Build Your Beverage Empire

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Build Your Beverage Empire

Author : Jorge S. Olson
Publisher : Jorge Olson
ISBN 13 : 098214251X
Total Pages : 266 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Build Your Beverage Empire by : Jorge S. Olson

Download or read book Build Your Beverage Empire written by Jorge S. Olson and published by Jorge Olson. This book was released on 2009-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to develop and sell your beverages including new age beverages, alcoholic and non alcoholic beverages like energy drinks, soda, tea, water, vodka, tequila beer or any other type of beverage. A step by step guide teaching you how to develop and brand your beverage, reach your perfect target market and sell it using wholesalers, distributors, convenience stores and supermarkets. Discover every single beverage sales and distribution channel and how to penetrate it with your beverages. While reading the book you will prepare spectacular distributor programs to support all type of accounts, get see through in stores and have customers for life. This book is a must read for anyone in the beverage industry from executives to sales people, marketing managers, brand managers, merchandisers as well as production specialists. After finishing the book you will be an expert in every segment of the beverage business; from developing a brand in the drawing board to reaching your target market correctly, writing your business plan and executing it with sales and distribution. Learn from the authors, Carlos Lopez and Jorge Olson, founders of Liquid Brands Management, Inc. and the national experts in beverage branding, sales and marketing.

Build Your Beverage Empire - Third Edition

Author : Jorge Olson
Publisher :
ISBN 13 : 9781945196133
Total Pages : 0 pages
Book Rating : 4.1/5 (961 download)

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Book Synopsis Build Your Beverage Empire - Third Edition by : Jorge Olson

Download or read book Build Your Beverage Empire - Third Edition written by Jorge Olson and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Your Beverage Empire is a step-by-step guide teaching you how to develop and brand your beverage, reach your perfect target market, and sell your product through wholesalers, distributors, and stores.

Build Your Beverage Empire

Author : Jorge Olson
Publisher :
ISBN 13 : 9781945196096
Total Pages : 296 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Build Your Beverage Empire by : Jorge Olson

Download or read book Build Your Beverage Empire written by Jorge Olson and published by . This book was released on 2018-04-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready to Disrupt the Beverage Industry? This is the new and improved edition of the beverage industry book "Build Your Beverage Empire" that became a standard for new and veteran beverage executives. This second edition is completely changed and contains never shown before marketing techniques to reach consumers, wholesalers, distributors and retailers that you can use to completely disrupt the beverage industry.Tackle the most common beverage industry topics:*Beverage Development*Beverage Marketing*Beverage Distribution*Beverage Formulation*Beverage Packaging*Beverage Sales*Beverage DistributionThe second edition of the book is still aimed at new beverage industry entrepreneurs, however it also incorporates new and innovative branding and beverage marketing strategies that even the most veteran beverage executives will appreciate.The book is divided into three major parts. *Part One goes over the beverage industry and gives you the CEO overview so you can quickly cut your learning curve. *Part Two is a step-by-step guide on beverage development*Part Three is dedicated to beverage marketing, sales and distribution The book focuses on development and growth of beverage companies. You'll discover all the standards companies like Coca-Cola, Budweiser, Red-Bull and other companies follow for their beverage sales and distribution as well as new never seen strategies that allow the new beverage comer to compete in the marketplace filled with Fortune companies. Some of the strategies you'll learn from the book are:*Beverage development on a bootstrap budget*The "real cost" of beverage development and production*The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them*Don't compete with the big boys on their turf. How to disrupt the beverage industry with new beverage marketing strategies.*Why beverage distributors will not return your call and how to grow without themAuthors are Jorge S. Olson and Carlos Lopez. Beverage Industry experts and serial entrepreneurs that have developed more than 1,000 consumer packaged goods and worked in over 100 beverage projects.

Build Your Beverage Empire - Third Edition

Author : Jorge Olson
Publisher :
ISBN 13 : 9781945196140
Total Pages : 0 pages
Book Rating : 4.1/5 (961 download)

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Book Synopsis Build Your Beverage Empire - Third Edition by : Jorge Olson

