Building a Successful Selling Organization

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Author :
Publisher : iUniverse
ISBN 13 : 0595361633
Total Pages : 237 pages
Book Rating : 4.5/5 (953 download)

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Book Synopsis Building a Successful Selling Organization by : Art Wilson

Download or read book Building a Successful Selling Organization written by Art Wilson and published by iUniverse. This book was released on 2005-08 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to primer for sales leaders, from the CEO to account team managers, at mid-sized to large companies.

Launch Your Sales

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Author :
Publisher : Xulon Press
ISBN 13 : 9781498497893
Total Pages : pages
Book Rating : 4.4/5 (978 download)

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Book Synopsis Launch Your Sales by : Robert D Rash

Download or read book Launch Your Sales written by Robert D Rash and published by Xulon Press. This book was released on 2017-02-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Build the World-Class Sales Team You've Always Wanted! Are you a start-up founder, established business owner, CEO, or VP of sales? No matter your capacity or title, surely you desire a highly skilled and productive sales force-a successful sales machine. In Launch Your Sales: The 8 Steps to Build a Winning Sales Organization, sales consulting expert and author Robert D. Rash brings a wealth of real-world experience to building, maintaining, and growing a solid foundation for organizational sales success. As his career progressed from software engineering to software sales to eventually becoming the CEO of his own consulting firm, Rob noticed a consistent pattern: something was missing in professional sales organizations. While there are hundreds of books on how to sell, the vast majority of these focus solely on techniques and performance for the individual salesperson. Rob, instead, addresses the need for strategy and excellence across the board at the organizational level and guides his readers on how to achieve sales excellence at that level. Whether your sales have plateaued, you wish to ramp-up your sales efforts, or you simply need some solid guidance toward organizational sales success, Launch Your Sales can help you develop and sustain a sales process to elevate your game, year after year. Get ready to apply these savvy and time-tested teachings to launch your sales team and achieve outstanding sales results!

The Sales Acceleration Formula

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119047072
Total Pages : 227 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Sales Acceleration Formula by : Mark Roberge

Download or read book The Sales Acceleration Formula written by Mark Roberge and published by John Wiley & Sons. This book was released on 2015-02-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use data, technology, and inbound selling to build a remarkable team and accelerate sales The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand. As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company's first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements: Hire the same successful salesperson every time — The Sales Hiring Formula Train every salesperson in the same manner — The Sales Training Formula Hold salespeople accountable to the same sales process — The Sales Management Formula Provide salespeople with the same quality and quantity of leads every month — The Demand Generation Formula Leverage technology to enable better buying for customers and faster selling for salespeople Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can't major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless. The Sales Acceleration Formula completely alters this paradigm. In today's digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable. A formula does exist.

High Performance Selling

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Publisher :
ISBN 13 : 9781085998772
Total Pages : 426 pages
Book Rating : 4.9/5 (987 download)

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Book Synopsis High Performance Selling by : Anthony S Chaine

Download or read book High Performance Selling written by Anthony S Chaine and published by . This book was released on 2019-12-03 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are an accomplished sales executive leading a large organization or a sales manager leading a team, your ability to remove obstacles and speed the sales process will determine your success. High-Performance Selling is geared for the sales leader who has to persuade others to work as a sales force of one. Written in a straightforward fashion by veteran sales management consultant Anthony Chaine, this book shows you how to: - lead sales organizations- build solid sales operation- improve cross-functional team cooperation- build better hiring and recruiting systems- develop a sales culture that drives performance- empowers your sales managers to create winning teams"I have worked with Anthony, and I can say firsthand, his leadership style has had a profound impact on every level of our organization. His approach is profoundly visionary and hugely influential. I highly recommend Anthony, his approach, and his book."-Antonio Casanova, CEO of NOVAPAY"World-class selling is about aiding customers to make better choices. Anthony's inspiring stories and honest advice provides insight that sales leaders at every level can use to their benefit. High-Performance Selling is a thought-provoking, good read on an important subject."-Tom Howard, Managing Director TM Cards Networks"Your success as a leader is as good the success of your sales teams. Anthony shows you how to make the right decisions to lead your sales organization towards peak performances while eliminating bottlenecks to keep your sales organization moving toward significance."-Brian Luc, Vice President of Business OperationsAnthony Chaine is an expert in sales management and leadership. He has won multiple awards as a quota carrying sales leader, trainer, and instructor. He is the founder and the CEO of Elite Sales Leadership Consulting LLC. He specialized in management and sales training. Visit asalesleader.com for tools and resources as well as information on your seminars and coaching programs.

