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Building Interactive Business Intelligence Dashboards With Google Looker
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Book Synopsis Building Interactive Business Intelligence Dashboards with Google Looker by : Helita Br Sitorus
Download or read book Building Interactive Business Intelligence Dashboards with Google Looker written by Helita Br Sitorus and published by Asadel Publisher. This book was released on 2024-07-07 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Interactive Business Intelligence Dashboards with Google Looker: Beginner's Practical Guide Unlock the power of your data and transform it into actionable insights with this beginner-friendly guide to Google Looker. Learn how to connect to diverse data sources, transform raw data into meaningful metrics, and create visually stunning, interactive dashboards that drive informed decision-making. This book is your roadmap to mastering Looker's intuitive interface and powerful features, enabling you to uncover hidden patterns, track key performance indicators, and communicate your findings effectively. Whether you're a business analyst, marketer, or data enthusiast, this practical guide will empower you to harness the full potential of Google Looker and elevate your business intelligence capabilities.
Book Synopsis Building Interactive Business Intelligence Dashboards with Google Looker by : Helita Br Sitorus
Download or read book Building Interactive Business Intelligence Dashboards with Google Looker written by Helita Br Sitorus and published by Asadel Publisher. This book was released on 2024-07-07 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building Interactive Business Intelligence Dashboards with Google Looker: Beginner's Practical Guide Unlock the power of your data and transform it into actionable insights with this beginner-friendly guide to Google Looker. Learn how to connect to diverse data sources, transform raw data into meaningful metrics, and create visually stunning, interactive dashboards that drive informed decision-making. This book is your roadmap to mastering Looker's intuitive interface and powerful features, enabling you to uncover hidden patterns, track key performance indicators, and communicate your findings effectively. Whether you're a business analyst, marketer, or data enthusiast, this practical guide will empower you to harness the full potential of Google Looker and elevate your business intelligence capabilities.
Book Synopsis Data Storytelling with Google Looker Studio by : Sireesha Pulipati
Download or read book Data Storytelling with Google Looker Studio written by Sireesha Pulipati and published by Packt Publishing Ltd. This book was released on 2022-10-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook Description Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio. What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is for If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.
Book Synopsis Business Intelligence with Looker Cookbook by : Khrystyna Grynko
Download or read book Business Intelligence with Looker Cookbook written by Khrystyna Grynko and published by Packt Publishing Ltd. This book was released on 2024-05-24 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Looker for visualizing data, data analysis, and reporting, and learn how to connect to your data, build dashboards and reports, and share insights with your team Key Features Explore data visualization, analysis, and reporting with Looker to gain insights from your data Connect to data sources, build dashboards, and create reports to track and share key metrics Share insights with your team to make better business decisions Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLooker is a data analytics and business intelligence platform that allows organizations to explore, analyze, and visualize their data. It provides tools for data modeling, exploration, and visualization, enabling you to gain insights from your data to make informed business decisions. You’ll start with the basics, from setting up your Looker environments to configuring views and models using LookML. As you progress, you’ll delve into more advanced topics, such as navigating data in Explore, tailoring dashboards to your needs, and adding dynamic elements for interactivity. Along the way, you'll gain invaluable troubleshooting skills to tackle common issues and optimize your Looker usage, ensuring a smooth and seamless experience. Furthermore, the book extends your understanding beyond the basics, equipping you with the knowledge you need to develop Looker applications and seamlessly integrate them with other tools and applications. You'll also explore advanced techniques for harnessing Looker's full potential, empowering you to establish data-driven decision-making and innovation within your organization. By the end of this BI book, you'll have gained a solid understanding of how to use Looker to find important information, make tasks easier, and derive important insights.What you will learn Understand Looker's key components, including LookML, data models, and dashboards. Explore Looker's functionality, including custom fields, calculations, and visualizations. Work with Looker dashboards using dynamic elements like links and actions. Use different types of filters for dimensions to create dashboards Develop Looker applications using essential tools and frameworks Explore additional applications for the Looker organization Integrate Looker with other tools using APIs, connectors, and data pipelines Who this book is for If you’re a business analyst, data analyst, or BI developer who wants to get well-versed with the features of Looker, this book is for you. Basic knowledge of business intelligence is required to get started.
