Branding and Labeling in the Digital and Artificial Intelligence Era

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Publisher :
ISBN 13 : 9781536174991
Total Pages : 197 pages
Book Rating : 4.1/5 (749 download)

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Book Synopsis Branding and Labeling in the Digital and Artificial Intelligence Era by : Joseph Kaswengi

Download or read book Branding and Labeling in the Digital and Artificial Intelligence Era written by Joseph Kaswengi and published by . This book was released on 2020 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the current researches in the area of branding and labeling. It covers a wide range of topics including brands, labels, marketing, econometrics, psychology, finance, health, economics, sociology, information, culture, heritage, retailing, etc. It addresses various areas of applications such as consumer behavior in online advertising, franchising, mobile money market, origin label and agri-food, hospitality industry, packaging transparency and decisions. The present book contributions use quantitative and qualitative methods such as experiments, case study, questionnaire, mixed and empirical and conceptual approaches. The contributions are respectively presented in accordance with the following themes: consumer behavior and decisions, labelling strategy, brand market trends, branding local brands and theoretical research avenues.

Enhancing and Predicting Digital Consumer Behavior with AI

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Publisher : IGI Global
ISBN 13 :
Total Pages : 464 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Enhancing and Predicting Digital Consumer Behavior with AI by : Musiolik, Thomas Heinrich

Download or read book Enhancing and Predicting Digital Consumer Behavior with AI written by Musiolik, Thomas Heinrich and published by IGI Global. This book was released on 2024-05-13 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era

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Publisher : Elsevier
ISBN 13 : 0323999492
Total Pages : 342 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era by : Surbhi Bhatia Khan

Download or read book Innovations in Artificial Intelligence and Human-Computer Interaction in the Digital Era written by Surbhi Bhatia Khan and published by Elsevier. This book was released on 2023-07-22 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovations in Artificial Intelligence and Human Computer Interaction in the Digital Era investigates the interaction and growing interdependency of the HCI and AI fields, which are not usually addressed in traditional approaches. Chapters explore how well AI can interact with users based on linguistics and user-centered design processes, especially with the advances of AI and the hype around many applications. Other sections investigate how HCI and AI can mutually benefit from a closer association and the how the AI community can improve their usage of HCI methods like “Wizard of Oz prototyping and “Thinking aloud protocols. Moreover, HCI can further augment human capabilities using new technologies. This book demonstrates how an interdisciplinary team of HCI and AI researchers can develop extraordinary applications, such as improved education systems, smart homes, smart healthcare and map Human Computer Interaction (HCI) for a multidisciplinary field that focuses on the design of computer technology and the interaction between users and computers in different domains. Presents fundamental concepts of both HCI and AI, addressing a multidisciplinary audience of researchers and engineers working on User Centered Design (UCD), User Interface (UI) design, and User Experience (UX) design Explores a broad range of case studies from across healthcare, industry, and education Investigates multiple strategies for designing and developing intelligent user interfaces to solve real-world problems Outlines research challenges and future directions for the intersection of AI and HCI

Advances in Digital Marketing in the Era of Artificial Intelligence

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Publisher : CRC Press
ISBN 13 : 1040031668
Total Pages : 329 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Advances in Digital Marketing in the Era of Artificial Intelligence by : Moez Ltifi

Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.

Artificial Intelligence in Customer Service

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Publisher : Springer Nature
ISBN 13 : 3031338987
Total Pages : 315 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Artificial Intelligence in Customer Service by : Jagdish N. Sheth

Download or read book Artificial Intelligence in Customer Service written by Jagdish N. Sheth and published by Springer Nature. This book was released on 2023-08-17 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees. As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration, and customer engagement.

The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0

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Publisher : IGI Global
ISBN 13 :
Total Pages : 341 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 by : Irfan, Mohammad

Download or read book The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0 written by Irfan, Mohammad and published by IGI Global. This book was released on 2023-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the dynamic and ever-changing financial landscape, the seamless integration of artificial intelligence (AI) and machine learning (ML) has presented unprecedented challenges for the banking and finance industry. As we embrace the era of Industry 5.0, financial institutions find themselves confronted with intricate decisions pertaining to investments, macroeconomic analysis, and credit evaluation, necessitating innovative technologies to navigate this complexity. Additionally, the mounting volume of financial transactions calls for efficient data processing and analysis. Considering these pressing concerns, scholars, academicians, and industry practitioners are eagerly seeking comprehensive insights into the transformative potential of AI and ML, specifically in bolstering resilience, fostering sustainable development, and adopting human-centric approaches within the financial sector. Offering a compelling solution to these critical challenges, The Impact of AI Innovation on Financial Sectors in the Era of Industry 5.0, edited by esteemed scholars Mohammad Irfan, Mohammed Elmogy, M. Shabri Abd. Majid, and Shaker El-Sappagh, embark on an in-depth exploration of the multifaceted functions and applications of AI and ML algorithms in the realm of finance. With a keen focus on Industry 5.0 principles such as resilience, human centricity, and sustainable development, this comprehensive compendium presents a collection of groundbreaking research papers that unveil the remarkable potential of AI/ML technologies in revolutionizing the financial services industry. By catering to a diverse audience comprising researchers, academicians, industrialists, investors, and regulatory bodies, this book actively invites contributions from industry practitioners and scholars, facilitating ongoing discussions on the efficacy of ML algorithms in efficiently processing vast financial data. As the financial landscape charts an ambitious course into Industry 5.0, the book emerges as an indispensable resource, empowering the industry with transformative advancements that will indelibly shape the future of finance.

Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Cross-Cultural Design

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Publisher : Springer Nature
ISBN 13 : 3031609131
Total Pages : 441 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Cross-Cultural Design by : Pei-Luen Patrick Rau

Download or read book Cross-Cultural Design written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence Systems and the Internet of Things in the Digital Era

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Publisher : Springer Nature
ISBN 13 : 3030772462
Total Pages : 536 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Artificial Intelligence Systems and the Internet of Things in the Digital Era by : Abdalmuttaleb M.A Musleh Al-Sartawi

Download or read book Artificial Intelligence Systems and the Internet of Things in the Digital Era written by Abdalmuttaleb M.A Musleh Al-Sartawi and published by Springer Nature. This book was released on 2021-05-28 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together intelligence systems and the Internet of Things, with special attention given to the opportunities, challenges, for education, business growth, and economic progression of nations which will help societies (economists, financial managers, engineers, ICT specialists, digital managers, data managers, policymakers, regulators, researchers, academics, and students) to better understand, use, and control AI and IoT to develop future strategies and to achieve sustainability goals. EAMMIS 2021 was organized by the Bridges Foundation in cooperation with the Istanbul Medeniyet University, Istanbul, Turkey, on March 19–20, 2021. EAMMIS 2021 theme was Artificial Intelligence Systems and the Internet of Things in the digital era. The papers presented at the conference provide a holistic view of AI education, MIS, cybersecurity, blockchain, Internet of Ideas (IoI), and knowledge management.

Antecedents and consequences of employee based brand equity

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Publisher : Frontiers Media SA
ISBN 13 : 2832518567
Total Pages : 281 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Antecedents and consequences of employee based brand equity by : Muhammad Waseem Bari

Download or read book Antecedents and consequences of employee based brand equity written by Muhammad Waseem Bari and published by Frontiers Media SA. This book was released on 2023-04-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Principles of Marketing for a Digital Age

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Publisher : SAGE
ISBN 13 : 1526485354
Total Pages : 552 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student-led in its design and development, the book incorporates digital marketing as central to what marketers do, and combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing in a digital age. The author integrates digital and social media marketing throughout the chapters and through student involvement in the development of it, the text has been made to be approachable and to appeal to students, with infographics, numerous images, and an engaging writing style. It facilitates the "flipped" approach to classroom teaching and is supported by a number of features and activities in every chapter, encouraging students to undertake course reading, class participation and revision. It includes case studies from global companies such as Airbnb, Amazon, Apple, Burberry, eBay, Etsy, Google, IKEA, Nespresso, Netflix, Nike and Uber. It also takes a social view of marketing, featuring cases tied to the UN’s PRME initiative to aid students in becoming sustainably-minded individuals. The book is complemented by online instructor resources, including chapter-specific PowerPoint slides, an instructor manual, flipped classroom activities, as well as open access multiple choice questions (with solutions), videos, case studies, web links, a glossary and American Marketing Association (AMA) journal articles for students.

Business Trends in the Digital Era

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Publisher : Springer
ISBN 13 : 981101079X
Total Pages : 250 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Business Trends in the Digital Era by : Xiaoming Zhu

Download or read book Business Trends in the Digital Era written by Xiaoming Zhu and published by Springer. This book was released on 2016-05-31 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces 10 mega business trends, ranging from big data to the O2O model. By mining and analyzing mountains of data, the author identifies these 10 emerging trends and goes to great lengths to explain and support his views with up-to-date cases. By incorporating the latest developments, this book allows readers to keep abreast of rapidly advancing digital technologies and business models. In this time of mass entrepreneurship and innovation, acquiring deep insights into business trends and grasping opportunities for innovation give readers (business executives in particular) and their companies a competitive advantage and the potential to become the next success story. The Chinese version of the book has become a hit, with some business schools using it as a textbook for their S&T Innovation and Business Trends programs. It also provides business executives with a practical guide for their investment and operation decisions.

