Branding In Governance And Public Management

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Branding in Governance and Public Management

Author : Jasper Eshuis
Publisher : Routledge
ISBN 13 : 113650494X
Total Pages : 218 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Branding in Governance and Public Management by : Jasper Eshuis

Download or read book Branding in Governance and Public Management written by Jasper Eshuis and published by Routledge. This book was released on 2012-01-30 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a problem, the desirable solutions , and the values at stake. Branding is used as a strategy to manage perceptions, motivate stakeholders, communicate clear messages in the media, and position policies and projects. Brands have a unique ability to simplify such messages and motivate different actors to invest their energy in governance processes. Public administration scholars so far have however paid little attention to branding. This book provides a systematic analysis of branding as phenomenon in governance. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding. Branding in Public Governance and Management highlights the growing importance of public banding as a public management strategy to influence political events, decision-making processes and outcomes in governance processes.

Public Management and Governance

Author : Tony Bovaird
Publisher : Routledge
ISBN 13 : 1134527845
Total Pages : 278 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Public Management and Governance by : Tony Bovaird

Download or read book Public Management and Governance written by Tony Bovaird and published by Routledge. This book was released on 2004-06-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, in depth and accessible resource for students of public sector management and administration: with an international authorship, this is more comprehensive, cohesive and international than any other textbook in the area.

Making Multilevel Public Management Work

Author : Denita Cepiku
Publisher : CRC Press
ISBN 13 : 1466513810
Total Pages : 230 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Making Multilevel Public Management Work by : Denita Cepiku

Download or read book Making Multilevel Public Management Work written by Denita Cepiku and published by CRC Press. This book was released on 2013-04-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public management increasingly takes place in multilevel settings, since most countries are decentralized to one degree or another and most problems transcend and cut across administrative and geographical borders. A collaboration of scholars in the Transnational Initiative on Governance Research and Education (TIGRE Net), Making Multilevel Public

Branding Governance

Author : Nicholas Ind
Publisher : John Wiley & Sons
ISBN 13 : 9780470511695
Total Pages : 288 pages
Book Rating : 4.5/5 (116 download)

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Book Synopsis Branding Governance by : Nicholas Ind

Download or read book Branding Governance written by Nicholas Ind and published by John Wiley & Sons. This book was released on 2007-04-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers. Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.

Branding for the Public Sector

Author : Paul Temporal
Publisher : John Wiley & Sons
ISBN 13 : 1118756258
Total Pages : 290 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Branding for the Public Sector by : Paul Temporal

Download or read book Branding for the Public Sector written by Paul Temporal and published by John Wiley & Sons. This book was released on 2014-11-20 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective branding strategies for the public sector illustrated through case studies and examples. The book covers branding architecture, brand vision, market research, brand perception, engagement, communication, managing brand change and much more. Additionally, the book highlights the future of public sector branding and how organizations in the public sector may be a key driver of economic growth and prosperity through the twenty-first century. Branding for the Public Sector offers expert guidance for managers and leaders who want to build powerful, influential brands in the public sector. Presents strategies and actions for building a powerful, memorable public sector brand Explains why the public sector will be the next huge growth sector in branding Explores the competencies needed to successfully manage a public sector brand

Place Branding and Marketing from a Policy Perspective

Author : Vincent Mabillard
Publisher : Taylor & Francis
ISBN 13 : 1003825893
Total Pages : 335 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Place Branding and Marketing from a Policy Perspective by : Vincent Mabillard

Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

Big Ideas in Collaborative Public Management

Author : Lisa Blomgren Bingham
Publisher : Routledge
ISBN 13 : 1317475968
Total Pages : 332 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Big Ideas in Collaborative Public Management by : Lisa Blomgren Bingham

Download or read book Big Ideas in Collaborative Public Management written by Lisa Blomgren Bingham and published by Routledge. This book was released on 2014-12-18 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of public management is changing dramatically, fueled by technological innovations such as the Internet, globalism that permits us to outsource functions anywhere in the world, new ideas from network theory, and more. Public managers no longer are unitary leaders of unitary organizations - instead, they often find themselves convening, negotiating, mediating, and collaborating across borders."Big Ideas in Collaborative Public Management" brings together a rich variety of big picture perspectives on collaborative public management. The chapters are all original and written by distinguished experts. Designed for practical application, they range from examinations of under what conditions collaborative public management occurs to what it means to be a collaborative leader.The contributors address tough issues such as legitimacy building in networks, and discuss ways to engage citizens in collaboration. They examine the design of collaborative networks and the outcomes of collaboration. Detailed introductory and concluding chapters by the editors summarize and critique the chapters, and frame them as a reflection of the state of collaborative public management today.