Book Synopsis Data Exploration and Preparation with BigQuery by : Mike Kahn
Download or read book Data Exploration and Preparation with BigQuery written by Mike Kahn and published by Packt Publishing Ltd. This book was released on 2023-11-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage BigQuery to understand and prepare your data to ensure that it's accurate, reliable, and ready for analysis and modeling Key Features Use mock datasets to explore data with the BigQuery web UI, bq CLI, and BigQuery API in the Cloud console Master optimization techniques for storage and query performance in BigQuery Engage with case studies on data exploration and preparation for advertising, transportation, and customer support data Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionData professionals encounter a multitude of challenges such as handling large volumes of data, dealing with data silos, and the lack of appropriate tools. Datasets often arrive in different conditions and formats, demanding considerable time from analysts, engineers, and scientists to process and uncover insights. The complexity of the data life cycle often hinders teams and organizations from extracting the desired value from their data assets. Data Exploration and Preparation with BigQuery offers a holistic solution to these challenges. The book begins with the basics of BigQuery while covering the fundamentals of data exploration and preparation. It then progresses to demonstrate how to use BigQuery for these tasks and explores the array of big data tools at your disposal within the Google Cloud ecosystem. The book doesn’t merely offer theoretical insights; it’s a hands-on companion that walks you through properly structuring your tables for query efficiency and ensures adherence to data preparation best practices. You’ll also learn when to use Dataflow, BigQuery, and Dataprep for ETL and ELT workflows. The book will skillfully guide you through various case studies, demonstrating how BigQuery can be used to solve real-world data problems. By the end of this book, you’ll have mastered the use of SQL to explore and prepare datasets in BigQuery, unlocking deeper insights from data.What you will learn Assess the quality of a dataset and learn best practices for data cleansing Prepare data for analysis, visualization, and machine learning Explore approaches to data visualization in BigQuery Apply acquired knowledge to real-life scenarios and design patterns Set up and organize BigQuery resources Use SQL and other tools to navigate datasets Implement best practices to query BigQuery datasets Gain proficiency in using data preparation tools, techniques, and strategies Who this book is for This book is for data analysts seeking to enhance their data exploration and preparation skills using BigQuery. It guides anyone using BigQuery as a data warehouse to extract business insights from large datasets. A basic understanding of SQL, reporting, data modeling, and transformations will assist with understanding the topics covered in this book.
Book Synopsis Data Storytelling with Google Looker Studio by : Sireesha Pulipati
Download or read book Data Storytelling with Google Looker Studio written by Sireesha Pulipati and published by Packt Publishing Ltd. This book was released on 2022-10-27 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply data storytelling concepts and analytical thinking to create dashboards and reports in Looker Studio to aid data-driven decision making Key FeaturesGain a solid understanding of data visualization principles and learn to apply them effectivelyGet to grips with the concepts and features of Looker Studio to create powerful data storiesExplore the end-to-end process of building dashboards with the help of practical examplesBook Description Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Looker Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Looker Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Looker Studio – from basic to advanced – and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Looker Studio. What you will learnUnderstand what storytelling with data means, and explore its various formsDiscover the 3D approach to building dashboards – determine, design, and developTest common data visualization pitfalls and learn how to mitigate themGet up and running with Looker Studio and leverage it to explore and visualize dataExplore the advanced features of Looker Studio with examplesBecome well-versed in the step-by-step process of the 3D approach using practical examplesMeasure and monitor the usage patterns of your Looker Studio reportsWho this book is for If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Looker Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Looker Studio as well as a refresher of core dashboarding concepts.
Book Synopsis Building Interactive Dashboards in Microsoft 365 Excel by : Michael Olafusi
Download or read book Building Interactive Dashboards in Microsoft 365 Excel written by Michael Olafusi and published by Packt Publishing Ltd. This book was released on 2024-02-29 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash the full potential of Microsoft Excel's latest version and elevate your data-driven prowess with this comprehensive resource Key Features Create robust and automated dashboards in Excel for M365 Apply data visualization principles and employ dynamic charts and tables to create constantly updated and informative dashboards for your organization Uncover the best practices for effective dashboard creation Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionM365 Excel is a modern Excel version that is constantly updated with features that make creating and automating analyses, reports, and dashboards very easy compared with older Excel versions. This book will help you leverage its full capabilities, beginning with a quick overview of what dashboards are and how they are different from other types of reports. Then, you’ll familiarize yourself with the different standard dashboards currently available and what they are meant to accomplish for organizations. As you progress, you’ll get to grips with the use of new powerful tools such as Power Query and dynamic array formulae in the automation of analysis, gaining insights into the right approach to take in building effective dashboards. You’ll equip yourself with not only all the essential formulae, charts, and non-chart visuals but also learn how to set up your dashboard perfectly. Along the way, you’ll build a couple of awesome dashboards from scratch to utilize your newfound knowledge. By the end of this book, you will be able to carry out an impressive and robust level of analysis on business data that may come from multiple sources or files, using better processes, formulae, and best practices in M365 to create insightful dashboards faster.What you will learn Understand the importance of dashboards in today's business analytics environment Delve into the various essential formulae in Excel Utilize Power Query to shape and transform data to extract insights easily Explore the power of the new dynamic array functions in M365 Employ PivotTable and Power Pivot to automate your dashboards Master the setup and optimization of your dashboard canvas Discover best practices for visualization, charts, and effective dashboard creation Consolidate your knowledge through a hands-on concluding project Who this book is for This book is for Microsoft Excel users, especially those tasked with creating dynamic reports and dashboards that require data and help support to decision-makers within an organization with visually engaging and actionable insights. Financial analysts, data analysts, business analysts, and BI professionals will also greatly benefit from this book. Some familiarity with the Microsoft Excel interface is a prerequisite.
Book Synopsis Mastering the Data Paradox by : Nitin Seth
Download or read book Mastering the Data Paradox written by Nitin Seth and published by Penguin Random House India Private Limited. This book was released on 2024-03-18 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two remarkable phenomena that are unfolding almost simultaneously. The first is the emergence of a data-first world, where data has become a central driving force, shaping industries and fueling innovation. The second is the dawn of the AI age, propelled by the advent of Generative AI, that has created the possibility to leverage the data of the world for the first time. The convergence of these two, with data as the common denominator, holds immense promise and the opportunities are boundless. This book provides us with opportunities to push our thinking, to innovate, to transform and to create a better future at all levels—individual, enterprise and the world.
Book Synopsis Data Storytelling with Google Data Studio by : Sireesha Pulipati
Download or read book Data Storytelling with Google Data Studio written by Sireesha Pulipati and published by Packt Publishing. This book was released on 2022-10-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply data storytelling concepts and analytical thinking to create dashboards and reports in Google Data Studio to aid data-driven decision making Key Features: Gain a solid understanding of data visualization principles and learn to apply them effectively Get to grips with the concepts and features of Data Studio to create powerful data stories Explore the end-to-end process of building dashboards with the help of practical examples Book Description: Presenting data visually makes it easier for organizations and individuals to interpret and analyze information. Google Data Studio is an easy-to-use, collaborative tool that enables you to transform your data into engaging visualizations. This allows you to build and share dashboards that help monitor key performance indicators, identify patterns, and generate insights to ultimately drive decisions and actions. Data Storytelling with Google Data Studio begins by laying out the foundational design principles and guidelines that are essential to creating accurate, effective, and compelling data visualizations. Next, you'll delve into features and capabilities of Data Studio - from basic to advanced - and explore their application with examples. The subsequent chapters walk you through building dashboards with a structured three-stage process called the 3D approach using real-world examples that'll help you understand the various design and implementation considerations. This approach involves determining the objectives and needs of the dashboard, designing its key components and layout, and developing each element of the dashboard. By the end of this book, you will have a solid understanding of the storytelling approach and be able to create data stories of your own using Data Studio. What You Will Learn: Understand what storytelling with data means, and explore its various forms Discover the 3D approach to building dashboards - determine, design, and develop Test common data visualization pitfalls and learn how to mitigate them Get up and running with Data Studio and leverage it to explore and visualize data Explore the advanced features of Data Studio with examples Become well-versed in the step-by-step process of the 3D approach using practical examples Measure and monitor the usage patterns of your Data Studio reports Who this book is for: If you are a beginner or an aspiring data analyst looking to understand the core concepts of data visualization and want to use Google Data Studio for creating effective dashboards, this book is for you. No specific prior knowledge is needed to understand the concepts present in this book. Experienced data analysts and business intelligence developers will also find this book useful as a detailed guide to using Data Studio as well as a refresher of core dashboarding concepts.
Book Synopsis INTELLECTUAL PROPERTY RIGHTS by : Dr.M.Sujith
Download or read book INTELLECTUAL PROPERTY RIGHTS written by Dr.M.Sujith and published by SK Research Group of Companies. This book was released on 2024-01-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr.M.Sujith, Associate Professor, Department of Electrical Engineering, Sanjivani Rural Education Society, Sanjivani College of Engineering, Kopargaon, Maharashtra, India. Dr.D.B.Pardeshi, Professor & Head, Department of Electrical Engineering, Sanjivani Rural Education Society, Sanjivani College of Engineering, Kopargaon, Maharashtra, India. Dr.S.Padma, Professor & Head, Department of Electrical and Electronics Engineering, Sona College of Technology, Salem, Tamil Nadu, India.
Book Synopsis Data Science and Business Intelligence for Corporate Decision-Making by : Dr. P. S. Aithal
Download or read book Data Science and Business Intelligence for Corporate Decision-Making written by Dr. P. S. Aithal and published by Srinivas Publication, Mangalore. This book was released on 2024-02-09 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: About the Book: A comprehensive book plan on "Data Science and Business Intelligence for Corporate Decision-Making" with 15 chapters, each with several sections: Chapter 1: Introduction to Data Science and Business Intelligence Chapter 2: Foundations of Data Science Chapter 3: Business Intelligence Tools and Technologies Chapter 4: Data Visualization for Decision-Making Chapter 5: Machine Learning for Business Intelligence Chapter 6: Big Data Analytics Chapter 7: Data Ethics and Governance Chapter 8: Data-Driven Decision-Making Process Chapter 9: Business Intelligence in Marketing Chapter 10: Financial Analytics and Business Intelligence Chapter 11: Operational Excellence through Data Analytics Chapter 12: Human Resources and People Analytics Chapter 13: Case Studies in Data-Driven Decision-Making Chapter 14: Future Trends in Data Science and Business Intelligence Chapter 15: Implementing Data Science Strategies in Corporations Each chapter dives deep into the concepts, methods, and applications of data science and business intelligence, providing practical insights, real-world examples, and case studies for corporate decision-making processes.
Book Synopsis Big Data Analytics Techniques for Market Intelligence by : Darwish, Dina
Download or read book Big Data Analytics Techniques for Market Intelligence written by Darwish, Dina and published by IGI Global. This book was released on 2024-01-04 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-expanding realm of Big Data poses a formidable challenge for academic scholars and professionals due to the sheer magnitude and diversity of data types, along with the continuous influx of information from various sources. Extracting valuable insights from this vast and complex dataset is crucial for organizations to uncover market intelligence and make informed decisions. However, without the proper guidance and understanding of Big Data analytics techniques and methodologies, scholars may struggle to navigate this landscape and maximize the potential benefits of their research. In response to this pressing need, Professor Dina Darwish presents Big Data Analytics Techniques for Market Intelligence, a groundbreaking book that addresses the specific challenges faced by scholars and professionals in the field. Through a comprehensive exploration of various techniques and methodologies, this book offers a solution to the hurdles encountered in extracting meaningful information from Big Data. Covering the entire lifecycle of Big Data analytics, including preprocessing, analysis, visualization, and utilization of results, the book equips readers with the knowledge and tools necessary to unlock the power of Big Data and generate valuable market intelligence. With real-world case studies and a focus on practical guidance, scholars and professionals can effectively leverage Big Data analytics to drive strategic decision-making and stay at the forefront of this rapidly evolving field.
Book Synopsis The 90-day Sprint to Accelerate Data-Driven Transformation by : Jit Papneja
Download or read book The 90-day Sprint to Accelerate Data-Driven Transformation written by Jit Papneja and published by Jit Papneja. This book was released on 2023-12-12 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The 90 Day Sprint is a game-changer in the world of data strategy. Jit Papneja has distilled complex concepts into a concise, actionable guide that empowers businesses to unlock the true value of their data. This book is an indispensable companion for anyone navigating the challenges of the data landscape, providing invaluable insights that are both practical and transformative. A must primer for all organizations that want to use their data to drive growth.” - Dr. Jyo Jain, Ph.D., Head of Strategic Insights & Analytics, J&J MedTech Asia-Pacific “Jit Papneja has articulated a disciplined and comprehensive approach and framework for data strategy, governance, and management. This book is a great guide for those seeking to plan and execute a successful sprint for an effective data analytics transformation.” - Jatinder "Ronny" Bindra, Leader, Digital Products, Constellation Brands “Most transformation fails, not because of the plan, but because of the ability to execute the plan! The 90 Day Sprint, structured around the D.E.C.I.D.E.R model, is sure to strengthen any organization’s Data Driven transformation journey, through a creative step by step approach, based on real insights and learnings.” - Pete West, Sr. VP Marketing Transformation at Reynolds American Inc. Are you struggling to harness the power of data, AI, and Gen AI in your business? Are you feeling overwhelmed by the sheer volume of data at your disposal? Are you unsure how to implement and scale data-driven transformation? In today’s digital age, data, AI, and Gen AI are increasingly becoming the driving forces behind business growth, innovation, and competitive advantage. Organizations that harness data-driven insights are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to achieve profitability. Organizations that apply personalization can realize $20 return on every $1 invested. However, this data-driven transformation is not a small feat and takes substantial resources, time, and careful planning. Think of this as a marathon with multiple sprints within, and the 90-day (13 weeks) sprint I have included in this book should serve as the essential kickstart for your journey and help you develop a robust plan for the transformation. This book will guide you through a comprehensive D.E.C.I.D.E.R. framework: setting up an agile cross-functional squad, formulating a robust data strategy, exploring, and prioritizing high-value use cases enriched with real-world success stories, launching empowered and governed self-service, and much more. With my practical advice and proven techniques, honed over 25 years of experience, you will unlock the full potential of data, and attain the data-driven success you’ve always aspired to achieve. So, why wait?Are you ready to be data-driven? Let’s get started!
Book Synopsis Google Cloud Platform All-In-One Guide by : Praveen Kukreti
Download or read book Google Cloud Platform All-In-One Guide written by Praveen Kukreti and published by BPB Publications. This book was released on 2023-01-16 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the Essential Concepts, Tools, and Services in GCP KEY FEATURES ● Build a solid foundation of the Google Cloud Platform. ● Work with different AI and Machine Learning services offered by Google Cloud. ● Learn how to use Google cloud services to build scalable apps. DESCRIPTION Google Cloud platform has a suite of cloud computing services for developing and maintaining software. It includes products like Google Compute Engine, Google App Engine, Google Cloud Storage, and Google Container Engine. With so much to offer, we will learn how to manage services running on Google Cloud. ‘Google Cloud Platform All-In-One Guide’ is primarily for everyone who wants to get familiar with the comprehensive list of services in GCP. You will work with various cloud-based services in computing, storage, database, and networking domains. You will understand how Big Data services can be used for developing end-to-end ETL/ELT pipelines. Lastly, you will explore various APIs available in Google cloud. The book ends with a chapter on best practices that will help you maximize resource utilization and cost optimization. By the end of the book, you will be able to design, develop, and deploy apps in GCP. WHAT YOU WILL LEARN ● Explore and work with security and monitoring services in Google Cloud. ● Learn how to build an ETL Pipeline in the Google Cloud Platform. ● Build and deploy code-based custom models using Vertex AI and Jupyter notebook. ● Learn how to create workflows using GCP services. ● Get an overview of best practices for securely deploying your workloads on Google Cloud. WHO THIS BOOK IS FOR This book is for everyone new to cloud computing or Google cloud. Cloud professionals who are looking to migrate their services to the Google cloud platform will find this book helpful. TABLE OF CONTENTS 1. Cloud Computing Fundamentals 2. Compute in Google Cloud 3. Storage in Google Cloud 4. Database Services in Google Cloud 5. Networking in Google Cloud 6. Security and Monitoring Services in Google Cloud 7. Big Data in Google Cloud 8. AI/ML in Google Cloud 9. Orchestration Services in GCP 10. Migration Services in GCP 11. Best Practices 12. Bonus Chapter 13. Use Cases
Book Synopsis MarTech Trends 2024 Book : How Data, Tech & AI Eating Marketing World by : Jittipong Loespradist
Download or read book MarTech Trends 2024 Book : How Data, Tech & AI Eating Marketing World written by Jittipong Loespradist and published by jittipong loespradit. This book was released on 2024-04-28 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written based on the author's over 10 years of experience in Digital Marketing and IT. It aims to provide readers with insights into the benefits of marketing technology (MarTech), its categories, how to choose the right tools, and a summary of interesting trends in each year.
Book Synopsis Marketing Analytics Dashboards Design by : Issam Arab
Download or read book Marketing Analytics Dashboards Design written by Issam Arab and published by Independently Published. This book was released on 2024-07-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the Art of Dashboard Design with Looker Studio and Collaborative Design Tools Like Figma- this comprehensive guide is your ultimate resource for crafting cutting-edge marketing dashboards using tools like Looker Studio and Figma. It is designed to bridge the often complex gap between designers and data analysts, ensuring both can collaborate effectively to create impactful dashboards. Conceptualization and Strategy: Starting with an overview of marketing analytics, the book illustrates the crucial role of prototyping in dashboard design. It underscores the importance of using collaborative design tools like Figma to preemptively visualize the success of data interfaces and interactions. This part of the book doesn't only outline the core purpose of prototyping but also contrasts low-fidelity and high-fidelity designs, providing insights into their appropriate applications and limitations. Technical Skills and Application: Further into the book, you are guided through the nuances of designing and implementing dashboards for Looker Studio. From setting up your design environment in Figma to importing and fine-tuning these designs in Looker Studio, the book provides a roadmap for maintaining design fidelity amidst technical constraints. Detailed discussions cover the inherent design limits in Looker Studio, offering strategies to navigate these challenges effectively. Advanced Techniques and Best Practices: The book extends beyond basic design principles, exploring advanced topics such as integrating storytelling into data visualization and optimizing dashboards for different uses. It offers practical insights into managing limitations, such as Looker Studio's restricted animation capabilities and the challenges of combining various chart types. Bridging Design and Analysis: Specifically tailored to enhance mutual understanding, this guide equips designers with knowledge of analytical boundaries and data analysts with essential design and conceptualization techniques. This approach prevents common pitfalls in dashboard creation, ensuring designs are not only feasible but also primed for implementation. Ideal for data analysts seeking to understand design principles and designers aiming to grasp the nuances of marketing analytics, this book is an indispensable resource for anyone looking to develop visually stunning and analytically robust marketing dashboards. Step into the role of both designer and analyst with this guide and revolutionize your approach to dashboard creation in the realm of digital marketing.
Book Synopsis T Bytes Digital Customer Experience by : ITShades.com
Download or read book T Bytes Digital Customer Experience written by ITShades.com and published by EGBG Services LLC. This book was released on 2020-10-30 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document brings together a set of latest data points and publicly available information relevant for Digital Customer Experience Technology. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