Download or read book Build Your Beverage Empire - Third Edition written by Jorge Olson and published by . This book was released on 2022-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get Funding for Your Beverage Company, Develop a Winning Business Model with Formulation, Marketing, Sales, and Distribution.Post-COVID Beverage Business Modeling. Covid changed the entire supply chain for the beverage industry alongside beverage sales and distribution. This is not only amazing for consumers ordering beverages online, but it's great for entrepreneurs, as they can now sell directly to their perfect customer and drop-ship to their home. You will see the blueprint and step-by-step guide on how to develop and sell beverages. You will also discover cutting-edge ideas and techniques to disrupt the beverage industry and separate yourself from the competition. In this, the third edition of the book, Jorge Olson decided to re-write the entire text, not only updating it but expanding it to cover more material on online marketing, Amazon sales, much more detail on beverage development and formulation, and special details on beverage business modeling and creating your business plan to get funding. Tackle the most common beverage industry topics: 1- Beverage Development 2- Beverage Marketing 3- Beverage Distribution 4- Beverage Formulation 5- Beverage Packaging 6- Beverage Sales 7- Beverage Distribution 8- Beverage Business Funding 9- Beverage Online Marketing. While writing the book, Jorge Olson took two of his companies public, including funding, getting investors, and developing and manufacturing hundreds of beverages and nutritional supplements per year. All this knowledge and information also found its way into the book, helping new beverage entrepreneurs navigate the business model for sales and distribution they should use and alternatives for funding their drink company. What's New in The Third Edition? 1- How to use social media to grow your beverage 2- Sell online, including your store, social media, and Amazon 3- Beverage development and contract manufacturing 4- Small batch white label and private label beverage production 5- Post-COVID opportunities and how to take advantage of them. When you build your new business or want to scale your existing beverage empire, you'll need several things: a blueprint, a team, and daily instructions for funding, scaling, selling to convenience stores, distributors, mass retail, natural channels, or brokers.

So You Wanna: Start a Food or Beverage Business

Author : Douglas Raggio
Publisher : BenBella Books
ISBN 13 : 163774000X
Total Pages : 182 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis So You Wanna: Start a Food or Beverage Business by : Douglas Raggio

Download or read book So You Wanna: Start a Food or Beverage Business written by Douglas Raggio and published by BenBella Books. This book was released on 2022-03-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pick-your-own-path guide to launching and sustaining a successful food or beverage business The specialty food and beverage business is a thriving industry, and the barriers to entry are low: all you need is a recipe idea and a place to make it. It sounds simple, but launching a food or beverage company is a maze of choices and consequences. Douglas Raggio has been there, both as a food business founder and as a consultant to other successful start-ups, and he’s come to learn that every choice a food founder makes has a fairly predictable outcome. In So You Wanna: Start a Food or Beverage Business, he helps you think through the many decisions you’ll make along the road from idea to success—whether you see yourself building a following at your farmer’s market, partnering with a local restaurant, or launching the next Pepsi. This innovative guide follows four archetypal food start-ups that cover a range of business ideas and founders. Every few pages, you’ll make crucial decisions about the next step to take in growing a hypothetical business. You’ll have a chance to see how each choice is likely to play out before you try out anything in the real world, where the stakes are higher. In this book, you’ll see the maze of choices and outcomes that go into: Coming up with an exciting, profitable new product Funding your start-up Conducting market research Pricing and producing to scale Establishing partnerships, promotions, and branding Deciding when to keep going—and when to fold By understanding the perils and pleasures of this fast-growing industry, you will be able to approach your own business with confidence, make the decisions that feel right to you, and avoid the most common pitfalls along the way.

A History of the World in 6 Glasses

Author : Tom Standage
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802718590
Total Pages : 322 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis A History of the World in 6 Glasses by : Tom Standage

Download or read book A History of the World in 6 Glasses written by Tom Standage and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller * Soon to be a TV series starring Dan Aykroyd “There aren't many books this entertaining that also provide a cogent crash course in ancient, classical and modern history.” -Los Angeles Times Beer, wine, spirits, coffee, tea, and Coca-Cola: In Tom Standage's deft, innovative account of world history, these six beverages turn out to be much more than just ways to quench thirst. They also represent six eras that span the course of civilization-from the adoption of agriculture, to the birth of cities, to the advent of globalization. A History of the World in 6 Glasses tells the story of humanity from the Stone Age to the twenty-first century through each epoch's signature refreshment. As Standage persuasively argues, each drink is in fact a kind of technology, advancing culture and catalyzing the intricate interplay of different societies. After reading this enlightening book, you may never look at your favorite drink in quite the same way again.

Until Proven Safe

Author : Nicola Twilley
Publisher : MCD
ISBN 13 : 0374715335
Total Pages : 211 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Until Proven Safe by : Nicola Twilley