Public Governance and Leadership

Author : Rainer Koch
Publisher : Springer Science & Business Media
ISBN 13 : 383509100X
Total Pages : 588 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Public Governance and Leadership by : Rainer Koch

Download or read book Public Governance and Leadership written by Rainer Koch and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, internationally renowned scholars and practitioners elaborate on political as well as managerial questions, e.g. how to make overriding Public Governance changes the ’guiding model’ for a now needed stronger strategic approach. More specifically, their focus is on how moves towards a re-positioning as an enabling authority are to be made drivers for adapting management systems across all levels. In accordance with present developments, the authors explain how changes in the overall governance structure have to be used to adapt leadership practices in a more output-oriented or even entrepreneurial fashion. Overall, the underlying idea is to provide some further basics for a public sector type of a design-oriented management science.

An Organizational Approach to Public Governance

Author : Morten Egeberg
Publisher : Oxford University Press
ISBN 13 : 0192558668
Total Pages : 191 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis An Organizational Approach to Public Governance by : Morten Egeberg

Download or read book An Organizational Approach to Public Governance written by Morten Egeberg and published by Oxford University Press. This book was released on 2018-10-04 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, economic crises, migration, and terrorism are among the many problems that challenge public governance in modern societies. Many of these problems are spanning political and administrative units; horizontally, vertically, and both. This makes public governance particularly challenging and turbulent. Since public governance mainly takes place through public organizations, like international organizations, ministries, and regulatory agencies, this book examines what difference organizational factors make in the governance process. The volume launches a general organizational approach to public governance. It outlines key theoretical dimensions that cut across governance structures and processes horizontally as well as vertically, thus paving the way for integrating separate empirical analyses into a coherent theoretical whole. Moreover, the organizational (independent) variables outlined in this book represent classical dimensions in the organization literature that are generic in character. This allows for generalizations across time and space. The volume also examines (organizational) design implications: By building systematic knowledge on how organizational factors shape governance processes on the one hand, and how organizational factors themselves might be deliberately changed on the other, the book offers a knowledge base for organizational design.

Leading Public Design

Author : Christian Bason
Publisher : Policy Press
ISBN 13 : 1447325605
Total Pages : 261 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Leading Public Design by : Christian Bason

Download or read book Leading Public Design written by Christian Bason and published by Policy Press. This book was released on 2017-01-25 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: This powerful new book provides a clear framework for understanding and learning an emerging management practice, leading public design. Drawing on more than a decade of work on public sector innovation, Christian Bason uses his extensive practical experience and research conducted among public managers in the UK, the US, Australia, Finland and Denmark to explore how public organisations can be redesigned from the outside in, shaping policies and services that are truly experienced as useful and meaningful to citizens, and which leverage all of society’s resources to co-produce better outcomes. Through detailed case studies, the book presents six management practices which leaders in government can use to involve citizens, staff and other stakeholders in innovation processes. It shows how managers can challenge their own assumptions, leverage empathy with citizens, handle divergence, navigate unknown territory, experiment and rehearse future solutions through prototyping, and create more public value. Ultimately, Leading public design provides a pathway to a new and different way of governing public institutions: human-centred governance. As a more relational, networked, interactive and reflective approach to running organisations, this emerging governance model promises a more human yet effective public sector.

The New Public Governance?

