Business Analytics Principles Concepts And Applications

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Business Analytics Principles, Concepts, and Applications

Author : Marc J. Schniederjans
Publisher : Pearson Education
ISBN 13 : 0133552241
Total Pages : 369 pages
Book Rating : 4.1/5 (335 download)

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Book Synopsis Business Analytics Principles, Concepts, and Applications by : Marc J. Schniederjans

Download or read book Business Analytics Principles, Concepts, and Applications written by Marc J. Schniederjans and published by Pearson Education. This book was released on 2014-04-23 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of IBM's menu-based SPSS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. A valuable resource for all beginning-to-intermediate-level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

Business Analytics Principles, Concepts, and Applications with SAS

Author : Marc J. Schniederjans
Publisher : Pearson Education
ISBN 13 : 0133989402
Total Pages : 353 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Business Analytics Principles, Concepts, and Applications with SAS by : Marc J. Schniederjans

Download or read book Business Analytics Principles, Concepts, and Applications with SAS written by Marc J. Schniederjans and published by Pearson Education. This book was released on 2014-10-07 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to a shortage of effective content for teaching business analytics, this text offers a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. Business Analytics Principles, Concepts, and Applications with SAS offers a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, Business Analytics Principles, Concepts, and Applications with SAS demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself.

Business Analytics Principles, Concepts, and Applications with SAS

Author : Marc J. Schniederjans
Publisher : Pearson Education
ISBN 13 : 0133989577
Total Pages : 353 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis Business Analytics Principles, Concepts, and Applications with SAS by : Marc J. Schniederjans

Download or read book Business Analytics Principles, Concepts, and Applications with SAS written by Marc J. Schniederjans and published by Pearson Education. This book was released on 2014-09-12 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn everything you need to know to start using business analytics and integrating it throughout your organization. Business Analytics Principles, Concepts, and Applications with SAS brings together a complete, integrated package of knowledge for newcomers to the subject. The authors present an up-to-date view of what business analytics is, why it is so valuable, and most importantly, how it is used. They combine essential conceptual content with clear explanations of the tools, techniques, and methodologies actually used to implement modern business analytics initiatives. They offer a proven step-wise approach to designing an analytics program, and successfully integrating it into your organization, so it effectively provides intelligence for competitive advantage in decision making. Using step-by-step examples, the authors identify common challenges that can be addressed by business analytics, illustrate each type of analytics (descriptive, prescriptive, and predictive), and guide users in undertaking their own projects. Illustrating the real-world use of statistical, information systems, and management science methodologies, these examples help readers successfully apply the methods they are learning. Unlike most competitive guides, this text demonstrates the use of SAS software, permitting instructors to spend less time teaching software and more time focusing on business analytics itself. Business Analytics Principles, Concepts, and Applications with SAS will be a valuable resource for all beginning-to-intermediate level business analysts and business analytics managers; for MBA/Masters' degree students in the field; and for advanced undergraduates majoring in statistics, applied mathematics, or engineering/operations research.

Data Mining for Business Analytics

Author : Galit Shmueli
Publisher : John Wiley & Sons
ISBN 13 : 111954985X
Total Pages : 608 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Data Mining for Business Analytics by : Galit Shmueli

Download or read book Data Mining for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2019-10-14 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python presents an applied approach to data mining concepts and methods, using Python software for illustration Readers will learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. This is the sixth version of this successful text, and the first using Python. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: A new co-author, Peter Gedeck, who brings both experience teaching business analytics courses using Python, and expertise in the application of machine learning methods to the drug-discovery process A new section on ethical issues in data mining Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students More than a dozen case studies demonstrating applications for the data mining techniques described End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions Data Mining for Business Analytics: Concepts, Techniques, and Applications in Python is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology. “This book has by far the most comprehensive review of business analytics methods that I have ever seen, covering everything from classical approaches such as linear and logistic regression, through to modern methods like neural networks, bagging and boosting, and even much more business specific procedures such as social network analysis and text mining. If not the bible, it is at the least a definitive manual on the subject.” —Gareth M. James, University of Southern California and co-author (with Witten, Hastie and Tibshirani) of the best-selling book An Introduction to Statistical Learning, with Applications in R

Global Business Analytics Models

Author : Hokey Min
Publisher : FT Press
ISBN 13 : 0134057619
Total Pages : 239 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Global Business Analytics Models by : Hokey Min

Download or read book Global Business Analytics Models written by Hokey Min and published by FT Press. This book was released on 2016-03-05 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE COMPLETE GUIDE TO USING ANALYTICS TO MANAGE RISK AND UNCERTAINTY IN COMPLEX GLOBAL BUSINESS ENVIRONMENTS Practical techniques for developing reliable, actionable intelligence–and using it to craft strategy Analytical opportunities to solve key managerial problems in global enterprises Written for working managers: packed with realistic, useful examples This guide helps global managers use modern analytics to gain reliable, actionable, and timely business intelligence–and use it to manage risk, build winning strategies, and solve urgent problems. Dr. Hokey Min offers a practical, easy-to-understand overview of business analytics in a global context, focusing especially on managerial and strategic implications. After demystifying today’s core quantitative tools, he demonstrates them at work in a wide spectrum of global applications. You’ll build models to help segment global markets, forecast demand, assess risk, plan financing, optimize supply chains, and more. Along the way, you’ll find practical guidance for developing analytic thinking, operationalizing Big Data in global environments, and preparing for future analytical innovations. Whether you’re a global executive, strategist, analyst, marketer, supply chain professional, student or researcher, this book will help you drive real value from analytics–in smarter decisions, improved strategy, and better management. In today’s global business environments characterized by growing complexity, volatility, and uncertainty, business analytics has become an indispensable tool for managing these challenges. Specifically, global managers need analytics expertise to solve problems, identify opportunities, shape strategy, mitigate risk, and improve their day-to-day operational efficiency. Now, for the first time, there’s an analytics guide designed specifically for decision-makers in global organizations. Leveraging his experience teaching a number of students and training hundreds of managers and executives, Dr. Hokey Min demystifies the principles and tools of modern business analytics, and demonstrates their real-world use in global business. First, Dr. Min identifies key success factors and mindsets, helping you establish the preconditions for effective analysis. Next, he walks you through the practicalities of collecting, organizing, and analyzing Big Data, and developing models to transform them into actionable insight. Building on these foundations, he illustrates core analytical applications in finance, healthcare, and global supply chains. He concludes by previewing emerging trends in analytics, including the newest tools for automated decision-making. Compare today’s key quantitative tools Stats, data mining, OR, and simulation: how they work, when to use them Get the right data... ...and get the data right Predict the future... ...and sense its arrival sooner than others can

Business Analytics for Managers

Author : Wolfgang Jank
Publisher : Springer Science & Business Media
ISBN 13 : 1461404061
Total Pages : 199 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Business Analytics for Managers by : Wolfgang Jank

Download or read book Business Analytics for Managers written by Wolfgang Jank and published by Springer Science & Business Media. This book was released on 2011-09-08 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making. Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking. While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available. The main goals of this book are as follows: to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.

An Introduction to Business Analytics

Author : Ger Koole
Publisher : Lulu.com
ISBN 13 : 9082017938
Total Pages : 174 pages
Book Rating : 4.0/5 (82 download)

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Book Synopsis An Introduction to Business Analytics by : Ger Koole

Download or read book An Introduction to Business Analytics written by Ger Koole and published by Lulu.com. This book was released on 2019 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Through this book and the various exercises included, you will be equipped with an understanding of BA, while learning R, a popular tool for statistics and machine learning.

Essentials of Business Analytics

Author : Bhimasankaram Pochiraju
Publisher : Springer
ISBN 13 : 3319688375
Total Pages : 971 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Essentials of Business Analytics by : Bhimasankaram Pochiraju

Download or read book Essentials of Business Analytics written by Bhimasankaram Pochiraju and published by Springer. This book was released on 2019-07-10 with total page 971 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.

Data Science for Business

Author : Foster Provost
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144937428X
Total Pages : 506 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Data Science for Business by : Foster Provost

Download or read book Data Science for Business written by Foster Provost and published by "O'Reilly Media, Inc.". This book was released on 2013-07-27 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates

People Analytics

Author : Ben Waber
Publisher : FT Press
ISBN 13 : 0133158330
Total Pages : 303 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis People Analytics by : Ben Waber

Download or read book People Analytics written by Ben Waber and published by FT Press. This book was released on 2013-04-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover powerful hidden social "levers" and networks within your company... then, use that knowledge to make slight "tweaks" that dramatically improve both business performance and employee fulfillment! In People Analytics, MIT Media Lab innovator Ben Waber shows how sensors and analytics can give you an unprecedented understanding of how your people work and collaborate, and actionable insights for building a more effective, productive, and positive organization. Through cutting-edge case studies, Waber shows how: Changing the way call center employees spent their breaks increased performance by 25% while significantly reducing stress Quantifying the failure of marketing and customer service to communicate led to a more cohesive and profitable organization Tweaking the balance of in-person and electronic communication can enhance the value of both Sensor data can help you discover who your internal experts really are Identifying employees involved in "creative" behaviors can help you promote innovation throughout your business Sensors and simulations can help you optimize your sick-day policies Measuring informal interactions can improve the chances that a merger, acquisition, or "mega-project" will succeed Drawing on his cutting-edge work at MIT and Harvard, Waber addresses crucial issues ranging from technology to privacy, revealing what will be possible in a few years, and what you can achieve right now. In bringing the power of analytics to organizational development, he offers immense new opportunities to everyone with responsibility for workplace performance.

Business Analytics with Management Science Models and Methods

Author : Arben Asllani
Publisher : Pearson Education
ISBN 13 : 0133760359
Total Pages : 401 pages
Book Rating : 4.1/5 (337 download)

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Book Synopsis Business Analytics with Management Science Models and Methods by : Arben Asllani

Download or read book Business Analytics with Management Science Models and Methods written by Arben Asllani and published by Pearson Education. This book was released on 2015 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about prescriptive analytics. It provides business practitioners and students with a selected set of management science and optimization techniques and discusses the fundamental concepts, methods, and models needed to understand and implement these techniques in the era of Big Data. A large number of management science models exist in the body of literature today. These models include optimization techniques or heuristics, static or dynamic programming, and deterministic or stochastic modeling. The topics selected in this book, mathematical programming and simulation modeling, are believed to be among the most popular management science tools, as they can be used to solve a majority of business optimization problems. Over the years, these techniques have become the weapon of choice for decision makers and practitioners when dealing with complex business systems.

Win with Advanced Business Analytics

Author : Jean-Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1118417089
Total Pages : 416 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Win with Advanced Business Analytics by : Jean-Paul Isson

Download or read book Win with Advanced Business Analytics written by Jean-Paul Isson and published by John Wiley & Sons. This book was released on 2012-09-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Applied Predictive Analytics

Author : Dean Abbott
Publisher : John Wiley & Sons
ISBN 13 : 1118727967
Total Pages : 471 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Applied Predictive Analytics by : Dean Abbott

Download or read book Applied Predictive Analytics written by Dean Abbott and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data.

Data Mining for Business Analytics

Author : Galit Shmueli
Publisher : John Wiley & Sons
ISBN 13 : 1118729277
Total Pages : 560 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Data Mining for Business Analytics by : Galit Shmueli

Download or read book Data Mining for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "...full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.

International Journal of Business Analytics (IJBAN).

Author : John Wang
Publisher :
ISBN 13 : 9781466680647
Total Pages : pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis International Journal of Business Analytics (IJBAN). by : John Wang

Download or read book International Journal of Business Analytics (IJBAN). written by John Wang and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Managerial Analytics

Author : Michael Watson
Publisher : Pearson Education
ISBN 13 : 013340742X
Total Pages : 253 pages
Book Rating : 4.1/5 (334 download)

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Book Synopsis Managerial Analytics by : Michael Watson

Download or read book Managerial Analytics written by Michael Watson and published by Pearson Education. This book was released on 2014 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytics and Big Data Demystified, The up-to-the-minute introduction for every manager, Everything you need to know to get results!, Concepts, applications, tools, techniques, and pitfalls to avoid, How to derive more value from tools and data you already own, Want to start leveraging analytics and Big Data for profit? Managerial Analytics is your ideal first resource. Whatever your industry or management role, this up-to-date guide will help you get started fast, get started right, and quickly start driving value. Book jacket.

BUSINESS ANALYTICS

Author : PURBA HALADY RAO
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120348192
Total Pages : 251 pages
Book Rating : 4.1/5 (23 download)

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Book Synopsis BUSINESS ANALYTICS by : PURBA HALADY RAO

Download or read book BUSINESS ANALYTICS written by PURBA HALADY RAO and published by PHI Learning Pvt. Ltd.. This book was released on 2013-07-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc.The myriad of modelling and other analytical approaches which constitute Business Analytical applications in Indian Industry today include predominantly:• Determining which attributes in a product are considered significant by the market and which are found to be significantly satisfactory—Gap Analysis.• Analytical Modelling by Factor and Cluster Analysis.• Analytical Modelling by Logistics Regression and Discriminant Analysis.• Segmentation of primary target market by Heuristic Modelling such as RFM (recency, frequency, monetary) analysis.• Segmentation of target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other Classification and Regression Trees.• Determining Linkages between unobserved constructs such as customer satisfaction and factors leading to it, using Structural Equation Modelling (SEM).• Determining relative preferences in consumer perceptions by Conjoint Analysis.In this book, the author has discussed these analytical approaches following a classroom teaching format, drawing from her extensive teaching experience spanning over 30 years. The book first discusses all important concepts and then case studies are discussed which emulate real-life managerial situations.This textbook is designed to serve the needs of management students for a course in Business Analytics.