Download or read book Until Proven Safe written by Nicola Twilley and published by MCD. This book was released on 2021-07-20 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geoff Manaugh and Nicola Twilley have been researching quarantine since long before the COVID-19 pandemic. With Until Proven Safe, they bring us a book as compelling as it is definitive, not only urgent reading for social-distanced times but also an up-to-the-minute investigation of the interplay of forces–––biological, political, technological––that shape our modern world. Quarantine is our most powerful response to uncertainty: it means waiting to see if something hidden inside us will be revealed. It is also one of our most dangerous, operating through an assumption of guilt. In quarantine, we are considered infectious until proven safe. Until Proven Safe tracks the history and future of quarantine around the globe, chasing the story of emergency isolation through time and space—from the crumbling lazarettos of the Mediterranean, built to contain the Black Death, to an experimental Ebola unit in London, and from the hallways of the CDC to closed-door simulations where pharmaceutical execs and epidemiologists prepare for the outbreak of a novel coronavirus. But the story of quarantine ranges far beyond the history of medical isolation. In Until Proven Safe, the authors tour a nuclear-waste isolation facility beneath the New Mexican desert, see plants stricken with a disease that threatens the world’s wheat supply, and meet NASA’s Planetary Protection Officer, tasked with saving Earth from extraterrestrial infections. They also introduce us to the corporate tech giants hoping to revolutionize quarantine through surveillance and algorithmic prediction. We live in a disorienting historical moment that can feel both unprecedented and inevitable; Until Proven Safe helps us make sense of our new reality through a thrillingly reported, thought-provoking exploration of the meaning of freedom, governance, and mutual responsibility.

A Thirst for Empire

Author : Erika Rappaport
Publisher : Princeton University Press
ISBN 13 : 0691192707
Total Pages : 568 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis A Thirst for Empire by : Erika Rappaport

Download or read book A Thirst for Empire written by Erika Rappaport and published by Princeton University Press. This book was released on 2019-03-05 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tea has been one of the most popular commodities in the world. Over centuries, profits from its growth and sales funded wars and fueled colonization, and its cultivation brought about massive changes--in land use, labor systems, market practices, and social hierarchies--the effects of which are with us even today. A Thirst for Empire takes a vast and in-depth historical look at how men and women--through the tea industry in Europe, Asia, North America, and Africa--transformed global tastes and habits and in the process created our modern consumer society. As Erika Rappaport shows, between the seventeenth and twentieth centuries the boundaries of the tea industry and the British Empire overlapped but were never identical, and she highlights the economic, political, and cultural forces that enabled the British Empire to dominate--but never entirely control--the worldwide production, trade, and consumption of tea. Rappaport delves into how Europeans adopted, appropriated, and altered Chinese tea culture to build a widespread demand for tea in Britain and other global markets and a plantation-based economy in South Asia and Africa. Tea was among the earliest colonial industries in which merchants, planters, promoters, and retailers used imperial resources to pay for global advertising and political lobbying. The commercial model that tea inspired still exists and is vital for understanding how politics and publicity influence the international economy ..."--Jacket.

Ramping Your Brand

Author : James F. Richardson
Publisher : Pgs Press
ISBN 13 : 9781733444637
Total Pages : 238 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Ramping Your Brand by : James F. Richardson

Download or read book Ramping Your Brand written by James F. Richardson and published by Pgs Press. This book was released on 2019-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Bourbon Empire

Author : Reid Mitenbuler
Publisher : Penguin
ISBN 13 : 014310814X
Total Pages : 322 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Bourbon Empire by : Reid Mitenbuler

Download or read book Bourbon Empire written by Reid Mitenbuler and published by Penguin. This book was released on 2016-05-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Pulls aside the curtain of puffery to show . . . the business of liquor to be every bit as fascinating as the fictions in which the distillers love to swaddle themselves.” —Wayne Curtis, The Wall Street Journal Walk into a well-stocked liquor store and you’ll see countless whiskey brands, each boasting an inspiring story of independence and heritage. And yet, more than 95% of the nation’s whiskey comes from a small handful of giant companies with links to organized crime, political controversy, and a colorful history that is far different than what appears on modern labels. In Bourbon Empire, Reid Mitenbuler shows how bourbon, America’s most iconic style of whiskey, and the industry surrounding it, really came to be—a saga of shrewd capitalism as well as dedicated craftsmanship. Mitenbuler traces the big names—Jim Beam, Maker’s Mark, Evan Williams, and more—back to their origins, exploring bourbon’s founding myths and great successes against the backdrop of America’s economic history. Illusion is separated from reality in a tale reaching back to the Whiskey Rebellion of 1794, when the ideologies of Thomas Jefferson and Alexander Hamilton battled to define the soul of American business. That debate continues today, punctuated along the way by Prohibition-era bootleggers, the liquor-fueled origins of NASCAR, intense consolidation driven by savvy lobbying, and a Madison Avenue plot to release five thousand parrots—trained to screech the name of a popular brand—into the nation’s bars. Today, the whiskey business takes a new turn as a nascent craft distilling movement offers the potential to revolutionize the industry once again. But, as Mitenbuler shows, many take advantage of this excitement while employing questionable business practices, either by masquerading whiskey made elsewhere as their own or by shortcutting the proven production standards that made many historic brands great to begin with. A tale of innovation, success, downfall, and resurrection, Bourbon Empire is an exploration of the spirit in all its unique forms, creating an indelible portrait of both American whiskey and the people who make it.

