language skills of the employees covering the entire range of linguistic skills from oral communication including listening and speaking, giving presentations or participating in negotiations to writing skills ranging from reading and writing of various text types, including media literacy. Apart from the personal linguistic competence of the employees, the corporate linguistic competence of the company also plays a major role for the perception of the company on its international markets. Therefore this study focused on investigating how well SMEs present themselves in their corporate literature and on the internet, which instruments from the wide-ranging selection of marketing tools hey apply for communicating [...]
Author : Silvia Cambié
Publisher : Kogan Page Publishers
ISBN 13 : 0749458275
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)
Download or read book International Communications Strategy written by Silvia Cambié and published by Kogan Page Publishers. This book was released on 2009-07-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media. Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully. By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients.
Author : Bob Dignen
Publisher : HarperCollins UK
ISBN 13 : 9780007460564
Total Pages : 0 pages
Book Rating : 4.4/5 (65 download)
Download or read book Effective International Business Communication written by Bob Dignen and published by HarperCollins UK. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve the way you communicate in English when working internationally--it's as much about how you say it as what you say. You need more than just a good level of English to communicate successfully in international business. This guide gives you clear and practical advice to help you to communicate successfully with colleagues and business partners around the world, using the English you already know. Part 1 will help you with speaking and listening, with practical ideas to help you create better understanding with colleagues and business partners. Part 2 covers key interpersonal skills, such as building relationships, networking, influencing, making decisions, managing conflict, and building trust. Part 3 considers the challenges of virtual communication with colleagues at a distance, with advice on how to write better emails and manage conference calls. Each unit features tip boxes, model conversations, and case studies. Work environments today are increasingly complex, and with greater demands on time there is more emphasis on choosing the right form of communication at the right time. You need to be able to work with colleagues at a distance and build and maintain relationships with people at home and abroad. Effective International Business Communication will help you to build the relationships you need to be successful. Can be used for self-study or by Business English trainers who want their clients to get results.
Author : Scott McLean
Publisher :
ISBN 13 : 9781936126118
Total Pages : 408 pages
Book Rating : 4.1/5 (261 download)
Download or read book Business Communication for Success written by Scott McLean and published by . This book was released on 2010 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christina Kuttnig
Publisher : GRIN Verlag
ISBN 13 : 366807724X
Total Pages : 169 pages
Book Rating : 4.6/5 (68 download)
Download or read book International Online Marketing Communication Strategies of Global Players. A Linguistic Study with Special Reference to T-Mobile written by Christina Kuttnig and published by GRIN Verlag. This book was released on 2015-10-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: Sehr Gut, Klagenfurt University, language: English, abstract: The purpose of this study is to analyse the international online marketing communication strategies of a mobile communications provider that has recently ‘gone global’ from a linguistic point of view. This field of business has so far operated on a local level; through the merger of various companies operating on a national level to form the global player T-Mobile this has become an international business. The present study will compare the linguistic implementation of T-Mobile’s online marketing communication strategies on the corporate as well as two local Internet sites and attempt to filter out possible cross-cultural differences. Since an analysis of all relevant media would deserve more consideration than the purpose and length of this thesis allow, I wish to focus on just one media, the Internet, as this communication channel is exemplar of the ‘open-strategy’ approach of international marketing communications.
Author : Olvera-Lobo, María Dolores
Publisher : IGI Global
ISBN 13 : 179986801X
Total Pages : 319 pages
Book Rating : 4.7/5 (998 download)
Download or read book Innovative Perspectives on Corporate Communication in the Global World written by Olvera-Lobo, María Dolores and published by IGI Global. This book was released on 2021-04-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author : Wallace V. Schmidt
Publisher : SAGE
ISBN 13 : 1412913179
Total Pages : 337 pages
Book Rating : 4.4/5 (129 download)
Download or read book Communicating Globally written by Wallace V. Schmidt and published by SAGE. This book was released on 2007-02-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Communicating Globally: Intercultural Communication and International Business" provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success. This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations. "Communicating Globally: Intercultural Communication and International Business" provides further insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance
Author : Richard C. Huseman
Publisher :
ISBN 13 : 9780729502924
Total Pages : 430 pages
Book Rating : 4.5/5 (29 download)
Download or read book Business Communication written by Richard C. Huseman and published by . This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:
