Budget Constraints and Optimization in Sponsored Search Auctions

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Publisher : Elsevier
ISBN 13 : 0124115047
Total Pages : 213 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Budget Constraints and Optimization in Sponsored Search Auctions by : Yanwu Yang

Download or read book Budget Constraints and Optimization in Sponsored Search Auctions written by Yanwu Yang and published by Elsevier. This book was released on 2013-11-23 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Intelligent Systems Series publishes reference works and handbooks in three core sub-topic areas: Intelligent Automation, Intelligent Transportation Systems, and Intelligent Computing. They include theoretical studies, design methods, and real-world implementations and applications. The series' readership is broad, but focuses on engineering, electronics, and computer science. Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level. - Delivers a systematic overview and technique for understanding budget constraints and ROI optimization in sponsored search auction systems, including algorithms and developer guides for a range of scenarios - Explores effects of constraints on mechanisms, bidding and keyword strategies, and the strategies for budget optimization that developers can employ - An informative reference source for both software and systems developers working in the search auctions, marketing and sales strategy optimization, services development for online marketing and advertisement, e-commerce, social and economic networking

Intermediate Microeconomics

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (123 download)

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Book Synopsis Intermediate Microeconomics by : Patrick M. Emerson

Download or read book Intermediate Microeconomics written by Patrick M. Emerson and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Household and Economy

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Publisher : Academic Press
ISBN 13 : 1483274683
Total Pages : 174 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Household and Economy by : Marc Nerlove

Download or read book Household and Economy written by Marc Nerlove and published by Academic Press. This book was released on 2014-05-10 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Household and Economy: Welfare Economics of Endogenous Fertility deals with welfare economics and the socially optimal population size, as well as the social consequences of individual choice with respect to family size within each generation. The general equilibrium implications of endogenous fertility for a number of issues of population policy are discussed. In addition to their own consumption, the number of children and the utility of each child is assumed to enter the utility function of the parents. Comprised of 10 chapters, this volume begins with a review of social welfare criteria for optimal population size and the static theory of optimal population size, optimal population growth with exogenous fertility, and the theory of endogenous fertility. The reader is then introduced to the basic principles of welfare economics and the economics of externalities, followed by a summary of the traditional theory of household behavior. Subsequent chapters focus on optimal population size according to various social welfare criteria; real and potential externalities generated by the endogeneity of fertility; and the principal alternative reason for having children: to transfer resources from the present to support the future consumption of parents in old age. The book concludes by assessing the implications of endogenous fertility for within-generation income distribution policies and reflecting on the directions in which future research may be fruitful. This monograph will be of value to economists, social scientists, students of welfare economics, and those who wish to understand the contribution of economic analysis to an improved understanding of population policy.

General Equilibrium Foundations of Finance

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Publisher : Springer Science & Business Media
ISBN 13 : 1475753179
Total Pages : 313 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis General Equilibrium Foundations of Finance by : Thorsten Hens

Download or read book General Equilibrium Foundations of Finance written by Thorsten Hens and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this book is to give a sound economic foundation of finance. Finance is a coherent branch of applied economics that is designed to understand financial markets in order to give advice for practical financial decisions. This book argues that for a sound economic foundation of finance the famous general equilibrium model which in its modern form emphasizes the incompleteness of financial markets is well suited. The aim of the book is to demonstrate that financial markets can be meaningfully embedded into a more general system of markets including, for example, commodity markets. The interaction of these markets can be described via the well known notion of a competitive equilibrium. We argue that for a sound foundation this competitive equilibrium should be unique. In a first step we demonstrate that this essential goal cannot of be achieved based only on the rationality principle, i. e. on the assumption utility maximization of some utility function subject to the budget constraint. In particular we show that this important lack of structure is disturbing as well for the case of mean-variance utility functions which are the basis of the Capital Asset Pricing Model, one of the cornerstones of finance. The final goal of our book is to give reasonable restrictions on the agents' utility functions which lead to a well determined financial markets model.