How to Get U.S. Market-ready: Wines and Spirits

Author : Steve Raye
Publisher :
ISBN 13 : 9788884290953
Total Pages : pages
Book Rating : 4.2/5 (99 download)

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Book Synopsis How to Get U.S. Market-ready: Wines and Spirits by : Steve Raye

Download or read book How to Get U.S. Market-ready: Wines and Spirits written by Steve Raye and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

China's Second Continent

Author : Howard W. French
Publisher : Vintage
ISBN 13 : 0307946657
Total Pages : 306 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis China's Second Continent by : Howard W. French

Download or read book China's Second Continent written by Howard W. French and published by Vintage. This book was released on 2015-02-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book Chinese immigrants of the recent past and unfolding twenty-first century are in search of the African dream. So explains indefatigable traveler Howard W. French, prize-winning investigative journalist and former New York Times bureau chief in Africa and China, in the definitive account of this seismic geopolitical development. China’s burgeoning presence in Africa is already shaping, and reshaping, the future of millions of people. From Liberia to Senegal to Mozambique, in creaky trucks and by back roads, French introduces us to the characters who make up China’s dogged emigrant population: entrepreneurs singlehandedly reshaping African infrastructure, and less-lucky migrants barely scraping by but still convinced of Africa’s opportunities. French’s acute observations offer illuminating insight into the most pressing unknowns of modern Sino-African relations: Why China is making these cultural and economic incursions into the continent; what Africa’s role is in this equation; and what the ramifications for both parties and their people—and the watching world—will be in the foreseeable future. One of the Best Books of the Year at • The Economist • The Guardian • Foreign Affairs

The Unselfish Guide to Self Promotion

Author : Jorge S. Olson
Publisher : Jorge Olson
ISBN 13 : 0982142501
Total Pages : 226 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Unselfish Guide to Self Promotion by : Jorge S. Olson

Download or read book The Unselfish Guide to Self Promotion written by Jorge S. Olson and published by Jorge Olson. This book was released on 2009 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self Promotion is a universal emotional state. It started with self preservation in the age of the caveman and continues to this date. "The Unselfish Guide to Self Promotion" guides you to discover new ideas and strategies on how to promote yourself with an unselfish approach by helping others. Being unselfish will sell yourself, your ideas & your influence to your family, friends & in business. Be inspired by the new generation of self realization. Jorge Olson shows you how to be Happy, Healthy & Wealthy using Self-Promotion in a new way, a way that will catapult your confidence, sharpen your senses & make you view life with eyes of a child. From "Caveman Promotions" to "If sales were an art it would be painting by numbers" or "Leaders get calls," this is a must read for every business executive & leader. It will transform your attitude about sales, marketing & promotion. The book has 3 unique "acts." The first act teaches you the power of "Unselfish Self Promotion." The second act dives into self promotion & how to use it in life, society, & business. The third act is a hands-on self promotion & marketing strategy in web 2.0 and social media marketing, networking, & other immediate applicable tools.

The Barbarian's Beverage

Author : Max Nelson
Publisher : Routledge
ISBN 13 : 1134386729
Total Pages : 224 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Barbarian's Beverage by : Max Nelson

Download or read book The Barbarian's Beverage written by Max Nelson and published by Routledge. This book was released on 2005-02-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and detailed, this is the first ever study of ancient beer and its distilling, consumption and characteristics. Examining evidence from Greek and Latin authors, the book demonstrates the contributions the Europeans made to beer throughout the ages.

Trader Vic's Book of Food & Drink

Author : Trader Vic
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Trader Vic's Book of Food & Drink by : Trader Vic

Download or read book Trader Vic's Book of Food & Drink written by Trader Vic and published by . This book was released on 1946 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trader Vic's extensive travel throught the Hawaiian and South Pacific islands was the source of his interest in Polynesian food and drink (especially rum). He gives menus and recipes for south Sea dishes and suggestions for party and room decorations.

The Empire of Business

Author : Andrew Carnegie
Publisher : New York, Doubleday, Page
ISBN 13 :
Total Pages : 382 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Empire of Business by : Andrew Carnegie

Download or read book The Empire of Business written by Andrew Carnegie and published by New York, Doubleday, Page. This book was released on 1902 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint: Originally published: New York: Doubleday, Page & Company, 1902.

Inside the Bottle

Author : Dr Arthur Shapiro
Publisher :
ISBN 13 : 9780997618105
Total Pages : pages
Book Rating : 4.6/5 (181 download)

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Book Synopsis Inside the Bottle by : Dr Arthur Shapiro

Download or read book Inside the Bottle written by Dr Arthur Shapiro and published by . This book was released on 2016-12-14 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.