42 Rules for Building a High-Velocity Inside Sales Team

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Author :
Publisher : Super Star Press
ISBN 13 : 1607731150
Total Pages : 135 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis 42 Rules for Building a High-Velocity Inside Sales Team by : Lori L. Harmon

Download or read book 42 Rules for Building a High-Velocity Inside Sales Team written by Lori L. Harmon and published by Super Star Press. This book was released on 2014-01-10 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside sales is the fastest growing sales channel due to its cost effective nature. An inside sales rep can handle far more contacts on a daily basis than their field sales counterpart. If you are a “C” level executive with responsibility for delivering revenue, you cannot afford to overlook the rules contained in this fast-paced, powerful, book. ‘42 Rules for Building a High-Velocity Inside Sales Team: Actionable Guide to Creating Inside Sales Teams that Deliver Quantum Results’ will help you and your team understand:

  • The key elements required to build a high-velocity inside sales team that will accelerate your revenue.
  • The different types of inside sales teams you can leverage, how and where to staff them, and the types of tools that are required for them to operate effectively.
  • The importance of a common sales language, consistent processes and clearly defined weekly metrics.
With the popularity of inside sales skyrocketing, so is the demand for inside sales talent. Lori Harmon and Debbi Funk prepare you with the info you need to make smart choices when building a high-velocity inside sales team; This includes recognizing the specialized skills required to manage and lead an inside sales team, understanding the skills required of an ideal inside sales rep, and quantifying the cost of a bad hire. Pick up this book and see for yourself the value that these rules will help you bring to your organization.

The Science of Selling

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Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

The Connected Company

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Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449336655
Total Pages : 306 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Connected Company by : Dave Gray

Download or read book The Connected Company written by Dave Gray and published by "O'Reilly Media, Inc.". This book was released on 2012-08-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The future of work is already here. Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up. To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time. Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence. Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.

Nuts and Bolts of Sales Management

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1937110206
Total Pages : 184 pages
Book Rating : 4.9/5 (371 download)

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Book Synopsis Nuts and Bolts of Sales Management by : John Treace

Download or read book Nuts and Bolts of Sales Management written by John Treace and published by Greenleaf Book Group. This book was released on 2011-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes managing a sales team feels like trying to manage chaos, and in a way it is-there are so many unpredictable influences at work in sales. In Nuts and Bolts of Sales Management, John Treace, mining decades of executive sales experience gained from successful business turnarounds, provides managers with proven strategies to build a high-performing sales team that will consistently produce desired results.The tools and tactics included in Nuts and Bolts of Sales Management help sales managers identify and solve the problems that cause companies to stumble and fail. Leaders will learn how they can take their sales force to the next level by developing effective sales processes and by promoting high morale and team work. This book will provide a deeper understanding and practical answers for the problems all sales managers and officers face each day. Here is a sample of some: - How to ensure predictable sales performance- Effective forecasting & managing the quarter- What to do when sales plans are missed- How to design highly effective meetings and award programs- Making effective presentations to management- Minimize the need for hiring and firing- How to balance morale, execution & teamwork- How to develop a powerful sales culture- Developing effective metrics- How to Leveraging expenses while managing the budget- Effective use of consultants- How to sleep well at night nearing the end of any sales quarter This practical handbook was written for current sales VPs or managers, salespeople who desire to move into management, and CEOs, COOs, CFOs and others wishing to have a better understanding of the principles and systems that drive high-velocity sales organizations.

The Building Blocks of Sales Enablement

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Author :
Publisher : Association for Talent Development
ISBN 13 : 1952157633
Total Pages : 235 pages
Book Rating : 4.9/5 (521 download)

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Book Synopsis The Building Blocks of Sales Enablement by : Mike Kunkle

Download or read book The Building Blocks of Sales Enablement written by Mike Kunkle and published by Association for Talent Development. This book was released on 2021-09-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Sales Framework for Achieving Business Success Sales enablement is no longer the new kid on the block. Having grown rapidly in recent years, it’s now considered a best practice at many sales organizations. But there’s little alignment across the sales profession on what sales enablement is or how to achieve it, nor is there a formalized strategy on what a sales enablement practice is or requires. In his new book The Building Blocks of Sales Enablement, sales enablement expert Mike Kunkle addresses these issues and presents a proven approach that both supports sales talent and achieves true business results. Kunkle lays out an easy-to-follow structure through the concept of building blocks, interconnected by systems thinking and supported by a consistent cadence of training, coaching, and content. Comprehensive and versatile, this book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. The book also includes a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources. Impactful sales enablement projects are basically change management initiatives in disguise. Use the building blocks framework to navigate challenges, measure successes, and determine a path forward to improving business outcomes.

SPIN® -Selling

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Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

How to Build a Dynamic Sales Organization

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis How to Build a Dynamic Sales Organization by : Robert N. McMurry

Download or read book How to Build a Dynamic Sales Organization written by Robert N. McMurry and published by McGraw-Hill Companies. This book was released on 1968 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Successful Sales Manager

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Author :
Publisher : Thunderbird Publishing
ISBN 13 : 0990504603
Total Pages : 169 pages
Book Rating : 4.9/5 (95 download)

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Book Synopsis The Successful Sales Manager by : Dustin W Ruge