Microeconomics

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Publisher : Elsevier
ISBN 13 : 1483297640
Total Pages : 440 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Microeconomics by : M.C. Blad

Download or read book Microeconomics written by M.C. Blad and published by Elsevier. This book was released on 2014-07-15 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first part of this book contains the material for a course in standard microeconomics and general equilibrium. These chapters contain the necessary background on commodities, consumers, producers, as well as the classical results about the existence of general (Walras) equilibria and the fundamentals of welfare theory. The second part of the book may be seen as a continuation dealing with more advanced topics.This textbook shows how the general equilibrium theory can be put into use to provide new insights into various fields of economic science. The reader does not need previous particular mathematical training; the formal approach is introduced in a piecemeal fashion, so that no difficult mathematics occurs in the beginning.

Vilfredo Pareto

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Publisher : Taylor & Francis
ISBN 13 : 9780415185011
Total Pages : 504 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Vilfredo Pareto by : John Cunningham Wood

Download or read book Vilfredo Pareto written by John Cunningham Wood and published by Taylor & Francis. This book was released on 1999 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles reprinted here cover pure economic theory, political economy (including sociological studies), Pareto's law of income distribution and miscellaneous matters, and give a general overview of the man and his contributions.

Principles of Financial Economics

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Publisher : Cambridge University Press
ISBN 13 : 131606087X
Total Pages : 371 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Principles of Financial Economics by : Stephen F. LeRoy

Download or read book Principles of Financial Economics written by Stephen F. LeRoy and published by Cambridge University Press. This book was released on 2014-08-11 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition provides a rigorous yet accessible graduate-level introduction to financial economics. Since students often find the link between financial economics and equilibrium theory hard to grasp, less attention is given to purely financial topics, such as valuation of derivatives, and more emphasis is placed on making the connection with equilibrium theory explicit and clear. This book also provides a detailed study of two-date models because almost all of the key ideas in financial economics can be developed in the two-date setting. Substantial discussions and examples are included to make the ideas readily understandable. Several chapters in this new edition have been reordered and revised to deal with portfolio restrictions sequentially and more clearly, and an extended discussion on portfolio choice and optimal allocation of risk is available. The most important additions are new chapters on infinite-time security markets, exploring, among other topics, the possibility of price bubbles.

Building the New Europe

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Publisher : Springer
ISBN 13 : 1349229229
Total Pages : 391 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis Building the New Europe by : Mario Baldassarri

Download or read book Building the New Europe written by Mario Baldassarri and published by Springer. This book was released on 1993-10-15 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the 'New Europe' is at the core of the new international economic and political initiatives leading the world through the nineties and toward the twenty-first century. This challenge rests on dual processes: on the one hand, the European Community-wide single market and monetary integration; and, on the other, the East European transition to the market place and integration with Western economies. The volume is divided into two parts. The first section includes essays on the general and specific topics linked to the transitions to a market economy and to a pluralist political system. The second section comprises essays on individual countries, such as Hungary, Poland, Yugoslavia and the Republics of the former Soviet Union.

General Equilibrium

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Publisher : Springer
ISBN 13 : 1349198021
Total Pages : 357 pages
Book Rating : 4.3/5 (491 download)

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Book Synopsis General Equilibrium by : Hayo Reinders

Download or read book General Equilibrium written by Hayo Reinders and published by Springer. This book was released on 1989-03-01 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an excerpt from the 4-volume dictionary of economics, a reference book which aims to define the subject of economics today. 1300 subject entries in the complete work cover the broad themes of economic theory. This extract concentrates on the topic of general equilibrium.

Macroeconomics: An Introduction to the Non-Walrasian Approach

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Publisher : Academic Press
ISBN 13 : 1483268462
Total Pages : 265 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Macroeconomics: An Introduction to the Non-Walrasian Approach by : Jean-Pascal Benassy

Download or read book Macroeconomics: An Introduction to the Non-Walrasian Approach written by Jean-Pascal Benassy and published by Academic Press. This book was released on 2014-05-10 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macroeconomics: An Introduction to the Non-Walrasian Approach provides the approach to macroeconomic theory based on the non-Walrasian method. This book presents the microeconomic concepts that can be applied in a simple and relevant manner to the fundamental topics of macroeconomic theory. Organized into five parts encompassing 14 chapters, this book begins with an overview of the fundamental concepts, describing the functioning of nonclearing markets, the role of expectations, the setting of prices by decentralized agents, and the derivation of optimal demand and supplies. This text then studies various non-Walrasian equilibrium concepts. Other chapters compare the classical and Keynesian theories of unemployment in the framework of a model. This book discusses as well the asymmetric price flexibility into the basic model. The final chapter deals with a dynamic model with explicit expectations, which allows a comparison of the employment effects of various expectations schemes and their realism. This book is a valuable resource for economists.

