Business And Public Affairs Guide

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Business for Communicators

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Author : Sandra Duhé
Publisher : Routledge
ISBN 13 : 1000433609
Total Pages : 253 pages
Book Rating : 4.0/5 (4 download)

Book Synopsis Business for Communicators by : Sandra Duhé

Download or read book Business for Communicators written by Sandra Duhé and published by Routledge. This book was released on 2021-08-30 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business for Communicators provides future and current professional communicators with a hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments. Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy. Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make. Real world applications illustrate concepts covered, focus on the communication implications of business outcomes, and provide opportunities for extended learning and discussion. This book is an essential resource for advanced undergraduate and graduate students, as well as professional corporate communicators ready to enhance their influence and advance their careers with business acumen. An accompanying website, blog, email, and social media platforms provide additional resources, interaction, commentary, and responses to questions from educators and practitioners, as well as teaching materials for educators, at www.thecommunicatorsmba.com.

Handbook of Public Affairs

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Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761943938
Total Pages : 628 pages
Book Rating : 4.9/5 (439 download)

Book Synopsis Handbook of Public Affairs by : Phil Harris

Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.

Public Relations For Dummies

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Author : Eric Yaverbaum
Publisher : John Wiley & Sons
ISBN 13 : 111805279X
Total Pages : 391 pages
Book Rating : 4.1/5 (18 download)

Book Synopsis Public Relations For Dummies by : Eric Yaverbaum

Download or read book Public Relations For Dummies written by Eric Yaverbaum and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

The SAGE Handbook of International Corporate and Public Affairs

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Author : Phil Harris
Publisher : SAGE
ISBN 13 : 1473959071
Total Pages : 1011 pages
Book Rating : 4.4/5 (739 download)

Book Synopsis The SAGE Handbook of International Corporate and Public Affairs by : Phil Harris

Download or read book The SAGE Handbook of International Corporate and Public Affairs written by Phil Harris and published by SAGE. This book was released on 2016-12-06 with total page 1011 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of The SAGE Handbook of International Corporate and Public Affairs builds on the success of the first edition (2005) by comprehensively updating and enhancing the material and structure, setting a new standard for the practitioner and student of the global public affairs discipline. The new edition includes increased international coverage of the field, and a strong focus on emerging trends, as well as providing a comprehensive overview of the foundations and key aspects of the discipline. The Handbook is organised into six thematic sections, including a generously-sized section devoted to case studies of public affairs in action: Foundations of PA PA and its relationship to other Key Disciplines Emerging Trends in PA The Regional Development and Application of PA Case Studies of PA in Action Tactical Approaches to Executing PA. Containing contributions from leading experts in the field today, this Handbook is designed to serve the needs of scholars, researchers, students and professionals alike.

Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress

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Author : Bradford Fitch
Publisher : The Capitol Net Inc
ISBN 13 : 9781587330032
Total Pages : 376 pages
Book Rating : 4.3/5 (3 download)

Book Synopsis Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by : Bradford Fitch

Download or read book Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com

Research Handbook on Public Affairs

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Author : Arco Timmermans
Publisher : Edward Elgar Publishing
ISBN 13 : 1803920289
Total Pages : 417 pages
Book Rating : 4.8/5 (39 download)

Book Synopsis Research Handbook on Public Affairs by : Arco Timmermans

Download or read book Research Handbook on Public Affairs written by Arco Timmermans and published by Edward Elgar Publishing. This book was released on 2024-05-02 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative Handbook, Arco Timmermans brings together a diverse range of experts to scrutinise the current field of public affairs, what can be learned from it and its compatibility with democracy and open society. Through this multidisciplinary focus on knowledge and competencies, the Handbook aims to closely connect the spheres of research and practice within public affairs.

Public Relations

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Author : Joe Marconi
Publisher : Racom Communications
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Public Relations by : Joe Marconi

Download or read book Public Relations written by Joe Marconi and published by Racom Communications. This book was released on 2004 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This book] shows all the most effective planning techniques; how to execute the entire range of programming possibilities, from investor relations and employee relations to cause marketing programs; and all of the important skills, including speech writing, image management and crisis management. [It] gives you ... examples of how the masters have done it profitably for themselves and for their clients. [It also] gives you fingertip access to additional information sources.-Dust jacket.

Public Health Business Planning

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Author : Stephen Orton
Publisher : Jones & Bartlett Learning
ISBN 13 : 0763746215
Total Pages : 198 pages
Book Rating : 4.7/5 (637 download)

Book Synopsis Public Health Business Planning by : Stephen Orton

Download or read book Public Health Business Planning written by Stephen Orton and published by Jones & Bartlett Learning. This book was released on 2009-10-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies

Joint Ethics Regulation (JER).

