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Author :
Publisher :
ISBN 13 : 9781414421933
Total Pages : 114 pages
Book Rating : 4.4/5 (219 download)
Download or read book Brands & Their Companies 31 V3 Supplement written by and published by . This book was released on 2008-12 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9781414434292
Total Pages : 0 pages
Book Rating : 4.4/5 (342 download)
Download or read book Brands & Their Companies 32 V3 Supplement written by and published by . This book was released on 2009-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Banks
Publisher : Wolters Kluwer
ISBN 13 : 154381249X
Total Pages : 2962 pages
Book Rating : 4.5/5 (438 download)
Download or read book Distribution Law: Antitrust Principles & Practice, 3rd Edition written by Banks and published by Wolters Kluwer. This book was released on 2019-09-17 with total page 2962 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cornerstone reference on antitrust issues that arise from distribution arrangements. Establish a sound manufacturer-distributor relationship in full compliance with federal and state antitrust law; understand enforcement factors and the effect of antitrust regulation on distributor behavior; handle pricing, vertical restraints, exclusivity, tying, and refusal to deal. For insightful analysis and practical guidance on the antitrust issues that arise from distribution arrangements, turn to Theodore Banks. With this unique resource you'll be able to prepare for, or even prevent, the antitrust-based disputes that all too often mar the manufacturer-distributor relationship. Distribution Law: Antitrust Principles and Practice, Third Edition shows you how to: Establish a sound manufacturer-distributor relationship in full compliance with federal and state antitrust law Understand enforcement factors and the effect of antitrust regulation on distributor behavior Handle problems arising from such areas as pricing, vertical restraints, exclusivity, tying, and refusal to deal. You will get factual analysis of virtually every significant distribution antitrust case. You will find in-depth, practical analysis of such specific issues as: lost profits, predatory pricing, market definition, antitrust damages, and judicial latitude in discovery. Note: Online subscriptions are for three-month periods. Previous Edition: Distribution Law: Antitrust Principles and Practice, Second Edition, ISBN: 9780735502680
Author : Susan Fournier
Publisher : Routledge
ISBN 13 : 1317662342
Total Pages : 342 pages
Book Rating : 4.3/5 (176 download)
Download or read book Strong Brands, Strong Relationships written by Susan Fournier and published by Routledge. This book was released on 2015-06-12 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering new contexts. The result is an expanded and better-informed account of people’s relationships with brands and a demonstration of the important and timely implications of this evolving sub-discipline. A range of different brand relationship environments are explored in the collection, including: online digital spaces, consumer collectives, global brands, luxury brands, branding in terrorist organizations, and the brand relationships of men and transient consumers. This book attends to relationship endings as well as their beginnings, providing a full life-cycle perspective. While the first volume focused on positive relationship benefits, this collection explores dysfunctional dynamics, adversarial and politically-charged relationships, and those that are harmful to well-being. Evocative constructs are leveraged, including secrets, betrayals, anthropomorphism, lying, infidelity, retaliation, and bereavement. The curated collection provides both a deeper theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and graduate students interested in branding dynamics, as well as managers responsible for stewarding brands.
Author : United States. Patent Office
Publisher :
ISBN 13 :
Total Pages : 1404 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent Office written by United States. Patent Office and published by . This book was released on 1938 with total page 1404 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.3/5 (121 download)
Download or read book Federal Register written by and published by . This book was released on 1945-03 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Gale Cengage
ISBN 13 : 9780787699932
Total Pages : 128 pages
Book Rating : 4.6/5 (999 download)
Download or read book Brands & Their Companies 30 V3 Supplement written by and published by Gale Cengage. This book was released on 2008-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell L. Parr
Publisher : John Wiley & Sons
ISBN 13 : 111934137X
Total Pages : 537 pages
Book Rating : 4.1/5 (193 download)
Download or read book Intellectual Property written by Russell L. Parr and published by John Wiley & Sons. This book was released on 2017-03-15 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference for valuation of intangible assets Intellectual Property, Valuation, Exploitation, and Infringement Damages provides in-depth, up-to-date guidance about the valuation of intangible assets. Covering patents, trademarks, copyrights, trade secrets, and more, this book describes the standards, best practices, and case law relating to valuation, licensing, and infringement damages. Intellectual property strategies are examined from a business economic standpoint, and analytical models are provided to streamline the calculation of valuations, licensing royalty rates, and fair equity splits in joint venture arrangements. Designed to ease the task of attaching monetary value to intangible assets, this invaluable reference includes extensive practical guidance including sample royalty rate information, diffusion sales forecasting models, detailed treatment of investment rate of return, and the valuation of early-stage technology. Intellectual property is rapidly becoming a major profit center for an increasing number of companies, who may invest billions of dollars in development of an irreplaceable asset. This book provides an authoritative reference for exploiting this property to its fullest extent, and quantifying its actual economic value. Now that intangible assets are becoming the cornerstones of corporations, applying a logical, analytical approach to valuation has become more important than ever. Intellectual Property, Valuation, Exploitation, and Infringement Damages provides expert guidance for each stage of the asset's life cycle, with recommended procedures and strategies grounded in case law and real-world practice.
Author : Patricio Sáiz
Publisher : Routledge
ISBN 13 : 1000549380
Total Pages : 528 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Brand and Its History written by Patricio Sáiz and published by Routledge. This book was released on 2022-03-16 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author : Peggy Geeseman
Publisher : Gale Cengage
ISBN 13 : 9780787689537
Total Pages : 180 pages
Book Rating : 4.6/5 (895 download)
Download or read book Brands & Their Companies 28 V3 Supplement written by Peggy Geeseman and published by Gale Cengage. This book was released on 2006-11 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1304 pages
Book Rating : 4.3/5 ( download)
Download or read book The Value Line Investment Survey written by and published by . This book was released on 2007 with total page 1304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 1138 pages
Book Rating : 4.E/5 ( download)
Download or read book Catalogue of Title Entries of Books and Other Articles Entered in the Office of the Register of Copyrights, Library of Congress, at Washington, D.C. written by Library of Congress. Copyright Office and published by . This book was released on 1903 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pennsylvania
Publisher :
ISBN 13 :
Total Pages : 1418 pages
Book Rating : 4.F/5 ( download)
Download or read book The General Laws of Pennsylvania written by Pennsylvania and published by . This book was released on 1853 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Patent Office
Publisher :
ISBN 13 :
Total Pages : 906 pages
Book Rating : 4.3/5 (91 download)
Download or read book Index of Trademarks Issued from the United States Patent Office written by United States. Patent Office and published by . This book was released on 1951 with total page 906 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Federal Energy Regulatory Commission
Publisher :
ISBN 13 :
Total Pages : 1490 pages
Book Rating : 4.3/5 (555 download)
Download or read book Federal Energy Regulatory Commission Reports written by United States. Federal Energy Regulatory Commission and published by . This book was released on 1981 with total page 1490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 804 pages
Book Rating : 4.3/5 ( download)
Download or read book Mergent ... Company Archives Supplement written by and published by . This book was released on 2008 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains the final statistical record of companies which merged, were acquired, went bankrupt or otherwise disappeared as private companies.
Author :
Publisher :
ISBN 13 :
Total Pages : 988 pages
Book Rating : 4.:/5 (334 download)
Download or read book The City Record written by and published by . This book was released on 1906 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:
