Business Communication Strategies And Practices

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Business Communication: Strategies and Practices

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Author : Dominick Pereira
Publisher :
ISBN 13 : 9781682857205
Total Pages : 197 pages
Book Rating : 4.8/5 (572 download)

Book Synopsis Business Communication: Strategies and Practices by : Dominick Pereira

Download or read book Business Communication: Strategies and Practices written by Dominick Pereira and published by . This book was released on 2019-06-28 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business communication refers to the information exchange and interaction between various members in an organization. It encompasses advertising and marketing, public relations, corporate communication and community engagement, besides many others. The methods of business communication are presentations, video conferencing, web-based communication, reports, face-to-face meetings, etc. There are different approaches or directions to business communication in an organization. These are lateral or horizontal, formal and informal communication, top-down, bottom-up and diagonal communication, besides others. This book provides comprehensive insights into managerial and business communication and its need in the modern scenario. It outlines the strategies and practices of business communication in extensive detail. It aims to serve as a resource guide for students and experts alike and contribute to the growth of the discipline.

Corporate Communication

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Author : Joep Cornelissen
Publisher : SAGE
ISBN 13 : 1446209407
Total Pages : 297 pages
Book Rating : 4.4/5 (462 download)

Book Synopsis Corporate Communication by : Joep Cornelissen

Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2011-03-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Corporate Communication

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Author : Michael B. Goodman
Publisher : Peter Lang
ISBN 13 : 9781433106217
Total Pages : 264 pages
Book Rating : 4.1/5 (62 download)

Book Synopsis Corporate Communication by : Michael B. Goodman

Download or read book Corporate Communication written by Michael B. Goodman and published by Peter Lang. This book was released on 2010 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500 multinational corporation today faces the challenges of a rapidly changing global economy, a revolution in communications channels fueled by the Internet, and a substantially transformed understanding of what a 21st-century corporation stands for. This book provides an accessible framework for describing these forces and the specific communication challenges that they have thrown at the global corporation. The text reviews the evolution of society's response to the development of the modern company and the corporate communication practices that grew up in response to it, as well as examining the impact of globalization, Web 2.0 and the networked enterprise on current corporate relationships with key stakeholders such as customers, employees, shareholders, communities and regulators. In examining these forces and how they are interwoven, the authors offer insights and strategies for deploying effective communication as a strategic business asset in today's global economy. Designed for the advanced student of corporate communication, the book contains updated guidelines for the management of investor relations, community relations and other corporate relationships in the age of social media. Specific recommendations for how to organize and execute effective communication for the contemporary practitioner working in the communication field are also provided.

Business Communication Practices

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Author : Uma Narula
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126906017
Total Pages : 396 pages
Book Rating : 4.9/5 (6 download)

Book Synopsis Business Communication Practices by : Uma Narula

Download or read book Business Communication Practices written by Uma Narula and published by Atlantic Publishers & Dist. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Communication Practices That Are Changing Overtime, Are Significant For Success Of Any Business. Relying Importantly On Interpersonal Communications And Technology, The Changing Modern Trends In Business Communications Focus On The Importance Of Human Communication Relationships For Business Communication Links, Communication Skills And Development And Training Programs. While The Mass Low-End Markets, The Bottom Of The Pyramid, And Rural Markets Are Getting The Center Spread For Business Realities, Globalization With Its Challenges And Outsourcing Is Changing The Business Communication Scenarios. In 2000 Decades, The Business Management Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To Changing Business Communication Scenarios For Core Competencies In Business.The Present Book Is A Timely Publication, Aiming At Presenting The Ongoing Paradigm Shift In Business Communication Practices In Cohesive And Understandable Pattern. It Gives The Readers Insights About Communication Realities In The Business World. It Introduces The Readers To Business Communication Typology, Contexts And Patterns. Highlighting The Inflow And Outflow Of Information And Sharing With The External And Internal Links Of The Business Organization, The Book Discusses The Dynamics Of Business Communications In The Context Of Performance And Productivity. Besides, Marketing From Its Various Approaches, And Innovations Of Products And Services Are Also Discussed In Detail. Apart From These, The Role Of Advertisement, Public Relations Tactics, Communication Technologies And Skills, Varied Business Models And Many Other Related Concepts Have Been Analytically Dealt With.The Present Book Is Offered To The Students, Researchers, Professionals And Practitioners With The Hope That It Will Provide Not Only Accessible But Exciting Study Material.

Business Communications

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Author : Michael J. Rouse
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (13 download)

Book Synopsis Business Communications by : Michael J. Rouse

Download or read book Business Communications written by Michael J. Rouse and published by . This book was released on 2002 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delivers key personal and professional communication skills, specifically for a business context, that will complement and go beyond the generic skills covered in many more elementary books.