Microeconomic Theory

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Publisher : Routledge
ISBN 13 : 0415603692
Total Pages : 1096 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Microeconomic Theory by : Michael Eugene Wetzstein

Download or read book Microeconomic Theory written by Michael Eugene Wetzstein and published by Routledge. This book was released on 2013 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the main concepts of microeconomics to students who have undergone at least one elementary calculus course. It fully integrates graphical and mathematical concepts and offers analytical examples demonstrating numerical solutions. The book has a strong theoretical basis but shows how microeconomics can be brought to bear on the real world. New Features for this edition include: An incorporation of the theory of stock externalities associated with greenhouse gases ; Development of the section on insurance with particular reference to the new US healthcare program ; greater integration of game theoretic concepts throughout the book. The book's style is accessible, but also rigorous. Mathematical examples are provided throughout the book, in particular for key concepts and the result is a balanced approach in terms of prose, graphics, and mathematics.

Microeconomic Theory second edition

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Publisher : Routledge
ISBN 13 : 1136226656
Total Pages : 1096 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis Microeconomic Theory second edition by : Michael E. Wetzstein

Download or read book Microeconomic Theory second edition written by Michael E. Wetzstein and published by Routledge. This book was released on 2013-01-17 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the main concepts of microeconomics to upper division undergraduate students or first year graduate students who have undergone at least one elementary calculus course. The book fully integrates graphical and mathematical concepts and offers over 150 analytical examples demonstrating numerical solutions. The book has a strong theoretical basis but shows how microeconomics can be brought to bear on the real world. New Features for this edition include: an incorporation of the theory of stock externalities associated with greenhouse gases development of the section on insurance with particular reference to the new US healthcare program greater integration of game theoretic concepts throughout the book. The book’s style is accessible, but also rigorous. Mathematical examples are provided throughout the book, in particular for key concepts and the result is a balanced approach in terms of prose, graphics, and mathematics.

The Equilibrium Manifold

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Publisher : MIT Press
ISBN 13 : 0262262045
Total Pages : 245 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis The Equilibrium Manifold by : Yves Balasko

Download or read book The Equilibrium Manifold written by Yves Balasko and published by MIT Press. This book was released on 2009-04-17 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading scholar in the field presents post-1970s developments in the theory of general equilibrium, unified by the concept of equilibrium manifold. In The Equilibrium Manifold, noted economic scholar and major contributor to the theory of general equilibrium Yves Balasko argues that, contrary to what many textbooks want readers to believe, the study of the general equilibrium model did not end with the existence and welfare theorems of the 1950s. These developments, which characterize the modern phase of the theory of general equilibrium, led to what Balasko calls the postmodern phase, marked by the reintroduction of differentiability assumptions and the application of the methods of differential topology to the study of the equilibrium equation. Balasko's rigorous study demonstrates the central role played by the equilibrium manifold in understanding the properties of the Arrow-Debreu model and its extensions. Balasko argues that the tools of differential topology articulated around the concept of equilibrium manifold offer powerful methods for studying economically important issues, from existence and uniqueness to business cycles and economic fluctuations. After an examination of the theory of general equilibrium's evolution in the hundred years between Walras and Arrow-Debreu, Balasko discusses the properties of the equilibrium manifold and the natural projection. He highlights the important role of the set of no-trade equilibria, the structure of which is applied to the global structure of the equilibrium manifold. He also develops a geometric approach to the study of the equilibrium manifold. Applications include stability issues of adjustment dynamics for out-of-equilibrium prices, the introduction of price-dependent preferences, and aspects of time and uncertainty in extensions of the general equilibrium model that account for various forms of market frictions and imperfections. Special effort has been made at reducing the mathematical technicalities without compromising rigor. The Equilibrium Manifold makes clear the ways in which the postmodern” developments of the Arrow-Debreu model improve our understanding of modern market economies.

Rural Poverty, Risk and Development

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Publisher : Food & Agriculture Org.
ISBN 13 : 9789251043714
Total Pages : 156 pages
Book Rating : 4.0/5 (437 download)

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Book Synopsis Rural Poverty, Risk and Development by : Marcel Fafchamps

Download or read book Rural Poverty, Risk and Development written by Marcel Fafchamps and published by Food & Agriculture Org.. This book was released on 1999 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: All men and women are subject to risk: illness, accident, death. Some shocks affect their ability to feed and support themselves properly, either temporarily: unemployment, crop failure, and loss of property; or permanently: disability, and skill obsolescence.This report summarises what is known and also what is not known about the sources of risk faced by the rural poor and their coping strategies. It examines the impact of risk and risk-coping strategies on development and the way in which governments and international organisations can assist in dealing with risk and overcoming poverty.

Underemployment Equilibria

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Publisher : Cambridge University Press
ISBN 13 : 9780521435246
Total Pages : 604 pages
Book Rating : 4.4/5 (352 download)

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Book Synopsis Underemployment Equilibria by : Jacques H. Drèze

Download or read book Underemployment Equilibria written by Jacques H. Drèze and published by Cambridge University Press. This book was released on 1991 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1991 book is a selection of Jacques Drèze's work over the last decade on the topics of lasting unemployment, stagflation and unused capacity. At the theoretical level, the author has contributed to the formulation and analysis of general equilibrium models which allow for price rigidities and excess supply and lend themselves to econometric implementation, thus represents an attempt to integrate micro- and macroeconomics, and to use theory for empirical and policy purposes.

Aggregation, Efficiency, and Measurement

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Publisher : Springer Science & Business Media
ISBN 13 : 0387476776
Total Pages : 168 pages
Book Rating : 4.3/5 (874 download)

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Book Synopsis Aggregation, Efficiency, and Measurement by : Rolf Färe

Download or read book Aggregation, Efficiency, and Measurement written by Rolf Färe and published by Springer Science & Business Media. This book was released on 2010-06-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together leading scholars to make connections between efficiency and a number of diverse areas of current interest to economists. Included are new results concerning aggregation of technical efficiency, sources of productivity growth in U.S. manufacturing, intellectual property rights, and the determinants of successful mergers.

Currency Wars or Efficient Spillovers? A General Theory of International Policy Cooperation

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Publisher : International Monetary Fund
ISBN 13 : 1475577540
Total Pages : 66 pages
Book Rating : 4.4/5 (755 download)

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Book Synopsis Currency Wars or Efficient Spillovers? A General Theory of International Policy Cooperation by : Mr.Anton Korinek

Download or read book Currency Wars or Efficient Spillovers? A General Theory of International Policy Cooperation written by Mr.Anton Korinek and published by International Monetary Fund. This book was released on 2017-02-10 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interconnected world, national economic policies regularly lead to large international spillover effects, which frequently trigger calls for international policy cooperation. However, the premise of successful cooperation is that there is a Pareto inefficiency, i.e. if there is scope to make some nations better off without hurting others. This paper presents a first welfare theorem for open economies that defines an efficient benchmark and spells out the conditions that need to be violated to generate inefficiency and scope for cooperation. These are: (i) policymakers act competitively in the international market, (ii) policymakers have sufficient external policy instruments and (iii) international markets are free of imperfections. Our theorem holds even if each economy suffers from a wide range of domestic market imperfections and targeting problems. We provide examples of current account intervention, monetary policy, fiscal policy, macroprudential policy/capital controls, and exchange rate management and show that the resulting spillovers are Pareto efficient, as long as the three conditions are satisfied. Furthermore, we develop general guidelines for how policy cooperation can improve welfare when the conditions are violated.