Building Consumer Good Brands In China

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Building Consumer Good Brands in China

Author : Judith Frey
Publisher : diplom.de
ISBN 13 : 3832479449
Total Pages : 146 pages
Book Rating : 4.8/5 (324 download)

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Book Synopsis Building Consumer Good Brands in China by : Judith Frey

Download or read book Building Consumer Good Brands in China written by Judith Frey and published by diplom.de. This book was released on 2004-04-29 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Against the backdrop of the Western world s saturated and fatigued consumer goods markets, the evolving of China s new consumerism is probably among the most thrilling developments of our days. While the run of foreign companies for China is going on uninterruptedly and many are still struggling with rudimentary difficulties like distribution or production planning, the market is already entering the next stage of competition: the competition of brands. This thesis lays out how foreign (Western) consumer good brands need to be developed in the PR China to ensure long-term market success and a sustainable strong standing with the Chinese consumers. In a first step, this author shortly analyses the situation of existing Chinese and foreign brands in terms of overall market conditions, market trends, domestic or foreign brand dominance, and factors for success or failure. A second step specifies relevant urban Chinese consumer groups according to socio-demographic factors, the consumers general living conditions, lifestyles, and perspectives. A preface on the Chinese system of values delivers the background for further understanding of this paragraph. Subsequently, the core part of this thesis is concerned with brand positioning, branding and brand communication as integral elements of brand building. It introduces modern status-quo concepts from Western brand building practice for each element. With reference to the findings from the preceding brand and consumer analyses, this author discusses in detail how companies can implement and adapt these elements and concepts to the requirements of the Chinese context. Promising options as well as possible challenges and risks are pointed out accordingly. Relevant examples from the current brand scene in China, such as Wall s, Lenovo, BMW, Haier, or Samsung, illustrate these recommendations and suggest creative starting points for further exploration. Major findings of this thesis are that Western brands need to maintain strong symbolic values, and that comprehensive brand building based on brand substance and personality may be the key for sustainable success. Particular focus is to be on durable, close brand-consumer relationships. A main challenge for Western brands will be the adaptation of brand communication to the local consumer requirements. Furthermore, this thesis supports the assumption that the Chinese market must be broken up into regional markets, and that the [...]

China's Super Consumers

Author : Savio Chan
Publisher : John Wiley & Sons
ISBN 13 : 1118905903
Total Pages : 245 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis China's Super Consumers by : Savio Chan

Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Building Brands in Asia

Author : Tim Andrews
Publisher : Taylor & Francis
ISBN 13 : 1351756842
Total Pages : 238 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Building Brands in Asia by : Tim Andrews

Download or read book Building Brands in Asia written by Tim Andrews and published by Taylor & Francis. This book was released on 2017-05-18 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- List of illustrations -- Acknowledgements -- 1. Introduction -- Foundations -- 2. Building brands: meaning, value, creation and clothing -- Understanding brand value -- Defining the brand -- Brand constituents -- Being the brand -- Clothing the brand -- 3. Developing the brand: focus, consistency and alignment -- Focus -- Consistency and the delivered promise -- Organizational consistency -- The frontline -- Organizing talent for brand consistency -- Frames for alignment: the VCI model -- 4. Marketing the brand: image extension and cross-border development -- Brand marketing -- Brand extensions: leverage and synergy -- Auditing the brand: the KUBE diagnostic -- Horizontal extensions -- Vertical brand extensions -- Unintended extensions -- Brand architecture -- Branding across borders -- International market entry -- International marketing adaptation -- 5. Understanding Asia: from the inside and out -- Asian hardware -- Asian software -- Asian socio-cultural norms: from the 'outside-in' -- Asian culture from the inside-out -- Corruption: elephants in the living room -- Illustrations -- 6. Brand expressions I: consumer products -- Building and competing -- Frontlining -- Marketing the brand -- CSR, ethics and (re-)gaining trust -- 7. Brand expressions II: services -- The hotel -- The hospital -- The airline -- IFM (integrated facilities management) -- AOS (any other service) -- 8. Postscript: destination Asia -- Revealing -- Building -- Communication -- Delivery -- References -- Index.

Chinese Business

Author : Hong Liu
Publisher : Taylor & Francis
ISBN 13 : 1317421760
Total Pages : 332 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Chinese Business by : Hong Liu

Download or read book Chinese Business written by Hong Liu and published by Taylor & Francis. This book was released on 2017-07-14 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to overstate the importance of China to the world economy, and yet the majority of books either look at Chinese business by applying Western frameworks or models to the context of China or focus on a particular aspect of business in China. Authored by an academic expert on China, this new, completely revised edition of Chinese Business offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. Chinese Business, Second Edition, can be used as a textbook for undergraduates and postgraduates at business schools and as a useful reference for researchers, senior executives, consultants and government officials involved in Chinese business.