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Author : United States. Department of Defense
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (31 download)

Book Synopsis Joint Ethics Regulation (JER). by : United States. Department of Defense

Download or read book Joint Ethics Regulation (JER). written by United States. Department of Defense and published by . This book was released on 1997 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

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Author : Don W. Stacks
Publisher : Business Expert Press
ISBN 13 : 1606491024
Total Pages : 242 pages
Book Rating : 4.6/5 (64 download)

Book Synopsis A Practioner's Guide to Public Relations Research, Measurement and Evaluation by : Don W. Stacks

Download or read book A Practioner's Guide to Public Relations Research, Measurement and Evaluation written by Don W. Stacks and published by Business Expert Press. This book was released on 2010-07-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

E-PR

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Author : Matt Haig
Publisher : Kogan Page Publishers
ISBN 13 : 9780749434342
Total Pages : 180 pages
Book Rating : 4.4/5 (343 download)

Book Synopsis E-PR by : Matt Haig

Download or read book E-PR written by Matt Haig and published by Kogan Page Publishers. This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

The Marketer's Guide to Public Relations

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Author : Thomas L. Harris
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.3/5 ( download)

Book Synopsis The Marketer's Guide to Public Relations by : Thomas L. Harris

Download or read book The Marketer's Guide to Public Relations written by Thomas L. Harris and published by . This book was released on 1991-02-07 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer's mind and heart and build strong consumer awareness and preference. However, in today's ``overcommunicated'' society, mass and even target advertising lose some of their cost-effectiveness. That's where ``marketing public relations'' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product's life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.

Public Relations for Small Business

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Author : L. Kim Garvey
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.3/5 ( download)

Book Synopsis Public Relations for Small Business by : L. Kim Garvey

Download or read book Public Relations for Small Business written by L. Kim Garvey and published by . This book was released on 1978 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Handbook of Corporate Communication and Public Relations

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Author : Sandra Oliver
Publisher : Routledge
ISBN 13 : 1134314485
Total Pages : 479 pages
Book Rating : 4.1/5 (343 download)

Book Synopsis A Handbook of Corporate Communication and Public Relations by : Sandra Oliver

Download or read book A Handbook of Corporate Communication and Public Relations written by Sandra Oliver and published by Routledge. This book was released on 2004-04-22 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.

Writing For Public Relations

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Author : Janet Mizrahi
Publisher : Business Expert Press
ISBN 13 : 1631573063
Total Pages : 100 pages
Book Rating : 4.6/5 (315 download)

Book Synopsis Writing For Public Relations by : Janet Mizrahi

Download or read book Writing For Public Relations written by Janet Mizrahi and published by Business Expert Press. This book was released on 2015-12-29 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.

A Guide to Ethics and Public Policy

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Author : D. Don Welch
Publisher : Routledge
ISBN 13 : 1317746473
Total Pages : 185 pages
Book Rating : 4.3/5 (177 download)

Book Synopsis A Guide to Ethics and Public Policy by : D. Don Welch

Download or read book A Guide to Ethics and Public Policy written by D. Don Welch and published by Routledge. This book was released on 2014-04-16 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developed by D. Don Welch during his 28 years of teaching ethics and public policy, the rationale behind A Guide to Ethics and Public Policy is to present a comprehensive guide for making policy judgments. Rather than present specific cases that raise moral issues or discuss the role a few concepts play in the moral analysis of policy, this book instead provides a broad framework for the moral evaluation of public policies and policy proposals. This framework is organized around guiding five principles: benefit, effectiveness, fairness, fidelity, and legitimacy. These principles identify the factors that should be taken into account and the issues that should be addressed as citizens address the question of what the United States government should be able to do. Organized by concept, with illustrations and examples frequently interspersed, the book covers both theory and specific issues. A Guide to Ethics and Public Policy outlines a comprehensive ethical framework, provides content to the meaning of the five principles that comprise that framework through the use of illustrations and examples, and offers guidance about how to navigate one’s way through the conflicts and dilemmas that inevitably result from a serious effort to analyze policies.

Public Affairs Reporting Now

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Author : George Killenberg
Publisher : CRC Press
ISBN 13 : 113603322X
Total Pages : 399 pages
Book Rating : 4.1/5 (36 download)

Book Synopsis Public Affairs Reporting Now by : George Killenberg

Download or read book Public Affairs Reporting Now written by George Killenberg and published by CRC Press. This book was released on 2012-07-26 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting Today's Most Needed News!