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Bringing Science To Market
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Book Synopsis Bringing Science And Mathematics To Life For All Learners by : Dennis Adams
Download or read book Bringing Science And Mathematics To Life For All Learners written by Dennis Adams and published by World Scientific Publishing Company. This book was released on 2008-02-19 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing a positive attitude towards science and mathematics is essential to developing proficiency in these subjects. Recognizing this, Bringing Science and Mathematics to Life for All Learners provides interesting teaching methods and connects them to recent pedagogical approaches that span the scientific and mathematical curricula. It builds upon the expanding knowledge of what works in classrooms, and suggests how new approaches to teaching and learning can transform science and mathematics instructions.The book is designed to help students in learning science and mathematics. It has many research-based and standards-driven activities, lesson plans, and active learning techniques to reach diverse student groups. Active group engagement and continuity in scientific and mathematical experiences are stressed as motivating factors for students. Presented in a creative manner, the ultimate goal of this book is to deepen the collective conversation, challenge existing ways of thinking, and provide up-to-date tools for educators so that they can help improve the science and mathematics skill levels of others.
Book Synopsis Engineered to Sell by : Jan L. Logemann
Download or read book Engineered to Sell written by Jan L. Logemann and published by University of Chicago Press. This book was released on 2019-11-20 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mid-twentieth-century marketing world influenced nearly every aspect of American culture—music, literature, politics, economics, consumerism, race relations, gender, and more. In Engineered to Sell, Jan L. Logemann traces the transnational careers of consumer engineers in advertising, market research, and commercial design who transformed capitalism from the 1930s through the 1960s. He argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. Logemann explains the rise of a dynamic world of goods and examines how and why consumer engineering was shaped by transatlantic exchanges. From Austrian psychologists and little-known social scientists to the illustrious Bauhaus artists, the emigrés at the center of this story illustrate the vibrant cultural and commercial connections between metropolitan centers: Vienna and New York; Paris and Chicago; Berlin and San Francisco. By focusing on the transnational lives of emigré consumer researchers, marketers, and designers, Engineered to Sell details the processes of cultural translation and adaptation that mark both the midcentury transformation of American marketing and the subsequent European shift to “American” consumer capitalism.
Book Synopsis An Anthology Regarding Merit Goods by : Wilfried Ver Eecke
Download or read book An Anthology Regarding Merit Goods written by Wilfried Ver Eecke and published by Purdue University Press. This book was released on 2007 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merit Goods are those goods and services that the government feels that people will under-consume and which therefore ought to be subsidized or provided free at the point of use. This is a collection of articles and papers that covers the issue of merit goods from a variety of perspectives.
Book Synopsis Public Support of Innovation in Entrepreneurial Firms by : Albert N. Link
Download or read book Public Support of Innovation in Entrepreneurial Firms written by Albert N. Link and published by Edward Elgar Publishing. This book was released on 2013-12-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data collected by the National Research Council of the National Academies of the United States on projects funded through the SBIR program, these papers form a comprehensive foundation that will serve as a critical guide to the topic for both
Download or read book Metaeconomics written by Gary D. Lynne and published by Springer Nature. This book was released on 2020-11-13 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the Metaeconomics Framework and Dual Interest Theory, which weave the empathy-based moral and ethical dimension back into key economic questions. Metaeconomics addresses the problem of placing too much emphasis on the market or the government, and thus argues that seeing the link between ego and empathy, self- and other-interest, and market and government will lead to a more just, fair, and sustainable polity. The unique Dual Interest Theory proposes that ego-based self-interest and empathy-based other-interest are joint and internal to each person: it maintains the original proposition from Adam Smith that each person maximizes their own-interest, which Metaeconomics makes clear involves balancing the two joint interests, although self-interest is more primal. The book begins with an explanation of how Metaeconomics connects the other kinds of economics. The book then provides a series of applications of Metaeconomics in heated policy issues, such as elections, finance, family, food, health, natural resources, education, taxes, and extreme inequality, among others. Finally, the book concludes that the only way to save capitalism is to bring empathy into both private and public actions and bring about a more humane balance in market and government.
Author :United States. Congress. House. Committee on Small Business. Subcommittee on Healthcare and Technology Publisher : ISBN 13 : Total Pages :60 pages Book Rating :4.:/5 (318 download)
Book Synopsis Subcommittee on Healthcare & Technology by : United States. Congress. House. Committee on Small Business. Subcommittee on Healthcare and Technology
Download or read book Subcommittee on Healthcare & Technology written by United States. Congress. House. Committee on Small Business. Subcommittee on Healthcare and Technology and published by . This book was released on 2011 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Research by : V. Kumar
Download or read book International Marketing Research written by V. Kumar and published by Springer Nature. This book was released on with total page 643 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bringing scientific thinking to life by : Sylvain Landry
Download or read book Bringing scientific thinking to life written by Sylvain Landry and published by Editions JFD. This book was released on 2022-06-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: FACING CHALLENGING GOALS AND UNPREDICTABLE PATHS? PRACTICE SCIENTIFIC THINKING! Your team’s ability to learn and adapt is paramount, and scientific thinking is the key to unlocking this invaluable skill. The bad news: It's not our natural default position as adults. The good news: There’s a simple and proven approach to developing it in any organization or team—including yours—called Toyota Kata. Professor Sylvain Landry lays out a straightforward management practice that enables each level of your organization to apply scientific ways of thinking and working, to achieve whatever goals you’re pursuing. “This book is that good!!! I can’t wait to have leaders read it! Sylvain shares his journey with Kata in a way that transported me into it. He brings a clear understanding and a powerful message on how to go about it, in a short and easy-to-read format. I consider this essential reading for anyone looking to start scientific-thinking practice in their organization.” – Tony Hren, Senior Director,Danaher Business System, Danaher Corporation “A practical and easily digestible book on Toyota Kata that’s perfect for our managers and their teams.” – Kasper Bødker Mejlvang, General Manager,Novo Nordisk Denmark & Iceland “If I'd had this book before I got into Kata it would have increased my understanding of how to get started. A great precursor to initial training and practice.” – Andrea Simpson, Senior Operations Director and Process Improvement, NEA Baptist Health System “As a leader of an organization, the challenge of improving is hard to sustain. This MUST-read book highlights how top organizations fuel their journey, and even enjoy the trip, by managers shepherding practice of scientific thinking in their teams.” – Dan Bergeron, President & CEO of SigmaPoint Technologies “A compact book every manager who wants to coach high performance should read. Take it along on your next flight.” – Professor Jeffrey Liker, author of the bestseller The Toyota Way “We develop many thinking habits at work, which makes the workplace the world’s largest classroom and managers its teachers. What skills and mindset are you conveying in your team? Read this book and realize how important your work with your team is.” – Mike Rother, author of the bestselling Learning to See,Toyota Kata and The Toyota Kata Practice Guide
Author :Zuriati Ahmad Zukarnain Publisher :European Alliance for Innovation ISBN 13 :1631903691 Total Pages :2599 pages Book Rating :4.6/5 (319 download)
Book Synopsis ICIDC 2022 by : Zuriati Ahmad Zukarnain
Download or read book ICIDC 2022 written by Zuriati Ahmad Zukarnain and published by European Alliance for Innovation. This book was released on 2022-10-13 with total page 2599 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2022 International Conference on Information Economy, Data Modeling and Cloud Computing (ICIDC 2022) was successfully held in Qingdao, China from June 17 to 19, 2022. Under the impact of COVID-19, ICIDC 2022 was held adopting a combination of online and offline conference. During this conference, we were greatly honored to have Prof Datuk Dr Hj Kasim Hj Md Mansur from Universiti Malaysia Sabah, Malaysia to serve as our Conference Chairman. And there were 260 individuals attending the conference. The conference agenda was composed of keynote speeches, oral presentations, and online Q&A discussion. The proceedings of ICIDC 2022 cover various topics, including Big Data Finance, E-Commerce and Digital Business, Modeling Method, 3D Modeling, Internet of Things, Cloud Computing Platform, etc. All the papers have been checked through rigorous review and processes to meet the requirements of publication. Data modeling allows us to obtain the dynamic change trend of various indicator data, so how to use big data information to model and study the development trend of economic operation plan is of great significance. And that is exactly the purpose of this conference, focusing on the application of big data in the economic field as well as conducting more profound research in combination with cloud computing.
Book Synopsis Defence Related SME's by : Fernando Duarte Carvalho
Download or read book Defence Related SME's written by Fernando Duarte Carvalho and published by IOS Press. This book was released on 2004 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Development Agenda by : Neil Netanel
Download or read book The Development Agenda written by Neil Netanel and published by Oxford University Press. This book was released on 2009 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil Netanel has edited this compilation of articles in order to examine the development agenda and the broader issues it touches upon. The contributors include leading scholars from various disciplines, including economics, political science, and law.
Author :Great Britain: Parliament: House of Commons: Innovation, Universities, Science and Skills Committee Publisher :The Stationery Office ISBN 13 :9780215540218 Total Pages :308 pages Book Rating :4.5/5 (42 download)
Book Synopsis Putting science and engineering at the heart of government policy by : Great Britain: Parliament: House of Commons: Innovation, Universities, Science and Skills Committee
Download or read book Putting science and engineering at the heart of government policy written by Great Britain: Parliament: House of Commons: Innovation, Universities, Science and Skills Committee and published by The Stationery Office. This book was released on 2009-07-23 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A report that considers the broad issue of why science and engineering are important and why they should be at the heart of Government policy. It also considers three more specific issues: the debate on strategic priorities; the principles that inform science funding decisions; and, the scrutiny of science and engineering across Government.
Book Synopsis Design Behind Interaction by : Umberto Tolino
Download or read book Design Behind Interaction written by Umberto Tolino and published by Springer Nature. This book was released on with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Accountable Marketing by : David W Stewart
Download or read book Accountable Marketing written by David W Stewart and published by Routledge. This book was released on 2016-02-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.
Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.
Book Synopsis Making Capital from Culture by : Bill Ryan
Download or read book Making Capital from Culture written by Bill Ryan and published by Walter de Gruyter. This book was released on 2010-11-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Capital From Culture: Corporate Form Of Capitalist Cultural Production (De Gruyter Studies In Organization).
Book Synopsis Ethics and Neuromarketing by : Andrew R. Thomas
Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