Download or read book The Successful Sales Manager written by Dustin W Ruge and published by Thunderbird Publishing . This book was released on 2014-08-15 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Successful Sales Manager: A Sales Manager’s Handbook for Building Great Sales Performance is a new book published by industry veteran Dustin W Ruge. In the book, Dustin covers the critical aspects as to why so many sales organizations fail and how to successfully move from bad sales management performance to great sales leaders and results. Website: http://www.thesuccessfulsalesmanager.com Book Endorsements From Sales Industry Leaders: “The Successful Sales Manager is a hands-on, practical and highly useful guide that any sales manager should keep as an instant go-to resource close to their desk. I wish I had a copy of this book when I started my business; it would have saved me a lot of time building a high performance team.” -- Gerhard Gschwandtner, Founder and CEO of Selling Power Magazine "Effective sales managers are difficult to find. That's because even though it could mean the difference between success and failure, sales management is one of the least taught skill sets in business today. Congratulations Dustin for capturing the keys to this otherwise mysterious discipline in your book, The Successful Sales Manager. Frankly, everyone should have a copy of this book including salespeople who are managing a territory and will someday be promoted into this role." --Thomas A. Freese, Author: Secrets of Question Based Selling “A must read for anyone who wants a successful career in sales management. The Successful Sales Manager cuts straight to the chase on what you need to do to get the most out of your sales teams.” -- Joe Girard, Worlds Greatest Retail Salesman, attested by The Guinness Book of World Records! www.joegirard.com “So many people fail to become great sales managers. Reading the tips and advice in this book can help anyone overcome that obstacle and succeed in sales.” -- Michael LeBoeuf, Author of How to Win Customers and Keep Them for Life

Building a Winning Sales Force

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Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814410421
Total Pages : 498 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Building a Winning Sales Force by : Andris A. ZOLTNERS

Download or read book Building a Winning Sales Force written by Andris A. ZOLTNERS and published by AMACOM Div American Mgmt Assn. This book was released on 2009-02-11 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales force effectiveness drives every company's success, but keeping a sales organization at the top of its game is a constant challenge. As experts in the field, Andy Zoltners and Prabha Sinha have helped sales leaders around the world perfect their sales strategy, operations, and execution. Combining strategic insight with pragmatic advice, Building a Winning Sales Force provides current and aspiring sales leaders with innovative yet practical solutions to many of the most common issues faced by today’s sales organi­za­tions. The book shows readers how to: assess how good their sales force really is • identify sales force improvement opportunities • implement tools and processes that have immediate impact on sales effec­tive­ness • attract and retain the best salespeople • design incen­tive compensation plans • set goals • manage sales perform­ance • motivate the sales force With practical advice and case studies of companies that have conquered even the most challenging obstacles, Building a Winning Sales Force will enable every company to drive sales and stay competitive.

The Challenger Sale

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Author :
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Success in Mlm, Network Marketing, and Personal Selling

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Author :
Publisher : iUniverse
ISBN 13 : 1462048463
Total Pages : 360 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Success in Mlm, Network Marketing, and Personal Selling by : Gini Graham Scott

Download or read book Success in Mlm, Network Marketing, and Personal Selling written by Gini Graham Scott and published by iUniverse. This book was released on 2007-08-29 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: By whatever term it's called, multi-level marketing, network marketing, or personal selling, this type of sales, done right, offers you an opportunity to become rich and successful by not only selling a product but by building a growing sales team to sell. This complete and easy-to-use guide reveals how you can sell virtually any type of product or service this way. You can easily start the business out of your home or set up a small office, and as your sales network multiplies, your income grows from this expanding sales team. So the profit potential is almost unlimited. The book shows you how to do it with techniques for getting started, setting goals, prospecting for leads, selling your product or service effectively, putting on presentations, building a sales organization, working with distributors, hosting meetings and sales parties, participating in a trade show, speaking to promote your product, doing your own publicity, and more. It includes worksheets, checklists, and formulas to pick the most profitable products or services to sell, prepare weekly or monthly schedules, control costs, and get maximum productivity from your sales team. Other aids include sample letters, flyers, posters, and other tools that have produced big sales for other marketers and are easy to adapt.

Strategic Customer Management

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Author :
Publisher : OUP Oxford
ISBN 13 : 0191609285
Total Pages : 344 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Strategic Customer Management by : Nigel F Piercy

Download or read book Strategic Customer Management written by Nigel F Piercy and published by OUP Oxford. This book was released on 2009-03-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved. The book focuses on the transformation of the traditional sales organization into a strategic force leading the strategic customer management process in companies. Traditionally, the area of sales management has mainly been treated as a tactical, operational topic in the conventional marketing literature - simply part of the communications mix within the planned marketing programme. However, the emergence of major customers as dominant buyers in many sectors as a result of pressures towards consolidation and enhanced scale of operations, is changing the way in which sales issues are addressed in supplier organizations. The growth of new forms of buyer-seller relationship based on collaboration and partnering has encouraged organizations to reconsider the sales and account management operation as an important source of competitive differentiation in commoditized markets. Increasingly, sales is being perceived as a central part of business strategy and attention given to the challenges in better aligning sales processes with strategy. This has many implications for the design of the sales organization and its management strategy, which go far beyond the confines of conventional marketing views.

Aligning Strategy and Sales

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1422196089
Total Pages : 329 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Aligning Strategy and Sales by : Frank Cespedes

Download or read book Aligning Strategy and Sales written by Frank Cespedes and published by Harvard Business Review Press. This book was released on 2014-08-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.