Deep Learning in Biomedical and Health Informatics

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Publisher : CRC Press
ISBN 13 : 1000429083
Total Pages : 224 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Deep Learning in Biomedical and Health Informatics by : M. A. Jabbar

Download or read book Deep Learning in Biomedical and Health Informatics written by M. A. Jabbar and published by CRC Press. This book was released on 2021-09-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a proficient guide on the relationship between Artificial Intelligence (AI) and healthcare and how AI is changing all aspects of the healthcare industry. It also covers how deep learning will help in diagnosis and the prediction of disease spread. The editors present a comprehensive review of research applying deep learning in health informatics in the fields of medical imaging, electronic health records, genomics, and sensing, and highlights various challenges in applying deep learning in health care. This book also includes applications and case studies across all areas of AI in healthcare data. The editors also aim to provide new theories, techniques, developments, and applications of deep learning, and to solve emerging problems in healthcare and other domains. This book is intended for computer scientists, biomedical engineers, and healthcare professionals researching and developing deep learning techniques. In short, the volume : Discusses the relationship between AI and healthcare, and how AI is changing the health care industry. Considers uses of deep learning in diagnosis and prediction of disease spread. Presents a comprehensive review of research applying deep learning in health informatics across multiple fields. Highlights challenges in applying deep learning in the field. Promotes research in ddeep llearning application in understanding the biomedical process. Dr.. M.A. Jabbar is a professor and Head of the Department AI&ML, Vardhaman College of Engineering, Hyderabad, Telangana, India. Prof. (Dr.) Ajith Abraham is the Director of Machine Intelligence Research Labs (MIR Labs), Auburn, Washington, USA. Dr.. Onur Dogan is an assistant professor at İzmir Bakırçay University, Turkey. Prof. Dr. Ana Madureira is the Director of The Interdisciplinary Studies Research Center at Instituto Superior de Engenharia do Porto (ISEP), Portugal. Dr.. Sanju Tiwari is a senior researcher at Universidad Autonoma de Tamaulipas, Mexico.

Digital Technologies, Ethics, and Decentralization in the Digital Era

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Publisher : IGI Global
ISBN 13 :
Total Pages : 383 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Digital Technologies, Ethics, and Decentralization in the Digital Era by : Verma, Balraj

Download or read book Digital Technologies, Ethics, and Decentralization in the Digital Era written by Verma, Balraj and published by IGI Global. This book was released on 2024-02-08 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital disintermediation, or the elimination of “middle-men” in a traditional market setting, has had profound effects on global economies. The rise of peer-to-peer networks and decentralized marketplaces has also led to some market destabilization, and the discussion on data sovereignty and privacy challenges raises concerns surrounding business in the digital age. Digital Technologies, Ethics, and Decentralization in the Digital Era is a research-based book which boldly tackles a myriad of ethical dilemmas, including bias, privacy, and inclusivity, and advocates for a future where digital access is fair and equitable. Academic scholars and industry professionals will embark on an enlightening journey through the digital revolution's transformative power. This book delves into the very core of digital technologies, shedding light on their role as catalysts for decentralization and de-globalization. Readers will gain invaluable insights into how these technologies disrupt established systems, paving the way for innovative alternatives. The exploration of blockchain and decentralized finance shines a light on how individuals and communities can harness technology to empower themselves, reshaping the dynamics of power in an increasingly interconnected world.

Advances in Natural Computation, Fuzzy Systems and Knowledge Discovery

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Publisher : Springer Nature
ISBN 13 : 3031207386
Total Pages : 1527 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Advances in Natural Computation, Fuzzy Systems and Knowledge Discovery by : Ning Xiong

Download or read book Advances in Natural Computation, Fuzzy Systems and Knowledge Discovery written by Ning Xiong and published by Springer Nature. This book was released on 2023-01-29 with total page 1527 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book consists of papers on the recent progresses in the state of the art in natural computation, fuzzy systems, and knowledge discovery. The book is useful for researchers, including professors, graduate students, as well as R & D staff in the industry, with a general interest in natural computation, fuzzy systems, and knowledge discovery. The work printed in this book was presented at the 2022 18th International Conference on Natural Computation, Fuzzy Systems, and Knowledge Discovery (ICNC-FSKD 2022), held from 30 July to 1 August 2022, in Fuzhou, China. All papers were rigorously peer-reviewed by experts in the areas.

Data, Matter, Design

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Publisher : Routledge
ISBN 13 : 1000064417
Total Pages : 338 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Data, Matter, Design by : Frank Melendez

Download or read book Data, Matter, Design written by Frank Melendez and published by Routledge. This book was released on 2020-09-29 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data, Matter, Design presents a comprehensive overview of current design processes that rely on the input of data and use of computational design strategies, and their relationship to an array of outputs. Technological changes, through the use of computational tools and processes, have radically altered and influenced our relationship to cities and the methods by which we design architecture, urban, and landscape systems. This book presents a wide range of curated projects and contributed texts by leading architects, urbanists, and designers that transform data as an abstraction, into spatial, experiential, and performative configurations within urban ecologies, emerging materials, robotic agents, adaptive fields, and virtual constructs. Richly illustrated with over 200 images, Data, Matter, Design is an essential read for students, academics, and professionals to evaluate and discuss how data in design methodologies and theoretical discourses have evolved in the last two decades and why processes of data collection, measurement, quantification, simulation, algorithmic control, and their integration into methods of reading and producing spatial conditions, are becoming vital in academic and industry practices.

An era of personalized medicine in breast cancer: Integrating artificial intelligence into practice

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832527671
Total Pages : 170 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis An era of personalized medicine in breast cancer: Integrating artificial intelligence into practice by : Nosheen Masood

Download or read book An era of personalized medicine in breast cancer: Integrating artificial intelligence into practice written by Nosheen Masood and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: