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Author :
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin of the Transilvania University of Braşov written by and published by . This book was released on 2007 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 502 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin of the Transilvania University of Braşov written by and published by . This book was released on 2008 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pistikou, Victoria
Publisher : IGI Global
ISBN 13 : 1799875350
Total Pages : 383 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Future Policies and Strategies for Nation Branding written by Pistikou, Victoria and published by IGI Global. This book was released on 2021-06-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a desired image for international recognition. New modes of publicity and marketing geared towards geographic location fall into this category, leading nation branding to have vast benefits for the economics and societies of countries. New marketing strategies have emerged and are being adopted to consequently brand countries with this purpose of economic growth. By studying these emerging strategies and methods, nations can best develop a desired brand and reputation to foster growth and prosperity. The Handbook of Research on Future Policies and Strategies for Nation Branding discusses how exactly nation branding works to benefit the function and mission of these nations along with showing how nation branding can be used as a strategic asset for the redesign of economic, political, and social characteristics of a country. The chapters outline the given situation of nations and the nature and implications of the brand that is required, measure branding inference, and propose future steps for nation branding. This book is a critical reference source for brand managers, tourism professionals, marketers, advertisers, government officials, travel agencies, academicians, researchers, and students working in the fields of international relations, economics, social sciences, business studies, marketing, and entrepreneurship.
Author :
Publisher : International University College
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4./5 ( download)
Download or read book European Journal of Tourism Research written by and published by International University College. This book was released on 2014-10-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Research should normally be between 4 000 and 20 000 words. Major research articles of between 10 000 and 20 000 are highly welcome. Longer or shorter papers will also be considered. The journal publishes also Research Notes of 1 500 – 2 000 words. Submitted papers must combine theoretical concepts with practical applications or empirical testing. The European Journal of Tourism Research includes also the following sections: Book Reviews, announcements for Conferences and Seminars, abstracts of successfully defended Doctoral Dissertations in Tourism, case studies of Tourism Best Practices. The European Journal of Tourism Research is published in three Volumes per year. The full text of the European Journal of Tourism Research is available in the following databases: EBSCO Hospitality and Tourism CompleteCABI Leisure, Recreation and TourismProQuest Research Library Individual articles can be rented via journal's page at DeepDyve. The journal is indexed in Scopus and Thomson Reuters' Emerging Sources Citation Index. The editorial team welcomes your submissions to the European Journal of Tourism Research.
Author : Ion Visa
Publisher : Springer
ISBN 13 : 3319097075
Total Pages : 597 pages
Book Rating : 4.3/5 (19 download)
Download or read book Sustainable Energy in the Built Environment - Steps Towards nZEB written by Ion Visa and published by Springer. This book was released on 2014-09-17 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the main challenges faced today in implementing the Nearly Zero Energy Buildings (nZEB) concept. The book starts with a chapter that addresses problems related to the energy demand and renewable energy sources available in the built environment, along with the restrictions and opportunities in developing sustainable, efficient and affordable solutions, also gaining aesthetic and architectural acceptance. Advanced solutions to cover the energy needs by using various renewable-based energy mixes are presented in two chapters. These two chapters discuss the problem of conversion efficiency at the level of components and systems, aiming at giving value to the variable renewable energy sources, in producing thermal and electric energy. The concept is discussed further in a chapter on advanced solutions for water re-use and recycling wastes as second raw materials. The need for new strategies and implementation tools, for education and training is addressed in the final chapter as part of the nZEB concept, towards sustainable communities. The sub-chapters of the book were openly presented during the 4th Edition of the Conference for Sustainable Energy, held 6-8 November, 2014 and organized by the R&D Centre Renewable Energy Systems and Recycling at the Transilvania University of Brasov, Romania. This event was developed under the patronage of the International Federation for the Promotion of Mechanism and Machine Science (IFToMM), through the Technical Committee Sustainable Energy Systems.
Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786460
Total Pages : 670 pages
Book Rating : 4.5/5 (297 download)
Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing
Author : Burcu E. Ozkaraova Gungor
Publisher : BoD – Books on Demand
ISBN 13 : 3902613106
Total Pages : 280 pages
Book Rating : 4.9/5 (26 download)
Download or read book Environmental Technologies written by Burcu E. Ozkaraova Gungor and published by BoD – Books on Demand. This book was released on 2008-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on Environmental Technology takes a look at issues such as air, soil and noise pollution problems, environmental quality assessment, monitoring, modelling and risk as- sessment, environmental health impact assessment, environmental management and envi- ronmental technology development. It represents institutional arrangements, financial mechanisms and some sustainable technologies. The user can always count on finding both introductory material and more specific material based on national interests and problems. The user will also find ample references at the end of each chapter, if additional information is required. For additional questions or comments the user is encouraged to contact the author.
Author : Remondes, Jorge
Publisher : IGI Global
ISBN 13 : 1668491486
Total Pages : 323 pages
Book Rating : 4.6/5 (684 download)
Download or read book Connecting With Consumers Through Effective Personalization and Programmatic Advertising written by Remondes, Jorge and published by IGI Global. This book was released on 2024-01-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.
Author : Anna Brzozowska
Publisher : CRC Press
ISBN 13 : 1040017614
Total Pages : 165 pages
Book Rating : 4.0/5 (4 download)
Download or read book Managing Customer Relationships Using Customer Care Techniques written by Anna Brzozowska and published by CRC Press. This book was released on 2024-05-15 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s global business environment, Customer Relationship Management (CRM) has become key to the success of many international enterprises. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise offers a comprehensive analysis of this crucial business aspect, focusing on how companies can effectively manage their customer relationships in the context of global expansion. This book stands out with its unique approach to CRM, blending theory with practice and providing readers with a deep understanding of how CRM influences the strategies of international enterprises. The book is divided into four main parts, each focusing on a different aspect of customer relationship management. The first part focuses on creating strategies in the context of customer relationships in international enterprises, the second part discusses the essence of the CRM concept in companies, the third part delves into the strategy of a global enterprise from the customer relationship perspective, and the fourth part centers on the evaluation and optimization of customer care strategy in modern business. Key Features: • In-depth analysis of the CRM concept in the context of international business. • Discussion on the evolution of the CRM idea over the years. • Introduction to integrated customer relationship management systems in global enterprises. • Analysis of the impact of social media on CRM. • Practical insights on measuring the effectiveness of customer care activities. Managing Customer Relationships Using Customer Care Techniques: Strategy Development of an International Enterprise is a must-read for managers, business consultants, business students, and anyone wanting to understand how to effectively manage customer relationships in an international business environment.
Author : Simina Anamaria Lörincz
Publisher : Springer Nature
ISBN 13 : 3031599594
Total Pages : 187 pages
Book Rating : 4.0/5 (315 download)
Download or read book Architectonics of Poiēsis written by Simina Anamaria Lörincz and published by Springer Nature. This book was released on with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zilla Sinuany-Stern
Publisher : Springer Nature
ISBN 13 : 303074051X
Total Pages : 529 pages
Book Rating : 4.0/5 (37 download)
Download or read book Handbook of Operations Research and Management Science in Higher Education written by Zilla Sinuany-Stern and published by Springer Nature. This book was released on 2021-09-09 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook covers various areas of Higher Education (HE) in which operations research/management science (OR/MS) techniques are used. Key examples include: international comparisons, university rankings, and rating academic efficiency with Data Envelopment Analysis (DEA); formulating academic strategy with balanced scorecard; budgeting and planning with linear and quadratic models; student forecasting; E-learning evaluation; faculty evaluation with questionnaires and multivariate statistics; marketing for HE; analytic and educational simulation; academic information systems; technology transfer with systems analysis; and examination timetabling. Overviews, case studies and findings on advanced OR/MS applications in various functional areas of HE are included.
Author : Renáta Gregová
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443857262
Total Pages : 255 pages
Book Rating : 4.4/5 (438 download)
Download or read book The Generative and the Structuralist Approach to the Syllable written by Renáta Gregová and published by Cambridge Scholars Publishing. This book was released on 2016-12-14 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers thorough analyses of two typologically different languages, English and Slovak, from the viewpoint of two different approaches to language: namely, structuralism, as introduced by Ferdinand de Saussure in the first half of the 20th century, and generativism, based on the ideas of Noam Chomsky’s generative grammar presented in the 1960s. Considering structuralist and generative phonology, the most important unit of phonological analysis for both is the syllable. Most of the theories within generative phonology provide a syllable model or rules for syllabification that are considered language-universal, but syllabification is not exhaustive since consonants that are part of a word but somehow violate the given syllable model or rules remain unsyllabified. On the other hand, in structuralist phonology, syllable theories fulfil the condition of universality such that all languages have syllables, and their syllabification is always exhaustive; that is, all segments in a word are syllabified. In this book, a generative understanding of the syllable is represented by the CVX syllable theory and the Syllable Structure Algorithm from Lexical Phonology, and the synthetic phonological theory was chosen to typify structuralism. As such, the book adds to current research bridging the gap between generative and structuralist linguistics.
Author : Theng, Yin-Leng
Publisher : IGI Global
ISBN 13 : 1599046954
Total Pages : 396 pages
Book Rating : 4.5/5 (99 download)
Download or read book Ubiquitous Computing: Design, Implementation and Usability written by Theng, Yin-Leng and published by IGI Global. This book was released on 2008-05-31 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive systems in the mobile, ubiquitous, and virtual environments are at a stage of development where designers and developers are keen to find out more about design, use and usability of these systems. Ubiquitous Computing: Design, Implementation and Usability highlights the emergent usability theories, techniques, tools and best practices in these environments. This book shows that usable and useful systems are able to be achieved in ways that will improve usability to enhance user experiences. Research on the usability issues for young children, teenagers, adults, and the elderly is presented, with different techniques for the mobile, ubiquitous, and virtual environments.
Author : Rashmi Sanghi
Publisher : John Wiley & Sons
ISBN 13 : 111828772X
Total Pages : 578 pages
Book Rating : 4.1/5 (182 download)
Download or read book Green Chemistry for Environmental Remediation written by Rashmi Sanghi and published by John Wiley & Sons. This book was released on 2012-01-20 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains the importance of chemistry in solving environmental issues by highlighting the role green chemistry plays in making the environment clean and green by covering a wide array of topics ranging from sustainable development, microwave chemical reaction, renewable feedstocks, microbial bioremediation, and other topics that, when implemented, will advance environmental improvement. Green Chemistry for Environmental Remediation provides insight on how educators from around the world have incorporated green chemistry into their classrooms and how the principles of green chemistry can be integrated into the curriculum. The volume presents high-quality research papers as well as in-depth review articles from eminent professors, scientists, chemists, and engineers both from educational institutions and from industry. It introduces a new emerging green face of multidimensional environmental chemistry. Each chapter brings forward the latest literature and research being done in the related area. The 23 chapters are divided into 4 sections: Green chemistry and societal sustainability including teaching and education of green chemistry Green lab technologies and alternative solutions to conventional laboratory techniques Green bio-energy sources as green technology frontiers Green applications and solutions for remediation Green Chemistry for Environmental Remediation is an important resource for academic researchers, students, faculty, industrial chemists, chemical engineers, environmentalists, and anyone interested in environmental policy safeguarding the environment. Relevant industries include those in clean technology, renewable energy, biotechnology, pharmaceutical, and chemicals. Another goal of the book is to promote and generate awareness about the relationship of green chemistry with the environment amongst the younger generation who might wish to pursue a career in green chemistry.
Author : J. Paulo Davim
Publisher : Springer
ISBN 13 : 3319237055
Total Pages : 318 pages
Book Rating : 4.3/5 (192 download)
Download or read book Challenges in Higher Education for Sustainability written by J. Paulo Davim and published by Springer. This book was released on 2015-10-31 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest advances on the incorporation of sustainability in higher education. Different aspects such as the environmental, economic and social are here discussed. Several examples illustrating how sustainability in higher education is being pursued in different countries can be found in this book. Case studies include institutions from Kosovo, Brazil, Portugal, UK, Canada and USA.
Author : Pradeep Kumar Singh
Publisher : Springer Nature
ISBN 13 : 3030662187
Total Pages : 474 pages
Book Rating : 4.0/5 (36 download)
Download or read book Innovations in Information and Communication Technologies (IICT-2020) written by Pradeep Kumar Singh and published by Springer Nature. This book was released on 2021-07-15 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book is comprised of original research that focuses on technological advancements for effective teaching with an emphasis on learning outcomes, ICT trends in higher education, sustainable developments and digital ecosystem in education, management and industries. The contents of the book are classified as; (i) Emerging ICT Trends in Education, Management and Innovations (ii) Digital Technologies for advancements in education, management and IT (iii) Emerging Technologies for Industries and Education, and (iv) ICT Technologies for Intelligent Applications. The book represents a useful tool for academics, researchers, industry professionals and policymakers to share and learn about the latest teaching and learning practices supported by ICT. It also covers innovative concepts applied in education, management and industries using ICT tools.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466687908
Total Pages : 2208 pages
Book Rating : 4.4/5 (666 download)
Download or read book Human-Computer Interaction: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2015-10-02 with total page 2208 pages. Available in PDF, EPUB and Kindle. Book excerpt: As modern technologies continue to develop and evolve, the ability of users to interface with new systems becomes a paramount concern. Research into new ways for humans to make use of advanced computers and other such technologies is necessary to fully realize the potential of 21st century tools. Human-Computer Interaction: Concepts, Methodologies, Tools, and Applications gathers research on user interfaces for advanced technologies and how these interfaces can facilitate new developments in the fields of robotics, assistive technologies, and computational intelligence. This four-volume reference contains cutting-edge research for computer scientists; faculty and students of robotics, digital science, and networked communications; and clinicians invested in assistive technologies. This seminal reference work includes chapters on topics pertaining to system usability, interactive design, mobile interfaces, virtual worlds, and more.