Developing China: The Remarkable Impact of Foreign Direct Investment

Author : Michael J. Enright
Publisher : Routledge
ISBN 13 : 1315393328
Total Pages : 274 pages
Book Rating : 4.3/5 (153 download)

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Book Synopsis Developing China: The Remarkable Impact of Foreign Direct Investment by : Michael J. Enright

Download or read book Developing China: The Remarkable Impact of Foreign Direct Investment written by Michael J. Enright and published by Routledge. This book was released on 2016-09-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important features of China’s economic emergence has been the role of foreign investment and foreign companies. The importance goes well beyond the USD 1.6 trillion in foreign direct investment that China has received since it started opening its economy. Using the tools of economic impact analysis, the author estimates that around one-third of China’s GDP in recent years has been generated by the investments, operations, and supply chains of foreign invested companies. In addition, foreign companies have developed industries, created suppliers and distributors, introduced modern technologies, improved business practices, modernized management training, improved sustainability performance, and helped shape China’s legal and regulatory systems. These impacts have helped China become the world’s second largest economy, its leading exporter, and one of its leading destinations for inward investment. The book provides a powerful analysis of China’s policies toward foreign investment that can inform policy makers around the world, while giving foreign companies tools to demonstrate their contributions to host countries and showing the tremendous power of foreign investment to help transform economies.

China Branding

Author : Martin J. Liu
Publisher : Springer Nature
ISBN 13 : 9811393184
Total Pages : 154 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis China Branding by : Martin J. Liu

Download or read book China Branding written by Martin J. Liu and published by Springer Nature. This book was released on 2019-09-14 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang. The first chapter focuses on the place branding strategy employed by the Zhejiang Provincial Government in launching the “ZhejiangMade” brand to improve the perception of products made by Zhejiang manufacturing firms and promote them in the domestic and international markets. In the following nine chapters, the editors bring together case studies from nine leading enterprises in Zhejiang, including Baoxiniao, Shuanghuan, Feida, ROBAM, Xinhai, Yinlun, Weixing, Deli and Fotile, providing an analysis of their branding process.

The Road Map of China's Steel Industry

Author : Xinchuang Li
Publisher : Springer Nature
ISBN 13 : 9811520747
Total Pages : 501 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis The Road Map of China's Steel Industry by : Xinchuang Li

Download or read book The Road Map of China's Steel Industry written by Xinchuang Li and published by Springer Nature. This book was released on 2020-07-03 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the principles of supply-side structural reform and current practices in the Chinese steel industry. Focusing on the general requirements for high-quality development, it reviews the evolution of the global and Chinese steel industries with regard to reduction, innovation, and transformation. It also summarizes industrial development law from a transfer route perspective, analyzes major challenges and opportunities for the steel industry in the new era, and proposes strategic orientation and implementation measures for the future development of the steel industry. The book contends that high-quality development of the steel industry must be driven by innovation, and it is essential to promote integrated development based on several aspects – greenness, coordination, quality, standardization, differentiation, service, intelligence, diversification, and internationalization – in order to reshape the industrial value chain and continuously improve industrial competitiveness. This concept is essential to help Chinese steel companies prepare development plans for transformation and upgrading. Combining thorough analysis, unique insights, and many practical cases, the book offers a guide to and inspiration for future implementation approaches.

The Changing Face of Management in China

Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1136995501
Total Pages : 276 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis The Changing Face of Management in China by : Chris Rowley

Download or read book The Changing Face of Management in China written by Chris Rowley and published by Routledge. This book was released on 2014-03-18 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: China is one of the fastest developing emerging economies in the world today. The country has a huge influence on a global level, both politically and economically. Despite this, very few books cover both the full range of management functions, and the key issues facing managers in this unique business environment. The Changing Face of Management in China explores the key challenges facing businesses and managers in China, across management functions, as well as across a range of sectors and organization types. Written by prominent scholars with direct experience in this market, this book adds to the existing body of knowledge by examining a range of areas of Chinese management in the context of local political, economic and social traditions, and the global economy. Part of the successful Working in Asia series, this book includes case studies that allow the voices of local managers to be heard, as well as extensive bibliographies pointing students and researchers to the most up-to-date sources of information in this important area.

Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

Cultural Influences on Consumer Goods Marketing in China

Author : Mark Fernandez
Publisher : GRIN Verlag
ISBN 13 : 3346100049
Total Pages : 165 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Cultural Influences on Consumer Goods Marketing in China by : Mark Fernandez

Download or read book Cultural Influences on Consumer Goods Marketing in China written by Mark Fernandez and published by GRIN Verlag. This book was released on 2020-01-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, TU Bergakademie Freiberg (Professur für Englische Fachsprache der Wirtschaftswissenschaften und technischen Wissenschaften), language: English, abstract: In recent years, China has witnessed the most skyrocketing economic growth in history. For Germany, China has become the third most important trading partner. Especially for German key industries like the automotive branch and mechanical engineering, the Chinese market has become vitally important. The shift from a seller’s market to a buyer’s market in China with an excess of supply over demand is accompanied by extreme competition between countless suppliers, which forces competing companies to implement efficient and effective marketing strategies in order to acquire customers. Cultural factors in China and Germany differ so much that they affect the entire success of business. They act as invisible barriers that must be overcome, not only in order to build competitive advantages, but in order to be competitive at all. When entering the Chinese market, foreign firms must consider that they will operate in a completely different culture, in which perception, communication, norms, values and other aspects cannot be compared to their respective German counterparts. As this thesis will show, many foreign firms fail in the Chinese market due to their inadequate altercation with cultural specifics, an unwillingness to adapt their strategy to the cultural environment, or a product-market mismatch based on cultural dissimilarities. In order to implement marketing strategies flexibly and effectively in a completely different environment for a completely different target clientele, it is indispensable for German marketers to learn about Chinese culture mindfully. Therefore, the main objective of this work is to prepare German marketing professionals for conducting marketing activities in the Chinese market by demonstrating the impact of culture on marketing, making German marketers more familiar with Chinese culture, and by providing useful advice for their marketing strategies.

Global Big Business and the Chinese Brewing Industry

Author : Yuantao Guo
Publisher : Routledge
ISBN 13 : 1134149905
Total Pages : 291 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Global Big Business and the Chinese Brewing Industry by : Yuantao Guo

Download or read book Global Big Business and the Chinese Brewing Industry written by Yuantao Guo and published by Routledge. This book was released on 2006-12-05 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the 1970s to the 1990s, China implemented a wide array of industrial policies to build up indigenous big business groups in their attempts to ‘catch-up’ with the industries of the developed world. With its entry into the WTO, China is under huge pressure to pursue the market-friendly policies advocated by the advanced economies. This is the first book in English that applies the theories of big business, catch-up and state intervention to the Chinese brewing industry. Having gathered first-hand research in China, Yuantao Guo analyzes the relationship between big business, competition and state intervention in the context of developing economies, demonstrating the implications of the industrial concentration and value chain integration of the global big business revolution for catch-up by developing world industries, considering to what extent state intervention can allow them to meet the competitive challenge. Examining these themes in relation to the Chinese brewing industry, Yuantao Guo uses detailed case studies of the Yanjing and Tsingtao breweries in order to detail the struggles that Chinese brewers have faced. This book makes a significant contribution to modern day discussions on globalization.

Doing Business in China

Author : Giles Chance
Publisher : Taylor & Francis
ISBN 13 : 1000803570
Total Pages : 221 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Doing Business in China by : Giles Chance

Download or read book Doing Business in China written by Giles Chance and published by Taylor & Francis. This book was released on 2022-12-20 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China. Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including: Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do this New and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and Diageo An in-depth focus on internet marketing in China Choosing business partners and negotiating Dos and don’ts. Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.

Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media

Author : Ashley Dudarenok
Publisher : Alarice International Limited
ISBN 13 :
Total Pages : 95 pages
Book Rating : 4./5 ( download)

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Book Synopsis Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media by : Ashley Dudarenok

Download or read book Unlocking the World's Largest E-market: A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Brand Breakout

Author : Nirmalya Kumar
Publisher : Springer
ISBN 13 : 1137276622
Total Pages : 213 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Brand Breakout by : Nirmalya Kumar

Download or read book Brand Breakout written by Nirmalya Kumar and published by Springer. This book was released on 2013-06-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

Consumer Behavior in Asia

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 131794836X
Total Pages : 131 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Consumer Behavior in Asia by : Erdener Kaynak

Download or read book Consumer Behavior in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-23 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese economy and the increasing heterogeneity of Chinese consumers also pose a great deal of challenges for global marketers trying to assess and evaluate the Chinese market. Consumer Behavior in Asia: Issues and Marketing Practice will help marketers and market researchers understand Asia’s consumer market by providing you with a consumer segmentation of China’s 1.25 billion population as it explores Asia’s cultural values, consumer perceptions, and attitudes. From this book, you will discover everything from perceptions and preferences toward advertising and different consumer goods to the emergence and growth of different upper class sectors. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market. Academics and business executives will be able to examine the emergence of the Asian markets and focus on the similarities and differences of Asian consumers with Western counterparts. Consumer Behavior in Asia will enable you to accurately assess market demands and enact effective marketing strategies. With this essential book you will explore several studies that reveal information on Asian consumers, including: marketing strategies for firms to adjust and thrive as fast food providers in Asia market segmentation considerations for rural and urban areas a complete outline of China’s population segments, buying preferences, and spending power consumer decisions based on the country-of-brand and brand of product Asian generation X-ers’perceptions toward advertising influences of cultural forces on consumer behavior, such as the importance of gift giving Consumer Behavior in Asia provides you with a complete overview of China’s economy and highlights the attractiveness of the growing market. The plethora of business opportunities in China is epitomized by the encouraging words one would say to an ambitious merchant--“Go west, young man--to the East!”

Male Idols and Branding in Chinese Luxury

Author : Amanda Sikarskie
Publisher : Bloomsbury Publishing
ISBN 13 : 1350283339
Total Pages : 267 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Male Idols and Branding in Chinese Luxury by : Amanda Sikarskie

Download or read book Male Idols and Branding in Chinese Luxury written by Amanda Sikarskie and published by Bloomsbury Publishing. This book was released on 2022-12-29 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste, and to sell - and Male Idols and Branding in Chinese Luxury focuses on their ability to arouse the consumer appetite to buy. In China, popular culture idols play a vital role in the luxury fashion and cosmetics industries as brand ambassadors and this volume fills a critical gap in the English-language literature on this key element of the marketing industry, bringing together authors from the United States and China, and featuring case studies on idols Wang Yibo and Xiao Zhan. Through considering the subtleties of branding and marketing in China, Korea, and Japan, and the relationship of Chinese idols to fans and consumers in other Asian countries, the authors delve into brand-idol collaborations, particularly through lenses of brand image and toxic fan culture.

Multilateral Approach In China's Foreign Policy

Author : Cheng Joseph Yu-shek
Publisher : World Scientific
ISBN 13 : 9813221127
Total Pages : 704 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Multilateral Approach In China's Foreign Policy by : Cheng Joseph Yu-shek

Download or read book Multilateral Approach In China's Foreign Policy written by Cheng Joseph Yu-shek and published by World Scientific. This book was released on 2017-12-21 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the mid-1990s, the Chinese authorities have gradually come to embrace multilateralism to realize their basic foreign policy objectives in maintaining a peaceful international environment and enhancing China's international status and influence. This embrace is largely based on pragmatic considerations. There is no denial, however, that elements of liberalism and constructivism gradually enter into the considerations of Chinese leaders. They accept, for example, that non-traditional security issues can only be tackled through genuine multilateralism. This volume carefully examines China's increased participation in multilateral organizations and mechanisms and its efforts to initiate and develop its own discourses on global affairs straddling Asia, the Middle East, Africa and the Latin American continents. China's presence in international multilateral organizations has been providing developing countries a better chance to maintain a balance of power. Since China has no ambitious plan to transform the existing international order, its increasing enthusiastic engagement of multilateralism is likely to be accepted by the international community. Contents: PrefaceAbout the AuthorList of TablesAcronyms and AbbreviationsMultilateralism — Theoretical Issues and China's Approach in Foreign PolicyChina in Asia: China's Asian Policy in the Early Twenty-First Century: Adjusting to its Increasing StrengthChina's Regional Strategy and Challenges in East AsiaChina's ASEAN Policy in the 1990s: Pushing for Regional Multi-polarityThe Path of Least Resistance: China's Way of Engagement in Southeast AsiaThe ASEAN-China Free Trade Area — Success or Failure? A Preliminary Evaluation Based on Econometric EvidenceChina-ASEAN Economic Co-Operation and the Role of ProvincesChina and the World: The Shanghai Co-Operation Organisation: China's Initiative in Regional Institutional BuildingChina's Approach to Shanghai Co-operation Organisation: Institutional Building, Economic Co-operation and the Challenge from AfghanistanChina's Relations with the Gulf Co-operation Council States: Multi-level Diplomacy in a Divided Arab WorldChina's Approach to BRICSLatin America in China's Contemporary Foreign PolicyChina's African Policy in the Post-Cold War EraBibliographyIndex Readership: Policymakers, academics, professionals, undergraduate and graduate students interested in China's foreign policy. Keywords: Multilateralism;China;Foreign Policy;International RelationsReview: Key Features: It is a valuable reference book for undergraduate students, postgraduate students and scholars in the fields of China's foreign policy and international relations in the Asia-PacificIt is a most up-to-date account of China's approaches to its most significant multilateral regional organizations and forumsIn view of China's importance in international politics and economy, it is important to understand its policy