Business Communication

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Author : Mary Munter
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.0/5 ( download)

Book Synopsis Business Communication by : Mary Munter

Download or read book Business Communication written by Mary Munter and published by Prentice Hall. This book was released on 1987 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Communication

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Author : Richard C. Huseman
Publisher : Chicago : Dryden Press
ISBN 13 :
Total Pages : 722 pages
Book Rating : 4.E/5 ( download)

Book Synopsis Business Communication by : Richard C. Huseman

Download or read book Business Communication written by Richard C. Huseman and published by Chicago : Dryden Press. This book was released on 1991 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communication: Principles and Practice

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Author : James Mahoney
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195576894
Total Pages : 0 pages
Book Rating : 4.5/5 (768 download)

Book Synopsis Strategic Communication: Principles and Practice by : James Mahoney

Download or read book Strategic Communication: Principles and Practice written by James Mahoney and published by OUP Australia & New Zealand. This book was released on 2012-11-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans. It approaches strategic communication from how an organisation communicates across organisational endeavours. The emphasis is on the strategic application of communication and how an organisation functions to advance its mission.

Corporate Communication

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Author : Michael B. Goodman
Publisher : Business Expert Press
ISBN 13 : 1606493094
Total Pages : 145 pages
Book Rating : 4.6/5 (64 download)

Book Synopsis Corporate Communication by : Michael B. Goodman

Download or read book Corporate Communication written by Michael B. Goodman and published by Business Expert Press. This book was released on 2012-01-18 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.

Corporate Communication

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Author : Sandra Oliver
Publisher : Kogan Page Publishers
ISBN 13 : 9780749423735
Total Pages : 240 pages
Book Rating : 4.4/5 (237 download)

Book Synopsis Corporate Communication by : Sandra Oliver

Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.

Business Communication Strategies in the International Business World

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Author : Scott Smith
Publisher :
ISBN 13 : 9780866473149
Total Pages : 244 pages
Book Rating : 4.4/5 (731 download)

Book Synopsis Business Communication Strategies in the International Business World by : Scott Smith

Download or read book Business Communication Strategies in the International Business World written by Scott Smith and published by . This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business and Professional Communication

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Author : James B. Benjamin
Publisher : Allyn & Bacon
ISBN 13 : 9780673185600
Total Pages : 276 pages
Book Rating : 4.1/5 (856 download)

Book Synopsis Business and Professional Communication by : James B. Benjamin

Download or read book Business and Professional Communication written by James B. Benjamin and published by Allyn & Bacon. This book was released on 1994 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a unique presentational speaking approach, it reviews the cultural and managerial perspectives in organizations and how they affect communication strategies.

Strategic Corporate Communication

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Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.5/5 (327 download)

Book Synopsis Strategic Corporate Communication by : Ross Brinkert

Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.

Communication Skills for Business Professionals

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Author : Celeste Lawson
Publisher : Cambridge University Press
ISBN 13 : 1108594417
Total Pages : 491 pages
Book Rating : 4.1/5 (85 download)

Book Synopsis Communication Skills for Business Professionals by : Celeste Lawson

Download or read book Communication Skills for Business Professionals written by Celeste Lawson and published by Cambridge University Press. This book was released on 2019-06-12 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.

Business Communication

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Author : Liam Perry & Tyler Miller
Publisher : Scientific e-Resources
ISBN 13 : 1839472057
Total Pages : 344 pages
Book Rating : 4.8/5 (394 download)

Book Synopsis Business Communication by : Liam Perry & Tyler Miller

Download or read book Business Communication written by Liam Perry & Tyler Miller and published by Scientific e-Resources. This book was released on 2018-12-24 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is one of the most important aspects of the business world. Professional men and women use communication for getting ahead, resolving interpersonal conflicts and working collaboratively with others to achieve unified goals. Since communication is such a necessary business component, business people must familiarize themselves with communication techniques that will be most effective for them and their professional counterparts. The importance of communication skills can be seen when good, quality communication occurs that prevents misunderstandings, miscommunication and conflict. It produces productive work and performance which ultimately impacts the company's bottom line. Business Communication is any communication used to promote a product, service, or organization - with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. There is a good chance that you may not know what kind of listener you are. After all, until the topic arises, most people do not tend to think about the issue. So now is the time to think about it. There are different types of listeners out there, and learning about some of the different ways that people listen may help you use that information to improve your listening skills. This book covers all the aspects of Business Communication. It is hoped that this book will meet the requirements of teaching, training and development programme. Besides, the text will provide valuable guidance to any individual who is keen on improving his/her communication skills.

Business Communication

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Author : Richard C. Huseman
Publisher :
ISBN 13 : 9780729502924
Total Pages : 430 pages
Book Rating : 4.5/5 (29 download)

Book Synopsis Business Communication by : Richard C. Huseman

Download or read book Business Communication written by Richard C. Huseman and published by . This book was released on 1988 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Organizational Communication: Strategies for Success

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Author : Theodore Avtgis
Publisher :
ISBN 13 : 9781465203908
Total Pages : 0 pages
Book Rating : 4.2/5 (39 download)

Book Synopsis Organizational Communication: Strategies for Success by : Theodore Avtgis

Download or read book Organizational Communication: Strategies for Success written by Theodore Avtgis and published by . This book was released on 2012-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational Communication: Strategies for Success