Author : Stephen P. Osborne
Publisher :
ISBN 13 : 9780415494632
Total Pages : 431 pages
Book Rating : 4.4/5 (946 download)

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Book Synopsis The New Public Governance? by : Stephen P. Osborne

Download or read book The New Public Governance? written by Stephen P. Osborne and published by . This book was released on 2010 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a comprehensive analysis of public management. This title examines, opens up and frames the debate in this important area.

Public Governance Paradigms

Author : Jacob Torfing
Publisher : Edward Elgar Publishing
ISBN 13 : 1788971221
Total Pages : 310 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Public Governance Paradigms by : Jacob Torfing

Download or read book Public Governance Paradigms written by Jacob Torfing and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This enlightening book scrutinizes the shifting governance paradigms that inform public administration reforms. From the rise to supremacy of New Public Management to new the growing preference for alternatives, four world-renowned authors launch a powerful and systematic comparison of the competing and co-existing paradigms, explaining the core features of public bureaucracy and professional rule in the modern day.

Public Branding and Marketing

Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Transforming Public Leadership for the 21st Century

Author : Ricardo S. Morse
Publisher : M.E. Sharpe
ISBN 13 : 0765635658
Total Pages : 393 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Transforming Public Leadership for the 21st Century by : Ricardo S. Morse

Download or read book Transforming Public Leadership for the 21st Century written by Ricardo S. Morse and published by M.E. Sharpe. This book was released on 2007 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The forces of globalization are shifting our world, including the public sector, away from hierarchy and command and control toward one of collaboration and networks. The way public leadership is thought about and practiced must be, and is being, transformed. This volume in the "Transformational Trends in Governance & Democracy" series explores what the shift looks like and also offers guidance on what it should look like. Specifically, the book focuses on the role of "career leaders" - those in public service - who are agents of change not only in their own organizations, but also in their communities and policy domains. These leaders work in network settings, making connections and collaborating to create public value and advance the common good. Featuring the insights of an authoritative group of contributors, the volume offers a mix of scholarship, from philosophical discussions to conceptual models to empirical studies that, taken together, will help inform the transformation of public leadership that is already underway.

Place Branding and Public Management

Author : Martial Pasquier
Publisher :
ISBN 13 : 9781032260358
Total Pages : 0 pages
Book Rating : 4.2/5 (63 download)

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Book Synopsis Place Branding and Public Management by : Martial Pasquier

Download or read book Place Branding and Public Management written by Martial Pasquier and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As part of an emerging literature on place branding, this book fills the important gap between consultant-led practice-oriented literature - which lacks in-depth and critical analysis - and technical academic literature - which tends to miss down-to-earth practitioners concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management and urban studies, as well as public management, administration and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants and people working in public administration and politics"--

Organizational Reputation in the Public Sector

Author : Arild Wæraas
Publisher : Routledge
ISBN 13 : 131791385X
Total Pages : 265 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Organizational Reputation in the Public Sector by : Arild Wæraas

Download or read book Organizational Reputation in the Public Sector written by Arild Wæraas and published by Routledge. This book was released on 2014-10-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures – existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.

Governance Networks in the Public Sector

Author : Erik Hans Klijn
Publisher : Routledge
ISBN 13 : 1134586973
Total Pages : 374 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Governance Networks in the Public Sector by : Erik Hans Klijn

Download or read book Governance Networks in the Public Sector written by Erik Hans Klijn and published by Routledge. This book was released on 2015-08-28 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Governance Networks in the Public Sector presents a comprehensive study of governance networks and the management of complexities in network settings. Public, private and non-profit organizations are increasingly faced with complex, wicked problems when making decisions, developing policies or delivering services in the public sector. These activities take place in networks of interdependent actors guided by diverging and sometimes conflicting perceptions and strategies. As a result these networks are dominated by cognitive, strategic and institutional complexities. Dealing with these complexities requires sophisticated forms of coordination: network governance. This book presents the most recent theoretical and empirical insights into governance networks. It provides a conceptual framework and analytical tools to study the complexities involved in handling wicked problems in governance networks in the public sector. The book also discusses strategies and management recommendations for governments, business and third sector organisations operating in and governing networks. Governance Networks in the Public Sector is an essential text for advanced students of public management, public administration, public policy and political science, and for public managers and policymakers.